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Page 1: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods
Page 2: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Battery-powered devices that heat a liquid into an aerosol that the user inhales.

JUULing (JUUL; JUUL Vaporizer)

ENDS (Electronic Nicotine Delivery Systems)

E-Cigs (E-Cigarettes)

Vape (Vape Pens)

Mods (Vape Mods)

Page 3: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Youth are more likely to use e-cigarettes

E-cigarettes the most-frequently used tobacco product among youth.

In 2016, more than 2 million U.S. middle and high school

students used e-cigarettes in the past 30 days, including 4.3% of middle school students and 11.3% of high school students.

Page 5: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

E-cigarettes are “safer” than conventional cigarettes, but that doesn’t mean they’re safe.

Less harmful does not mean harmless. UNREGULATED: Vape pens are still partially unregulated by the

government, so we don’t really know what’s in them and there’s no evidence that their emissions are safe to inhale.

AEROSOL NOT WATER VAPOR: Vape pens produce an aerosol that can contain nicotine and ultrafine particles and harmful chemical and toxins known to cause cancer (carcinogens).

› Nicotine

› Ultrafine particles that can be inhaled deep into the lungs

› Flavoring such as diacetyl, a chemical linked to a serious lung disease (popcorn lung)

› Volatile organic compounds

› Cancer-causing chemicals

› Heavy metals such as nickel, tin, lead, chromium, and manganese

› Benzene (found in car exhaust)

› Formaldehyde

› Propylene glycol

Page 6: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

the Juul is a sleek e-cigarette that delivers high doses of flavored

nicotine.

Looks like a flash drive.

Can be charged in a computer just like a USB.

Easily hidden or not noticed in plain site

Provides a nicotine rush, or “buzz,” that’s similar to smoking a cigarette

Though many youth inaccurately believe they are not getting nicotine.

Each Juul pod = 1 pack of cigarettes (about 200 puffs)

Juul pods come in different flavors.

Teens are attracted to flavors and believe less harmful.

Does not produce a strong odor

Students across the US are sneaking puffs in the bathroom of schools,

and even in the classroom, on the bus, in the room right next to you etc. › Leading to significant disciplinary actions

JUULing is distinctive. – people who use them don’t consider themselves

to be smoking or vaping.

Because of its popularity, many copycat products have emerged.

Page 7: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Juul

Vuse

MarkTen XL

Blu

Logic 60

These 5 brands make up 97% of the U.S.

market for e-cigarettes

Page 8: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods
Page 9: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

more than 7,700 unique e-cig flavors.

Over 240 new flavors each month

flavors play a major role in youth use of

tobacco products

81 % of kids started with a flavored

tobacco product.

Who do you think they are targeting?

Page 10: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Not a flash drive. It’s a Juul, a flavored

tobacco device, holding a staggering

54.6% of the e-cig marketshare

Not game pieces. These are Juul pods.

Each contains the nicotine of a pack of

cigarettes. Available in six flavors.

Not a highlighter. It's a Suorin Drop, a

flavored tobacco device that gets

past parents and teachers.

Not candy. It’s e-juice. A study found

that 75% of tested e-juices use a flavor

agent called Diacetyl, known to cause

lung disease (popcorn lung). E-juice,

often containing toxic traces of nickel

and lead.

Page 11: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Poisonings

Fire Hazard/Explosions

Smoking Cessation

› No evidence effective

› Actually 30% less effective in quitting

› Youth using alternative Tobacco products,

like e-cigarettes, are more likely to smoke

tobacco cigarettes 1 yr later after beginning

use of vape.

Page 12: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Vape products are all over social media

many promote the sale of their products right from their accounts.

Website age gates are easily bypassed, and kids use a parent’s name for shipping. In fact, kids successfully buy e-cigs online 94% of the time.*

Many vape companies have names that wouldn’t raise a red flag on account or credit card statements.

Alternative money sources – PayPal, credit card gift cards etc.

Orders can also be shipped to the homes where parent(s) are at work when the mail comes.

Clerks at tobacco shops, vape stores, gas stations and convenience store might not enforce the law to not sell to anyone under 18 years old.

Get or buy from peers and/or friends

Adults (family; patron of a convenience store etc.)

Page 13: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

How to tell if your kid is vaping?

If their room smells artificially sweet, don’t

assume it’s a scented candle.*

Nosebleeds are common among Juul

users.*

Many vapors report increased thirst.*

There is often a heightened caffeine

sensitivity.*

Page 14: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

To explain why the tobacco industry targets kids, we have to lay down a little science.

1 Nicotine changes the brain, which is why quitting is so hard.*

2 The tobacco industry profits off addiction.

3 The brain’s peak period to develop addiction is in adolescence.*

4 If you think it’s coincidence that kids are the likeliest addicts and that tobacco now tastes like candy, go back to number two.

Early exposure to nicotine paves A PATHWAY FOR ADDICTION OF ALL KINDS.*

Impacts parts of the brain that affect Mood disorders, lowering impulse control, attention, and learning.

Page 15: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Beware that e-cigs can be used to vaporize opiates, synthetic substances like flakka (an amphetamine-like drug similar to bath salts), and designer forms of “synthetic weed” such as K2 and Spice.

Vaping may deliver a far more potent form of whatever drug is being used.

Teens who use e-cigarettes are 4x more likely to use marijuana.

Page 16: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Almost 1 in 11 MS and HS students in the US has vaped cannabis

take the little cartridges that are full of liquid nicotine and they

replace it with liquid marijuana/hash oil

Some vendors sell hash oil cartridges.

kids are also learning to make their own.

How To – is very simple and easily found online

It is very difficult (if not impossible) to tell whether a vaping device

contains nicotine e-liquid or cannabis just from looking at the device

or the cartridge.

It may not even have a smell that’s detectable to others.

There is no odor, so users can smoke it anywhere without anyone

knowing what's inside.

Studies have found these liquids can be thirty times more

concentrated than dry marijuana leaves

Page 17: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

Know the facts. › • Get credible information about e-cigarettes and young people › • Be patient and ready to listen. › • Avoid criticism and encourage an open dialogue.

› • Remember, your goal is to have a conversation, not to deliver a lecture. › • It’s OK for your conversation to take place over time, in bits and pieces.

Answer their questions Set a positive example by being tobacco-free.

› • If you use tobacco, it’s never too late to quit. For free help, visit smokefree.gov or call 1-800-QUIT-NOW.

START THE CONVERSATION Find the right moment.

› • A more natural discussion will increase the likelihood that your teen will listen. Rather than saying “we need to talk,” you might ask your teen what he or she thinks about a situation you witness together, such as: » Seeing someone use an e-cigarette in person or in a video.

» Passing an e-cigarette shop when you are walking or driving.

» Seeing an e-cigarette advertisement in a store or magazine or on the internet.

Ask for support. • Not sure where to begin? Ask your health care provider to talk to your teen about the risks of e-cigarettes. • You might also suggest that your teen talk with other trusted adults, such as relatives, teachers, faith leaders, coaches, or counselors whom you know are aware of the risks of e-cigarettes. • These supportive adults can help reinforce your message as a parent.

Page 19: Battery-powered devices that heat aegcsd.org/wp-content/uploads/2018/09/The-Tobacco-Industry-Has-A-Kids... · 54.6% of the e-cig marketshare Not game pieces. These are Juul pods

https://www.health.ny.gov/prevention/tobacco_control/reports/statshots/volume10/n5_ends_use_doubles.pdf

https://e-cigarettes.surgeongeneral.gov/

https://www.tobaccofreekids.org/

http://takingdowntobacco.org/

http://breakdownriseup.com/

http://stillblowingsmoke.org/

http://nationalacademies.org/hmd/Reports/2018/public-health-consequences-of-e-cigarettes.aspx

https://www.campussafetymagazine.com/?s=vape+pens

http://www.adacinfo.com/programs-services/mid-hudson-prevention-resource-center-mhprc/

https://www.sciencenewsforstudents.org/article/concerns-explode-over-new-health-risks-vaping

https://www.sciencenewsforstudents.org/article/high-school-vapers-often-become-heavy-smokers