Brand CompassThe full BAM methodology and approach to management and meaning of brand (Strategy, Creative and Client). Experience a true way to drive heightened preference for your brand, unlocking greater affinity consciously and sub-consciously.

Brand Strategy, Research and InsightBrand Architecture , Portfolio Strategy and PositioningBrand Evolution Strategy – the revitalisation, refocus and rejuvenation of next-level growthBrand Contact Strategy – the organisation and conceptualisation of brand “touch points”

Information DesignCorporate Communications – internal, channel and brand user experienceBrand ID, Literature and Package Design

Engagement MarketingBoth internal and consumer focused touch point executionPR, Events, Brand Activation – 360 degree management of and measurement Social and Print Media Campaigns – full service offering from set up through execution to measurement

Project ManagementDelivering-to-action creative ideas and services

ProcurementSourcing, logistics and production

MeasurementBrand Audit – holistic audit of the brand internally and externally using Brand Compass technology as the key valuationResonance Audit – Archetypal resonance and clarity audit seeking traction values and levels of affinity opportunitiesPerceptual Audit – market perception audit – from awareness to preference

Corporate Communication ElementsThe Brief:-Various communication elements across print, mailing and DVD production channels.-Servicing differing audience groups across the full internal and external business platform.

Results:-ongoing communication elements still in rollout.

NIKE Women Dance I & II and other NIKE eventsThe Brief:-Brand engagement with strong traction elements – around the launch of new to market range of women's fit gear.

The Solution:-Leverage the strong relationships NIKE has with international top music video choreographers who work with Madonna, Christina Aguilera, Ricky Martin etc.-Have these international stars and local stars all come together at an event where the audience is taken through the training and ultimately a workout the will never forget.- Invite mechanism completely viral.

Results:-Thousands of consumers attending and interacting – growing at each event.

Highlights:- Consumers arriving in full NIKE gear.- Extra crowd management being required as the turn outs were phenomenal.

Slender MAX Full Brand Audit, Realign and RepositioningThe Brief:-The research brand perception and retention, overcome recent business changes.- look to overcome multiple packaging challenges and streamline partnerships

The Solution:-A full brand audit revealed many unclear root to market blockages.- a full corporate Identity designed and implemented.-A clear decisive brand plan was detailed encompassing all channels of growth.-Packaging discrepancies were identified and corrected.-- correct media partners were cemented and long-term goals were set.

Results:-Full 360 degree brand and growth plan set in place complete with measurable and strategic partnerships.-- Full media plan put into action.

Highlights:- Consumers able to grow affinity due to the single minded messaging.- Sales have shown steady solid growth with hi retention results.

Techron Southern African LaunchThe Brief:-Train 9500 forecourt attendants on the technicalities of Techron & a revolutionary upliftment in service standards.

The Solution:-using the cleaning aspects of Techron and the Good Clean Caltex Service Campaign as a platform to combine and find similarities in both. A script was written and 10 teams of 4 members650 service stations in 6 weeksin South Africa and 3 neighbouring countries rolled out a carefully crafted industrial road show.

Results:-An independent survey shown a result of over 83% of objectives met.

Highlights:-The training was translated into Hurdu, Urdu and Spanish and rolled out internationally due to its resounding success.

Camps Bay Beach

The Wild Geese South African Launch 2009The Brief:-To manage and execute a multi layered viral campaign to coincide with the launch and Whiskey Live Festival ’09 – the largest in the world.- that not only leveraged the brand positioning, but aided distribution footprint and cemented awareness channels.

The Solution:- A disruptive idea playing on the brand being “the only super premium Irish whiskey” – life-size boxes were placed around the country at sites of most impact – only branded - THE.-Similarly, on-line, agents began posting pictures on social sites enquiring about this phenomenon and generating interest.- On a set date the branding nationally was changed to reveal full brand logos representing life size replicas of the gift box.

Results:- Massive viral response including radio coverage and interviews with “enquiring” consumers.- On-line groups and database interaction.- Attendance at Whiskey Live and participation in competition drives exceeding expectations.

Highlights:- Consumers once identifying the meaning, arriving at listed outlets and having photos taken with brand teams.- Participating off trade outlets reporting a flood of people showing interest and asking questions about the brand at point of purchase.

The Michelangelo JHB

Telkom Data Centre Launch – November 2009The Brief:-To manage the press launch events of Telkom's new venture – A 100% eco & green powered data centre.- The event needed to mirror the intentions of the centre and have a negative carbon footprint outcome.- 3 events in 3 cities simultaneously with complete audio visual link up.

The Solution:- From having every item involved in the event being made from recycled elements, to buying back the CF of every person attending the event receiving a CF neutralised certificate of their attendance.-Entertainment themed around strong recycling and restoring nature messaging – Technology and nature embraced.- Guests were education on everyday ways of going green in engaging interactive ways.

Results:-Clients aim of awareness to the need of this thinking for the future and exposing just how possible it is was met with rave interaction by all who attended.-From catering to power used at the events – guests were informed and overwhelmingly impressed that everything was self generating and/or recycled – a strong sense of involvement was relayed from guests. A sense of participation in something good.

Highlights:-Fully interactive onscreen and live show incorporating elements of the shows happening in CT, JHB and Dbn simultaneously.

Other brands that have benefited fromBrand Compass™ Technology:

Brandhouse Brands - J&B - Jose Cuervo Tequila - Johnnie Walker - Heineken Total Sports & Sportscene - RetailAuction Alliance GroupPhilip Morris / Marlboro

Levi’sPfizer ViagraMedicoverNando’sApple IPod & NintendoOld Mutual Retail Kalahari Ads

Zane Van Rooyen

mobile +27 (0)83 400 2240 fax +27 (0)86 268 1393 email zane@brand-marketing.co.za