barry bonds and bill walsh coverage at the mercury news
DESCRIPTION
What the Mercury News learned from covering Barry Bonds home run record and the passing of Bill Walsh.TRANSCRIPT
![Page 1: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/1.jpg)
Game-planning for big news events
Nine tips from the Mercury News
Kevin Wendt, AMEJonathon Berlin, senior editor
SND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 2: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/2.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Put the plan in planned news event
1st inning
![Page 3: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/3.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Realized at home run 754we needed a better plan
![Page 4: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/4.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Bonds plan:Budget of stories, graphics
Photo planned and tested remotesGraphics dove in early
Plan for spaceTime given for predesign
Became much more focused as event closed in
![Page 5: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/5.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Walsh plan:Budget of stories for special section
Graphics and interactives worked ahead of timePhotos edited ahead of timeDesign done ahead of time
Edited hard up until deadline
![Page 6: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/6.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre-design
2nd inning
Barry Bonds 755
![Page 7: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/7.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 8: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/8.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Wanted every element to add information
![Page 9: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/9.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 10: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/10.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 11: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/11.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre-design:Graphics and breakouts started earlyWanted every element to add value
Worked with photo up frontEdited early drafts of main elementsWere willing to change on deadline
![Page 12: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/12.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Deadilne design
3rd inning
Barry Bonds 756
![Page 13: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/13.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 14: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/14.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 15: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/15.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 16: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/16.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Deadline design:Brought in extra help, design & editing
Divided up dutiesEdited until the last possible moment
Stopped ourselves throughoutto push harder
![Page 17: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/17.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre-design and deadline design
4th inning
Bill Walsh
![Page 18: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/18.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 19: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/19.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 20: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/20.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 21: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/21.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre and deadline design:Modified our plan to fit the news
Pushed hard to add polish and flairTook advantage of work we’d done
![Page 22: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/22.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
The done-in-advance special section
5th inning
Bill Walsh
![Page 23: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/23.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 24: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/24.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 25: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/25.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 26: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/26.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 27: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/27.jpg)
s
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 28: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/28.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Done-in-advance special section:Gave graphics and design enough time to get it done
Scheduled time on back end to tweakTook care in booking the section, creating a feelTook care in editing things so they fit together
![Page 29: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/29.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Deadline section:pick your spots
6th inning
Bonds 756
![Page 30: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/30.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 31: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/31.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 32: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/32.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 33: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/33.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 34: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/34.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 35: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/35.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 36: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/36.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
On-deadline special section:Pushed aggressively for the best idea
Built on a plan already in placeUsed new and old content to our best ability
Tried to capture the momentFigured out how to get the work done
![Page 37: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/37.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Graphics: all about working ahead
7th inning
Bonds and Walsh
![Page 38: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/38.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Staff research
![Page 39: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/39.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 40: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/40.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Staff research
![Page 41: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/41.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 42: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/42.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Clerk kept track of all HR’s
![Page 43: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/43.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 44: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/44.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007At-bat info from Youtube.
![Page 45: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/45.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
![Page 46: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/46.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
HR info from www.baseball-reference.com
![Page 47: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/47.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Graphics:Planned specific graphics in advance
Did research and verified sources in advanceTweaked and edited up until deadline
![Page 48: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/48.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
8th inning
Interactives: Also about working ahead
Bonds and Walsh
![Page 49: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/49.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Created an experience.
![Page 50: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/50.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Podcast plus pix plus graphics
![Page 51: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/51.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Multimedia all the way.
![Page 52: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/52.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Interactives:Planned (most of ) them from the start
Allocated info-gathering timeAllocated programming time
![Page 53: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/53.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Priority: great use of photography
9th inning
Bonds and Walsh
![Page 54: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/54.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Less than a minute with Walsh
![Page 55: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/55.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Great find from the archives.
![Page 56: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/56.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Tilt-shift technique.
![Page 57: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/57.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Creative remote.
![Page 58: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/58.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Playing with placement and size.
![Page 59: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/59.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007Space and time for the “closer” image
![Page 60: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/60.jpg)
Kevin Wendt, AME | Jonathon Berlin, senior editorSND QUICK COURSE | FRESNO, SEPT. 15, 2007
Photography:Design, graphics and photo
communicated from the startLooked for ways to capture the moment
Ripped up pages multiple times to get it rightSmart use of archive images
Gave space for photos
![Page 61: Barry Bonds and Bill Walsh coverage at the Mercury News](https://reader031.vdocuments.us/reader031/viewer/2022020306/54c799844a795950518b4696/html5/thumbnails/61.jpg)
Gameover
Any?’s