batavia chamber part 2
TRANSCRIPT
Apply•Make it happen•Work in the power of 3’s•Follow budget and plan of action calendar•Follow through•Follow up on all leads•Reassess Marketing Plan every 30 days• Change, update, add, subtract and take copious notes
Value MarketingPublic Relations• Press Releases
• Interviews
• Local buzz
• Events & sweepstakes
Value Marketing•Web• Organic search engine optimization• Blogs• Yelp• Search engine Business search/maps• Online reviews• Message boards• City Search• Trade/niche sites
Value Marketing•Social Media• Twitter• Facebook• Linkedin• Instagram• YouTube• Digg• Yelp• Ect ect ect
Value Marketing•Networking• Local Chamber• Leads or Earn Groups• LeTip• Women’s Groups• Trade associations• Charity organizations• Sports teams• Blogs
Value Marketing•Reciprocity• Referrals• Trade• Charitable donations• Volunteerism• Free seminars• Samples
Marketing Buzz
It is marketing that integrates emotions, logic and thought process to connect
with a consumer. The goal is to connect in such a way that the consumer responds to a product based on
both emotion and rationale.
• Experiental Marketing
Marketing Buzz
Squeeze pages and lead generation through free educational or informative content.
• Inbound Marketing
Marketing Buzz• Big Data
Marketing Buzz• Localization
Marketing Buzz• Responsive Web Design
Marketing Buzz• Native Advertising
Marketing Buzz
The top authority in a field
• Thought Leader
Marketing Buzz• News Jacking
Marketing Buzz• Viral Marketing
Marketing Buzz• Consumer Generated Media
Marketing Buzz• Storyscaping
Marketing Buzz• Content Marketing
Creating and sharing valuable free content to attract and convert prospects into customers and
customers into repeat buyers.
BlogsSqueeze Pages
Linked Content Through Social Media
Marketing Buzz• Rich Media
VideoBranded Games
Interactive WebsitesIntegrated Social Media
Marketing Buzz• Influencers
Marketing Buzz• Internet of things
© 2010 Gilmore Marketing Concepts