Overview and Proposal

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etc.

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Pay Per Click (PPC) Campaign planning is done in two broad Phases

1. Campaign Framework

2. Campaign Optimization/ Management

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• What is the purpose of Online Marketing•Branding•Purchase•Lead generation•Signups etc

• Doing research•About your customers•About Your Competitors•About Your domains online presence

• Keywords Generation•Branding based•Competitor based•Product based•Location specific Contd

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• Bid Optimization•For CPC model•For CPA model•For CPM model

• Writing Ad•Brand specific ads•Product specific ads•Geography specific ads•Generic ads with Keywords insertion•Image/ banner ads

• Launching Campaign•on the basis of various products•Budget option•Various Geography Contd

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• Campaign Targeting• Keywords targeted campaigns.

On the basis of keywords searched on search engines

• Content targeted campaigns. Showing text / image ads on other website related to your product and services

• Site targeted campaigns. Placement of your text/ image ads on selected premium sites purely related to your product and contents

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• Measurability• For measurability of campaign we need to insert.

Google analytics code to every web pageGoogle conversion tracking code on “Thank you” page CRM integration(optional)

• Reporting•Keyword reporting- To check the performance of Keywords.•Adgroup reporting – To check performance of every adcopy and Ad group.• URL reporting:- To check the performance of each and every URL.

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• Bid Optimization• Bid optimization will be done on various bases

keywords having low average position Keywords having very good clicks but no conversions First page bid particularly for Google adwords

• Adcopy Optimization • Adcopy optimization will be done on the basis of

Ads getting lots of impression but no clicks Ads getting lots of clicks but no conversions Editing and resubmitting disapproved ads View the A-B testing performance

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• Keyword Optimization• keywords optimization will be done on the basis of

Keywords match- better performing match types should be retained and bid can be decrease on not performing match types. Tail keywords addition on the basis of performance of core keywords. New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score. Deleting keywords which are not showing or very low impression from long time.

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• Landing page Optimization• The landing page optimization will be done because of

Low conversion rate after trying all other possible measures. Change the message in case of some seasonal offerings and promotions. To align the adcopy and keywords messaging on landing page. To remove the unnecessary data fields from the registration form on landing page. Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score. Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc.

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• Search engine Optimization(SEO)

• Social Media Marketing(SMM)

• Email Marketing

• Banner Advertising

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If any other question or looking for Pay per Click Freelancer please contact at

info@clickadtrix.com

Vist us At:- www.clickadtrix.com