Full-time Year 2011 7th Intake

Programme Code: 113-19440

www.cityu.edu.hk/ce/baeicc/This programme is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (reference number 451362).

It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.

Bachelor’s Degree(Top-Up) Programme

Bachelor of Arts (Hons) in

English for International Corporate Communication

Programme AimsThe programme aims to:

● helpstudentsdevelopskillsandknowledgewhichenable

themtocommunicateeffectivelyinEnglishinawiderange

ofsocialandwork-relatedsituations;

● engage students in a structured process of language

developmentwhichallowsthemtoparticipate,inEnglish,

inaprofessionalenvironment;

● enablethemtogainanunderstandingofandskillsintheir

chosenspecializationanddeveloptheirawarenessofthe

roleoflanguageindefiningthosefields;

● develop students' interpersonal skills, critical self-

awareness and problem-solving abilities, in order to

contribute meaningfully to a changing international

environment;

● enable students to develop a broad range of business

registers in English, appropriate to interacting with

employersinavarietyofprofessionalcontexts.

Programme Features● StudentslearnEnglishasitisusedinthebusinessworld.

● Studentscanindicateapreferenceforoneofthefollowing

three pathways – Marketing, Public Relations OR

TranslationandInterpretation.

● Graduatesof thisprogrammemaycontinue tostudyon

oneoftheMastersprogrammesofferedbytheSchoolof

Languagesand InternationalStudies, or apply for other

localoroverseasMastersprogrammes.

● Graduatesmaytakeupcareerpositionsinmanagement,

administration, marketing, public relations or Chinese-

Englishbilingualcommunication.

● Studentscanchoosetodoadissertationordoanadditional

pathwaymodule.

●Studentscanchoosetofinishtheprogrammeinoneyear

(full-timeload)ortwoyears(part-timeload).

University of Central LancashireTheUniversityofCentralLancashire(UCLan)islocatedinPreston.Withahistorystretchingbackover175years,theUniversitywasofficiallyestablishedasauniversityin1992.UCLanhasastudentandstaffcommunityofmorethan35,000 students, 500undergraduate coursesand180postgraduatecourses.Ithaspartnershipagreementswithuniversities inmanydifferentcountriesaround theworld,includingHongKong,theGulfandRussia.

In the most recent National Research AssessmentExercise (RAE, 2008), UCLan was accessed in 17Subjectareasandallwereratedashavingresearchofinternational excellence. No fewer than 11 areaswereassessedascontainingresearchwhichisworld-leading.

The School of Languages and International Studies isaleaderinthefieldofteachingEnglishforprofessionalpurposes. Itwas ratedas “excellent” in itsmost recentofficialinspectionbyUKGovernmentauthorities.ItwasalsoratedinthetoptenintheGuardian’srecentNationalReviewofUniversityModernLanguagesDepartments.It is a department that has received governmentcommendation regularly through the UK QualityAssuranceAgencyforprovidingalearningenvironmentofthehighestquality.

For the latest news and further information on UCLan, please visit the website www.uclan.ac.uk

Programme StructureStudentsare required topass9modules (180credits inall) inorder tograduatewithaBA (Hons)English for

InternationalCorporateCommunication.Teachingwillspreadover2semestersand1summerterm.

Inadditiontothefivecompulsorymodules(100credits),studentshavetochoosethreeoptionalmodules(60credits)

fromone of the specialist routes (Marketing / PublicRelations /Translation& Interpreting) plus one additional

module(20credits).

# The offering of the specialist routes depends on course enrolment. UCLan and SCOPE reserve the right not to offer these optional modules.

* Please note that you will not have a totally free choice for this additional option as some of the modules have 'prerequisites', which means that you must have studied another module first.

# Specialist Routes

(60 credits)

Marketing

•MarketingandAdvertisingCommunicationforInternationalBusinessCommunication(20credits)

•MarketingofServices(20credits)

•PublicRelationsforMarketing(20credits)

OR

PublicRelations

•PublicRelationsinContext(20credits)

•CorporateStrategyandCommunication(20credits)

•PublicRelationsforMarketing(20credits)

OR

Translation&

Interpreting

• IntroductiontoTranslationandInterpreting(20credits)

• TheoryandPracticeofInterpreting(20credits)

• TheoryandPracticeofTranslation(20credits)

Additional Module

(20 credits)

EnglishforInternationalCorporateCommunicationDissertation(20credits)OR

Chooseonemodulefromtheabove3SpecialistRoutes*

Specialist (choose one option from the following 3 routes)

Compulsory Modules

(100 credits)

• AdvancedEnglishforBusinessCommunication2(20credits)

• AdvancedEnglishLanguageSkillsforEnglishforInternationalCorporateCommunication (20credits)

• Globalisation&BusinessinInternationalCorporateCommunication(20credits)

• CultureandBusinessinInternationalCorporateCommunication(20credits)

• EnglishforManagementintheWorkplace(20credits)

The programme provides solid foundation for work and further study. According to the employment surveyconductedinJuly2010(onemonthaftergraduation),65%ofourgraduateswereinfull-timeemploymentand12%wereofferedplacesforfull-timestudies,mainlyatmasterslevel.

Views FromChan Nga Ki, EICC Graduate (2010)

"RecallingwhatIdidandhowIstruggledforwritingthedissertation,Icannothelpsighingwithrelief.Itisbecauseitisthefirsttimeforme towrite itand Iencounteredmanyproblems in locating thetopic.However,thetutorsintheEICCprogrammehavegivenmeahandandledmeintotherightdirection.Besides,thisprogrammealsohasenrichedmyEnglishknowledgeasmuchasIexpected.Forme,EICCprogrammeisadefinitelyrightchoiceforme."

Sylvia Wong, EICC Graduate (2009)

“The EICC programme has definitely shaped me into a moreknowledgeableperson. Icanapplymycorporateculture,globalcommunication,dissertationwritingandEnglishskillslearnttomycurrentpostgraduatestudy.ThisiswhenIrealizehowimportantandhelpful theprogrammewas tomy futuredevelopment.TheEICC programme has recruited lecturers and tutors that arealwayspatientandkindtothestudents.Ihopeeverynewstudentinthecomingyearwouldbenefitfromittoo.”

Sylvia Tang, EICC Graduate (2009)

“Lookingback,enrollingintheEICCprogrammewasdefinitelya rightdecision forme. It enabledme togetmyfirstdegreeinsuchashortperiodoftimeandIwaswellequippedformycareer.Mylanguageproficiencyandmycommunicationskillshave been polished. It was also fascinating to learn aboutdifferentculturesthroughthecourses.BeinganEICCstudenthasbeenamarvelousexperienceforme.Thankstomytutors,whoareprofessionalandconsiderate,mycolleaguesandthestaffformyaccomplishment.”

Tsui Yim Mei, Jenny, EICC Graduate (2009)

"Personally,Iaminterestedinbusinesscommunicationstudies.EICC programme offers different path of studies which cansatisfyvariousneedsandinterests.Forme,IwasspecializedinPRstreamandthisisundoubtedlyagoodchoicetoimproveboth written English and practical knowledge of corporatecommunication. Through the many different coursework,I learnt a lot about the practical skills of PR writings andpresentations.Also,thefinaldissertationisdefinitelyinterestingandchallenging.Ithelpsmetogaintheknowledgeofresearch,coordination,organizationandsummarizationwhichareveryusefulinfuturestudies."

Our Graduates

Employment Status

Others(includingself-employed,freelancer,workingholidayetc)35%

Fulltimeemployment65%

Further StudiesShort/GeneralCourse8%Diploma/Certificate8%

Bachelor'sDegree8%

PostgraduateCertificate9%

Master'sDegree67%

Programme DeliveryAllcoursesaretaughtbylocalprofessionalacademics.

Teaching and LearningClasses1year(full-timeload)OR

2years(part-timeload)–Studentschoosingtofinish

the Programme in two years attend classes in the

day time, together with those choosing to finish the

Programmeinoneyear.

VenueClasseswill be held at SCOPE LearningCentres in

KowloonTongandTsimShaTsuiEast, and/or other

designatedvenues.

Student SupportStudentswillhaveaccesstotheCityULibrary,CityU

ComputingServicesCentresandtheonlineresources

providedbytheUniversityofCentralLancashire.

Assessment and AwardAssessmentforthecoursesisbasedonacombination

ofassignments,testsandexaminations.

A student will be awarded a BA (Hons) English for

International Corporate Communication conferred by

theUniversityofCentralLancashireuponsuccessful

completionof theprogrammeinaccordancewith the

programmerequirements.

Further Study OpportunitiesGraduates from this top-up degree programme

may continue to study one of the Masters

programmesofferedbytheSchoolofLanguagesand

InternationalStudies,e.g.MA InterculturalBusiness

Communication or MA English for Professional

PurposesorMAInterpreting&Translation,whichhave

beenspecificallydesignedasaMaster's level route

forgraduatesofBA (Hons)English for International

Corporate Communication. They can also apply for

localoroverseasmasterdegrees.

Admission RequirementsThisprogrammeisspeciallydesignedforstudentswho

havesuccessfullycompletedAD/HDinlanguage,PR,

mediadisciplinesinalocaluniversitysuchas:

● AssociateofArtsinAppliedChineseStudies

● AssociateofArtsinAppliedJapaneseStudies

● AssociateofArtsinBilingualCommunicationStudies

● Associate of Arts in English for Professional

Communication

● AssociateofArtsinTranslationandInterpretation

● Associate of Arts in Public Relations and

Communication

● AssociateofArtsinMediaandPublicationDesign

● AssociateofDigitalVisualDesign

GraduatesofotherAssociateDegree/HigherDiploma

Programmesmayalsobeconsidered.

English RequirementsStudents are expected to meet the English language

requirementsasspecifiedbyUCLan,i.e.eitherTOEFL

520orIELTS6.Localstudentsgraduatedfromrelevant

Associate Degree programmes with a good pass in

an English language course (i.e. B- or above) will

be exempted from the aforesaid requirements. An

admissionintervieworawrittentestmayberequiredfor

someapplicants.

Further Studies

EnquiriesSchool of Continuing and Professional Education

Location : LG/F,AcademicExchangeBuilding, CityUniversityofHongKong

Forgeneralmatters-

Tel : 34425813/34427423

Fax :31040514

Email :team4@scope.edu

Foracademicmatters-ProgrammeLeader :Dr.DavidMakEmail :david.mak@cityu.edu.hk

DeputyProgrammeLeader :Dr.EddyMakEmail :eddy.mak@cityu.edu.hk

SCOPE/1/11/02/091

FeesApplication Fee : HK$140(tobepaidatthetimeof

application)

Tuition Fee : Full-time Load HK$85,500 (to be

paidinthreeinstalments)

Part-time LoadHK$94,500 (to be

paidinsixinstalments)

Graduation Fee : HK$400 (tobepaidat the timeof

admission)

Additionalfeeswillbechargedincaseofre-assessment

and/orre-takingofcourses.

Financial AssistanceEducation Loan

Successful applicants are eligible to apply for the

Non-meansTestedLoanScheme(NLS)administered

by theStudentFinancialAssistanceAgency (SFAA)

of the HKSAR government. Themaximum financial

assistance under the NLS is equivalent to the total

tuition fees payable for the programme. For more

detailsandenquiries,pleasecall21506222orvisit

SFAA’swebsite:www.sfaa.gov.hk

CommencementLateAugust/EarlySeptember2011

ApplicationAcompletedapplicationform,togetherwithcopiesof

academiccertificatesandproofofpayment/payment

of theapplication feeofHK$140, should be sent to

SCOPEonorbeforethedeadline.(Please refer to the

attached Application Guide for details)

Deadline for Application30 June 2011

As class size is limited, interested applicants are

encouraged to submit their applications as early as

possible.Qualifiedapplicantsareacceptedonafirst

come,firstservedbasis.

Online Enquiries of Application StatusAnacknowledgementofyourapplicationwillbesent

to you via email. Enquiries about your application

statuscanbemadeatourwebsite:www.cityu.edu.hk/

ce/enrol/que7workingdaysaftersubmissionofyour

applicationform.