BASKETBALL SHOE DESIGN AND DEVELOPMENT

Daryl Harkin – B00447718

Project description

• DESIGN AND IMPLEMENT A NEW SHOE DESIGN OR LINE OF SHOES

– INVESTIGATE EXISTING SOLUTIONS

– INVESTIGATE POTENTIAL IMPROVEMENTS

– Primary research – what a basketball player wants in his/her shoe?

RESEARCH

• Brand IDENTITY

• SHOE DESIGN

• PRIMARY RESEARCH

• TARGET AUDIENCE

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• The BEGINING

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• The 1970’S

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• The AIR FORCE ONE’S

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• JORDAN ERA

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• THE PUMP

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• THE “FOAMPOSITE”

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• TODAY

MAIN PROBLEMS

• WEIGHT

• ANKLE PROTECTION

• DURABILITY

• COMFORT/ CUSHIONING

• GRIP

• MATERIAL

INNOVATIONS

• PUMPS

• SHOX

• ZOOM BAGS

• NIKE “RIDGE”

• LOW CUT ANKLE PROTECTION

DESIGN APPROACH

• IDENTIFY PROBLEMS

• IDENTIFY SOLUTIONS

• DEVELOP BRAND IDENTITY

• DESIGN SHOE

• APPLY DESIGNS IN 3D MAX

• USE DESIGN PROCESS

THANKS FOR YOUR TIME