baxter’s greatest hits - barr-thorp€¦ · a small sample of big media coveragebaxter has been...
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A small sample of big media coverageBaxter has been showing up in all sorts of interesting places since its launch in September, 2012 – including some of the world’s most well-respected media across TV, print news and trade press. Following is a small sample of recent highlights.
Baxter’s greatest hits
The Economist – Industrial robots: Baxter gets to work
September 29, 2012. “One of those experts, Rodney Brooks, has long argued that what industry needs is the robotic equivalent of the PC. In October, the result of his thinking will go on sale in the form of a robot called Baxter.”
Inc. – The Rise of the Robotic WorkforceBy David H. Freedman. September 25, 2012. “Famed roboticist Rodney Brooks is back with a breakthrough invention that could revitalize American manufacturing and automate millions of jobs.”
Plastics Today – Nypro Hopes Humanoid Robots Kickstart ReshoringBy Doug Smock. September 24, 2012 “One of America’s largest injection molders thinks a humanoid robot may be one of the keys to advancing a reshoring of manufacturing jobs to the United States.”
New York Times – A Robot With a Reassuring Touch By John Markoff. September 18, 2012. “Baxter, the first product of Rethink Robotics, an ambitious start-up company in a revived manufacturing district… is a significant bet that robots in the future will work directly with humans in the workplace.”
Business Week – Smarter Robots, With No Pesky Uprisings By Brad Stone. September 18, 2012. “iRobot founder Rod Brooks’s latest venture could increase manufacturers’ productivity while keeping jobs from moving overseas.”
IEEE Spectrum – How Rethink Robotics Built Its New Baxter Robot Worker By Erico Guizzo, Evan Ackerman. September 18, 2012. “Rodney Brooks’s new start-up wants to spark a factory revolution with a low-cost, user-friendly robot.”
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Technology Review – This Robot Could Transform Manufacturing By Will Knight. September 18, 2012. “A smarter, safer new industrial robot could bring automation to new areas of manual work and help many U.S. manufacturers regain a competitive edge.”
CNBC – Could Robots Boost Job Creation?By CNBC. September 18, 2012. “Rodney Brooks, Rethink Robotics founder, explains how people are changing their minds about using industrial robots in the workplace.”
Forbes – Part 1: Future of Robotics: Manufacturing Gets a Makeover With Baxter By Jennifer Hicks. September 18, 2012. “Let’s start this series with something that illustrates a spectacular shift of automation in manufacturing, Let’s look at a fire-engine red robot poised to transform how humans interact with, and work alongside robots.”
The Wall Street Journal – Robots that Work for the Little GuyBy James R Hagerty. September 14, 2012. “A Boston-based company founded by Rodney Brooks, one of the few rock stars in the world of robotics, is due to unveil its first robots Tuesday, with promises to bring automation to a much broader array of manufacturers.”
New York Times – I Made the Robot Do ItBy Thomas L. Friedman. August 25, 2012. “Rethink’s goal is simple: that its cheap, easy-to-use, safe robot will be to industrial robots what the personal computer was to the mainframe computer, or the iPhone was to the traditional phone.”
Baxter is a revolutionary new category of robot that performs a variety of simple, yet critical production tasks while safely and intelligently working next to people. How? Unlike traditional industrial robots, Baxter exhibits behavior-based ‘common sense,’ capable of sensing and adapting to its task and its environment. It requires no complex programming or costly integration. And with its uniquely low price point, Baxter provides a compelling alternative to low-cost offshoring for manufacturers of all sizes.
Why All the Buzz About Baxter?
Baxter’s greatest hits
This document provided by Barr-Thorp Electric Co., Inc. 800-473-9123 www.barr-thorp.com