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Page 1: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 2: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

the way we transact has radically changed

Page 3: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

face to face telesales websites

price comparison

Page 4: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

face to face telesales websites

price comparison

Page 5: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

what’s next?

Page 6: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

what’s next?

Page 7: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

consumer loyalty

no questions asked experiences

Page 8: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

consumer loyalty

no questions asked experiences

Page 9: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

data personalise simplicity

Page 10: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 11: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

1 billion MOT74 million vehicles

Page 12: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

1 billion MOT74 million vehicles

Page 13: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

faster than fasthummingbird

search ++

Page 14: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 15: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

design principles

Page 16: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

design principles

elasticity

value

speed

performance

availability

mitigate risk

Page 17: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

design principles

Page 18: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

design principles

external validation elastic consultancy services

aws well architected framework

Page 19: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

technology

Page 20: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

technology

Page 21: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 22: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

how to fix?information overload

Page 23: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

how to fix?information overload

see the patterns and connections that matter

use our eyes more

designing information so it makes more sense

tell a story

Page 24: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 25: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 26: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 27: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 28: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 29: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 30: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 31: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

reliability

Page 32: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

Nora Jones. Senior Software Engineer, Netflix, Co-author Chaos Engineering

chaos doesn’t cause problems,

it reveals them

Page 33: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

Nora Jones. Senior Software Engineer, Netflix, Co-author Chaos Engineering

chaos doesn’t cause problems,

it reveals them

Page 34: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

chaos in practise

Page 35: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

chaos in practise

Page 36: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

game day

Page 37: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

game day

Page 38: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 39: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

terminate resources

java microservices

what happens?

elasticsearch master node

Page 40: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 41: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

min/max policy enforced

self healed

abnormality detected

Page 42: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 43: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

measure what’s normal

Page 44: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 45: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

6 billion metricswhich one shows where your problem is?

Page 46: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

catching what we might missmachine learning

going beyond the obvious

Page 47: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

catching what we might missmachine learning

going beyond the obvious

Page 48: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 49: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 50: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 51: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 52: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 53: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences
Page 54: the way we transact has radically changed › customer › 8c4659ee-526a...telesales websites price comparison what’s next? what’s next? consumer loyalty no questions asked experiences

data personalise simplicity

@mattdevdba


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