shoe future product brief design

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Shoes of the future Praveen Uchil

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Page 1: shoe future product brief design

Shoes of the future

Praveen Uchil

Page 2: shoe future product brief design

Future is Greener Shoes are made of green materials Leather will be no longer available Society inevitably becomes more

environment sensitive

Page 3: shoe future product brief design

And the history repeats fabulously……….

Elegant redesign of cane strap shoes

Page 4: shoe future product brief design

3-5years Flexible shoes: Shoes tat employee smarter

fabrics which exactly fit into the contour of the foot

Material development:Availability of materials

which are hard enough to absorb shock yet very soft to skin

Page 5: shoe future product brief design

Auto closing shoes: Genesis

Currently one of the bottlenecks of using modern day shoe is the effort it takes to wear it to the foot.

In future one just have to place his foot on the shoe. The shoe automatically close like a sea shell

Page 6: shoe future product brief design

GENESIS:

Page 7: shoe future product brief design

D-track (5 yrs)

Keep track of your diet- Weight- Distance walked- Postural chaos- Magnetic massage

Page 8: shoe future product brief design

Anti terrorist shoes ( 5yrs)

Terrorism may prevail

So the quickest and forbidden way to safegaurd to have a integrated gun in the shoe. So gone are the times when people used to say

“hey bugger….hands up!!!” showing a gun. Instead they may say “shoes down!!!!!!!”

Page 9: shoe future product brief design

The gun will be by default targeted to specific hight and will need movement of foot in a prescribed manner to trigger

Page 10: shoe future product brief design

Entertainment pack

Shoes with portable disks n loud speakers

Page 11: shoe future product brief design

GPS enabled shoes 15years

Page 12: shoe future product brief design

Shoes for the niche market Shoes engraved with diamond and gold Shoes as a symbol of royalty

Page 13: shoe future product brief design

UV shoes

Shoes that emit UV light

Eye catching view at night

Page 14: shoe future product brief design

15 year into the futureMaglev technologies may

prevail

Shoe have clearance between ground and

Sliding instead of direct contact

Driving down the specific track

Dynamics of walking will entirely change

Page 15: shoe future product brief design

Maglev sneakers

Page 16: shoe future product brief design

Product BriefSHOES for indoor gaming

Page 17: shoe future product brief design

Product Design BriefTo design a comfortable and flexible sports shoe for indoor

gaming to be launched to the market in year 2010.

The product should provide protection Comfort Properly fit Economic Stylish Provide sufficient grip

The aim is to target sporting segment of footwear which is found to have huge potential in upcoming 2 years according to the market research done by us. The footwear is expected to sell about 80000 units and generate profit of half million dollars in financial year 2020

Page 18: shoe future product brief design

Technical requirements Should be available in sizes varying from 4-13 Should not weight more than 200g Sole should have minimum hardness of RC4 Sole should provide gripping against the lateral

force of 600N and longitudinal force of 450N (based on the judgment of the forces human foot can exert)

Should not accumulate heat gradient more than 5deg C (cause for uncomfort and internal sweating)

Should have minimum life of 8000hrs.

Page 19: shoe future product brief design

Ergonomic requirements Should fit properly Should have reinforcement at ankle and

toes to avoid potential injury Sufficient breathing abilities Should be availaible in variety of sizes Should not have sharp edges Should be easy to wear and remove

Page 20: shoe future product brief design

Aesthetic requirements Should have appealing graphics at

prescribed location Should be available in combination of

colors of White (base)-yellow (markings) and magenta Black(base), gray(markings) and green Gray (base), magneta(markings) and blue

Fabrics preferable self cleaning and welltextured

Page 21: shoe future product brief design

Market requirements Should be able to sell 4000 units a year The product should be uniquely shaped and

packed to attract the customers attention Should be available in decent verities and sizes Should have additional features such as water

resistance or built in music system to get an edge over competitors

Packaging should be elegant and compact

Page 22: shoe future product brief design

User profileFactors Primery user Secondary User

Category Teenagers and working professionals

Athletics, Sports men

Age group 10-35 10-35

Economic status Above the poverty line Above the poverty line

Location Rural/Urban International

Vocation Student Beginner professional

Taste of user Economic Value seeking

Page 23: shoe future product brief design

AttributesExtreme comfort

Cushioning action

vibrant graphics

Perfect fit

Elegant texture and form

Stability at all postures

To satisfy conditions/functions of primary and secondary cooking

Portability

Environment friendly

Excellent gripping

Quick to wear

Page 24: shoe future product brief design

Manufacturing process raw material suppliers Just in time and supply chain management Production planning and layout Detailed drawing supplied to the manufacturer Preprocessing of raw materials Weaving, gluing molding Testing and packaging Logistics and advertising plans Commercial launch of the product

Page 25: shoe future product brief design

Time lineDesign duration - 6monthsResearch and market survey -2monthsDetailed design -8monthsProduction -1.5yearAdvertising and logistics -5monthsLanuch in 2yearEstimated budget -5milllion$

Page 26: shoe future product brief design

Thank you