BallID

Design your personalized balls

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

DESCRIPTION

§ BallID is an internetplatform where customers are able to design their personalized balls for nearly every kind of sport

§ In the first step they can choose the color § The next step enables to print any kind of picture or

design on it § It’s also possible to share Designs with the BallID

community, in Case some users like to have designs from others on their balls

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

TARGET AUDIENCE

§ The target audience is nearly everyone who likes sports § Even people who are not doing any kind of sport are part of

our target audience

§ People who like to design or just want another personalized item in their lives

§ The target audience isn’t even limited to age

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

LOCATION

§ As the location of production we decided to source the manufacture of our balls out to India

§ The headquarter is going to be in Munich, because it’s a city which focuses on sports very strongly

§ The Items are going to be sold by the Internet

§ The best case would be an office next to a sport association to get our first customers

Location choice Zebbug Zebbug Munich Munich

Location factors

importance Grades (1-5)

Weighted grades

Grades (1-5)

Weighted grades

Rent of small shop

30% 2 0.6 1 0.3

Local wage for one hour

30% 3 0.9 5 1.5

Monthly ticket public transport

20% 2 0.4 3 0.6

population 20% 4 0.8 5 1

Sum: 100% 11 2.7 14 3.4

DESCRIPTION OF THE WORKPLACE

§ We need offices, located in munich with computers and servers for the internetplatform

§ Further we need a chillout area, where we have meetings and think about new ideas (orientated on Googles concept)

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

COST ANALYSIS § start up costs : 70 000 Euros for Computers,

Displays, software and Servers § fixed costs(monthly): rent for our offices is 3000

Euros, Employees and Webdesigners need about 10 000 Euros (high local wage)

GOAL FOR SALES In average it takes about 5€ to produce one Ball in India One Ball is going to be sold for 55€ on our Platform We need to sell 260 Balls per month There are no days of shut down in the Internet, so we can sell 30 days per month. We need to sell about 9 balls per day to be successful with out project.

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

CO-WORKERS

§ people who are interested in sports and are good with a computer and have studied and got the examinations required are fit for the job.

§ you can find people by chatrooms, by friends, sports students and look for webdesigner at Universities, who are offering IT & Computing as a study

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

LEGAL FORM § At the times we start our project we prefer to have a german

GbR as our legal form § After our first successes we would like to change to a GmbH

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

SWOT-ANALYSIS

STRENGHTS: good salary, there isn’t a lot of competition and it is great for people who like sports. WEAKNESSES: expenses(rent) , online problems and no experience. OPPORTUNITIES: growing company and meeting with other business people THREATS: No customers, to less money vor advertisement

SWOT- ANALYSIS

§ The best financial situation for BallID would a partnership so liability is unlimited as we are the owners. But it is easier to take a loan from the bank.

§ We also have the possibility to collect money from

investors who are willing to lend us money and that their liability is limited to the amount of capital that they are willing to give.

AGENDA

§ Description § Target audience § Location and Sales § Cost analysis § Co-Workers § Legal form § SWOT Analysis § Local competition

Local competition

§ It‘s a new trend to offer personalized products in the Internet

§ It‘s a very successful trend § There is no local Competitor who is selling the same

products as we do

Mariah Casha & Benedikt Braun

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