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TRANSCRIPT
Richard WhiteheadThe Future Marketer
Know Your Audience
Nerds Can Be Cool
January1885
November1955
November1985
October2015
Technology
Aug 2011 Sep 2012 Jan 2014 Jan 2015
Content is King
Technology
JEFF ROHRS CHANNELS SLIDE EXAMPLE
Content is King
Technology Context
Content is King
Technology Context
Old & New
Content is King
Technology Context Agile
Old & New
Go Agile…
1. It improves speed to market.
2. Teams respond, adapt faster.
3. It increases productivity.
4. It keeps priorities straight.
5. Deliverables are more customer-centric.
The Future Creativeis You!!
The Future Marketer