baby box

Team 7Daniel Rodriguez - Alyana Tan - Federico Asperges

Amanda Ferreira - Antonio Rousounelos - Geraldine Stoleru

Big kits for little onesClothes & Accessories for your baby delivered to your door

£69 Beginner Subscriptionwww.mybabybox.com.uk

CONCEPT SUBSCRIBE SEND A GIFT OUR BOXES PARTNERS ABOUT US

Discover your baby box!

Bigh kits for little ones

Clothes & Accessories for you and your baby delivered to your door.

SIGN ME UP

SUBSCRIBE BUY INVITE

Give a gift SubscriptionReceive your box of surprises Tell your friends

WORTH OVER£75

Only £14.92 month

Baby Products Distributor | Terms & Conditions | Site Map | Bank Details | Carriage Cost | News | Cookies Policy | Feedback

FOLLOW USCONTACT US

Tel: +44 [email protected]


Open a baby box!

For you and your little ones

ClothingFeedingHygieneMother

BUY

Discover the box!SUBSCRIBE

OLD NEW

ChristmasHalloween New YearFall

What's inside each My Baby Box? We can't tell you, it's a surprise! To give you a clue,

here's a look back at some previous Boxes sent to our subscribers. Click on the Box to see what was inside.

SecurityLearning

ToysSurprise

Halloween


FOLLOW USCONTACT US


Idea ScreeningFirst idea of baby costumes was too seasonal!

Qualitative research with mothers revealed deeper insights, and a new need.

Changing family models, and mother of the 00’s

Time, constantly increasing and changing baby needs, and care support for mothers

New business model of subscriptions

Subscription Box Market

Recent and fast-growing

Most popular categories: Beauty, Fashion, Organic Food, Eco Products, Children Crafts

More developed in the US market

UK competitors focus on mass markets

Toucanbox, Nonabox, Project-B, SassyBloom, TheRainyDayBoxCo

Advantages include: Customer convenience, Recurring Revenue, Order Predictability, Novelty

Existing brand equity brings brand awareness and positive emotions towards the brand

KSF: Rich relatable content adapted to the target market that creates word of mouth

Informal yet sophisticated writing style

Line extension

Multi-product branding strategy from an established brand name

Serve different customer segments with the advantage of brand recognition

Concept Development


Surprises in a box!

Big kits for little ones

Some of the brands we work with to make sure you receive

the very best products in your Box each

month. Pretty cute, right?



FOLLOW USCONTACT US



Be surprised by your boxes!

For you and your little ones

Each month we bring to your door elements of surprise for you and

your baby

PLANS

3 MONTH 6 MONTH 1 YEAR

£109 - The Raiser £69 - The Beginner £179 - The Lover

For those who want to go step by step.

Mom or DadYour baby...

Size

Weight

Name

Birth Date

First Name

Last Name

Email Address

Confirm Email Address

Password

SUSCRIBE

Money PigAddress 1

Address 2

City

Postcode

Country

Cardholder's name

Card Number

Card verification code

Expiry Date

TelephoneAccept privacy policy

For those who are bridging in betweens.

Notes

For those who want to be surprised through

out all the baby's journey.

Chose a monthly subscription from £14,92 per month

that you can cancel at any time.

Your account will be debited during the first week of each month.

The first Baby Box of your subscription will arrive within the week your baby

turns a month older.


FOLLOW USCONTACT US



Big Surprise in a little box!

Big kits for little ones

My Baby Box is the gift that keeps on giving!

All you have to do now is choose from one of the

following gift subscriptions

GIFTS

3 MONTH PLAN

£69 - The Beginner

6 MONTH PLAN

£109 - The Raiser

For those who want to give that big surprise for the little baby and

the new parents.

Chose a monthly subscription from £14.92 per month

The first Baby Box of your sub-scription will arrive within the week your baby turns a month

older.

For those who want to help the new parents

get into this new magic world.

For those who will be present throughout the baby’s growth.

1 BOX

£29 - One Big Surprise

The parentsThe baby...

Size

Weight

Name

Birth Date

Mom

Address

City

PAYMENT

Money PigEmail Address

Address 1

City

Postcode

Country

Cardholder's name

Card Number

Card verification code

Expiry Date

Telephone

Accept privacy policy

Postcode

Dad

Country

1 YEAR PLAN

£179 - The Lover

For those who are close to the baby and

to the parents.

Notes

YouFirst Name

Relation to the baby

Email Address

Surname


FOLLOW USCONTACT US


End User Buyer

WomenABC1

Active & BusyTechnologically aware, Early adopters

25-45 yrs old

The gift-giverThe FatherThe end us

ActiveEarly Adopters


Explore our personal box!

Big business for little ones

Value chain & vision of the business. A little

box entail big work and logistics.

OUR NEWS

PARTNERSHIPS SALES CRM

Sales analysisManagement allies Customer Relationship

BenefitsOur service is full of benefits that the

parents, babies and relatives can enjoy.

Surprise effect

Celebrating baby milestones

The « recurring » gift

The new youth of the mailbox

The personal relationship

Our Structure

PositioningHaving a clear market position (and hence target audience)

Establishment of brand nameskey partnerships with desirable high-end brands

Product presentationEmphasis on packaging to increase differentiation and surprise effect

Experienced workforce Sister company of My Little Box, with existing experience in the Subscription Box market

Key Factors

Our Future


FOLLOW USCONTACT US


1. Expand baby boxes to the U.S.

2. Boxes for child over 2 years old

GoalsSUCCESS- Achieve profitability at £71,320 on December 2016- Enhance brand awareness in 2016 with 988,000 page views, 6th page rank for baby showers, and over 550,000 PR media impressions. - Gain a total of 19,680 subscriptions in 2016.

GeraldineFedericoAlyana Daniel Antonio Amanda

TEAM

Marketing Strategy

2015 2016 2017

Launching Plan Celebrate Baby Milestones The Perfect Present Come TogetherObjective Introduce the product Creating Big Buzz MLBB, Partner of Parenting

Actions

KOL Campaign ATL Relationship with bloggers and journalists - £1,000 BTL Sampling for bloggers, parenting associations, and targets in parks and playgrounds - £6,500

KOL Campaign ATL Relationship with bloggers and journalists - £2,000 BTL Brand Ambassadors: Pregnant of the Year - £1,000 BTL Sampling - £4,000

KOL Campaign ATL Relationship with bloggers and journalists - £2,000 BTL Brand Ambassadors: Pregnant of the Year - £1,000

Advertising ATL YouTube Ads in all baby videos - £6,000 or 0.02pc

YouTube Viral ATL Funny viral videos - Ex: 2 babies talking

KOL Campaign ATL Relationship with bloggers and journalists - £2,000

Advertising ATL YouTube Ads in all baby videos - £6,000 or 0.02pc ATL Ads in BBC Parenting - £50,000 ATL Banners in FB and ranked baby blogs - £5,000 or 0.25 pc

Advertising ATL Banners in FB and ranked baby blogs - £5,000 or 0.25 pc

Costs 005,36 £ 000,09 £ 000,31 £

Need help?Celebrate your milestones!

Trial Year Introducing the Concept

Buzz Campaign

4x Sales Increase

Trial Year Introducing the Concept

Increase 48% Longterm

Product Mix TT Price Price per box Margin per box TT NI Strategy

1 Time Package £ 29.00 £ 29.00 £ 19.00 £ 19.00 Box Trial

3 Months Straight £ 69.00 £ 23.00 £ 13.00 £ 39.00 Subscription Trial

6 Months Straight £ 109.00 £ 18.00 £ 8.00 £ 49.00 Deeper Experience

Annual Plan £ 179.00 £ 15.00 £ 5.00 £ 59.00 Fidelisation, Increase purchase ticket

Product Mix and Pricing

January February March April May June July August September October November December

Theme Valentines Easter Shakespeare Mother’s Day Father’s Day and Royal Ascot

Flower Show Medieval Festival

Jane Austen and The Great River Race

Halloween Thanksgiving Christmas New Year

Baby Shower

All-in-ones, Feeding Shawl, Shampoo, Head Support Pillow, Parenting Booklet, Valentine’s Chocolates

Bodysuit, Bottle, Nappy Lotion, Plushy Toys, Milestone Tracker, Easter Bunny Eggs

Bonnet and Blanket, Pacifier, Soap, Rattles, Facial Care Product, Shakespearean Quote

Mittens and Socks, Bibs, Squeaker, Body Wash, Mum’s Lotion, “World’s Best Mum” pouch









Month 1

Month 2

Month 3

Month 4 All-in-ones, Teether, Shampoo, Books, Parenting Booklet, Valentine’s Chocolates

Bodysuit, Milk Formula, Nappy Lotion, Plushy Toys, Milestone Tracker, Easter Bunny Eggs

Set of Bonnet, Mittens, and Socks Sippy Cup, Soap, Plastic Household Toys, Facial Care Product, Shakespearean Quote

Outerwear, Plastic Bowl and Spoon for Solid Foods, Toys with Sound Playback, Body Wash, Mum’s Lotion, “World’s Best Mum” pouch

All-in-ones, Teether, Shampoo, Books, Baby Magazine, “World’s Best Dad” Cap

Bodysuit, Milk Formula, Nappy Lotion, Plushy Toys, Motherhood DVD, Potpourri

Set of Bonnet, Mittens, and Socks Sippy Cup, Soap, Plastic Household Toys, Scented Candle, Towelette with a Shield Design

Outerwear, Plastic Bowl and Spoon for Solid Foods, Toys with Sound Playback, Body Wash, Bath Oil, Jane Austen-inspired Illustration

All-in-ones, Teether, Shampoo, Books, Movie DVD, Box of Halloween-themed Treats

Bodysuit, Milk Formula, Nappy Lotion, Plushy Toys, Post-pregnancy Exercise DVD, Perfect Turkey Recipe

Set of Bonnet, Mittens, and Socks Sippy Cup, Soap, Plastic Household Toys, Lip Balm, Snow Globe

Outerwear, Plastic Bowl and Spoon for Solid Foods, Toys with Sound Playback, Body Wash, Mum’s Lotion, Celebratory Accessories

Month 5

Month 6

Month 7

Month 8 All-in-ones, Walking Aid, Shampoo, Books, Parenting Booklet, Valentine’s Chocolates

Bodysuit, Seat Cushion, Nappy Lotion, DVDs for Babies, Milestone Tracker, Easter Bunny Eggs

Set of Bonnet, Mittens, and Socks Tray, Soap, Musical Toys, Facial Care Product, Shakespearean Quote

Outerwear, Plastic Bowl and Spoon for Solid Foods, Block Sorting Toys, Body Wash, Mum’s Lotion, “World’s Best Mum” pouch

All-in-ones, Walking Aid, Shampoo, Books, Baby Magazine, “World’s Best Dad” Cap

Bodysuit, Seat Cushion, Nappy Lotion, DVDs for Babies, Motherhood DVD, Potpourri

Set of Bonnet, Mittens, and Socks Tray, Soap, Musical Toys, Scented Candle, Towelette with a Shield Design

Outerwear, Plastic Bowl and Spoon for Solid Foods, Block Sorting Toys, Body Wash, Bath Oil, Jane Austen-inspired Illustration

All-in-ones, Walking Aid, Shampoo, Books, Movie DVD, Box of Halloween-themed Treats

Bodysuit, Seat Cushion, Nappy Lotion, Post-pregnancy Exercise DVD, Perfect Turkey Recipe

Set of Bonnet, Mittens, and Socks Tray, Soap, Musical Toys, Lip Balm, Snow Globe

Outerwear, Plastic Bowl and Spoon for Solid Foods, Block Sorting Toys, Body Wash, Mum’s Lotion, Celebratory Accessories

Month 9

Month 10

Month 11

Month 12

Operations

Business Analysis

Net Income Realistic Scenario

£ (33,508) £ 71,320 £ 325,640 £ 447,480 £ 561,240

Breakeven Analysis Pessimistic Scenario

Breakeven Analysis Optimistic and Realistic

tho

usa

nds

(£)

Net Sales - Optimistic

Net Sales - RealisticNet Sales - Pessimistic

Total Costs



Risks

DELIVERY


FOLLOW USCONTACT US


If your box does not arrive within the stipulated time, please contact the delivery or courier company ABC. We are not a delivery company and our responsibility over the package termi-nates once we delivered to the courier company.

3RD PRODUCTSThe availability and composition of the boxes will depend on our partnetships and the projec-tions for 2016 might not fit the expectations of the business.

INVENTORYThe forecast of the inventory might not fit the demand as the products vary in size, delivery dates.

NO SURPRISEEach customer might claim for the policy of full satisfaction if they are not surprised with the content of the box delivered each month. Then the next box could have extra content, the suscription could be canceled at any moment or the client will refund his/her money back.

COMPANY LIFE CYCLEThe company life cycle is short, therefore we will be in constant development of new prod-ucts, mixes and kits that deliver greated emotions for our clients.

Our Future


FOLLOW USCONTACT US


1. Update our business model to keep the surprise element.

2. Expand baby boxes to the U.S.

3. Boxes for child over 2 years old

baby box - new product development

Marketing

box of surprises

boxes partners

dadyour baby

baby needs

previous boxes

little oneseach month

eco products