Welcome To Our Presentation

Shanto Mariam University of Creative Technology

DES: 315

Submitted to –

MD. ZAFAR ALAM BHUYIAN

Professor and Assistant Proctor of SMUCT

Submitted By:Md Sazad Hossain Sozol

Id : 102011150

Group : B

Semester : 5th

Batch: 19th

My presentation topic

About Rang:

Since 1994, Rang has been contributing to the growth of handloom and handicraft industry. With the motto of painting time Rang has introduced a new dimension of novelty in the trend of clothing. Rang’sconcept of fashion has evolved round the quest for and celebration of national heritage. The predominant ingredient of our products being indigenous colours and fabrics, the ideology of Rang is to spread an aesthetic experience among our people. Going beyond the typical point of commerce and being urged by the values of our heritage and a clear sense of commitment Rang arranges special programmes to observe festivals and rituals. Ahead of all such occasions our customers now wait with keen interest to see our response to every socio-religious festivals. At the centre of Rang’s concept of fashion is the spirit of variety and variation in our application of colours. The same urge has been essentially reflected in most of our products. Through the simultaneous motivation of flourishing our handloom and handicraft industry and introducing ever new products Rang has come to be esteemed as one of the leading fashion entrepreneurs of the country.

Rang tittle

আমরা সময় কে গড়ে তুলি

Item of Rang Hand work : Handicraft, Block work, Boutique work even some printing work

they are doing.

Ornament’s : Jut bag, Jut cap, Fabric bag, fabric cap, Mud made jewelry etc.

Others : Bamboo made; Mug, Glass, Show piece etc.

Gent’s wear : Panjabi, Fotua, Shirt, T-Shirt etc.

Women’s wear :Sharee, Tops, Skirt, Salwer-Kamiz, Three piece, Maxi, LadisPanjabi, Scarf, Blows piece etc.

Baby’s wear : Baby set, Fotua, Panjabi, pant, shirt etc.

Materials of Product

Rang use in their product our local fabric like Tat fabric, Khadi, Andy silk, Rajshahi silk, Cotton fabric, Half silk etc. which all are made by Bangladeshi fabric industries.

Sharee

Traditional women’s dress, Rang produce shareesof all possible color, shades and of intricate unique designs. Very much liked by women of all ages.

Sharee

Salwar Kameez

This dress is worn by women of Indian subcontinent and very much popular among girls in Banagladesh. Rang produce varied range of Salwar Kameez. We have Salwarkameez of block print, Karchupi, embroidery, batiqueprint, Zardousi, tie-dye, Zamdani motif and of every possible handwork.

Salwar Kameez

Panjabi:

Rang is very famous for it’s colorful Panjabi. Our Panjabi range is diverse in design. You shall find Panjabi of every mood and of each occasion. The clothing material and handwork done are of high quality and texture. Just step in to any of our showroom and you will be amazed to see our product line

Panjabi:

Fatua:

The traditional casual wear worn since ancient times

of bengali culture. This traditional dress evolved in

design, it is more colorful now. Rang has Fatua of all

possible motif, clothing and handwork. This dress is

very much liked by people of all ages.

T-Shirt Rang produce T-shirt on each occasion. Rang T-shirts

are of high quality and color. Rang use traditional

motif and unique color combination in our T-shirt.

KurtaIn recent years, a new trend has evolved, Kurta is one of them. It is mixture of Panjabi and Fatua. It is worn with the combination of Jeans, Pants etc. Very much liked by young generation.

Handicrafts Rang keeps plenty of handicrafts, specially traditional

toys of Bengali culture. You will find bags, Mobile bags, Earthen ornaments etc

Customer label :

Rang make their product for middle class and for upper middle class customer and their customer’s age label are from baby to older people. All kind of ageist customer can come to the Rang.

Production activities & price

Rang normally make their product for all the season but exceptionally they do some product for any happy occasion’s which maximum are expensive item. They show their beautiful & expensive product in front of the dames. Their price label is from 120 to 12,500 taka .

Promotional activities: At first RANG started their marketing by using print

media like, leaf late and posturing, secondly they advertise their firm with product in news paper. After that they participate in fashion exhibition program, after getting some positive response they start to using the electronic media for their advertisement at time they make a website for RANG and then they went to television advertisement. By using all this marketing way RANG got so many popularity in public sector.

Sales promotion

RANG doesn’t give any facility for their marketing purpose but they yearly give sale up on their old product from 15% to 40%. When the customers get the opportunity of sale then so many customers went to RANG for getting the opportunities.

RANG future plan Every business firm does have a future plan, they

attract the clients increasing the acceptance of their products/goods so that their goods might be No.1 and their products might be sold more. As the same the future plan of ‘RANG Fashion Houses' is to make their goods acceptance to the No.1 but m this competing market ‘RANG has under taken several .To make their goods No.-l and to increase their sell of goods.

Personal opinion : Just few days before, I visited the show room of RANG

situated at Basundhara city shoping mall. Mainly to know the marketing policy and through good behavior with the salesmen and mutual dealing & behavior and about the standard quality of the products of RANG. After as requirement off the clients preferring the goods and purchasing that. The clients after interring into the show ro0m they may feel that the design and quality of commodities of RANG is very classical and the price their dress is within the purchasing capacity of the middle class people. On the other hand for advertising the products the ‘RANG Fashion' used the printing & electronic media.

Conclusion : RANG Company Ltd. is lower price then any other

company with varieties of colorful fabric. There products are available in cities.

RANG Company is very familiar in this country.

Most of the people choose to buy their products than any other products.

SWOT Analysis Strengths: The product’s of rang is very strength than

any other product because most of their products are made by hand work.

Weaknesses: Getting less worker because most worker are not capable to do it.

Opportunities: There hand become famous for all over the world.

Threats: They are the threat for any other clothing company

Address of Head office and

showrooms Head Office

76, Vasasainik A.K.M Samsuzzoha Road,North Chasara, Narayangonj-1400, Bangladesh.Phone: +8802-7646202, 7641177, 7641247Mobile: +88-01819257768.

outlet Rang-Shantinagar Showroom

Twin Towers Concord Shopping Complex (2nd floor), Shantinagar, Dhaka,Phone: +8802-9332207Mobile: +88-01730068060

Rang-Baily Road ShowroomBaily Fiesta (2nd Floor), Baily road, Dhaka Phone: +8802-9353724Mobile: +88-01730068048

Rang-Dhanmondi Showroom-1Simanto square (1st floor), road no-2, Dhanmondi, Dhaka Phone: +8802-8618890Mobile:+88-01730068075

Rang-Dhanmondi Showroom-2Orchard Point (2nd floor), Road-7, Dhanmondi, DhakaPhone: +8802-9674859Mobile: +88-01730068073

Rang-Lalmatia ShowroomSunrise Plaza (2nd Floor), Block-A, Lalmatia, DhakaPhone: +8802-58156242Mobile: +88-01730068

Rang-Uttara Showroom

House-96, Lake Drive Road, Sector-7, Uttara, Uttara Model Town, Dhaka-

1230,

Phone: +8802-8954463Mobile: +88-01730068040

Rang-Narayangonj Showroom

Santana Market (1st-2nd floor), Chashara, Narayangonj,

Phone: +8802-7644433Mobile: +88-01730068011

Deshi Dosh-Chittagong Showroom

AFMI Plaza (4th Floor), 1/A Baizid Bostami Road, Panchlaish, Chittagong,

Phone: +88031-2556864Mobile: +88-01730068050

TANNK YOU