5 social media home truths
DESCRIPTION
A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_mediaTRANSCRIPT
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CRUEL TO BE KIND5 social media home truths
@dannywhatmough
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DANNY WHATMOUGHDirector of Digital Strategies // @dannywhatmough
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SOCIAL MEDIA PROMISED A LOTBut it failed to deliver in the way we all hoped
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IT’S NOT A SILVER BULLETBut social media usage is maturing
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5HOME TRUTHSabout social media…
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1NO-ONE CARES ABOUT YOUR BRANDWe are entering the era of the personalised web
38%published content designed to engage
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2JUST ‘BEING’ IS NOT ENOUGHPick your channels carefully and strategically and then use them
57%of the 42% with Google+ accounts were no longer active
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3QUALITY COUNTSSo stop spamming me with crap
27%Had a company blog, but quality was higher than ever
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4YOU NEED TO BE SOCIALIt’s the only way to build an energised community
24%engaged with users on Twitter
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5SOCIAL MEDIA CAN’T DO IT ALONEYou need to integrate
26%didn’t link to social media from their website
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THE NEW RULES OF SOCIAL MEDIADon’t chase the next big, shiny thing
Focus on community, content and conversation
Integrate with wider marketing and use social to amplify
Set objectives and measure everything
Approach social with an agile mindset – fail and learn
IF SOMETHING ISN’T WORKING – STOP DOING IT
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HOW SOCIAL ARE YOU?http://bit.ly/techsoc13
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THANK YOU@dannywhatmough // http://bit.ly/techsoc13