new mediaold story

steven van gaever - @pekesenertjes - #BCA2010

1. ~ dutch for peas and carrots ~ blog about ‘p’ and ‘r’ in PR

2. ~ journalist by education~ pr consultant by profession @ Progress Communications~ stories and art enthusiast

aboutPekes & Ertjes

cc doollop

paintingsstories

‘death of marat’ by jacques-louis david – 1793

only way to reproduce reality

paintingsstories

‘chios massacre’ by eugène delacroix – 1824

painters had a monopoly

photographyreality

‘view from the window’ by joseph nicéphore niépce – 1826

first photograph in history

photographerpainter

competition in story telling

‘self portrait’ by edward steichen –

1903

‘dead at devils den’ by alexander gardner – 1863

beated painting in re-creating reality

photographystories

re-creatingreality

‘watertowers’ by bernd and hilla becher

paintings didn’t add value anymore

paintingcrisis

needed to re-invent itself

paintingimpressionism

‘impression sunrise’ by claude monet – 1872

emotion replaced re-creating reality

paintingsurrealism

‘this is not a pipe’ by rené magritte – 1928

endless possibilities

paintingsurrealism

‘red , yellow, blue’ by piet mondriaan – 1921

a new way of thinking

my point?

paintings are still around…

‘m-maybe’ by roy liechtenstein – 1965

sellingnewspapers

8-year old newsie by lewis wickes hine – 1913 (shorpy.com)

when challenged, media have to focus on strenghts

traditionalmedia

no focus on ‘breaking news’

addvalue

expertise, analysis, background,…

useknow-how

work with what you already have

cc elisabethp

re-createyourself

and there is your revenue

think VATnot paywall

thankyou

steven van gaever - @pekesenertjes - #BCA2010