basics of wordpress
DESCRIPTION
Slides from Training Session for the Austin Online Marketing Club on March 13, 2013. The two-hour training session shared what WordPress is, a tour of the dashboard and interface, and tips and tricks to get the most out of WordPress.TRANSCRIPT
Basics of WordPress
Austin Online Marketing Club
March 13, 2013
04/10/2023 ©2009-2013, Return On Now. All Rights Reserved. 2
Where to Find Me
• Twitter– Me: @tommy_landry– Business: @ReturnOnNow
• LinkedIn: www.linkedin.com/in/tommylandry/
• Email: [email protected]• Website: http://ReturnOnNow.com
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Table of Contents
• Facts about WordPress• CMS Market Share• Installing WordPress• WordPress Basics• Tell Us Your Problems
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Facts About WordPress
• Content Management System– Definition: Web-based applications for
creating & managing the content of a website– Empowers non-techies to publish content
• Open Source (PHP)• Top 2 Code Bases: PHP & .NET• Extensible via Plugins
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WordPress: Most Widely Used CMS
WordPress, 54.5%
Joomla; 8.6%
Drupal; 7.2%
Blogger; 3.7%
The rest; 26.0%Market Share
Source: w3techs.com
NOTE: ~35% of websites use a CMS
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Installing WordPress: 3 Top Options
• One-Click Install– Find a host that offers it if you can
• Fantastico– 3rd part solution for hosts without one-click
• Manually– Not as easy as some say (see next slide)– Not recommended for marketers without
technical knowledge
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WordPress Basics
• Directing Your Domain• Accessing The Dashboard• Basic Settings Configuration• Pages vs. Posts• Managing Menus• Plugins• Themes / Appearance
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Directing Your Domain
• Look for “A” Record• Change to IP Where Your Site is Hosted
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The WordPress Dashboard
• Domain.com/wp-admin
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Tour
• Let’s move over to WordPress now
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Top 6 Plugin Types All Sites Need
• SEO• Analytics Integration
– Sometimes included in SEO Plugins
• XML Sitemap Generator– Often included in SEO Plugins
• Caching• Contact Forms• Comment Spam Blocker (Akismet)
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Top Free Ping Services
• Top Two By A Long Mile
– www.pingomatic.com
– www.pingler.com
• Other Good Options
– www.blogbuzzer.com
– www.ping.in
– www.pingmyblog.com
– www.autopinger.com
– www.feedshark.brainbliss.com
– www.pingates.com
– www.pingoat.com
– www.pingates.com
– ping.feedburner.com
– api.my.yahoo.com/rss/ping
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Thank You! Stay in touch…
• Twitter– Me: @tommy_landry– Business: @ReturnOnNow
• LinkedIn: www.linkedin.com/in/tommylandry/
• Email: [email protected]• Website: http://ReturnOnNow.com