1. Basics of Pay Per Click Marketing

2. Pay Per Click (PPC) PPC is a paid form of Digital Marketing in which advertisers are required to pay agreed upon price to search engines based on clicks received. 3. PPC Key Terminology o Campaign : A campaign contains one or more ad groups sharing the same budget & geo-targeting criteria o Impressions : Number of time an ad is displayedo CPC :Amount that you pay each time your ad is clicked o CTR: Number of clicks received divided by the number of impressions generated o Conversions : An action that you value, such as a purchase, registration, or sign-up 4. Pros of PPC Quickest mode Easy to Develop Pay only when customers click Easy to track Tailor made ads to suite your customers 5. Cons of PPC Intense Competition People may ignore ads on the left side Hard to be on top position always You have to pay for every click regardless of itgenerated sale or not 6. Why Choose Us? We aim at maximum conversions Customized and appealing ads creation Target oriented SEM services Regular monitoring and feedbackPay Per Click advertising can be very effective depending on the way you execute the process 7. Get in Touch at Corporate OfficeAmar House, Near Wadala Telephone Exchange, Dadar (East), Mumbai - 14. Phone:: 022-2410 2331 / 3192 9248 E-mail : jayesh@jayeshkhandor.com Web site: www.jayeshkhandor.com