badgeville summit, engage 2012 - presentation: insights & analytics: the big data side of...
DESCRIPTION
MARTIN SCHNEIDER, Research Manager · 451 ResearchTRANSCRIPT
PRESENTATION: Insights & Analytics: The Big Data Side of Gamification
MARTIN SCHNEIDERResearch Manager · 451 Research
Insight & Analytics: The Big Data Side of Gamification
Martin Schneider Research Manager, 451 Research
Agenda
• Big Data & Gamification…Wuzzah?• The Future of Insight• Examples of Big Data Gamification Insight• Q&A
Ok…So, your gamification initiative is kicking ass…
Drive More Value?
Big Data?
Big Data vs. “Big Picture Data”
VS.
Big Data & Gamification
Gamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS Providers
This Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks
Gamification Big Data Can Better Answer…
Gamification Insight - Examples
• Greater Time Series Insight• Marketing• Sales• Support
• Identify Customer Segments Based on Real Behavior• No More Relying on Bland Demographics• Context-driven Insight
• Understand Behavior Across Platforms/Properties/Brands
• Bridge Between Transactional BI and Behavioral Insight
Old Style Business Intelligence – Lots of “What”
Gamified Insight
Gamified Insight
Gamification Powered Insight – More “Why and How”
Where to Begin?
• Re-Think Your Metrics and Goals• Think Behavior not “Numbers”• What is the End Game?
• Work with your Gamification Provider• Best Practices (You Can’t Have Big Data Without Lots and
Lots of Engagement!)• Dashboard Optimization
• Recognize, Respond, Repeat!
©2007 SugarCRM Inc. All rights reserved.