basic truths of social media
DESCRIPTION
What are the basic truths of social media? 1.) Ubiquitous, but NOT monolithic 2.) Digital is Eternal 3.) Conversational Marketing 4.) Thought LeadershipTRANSCRIPT
The Global Internet:2 Billion Users and Growing
PRSA Certificate in Principles of Public Relations
April 26, 2014
Communications Technology: Always Changing
The Numbers Don’t Lie
• 2/3rds of Global Internet Population Uses Social Media• 10 percent of Total Internet Time is Social Media Time• More Popular Than Checking E-Mail• 93% Believe a Company Should Have a Social Media
Presence• 85% Companies Should Interact with Customers
Through Social Media
Democratizing Communications
• Internet Access; A Few Thoughts; A Few Key Strokes
The Basic Truths of Social Media
1. Ubiquitous, but NOT Monolithic
2. Digital is Eternal
3. Conversational Marketing
4. Thought Leadership
Blogging is Alive and Well
• 54.1 million WordPress sites• 327 million subscribers• 2.5 billion pages• 500,000 new posts daily• 400,000 comments daily• No Need for HTML• Create Own Web Portfolios for Free
From Dorm Rooms to Wall Street
• LinkedIn, 2003• MySpace, 2003• Facebook, 2004• Flickr, 2004• YouTube, 2005• Twitter, 2006• What’s Next?
Tale of Two IPOs
“Connections”• Networking Strategy• 200 million subscribers• $20.7 billion Market
Capitalization• $1.52 billion in revenues• $26 million in profits• Debuted at $45; Now
$171.82
“Friends”• Social Media Strategy
• 1.1 billion subscribers
• $59.7 billion Market Capitalization
• $7.8 billion in revenues
• $1.4 billion in profits
• Debuted at $38; Now $59.72
Digital is Eternal
Thought Leadership
What Now?Strategies to Succeed in a Digital World
• Underpromise; Overdeliver• Brands “Traded” in Cyberspace• 24/7/365 Monitoring & Response• Doing Good, Not Just Doing Well• Two-Way Symmetrical Communication
Not A Matter of “If,” a Matter of “When”
• Tell the Truth• Tell it All• Tell it Fast • Move On
Manage or Be Managed:Your “Brand” is in Play