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UPDATE FOR TEAMS OF HEALTH THROUGH CAMPAIGNS, WARNING ABOUT CONSUMPTION OF ALCOHOL Lopes, Jane Moraes; Furtado, Erikson Felipe Program of Integrated Action for Prevention and Attention to Alcohol and Drug Use in the Community (PAI-PAD) School of Medicine of Ribeirão Preto, University of São Paulo/ Brazil BACKGROUND: BACKGROUND: The training has been presented as an alternative to maintaining the health professionals engaged in preventive activities. After training of primary care teams for the implementation of BI, the PAI-PAD has offered technical support and proposed to carry out campaigns warning about the consumption of alcohol. METHODS: METHODS: This study aimed to relate one experience of a campaign for health warning to students from 10 to 14 years about alcohol abuse, which was conducted by a health primary care team as part of support and supervision that PAI-PAD offered after training for BI implementation. The study highlighted the effects of the strategy of combining support and supervision after training. FINDINGS: FINDINGS: 1 - PAIPAD proposed ALERT CAMPAIN ABOUT ALCOHOL ABUSE : “Alcohol abuse consumption causes health damage” 2 - Health primary care team requested supervision. WHAT IS THE APPROPRIATE WAY TO COMMUNICATE THIS MESSAGE TO ADOLESCENTS? HOW DOES TO BRING THE ISSUE TO THE REALITY OF ADOLESCENTS? 3 - Two technical visits were carried out lasting 30 minutes each. DISCUSSION: The campaign warning seemed to be a good strategy for the team to incorporate the basics of training, updating them about the demands and needs which were experienced by them. Although motivated, the professionals had difficulty in addressing the issue of alcohol. The health team included the idea of prevention of alcohol abuse in other issues of health and hygiene, overcoming the difficulty in addressing this issue with teenagers. Erikson F. Furtado, MD, DPH, PhD. Psychiatry professor PAI-PAD´s coordinator FMRP-USP – Depto. Neurologia, Psquiatria e Psicologia Médica 14049-900 Ribeirão Preto, SP - Brazil E-mail: [email protected] / Homepage: www.fmrp.usp.br Note: If requested the reference list could be provided First visit: First visit: Explanation of objectives Definition of target audience EXAGGERATION is harmful to health “There are a lot of inadequate behaviors” WHAT ARE THE MOST IMPORTANT THINGS FOR TEENAGERS ? Second visit: PLANNING ACTION - social acceptance - being attractive - save money - water waste - processed foods - beverages The students produced: essays, drawins, posters, songs and poems WHAT’S THE BETTER KIND OF COMUNICATION? - few words - fast communication - current /simple speech Health Professionals decides: - to work in partnership with the school - to present the topic in a theater

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Page 1: BACKGROUND:

UPDATE FOR TEAMS OF HEALTH THROUGH CAMPAIGNS, WARNING ABOUT CONSUMPTION OF ALCOHOL

Lopes, Jane Moraes; Furtado, Erikson Felipe Program of Integrated Action for Prevention and Attention to Alcohol and Drug Use in the Community (PAI-PAD)

School of Medicine of Ribeirão Preto, University of São Paulo/ Brazil

BACKGROUND:BACKGROUND:

The training has been presented as an alternative to maintaining the health professionals engaged in preventive activities. After

training of primary care teams for the implementation of BI, the PAI-PAD has offered technical support and proposed to carry out

campaigns warning about the consumption of alcohol.

METHODS: METHODS:

This study aimed to relate one experience of a campaign for health warning to students from 10 to 14 years about alcohol abuse,

which was conducted by a health primary care team as part of support and supervision that PAI-PAD offered after training for BI

implementation. The study highlighted the effects of the strategy of combining support and supervision after training.

FINDINGS:FINDINGS:

1 - PAIPAD proposed ALERT CAMPAIN ABOUT ALCOHOL ABUSE :

“Alcohol abuse consumption causes health damage”

2 - Health primary care team requested supervision.

WHAT IS THE APPROPRIATE WAY TO COMMUNICATE THIS MESSAGE TO ADOLESCENTS?

HOW DOES TO BRING THE ISSUE TO THE REALITY OF ADOLESCENTS?

3 - Two technical visits were carried out lasting 30 minutes each.

DISCUSSION:

The campaign warning seemed to be a good strategy for the team to incorporate the basics of training, updating them about the

demands and needs which were experienced by them. Although motivated, the professionals had difficulty in addressing the issue

of alcohol. The health team included the idea of prevention of alcohol abuse in other issues of health and hygiene, overcoming the

difficulty in addressing this issue with teenagers.

 Erikson F. Furtado, MD, DPH, PhD.

Psychiatry professor – PAI-PAD´s coordinatorFMRP-USP – Depto. Neurologia, Psquiatria e Psicologia Médica

14049-900 Ribeirão Preto, SP - BrazilE-mail: [email protected] / Homepage: www.fmrp.usp.br

Note: If requested the reference list could be provided

BACKGROUND:BACKGROUND:

The training has been presented as an alternative to maintaining the health professionals engaged in preventive activities. After

training of primary care teams for the implementation of BI, the PAI-PAD has offered technical support and proposed to carry out

campaigns warning about the consumption of alcohol.

METHODS: METHODS:

This study aimed to relate one experience of a campaign for health warning to students from 10 to 14 years about alcohol abuse,

which was conducted by a health primary care team as part of support and supervision that PAI-PAD offered after training for BI

implementation. The study highlighted the effects of the strategy of combining support and supervision after training.

FINDINGS:FINDINGS:

1 - PAIPAD proposed ALERT CAMPAIN ABOUT ALCOHOL ABUSE :

“Alcohol abuse consumption causes health damage”

2 - Health primary care team requested supervision.

WHAT IS THE APPROPRIATE WAY TO COMMUNICATE THIS MESSAGE TO ADOLESCENTS?

HOW DOES TO BRING THE ISSUE TO THE REALITY OF ADOLESCENTS?

3 - Two technical visits were carried out lasting 30 minutes each.

DISCUSSION:

The campaign warning seemed to be a good strategy for the team to incorporate the basics of training, updating them about the

demands and needs which were experienced by them. Although motivated, the professionals had difficulty in addressing the issue

of alcohol. The health team included the idea of prevention of alcohol abuse in other issues of health and hygiene, overcoming the

difficulty in addressing this issue with teenagers.

 Erikson F. Furtado, MD, DPH, PhD.

Psychiatry professor – PAI-PAD´s coordinatorFMRP-USP – Depto. Neurologia, Psquiatria e Psicologia Médica

14049-900 Ribeirão Preto, SP - BrazilE-mail: [email protected] / Homepage: www.fmrp.usp.br

Note: If requested the reference list could be provided

First visit:First visit:

Explanation of objectives Definition of target audience

EXAGGERATION is harmful to health

“There are a lot of inadequate behaviors”

WHAT ARE THE MOST IMPORTANT THINGS FOR

TEENAGERS ?

Second visit:

PLANNING ACTION

- social acceptance

- being attractive

- save money

- water waste

- processed foods

- beverages

The students produced:

essays, drawins,

posters, songs and poems

WHAT’S THE BETTER KIND OF COMUNICATION?

- few words

- fast communication

- current /simple speech

Health Professionals decides:

- to work in partnership with the school

- to present the topic in a theater