Banner

Quantity: 1Size: 46’ x 192Location: Hung on Taylor’s University building block

Poster

Quantity: 25Size: A4Location: Sunway University (x3), Monash University (x3), Mission-Q (x1), T-REX Gym (x1) Taylor’s College (x3), Taylor’s University (x10), Booth Promotion (x4).

BUnting

Quantity: 9Size: 2ft x 6ftLocation: Taylor’s University + all game stations and pit stops. (includes Batu Caves, Dataran Merdeka, Broga Hill, Skypark, Pantai Cahaya Negeri Port Dickson, One City Mall, etc.)

Flyers

Quantity: 5,000Size: A5Location: HELP University, IACT College, Inti College, KDU College, MAHSA University, Management and Science University, Monash University, One Academy, Segi College, Sunway University, TAR College, Taylor’s College, Taylor’s University, University Malaya.

Promo Material

Promotional materials provided by the sponsors were included in the goodie bags, which were distributed to all participants, guests, and shoppers at One City Mall.

Quantity: 200Location: One City Mall (Closing Ceremony Venue)

Survival Bags

Quantity: 30Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, Dataran Merdeka, Petaling Street, Sunway Pyramid. Leg 2 (Pantai Cahaya Negeri, Port Dickson, Army Museum) Leg 3 (Outbac Broga, Broga Hill, and Broga Town) Leg 4 (Subang Skypark and One City Mall)

RACER’S JERSEY

Quantity: 95Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, Dataran Merdeka, Petaling Street, Sunway Pyramid. Leg 2 (Pantai Cahaya Negeri, Port Dickson, Army Museum) Leg 3 (Outbac Broga, Broga Hill, and Broga Town) Leg 4 (Subang Skypark and One City Mall)

CREW SHIRT

Quantity: 60Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, Dataran Merdeka, Petaling Street, Sunway Pyramid. Leg 2 (Pantai Cahaya Negeri, Port Dickson, Army Museum) Leg 3 (Outbac Broga, Broga Hill, and Broga Town) Leg 4 (Subang Skypark and One City Mall)

Teaser Video

Duration: 30 seconds.Sharing Platform: SAC FacebookExposure: 1,104 fansLink: http://youtu.be/rCMRLJ58ifs

Pending:One post-event video

Digital ad

The digital advertisement provided by the event sponsors were included in the Racer’s Guide PDF file, which was sent out to all participants.

Note: The file has been included in the folder for the perusal of the sponsors.

Mock Cheque

Quantity: 3Size: 3’ x 1.5’Location: One City Mall (Closing Ceremony Venue)

Stage Backdrop

Quantity: 1Size: 12’ x 8’Location: One City Mall (Closing Ceremony Venue)

Social Media

Facebook page: Sky AdventureExposure: 1,121 fansPosts: 53 UpdatesPoster: 221 shares 21.6K audience reach

Instagram: @SkyAdventureClubExposure: 110 followersPosts: 11 photos

Twitter: @SkyAdventureTUExposure: 36 followersPosts: 11 tweets

Social Media

A search on Instagram showed that the event tagline and hashtag #FEELTHEADRENALINE, was used over 100 times on the popular social media platform.

The tabulation was done from the period of event promotion to a week after the end of the event.

Note: The Instagram search is limited to images that are set to public.

Social Media

The event poster was posted up on Taylor’s University’s student portal.

With students logging on to the portal on a daily basis for academic purposes, the exposure gained was exponential.

Social Media

Facebook page:Taylor’s University Student Council

Exposure: 5,123 fans

Social Media

Facebook page:Taylor’s University Orientation Leader

Exposure: 2,706 fans

Social Media

Facebook page:Taylor’s University Student Development Hub

Exposure: 2,177 fans

Social Media

Facebook page:Taylor’s Memes

Exposure: 10,425 fans

Social Media

Facebook:Student Engagement Center (SEC)

Exposure: 4,663 fans

Social Media

Facebook:Youth United

Exposure: 3,052 fans

Social Media

Facebook page:T-Garden Cooking School

Exposure: 27,291 fans

Social Media

Facebook share:Mission-Q Real Escape Game

Exposure: 5,487 fans

Social Media

Facebook page:Rebecca Saw (Blogger)

Exposure: 5,618 fans

Social Media

Facebook page:Brandon Ho (8TV Quickie Host)

Exposure: 1,276 fans

Verbal Recognition

Watch the video here: http://youtu.be/tyBy3gHrvVk

Blog Ad

Blog advertisement provided by the sponsors are placed on the sidebar of Sky Adventure Club’s blog (http://skyadventureclubtlc.blogspot.com/).

Duration: 3 months (Gold Sponsor), 6 months (Platinum/Venue Sponsor)

Media Coverage

The Star BRATs participated in the event as a non-competing team and provided coverage for all four days of the event.

Instagram: 14 posts292 followers

Twitter:16 tweets951 followers

Pending:One news article

Pit Stop Mat

Quantity: 2Size: 4' x 3’Location:1) Taylor’s University, 2) Port Dickson, 3) Outbac Broga, 4) One City Mall.

Thank You