barcelona’s strategy in cluster development and city marketing

7/31/2019 Barcelonas Strategy in cluster development and city marketing

1/14

JkzfdcenkJkzfdcenkv Vxzkxd`} mnv Vxzkxd`} mnfctvxdz hdwdceridnxfctvxdz hdwdceridnx

knh fmx} ikzadxmn`knh fmx} ikzadxmn`

Kcd|knhzmk Mnxdznkxmenkc Recmf} FengdzdnfdKcd|knhzmk Mnxdznkxmenkc Recmf} Fengdzdnfd

Ikzfl :2Ikzfl :2)):;# :227:;# :227


2/14

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= $ eg Vrkmn= $ eg Vrkmnv rertckxmen1 ;= $ eg @HRv rertckxmen1 ;= $ eg @HR

6#; $ knntkc `zepxl zkxd6#; $ knntkc `zepxl zkxd

:2 $ eg Vrkmn:2 $ eg Vrkmnv feirknmdvv feirknmdv

:4 $ eg gezdm`n mnwdvxidnx mn xld vxkxd:4 $ eg gezdm`n mnwdvxidnx mn xld vxkxd

:< $ eg Vrkmn:< $ eg Vrkmnv d|rezxvv d|rezxv

7< $ kzd mnxdzndx tvdzv7< $ kzd mnxdzndx tvdzv


3/14

Mnhtvxzmkc knh vdzwmfd vdfxezvMnhtvxzmkc knh vdzwmfd vdfxezvHzmwdzv eg xld fmx}Hzmwdzv eg xld fmx}v dfenei}v dfenei}

Feirdxmxmwd mnhtvxzmkc vdfxezv?Feirdxmxmwd mnhtvxzmkc vdfxezv?

ktxeiejmcdktxeiejmcd fenvtidz dcdfxzenmfvfenvtidz dcdfxzenmfv

fldimfkcfldimfkc))rlkzikfdtxmfkcrlkzikfdtxmfkc

k`zek`ze))geehgeeh

dhmxezmkc knh rtjcmvlmn`dhmxezmkc knh rtjcmvlmn`

Ndp vxzkxd`mf vdfxezv?Ndp vxzkxd`mf vdfxezv?

jmexdflnece`}jmexdflnece`}

kdzenktxmfv knh vrkfdkdzenktxmfv knh vrkfd

gkvlmen# hdvm`n# itcxmidhmk# kthmewmvtkcgkvlmen# hdvm`n# itcxmidhmk# kthmewmvtkc

dnwmzenidnxdnwmzenidnx xdcdfeiitnmfkxmenv knh feirtxdz xdflnece`mdvxdcdfeiitnmfkxmenv knh feirtxdz xdflnece`mdv


4/14

Etz fmx} iehdcEtz fmx} iehdcPldzd kzd pd ldkhmn`5Pldzd kzd pd ldkhmn`5

Ldkh{tkzxdzv fmx}Ldkh{tkzxdzv fmx}

Gkfxez} fmx}Gkfxez} fmx}

Ckj fmx} % mnftjkxez fmx}Ckj fmx} % mnftjkxez fmx}


5/14

Vxzkxd`mf RcknvVxzkxd`mf RcknvZdvdkzfl vxthmdv eg xld fmx}

Rzmnfmrkc imcdvxendvRzmnfmrkc imcdvxendv

;==2? Jkzfdcenk Vxzkxd`mf Rckn M;==2? Jkzfdcenk Vxzkxd`mf Rckn M

;==8? Jkzfdcenk Vxzkxd`mf Rckn MM;==8? Jkzfdcenk Vxzkxd`mf Rckn MM

;===? Jkzfdcenk Vxzkxd`mf Rckn MMM;===? Jkzfdcenk Vxzkxd`mf Rckn MMM

:226? Idxzerecmxkn Vxzkxd`mf Rckn M:226? Idxzerecmxkn Vxzkxd`mf Rckn M

:224%:220? Zdwmvmen eg Idxzerecmxkn Vxzkxd`mf Rckn:224%:220? Zdwmvmen eg Idxzerecmxkn Vxzkxd`mf Rckn


6/14

;;vxvx Vxzkxd`mf Idxzerecmxkn RcknVxzkxd`mf Idxzerecmxkn RcknGezdfkvxmn` xeec gez Jkzfdcenk kzdkGezdfkvxmn` xeec gez Jkzfdcenk kzdk

Jkvmf dcdidnxvJkvmf dcdidnxv

;- Imvvmen;- Imvvmen

:- Rzmnfmrcdv knh wkctdv:- Rzmnfmrcdv knh wkctdv

6- Wmvmen eg xld gtxtzd6- Wmvmen eg xld gtxtzd

8- Fzmxmfkc mvvtdv8- Fzmxmfkc mvvtdv

4- Dvxkjcmvlmn` ejodfxmwdv4- Dvxkjcmvlmn` ejodfxmwdv

7- Mircdidnxkxmen vxzkxd`mdv7- Mircdidnxkxmen vxzkxd`mdv


7/14

RtjcmfRtjcmf rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmenJkzfdcenkJkzfdcenkv dfeneimf rzeiexmen vxzkxd`}v dfeneimf rzeiexmen vxzkxd`}

Rzmwkxd vdfxez mnwecwdidnxRzmwkxd vdfxez mnwecwdidnx

XldXldJkzfdcenkJkzfdcenkjzknhjzknh

;2 rtjcmf;2 rtjcmf))rzmwkxd fecckjezkxmen rckxgezivrzmwkxd fecckjezkxmen rckxgeziv


8/14

RtjcmfRtjcmf rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmenXld ;2 vxzkxd`mf vdfxezv

Jkzfdcenk Dtzerdkn Gmnknfd FdnxzdJkzfdcenk Dtzerdkn Gmnknfd Fdnxzd

Jkzfdcenk Ce`mvxmf FdnxzdJkzfdcenk Ce`mvxmf Fdnxzd

Jkzfdcenk Idhmfkc FdnxzdJkzfdcenk Idhmfkc Fdnxzd

Jkzfdcenk Tnmwdzvmx} FdnxzdJkzfdcenk Tnmwdzvmx} Fdnxzd

Idhmxdzzkndkn Hmdx GetnhkxmenIdhmxdzzkndkn Hmdx Getnhkxmen

Jkzfdcenk Hdvm`n FdnxzdJkzfdcenk Hdvm`n Fdnxzd

Dnwmzenidnx Gezti GetnhkxmenDnwmzenidnx Gezti Getnhkxmen

Jkzfdcenk Xetzmvi JekzhJkzfdcenk Xetzmvi Jekzh

Jkzfdcenk Kdzenktxmfv knh VrkfdJkzfdcenk Kdzenktxmfv knh Vrkfd Jkzfdcenk Hm`mxkc GetnhkxmenJkzfdcenk Hm`mxkc Getnhkxmen


9/14

Feirdxmxmwdndvv# ad} xe rzeiexmenFeirdxmxmwdndvv# ad} xe rzeiexmenPlkx mv Jkzfdcenk hemn` nex xe cevd feirdxmxmwdndvv5Plkx mv Jkzfdcenk hemn` nex xe cevd feirdxmxmwdndvv5

Xld ckz`dvx tzjkn xzknvgezikxmenXld ckz`dvx tzjkn xzknvgezikxmen

0 imccmen i0 imccmen i:: gez ndp dfeneimf kfxmwmxmdvgez ndp dfeneimf kfxmwmxmdv

@zepxl mn fmx} eggdz knh rexdnxmkc@zepxl mn fmx} eggdz knh rexdnxmkc

Dfeneimf Rzeiexmen VdfxezDfeneimf Rzeiexmen Vdfxez

Itnmfmrkc hdrkzxidnx gez vdccmn`# rzeiexmn`# knhItnmfmrkc hdrkzxidnx gez vdccmn`# rzeiexmn`# knh

vxzdn`xldnmn` Jkzfdcenkvxzdn`xldnmn` Jkzfdcenkv dfeneimf jdndgmxvv dfeneimf jdndgmxv


10/14

Gezdm`n Dfeneimf RzeiexmenGezdm`n Dfeneimf Rzeiexmen8 vxzkxd`mf cmndv8 vxzkxd`mf cmndv

;- Kxxzkfx iezd dfeneimf kfxmwmx} gzei kjzekh;- Kxxzkfx iezd dfeneimf kfxmwmx} gzei kjzekh

:- Iknk`didnx eg mnwdvxidnx rzeodfxv knh geccep:- Iknk`didnx eg mnwdvxidnx rzeodfxv knh geccep))tr egtr eg

d|mvxmn` jtvmndvv fenxkfxvd|mvxmn` jtvmndvv fenxkfxv

6- Vxth}# knkc}vmv knh ikzadxmn` eg Jkzfdcenk6- Vxth}# knkc}vmv knh ikzadxmn` eg Jkzfdcenkv dfeneimfv dfeneimf

zdkcmx}zdkcmx}

8- Fecckjezkxmen knh dnfetzk`didnx eg rtjcmf8- Fecckjezkxmen knh dnfetzk`didnx eg rtjcmf))rzmwkxdrzmwkxd

rckxgeziv mn vxzkxd`mf vdfxezvrckxgeziv mn vxzkxd`mf vdfxezv


11/14

Dwkctkxmen eg zdvtcxvDwkctkxmen eg zdvtcxvV}vxdi eg mnhmfkxezvV}vxdi eg mnhmfkxezv

[tkzxdzc} iknk`didnx mnhmfkxezv[tkzxdzc} iknk`didnx mnhmfkxezv

Exldz mnhmfkxezvExldz mnhmfkxezv

EjvdzwkxezmdvEjvdzwkxezmdv

Gezdm`n Mnwdvxidnx Vtzwd}Gezdm`n Mnwdvxidnx Vtzwd}

Mnxdznkxmenkc mnhmfkxezvMnxdznkxmenkc mnhmfkxezv

ExldzExldz Fmx}Fmx} FetnfmcFetnfmc mnhmfkxezvmnhmfkxezv


12/14

Ad} eg vtffdvv? xld Jkzfdcenk IehdcAd} eg vtffdvv? xld Jkzfdcenk IehdcKn mnxdznkxmenkc rzeiexmen vxzkxd`} gez xld fmx}

;- Dnxdzrzmvmn` vrmzmx;- Dnxdzrzmvmn` vrmzmx

:- Rtjcmf:- Rtjcmf )) rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmen

6- Vddamn` fenvdnvtv6- Vddamn` fenvdnvtv

8- Fmxmdn mnwecwdidnx8- Fmxmdn mnwecwdidnx

4- K fmx} xlkx mv kcpk}v xlmnamn` ,knh zd4- K fmx} xlkx mv kcpk}v xlmnamn` ,knh zd))xlmnamn`-xlmnamn`-


13/14

Vt``dvxmenv knh zdfeiidnhkxmenvVt``dvxmenv knh zdfeiidnhkxmenv

geccep xld zdfeiidnhkxmenv eg veid geztivgeccep xld zdfeiidnhkxmenv eg veid geztiv

mnfezrezkxd dcdidnxv xlkx hdgmnd etzmnfezrezkxd dcdidnxv xlkx hdgmnd etz

iehdc eg dfeneimf rzeiexmeniehdc eg dfeneimf rzeiexmen


14/14

Xlkna }et wdz} itflXlkna }et wdz} itfl

Fenxkfx tv gez iezd mngezikxmen

ppp.jfn.dv%jkzfdcenkjtvmndvv

Rlend? !68) =68 2:6 64:

barcelona’s strategy in cluster development and city marketing

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