ba/bsc (hons) advertising
TRANSCRIPT
BA/BSc (Hons) Advertising
Welcome to UCAStarting university is a big moment – congratulations! By joining UCA, you’ve chosen an exciting and rewarding path.
As you join our community of students, artists and academics, you’ll explore how you can use your talent to shape the future of the world around you, and design a career that inspires you.
Our university is a place for the bold, the curious, the extraordinary - as you’ll see for yourself when you meet your lecturers, technicians and classmates. On your course, you can expect to learn from practicing artists, innovators and researchers, collaborate with students across different creative disciplines, and make connections with industry leaders.
At the end of it all, you’ll graduate with the skills and experience you need to build a successful career doing what you love, in a way that makes a difference.
We believe the world needs more people like you, and we’re delighted to have you with us.
Make your mark. Make it here.
I hope you’re excited to join our community. At UCA, we know that minds like yours help create change – from shaping communities and culture to finding solutions to global issues. We can’t wait to work with you as you explore your interests and passions within your field and find the professional path that truly inspires you - one where you can use your talents to make a real impact.
My team and I are very much looking forward to seeing you soon,
Mark O’ Connor
Instagram: @ucabschool Twitter: @ucabschool Facebook: @ucabusinessschool
Programme Leads:
Mark Brill [email protected]
Kathleen Hinwood [email protected]
Tutors:
Brian Johnson [email protected]
Laura Holme [email protected]
Course Welcome
Welcome to the UK’s first Business School for the Creative Industries, and to UCA.
During your course, you will learn key core skills that will help you consider how you see yourself and others, engage in professional global networking and employability entrepreneurship, and reflect on learning experiences that will support your ongoing development, helping you to flourish with us.
Your course has been designed to give you everything you need to succeed in the business of the creative industries, allowing you to learn your own course discipline within your cohort, while also acquiring key business management skills such as marketing, economics, and research strategies alongside other like-minded learners within our school.
Your Team
Mark O’Connor Programme Director for Advertising [email protected]
Mark O'ConnorProgramme Director for Advertising
Subject to government guidelines, we occasionally offer trips to London, which will incur additional cost.
– Aire, D. (2019) Identity Designed:The Definitive Guide to Visual Branding.Rockport Publishers
– Johnson, M (2016) Branding: In Five and a Half Steps. Thames & Hudson
– Albers, J. & Weber, N.F. (2013)Interaction of Color. Yale Press
– Klein, Naomi. (2010). No Logo: No Space,No Choice, No Jobs. (10th anniversary ed) London: HarperCollins.
– Slade, Catharine. (2016) Creating a Brand Identity: A Guide for Designers. Laurence King Publishing
– Wheeler, A. (2017) Designing BrandIdentity: An Essential Guide for the WholeBranding Team. John Wiley & Sons
Trips and Visits
Reading List
You are not required to read any specific books in advance of starting the course, but there are a few suggestions below. We encourage you to actively find and read any publications and sources which you feel may benefit you in terms of your education and aspirations in this subject.
Equipment List
Equipment costs for this course are minimal, but you will need your own computer or laptop. You may choose a Mac or a PC. Most of the computers in the department are Macs, but there are also some PCs, and it is largely down to personal choice which one you decide to invest in.
While you will have access to the UCA printers, you are also advised to have your own colour printer.
One of your greatest costs on this course will be colour printing and binding. Good quality printing will be required for some of your submissions as there is emphasis on presentation within the submissions.
SUMMER TASKThe Business School
1) #BSUMMER - GETTING TO KNOW YOU
Over the summer, we would like you to use our socials above to share work that personifies your creative journey and how you got here. This could be perhaps a piece of journalism, branding, marketing or ad campaign, a trend forecast or music event. Something that depicts your talent and areas of interest, but also shows us a little something about yourselves.
Remember to use the following hashtags when posting so we can follow your summer journey: #ucabschool #bSummer #uca
2) PROFESSIONAL PRACTICE TASK
Create a LinkedIn profile for yourself. Follow brands, people and groups that reflect your industry/sector of study and interests. Join the BSCI LinkedIn Group and connect with our Alumni Network to support and widen your business network:
https://www.linkedin.com/groups/12498285/
Please note: Use an appropriate existing Instagram account (or preferably create a new one) to gather and curate the images and inspiration from the task above. Follow brands and influencers that connect with you and follow us too (@ucabschool ) – always share your stories and images use the hashtag #ucabschool, and keep it a positive and inspiring space. You can add any visual inspiration you like to your feed but use the summer task as a starting point.
@ucabschool
Explore UCA Epsom
Meet our campus community
I love UCA Epsom because... "This campus has such a positive vibe – I really enjoy teaching creative students, helping them develop their skills and career ambitions.”
I love UCA Epsom because... “My highlights are being able to work with all kinds of creatives from different courses and learning from professionals specific to my field. I am so glad to have met many marvellous friends and teachers here. I can’t wait to see what they all do next.”
Phil Rowland – Senior Lecturer. Fashion
Shion Sasahara – BA (Hons) Fashion Promotion and Imaging
by Sophia Day
My top spots
A student’s guide to… Epsom
I’ve found living in Epsom so easy and relaxed – it’s the best place to live when you’re leaving home for the first time.
Everything you need is close to hand, and if you feel like doing something a little faster-paced socially or broadening your work experience options then London, Guildford, Kingston and Woking are all super close and cheap to get to. I think it’s just essential to explore and enjoy – and know you have a lovely safe space in Epsom to come home to.
The UCA campus is small and compact. It’s got a really positive energy, with everybody putting the effort in.
The buildings are cool and the library is the best – it’s really friendly and a lot of students socialise as well as work there.
Wetherspoons Everyone goes here, for obvious reasons. It’s cheap, it’s central and it’s lively. And you can always get a good breakfast after a night out!
Makiyaki This is my favourite restaurant in the town. It’s Japanese and I absolutely love it!
Rosebery ParkThis is right opposite the uni and everyone seems to go there, especially when the weather Is nice. It’s well-kept and pretty, and just generally a nice place to relax.
The Faraday pubThis pub runs a schedule of events that a lot of UCA students go to every week. It’s a lot of fun and there’s a student club you can join online for freebies and offers. If that’s what you’re into, make sure to check it out.
Ashley CentreEven though Epsom is quite small, it has a pretty good shopping centre where you can get all the essentials.
Guildford This is just one of the nearby towns where you can get some great work experience like I have, hosting music events. It’s really important to put yourself out there, whether it’s here or in London.
“ The campus has a really positive energy, with everybody putting the effort in.”
Epsom Town Centre
Wetherspoons Rosebery Park
What could you create?
During your time with us, you’ll build your skills and hone your talents to produce some incredible work. Here are a few highlights created by recent graduates…
Malik Nieto ArtsIssey Hennessy
Sophie Lou
Becky Stapley
Anastasija Strelcova
Our graduates are forging stellar careers in fields from Fashion to Film, Architecture to Craft, Business to Games Design. We caught up with a few to find out more about their successes, and how they made the most the most of the UCA experience…
Phoebe Fox
BA (Hons) Music Marketing and Promotion, 2019Soon after completing her degree, Phoebe was touring the world photographing the likes of The Amazons and Anne Marie – a journey that began while she was still a student.
“I contacted small bands I liked to ask for photo passes to their London gigs, and used the UCA equipment to build a portfolio,” she explains.
“I spent three years balancing touring, festivals, shows and portraits with university commitments. The UCA lecturers were incredibly supportive. After I handed in my final major project, I went home to pack and got straight on a tour bus with Anne Marie.”
Tihara Smith
BA (Hons) Fashion, 2018Fashion graduate Tihara Smith’s final degree project - a collection inspired by her grandparents’ experiences as part of the Windrush Generation – set her up for career success.
“I wanted to highlight the positive contribution of the Windrush Generation and celebrate the islands of the Caribbean,” she says.
After graduating, Tihara widened her range and started selling it online and at festivals, markets and wedding fairs, and it proved so popular that she now runs her business full-time. “It’s been really exciting to see it grow,” she says. “I think some of the best collections are created from real stories that are personal to the creator.”
Where could your talent take you?
Phoebe Fox, photographed by Vendy Palkovicova. Tihara Smith. Picture by Kayleigh Pace.
Will McGregor
BA (Hons) Film & Digital Art, 2010Will has amassed credits directing episodes of cult drama Misfits, period saga Poldark, his first feature film, Gwen, and an episode of His Dark Materials.
“Space, time and support to make my own work was the greatest gift UCA gave me,” he says. “The campus felt like an incubator for creativity; all these creative individuals in one place, with access to kit and exposure to new ideas.”
“Make the most of that opportunity to make work and meet people, and make sure you get your work out there – enter all the student festivals and competitions you can!”
Hannah Bamgbala
BA (Hons) Fashion, Media and Promotion, 2020Hannah Bamgbala’s final degree work was inspired by her sister, Mercy, who has Down’s Syndrome and a serious eye for fashion.
Hannah’s Young, Kool and African website focused on bringing greater diversity to fashion and the media, and she’s gone on to work with the Down’s Syndrome Association to make sure that people of all ethnicities are better represented in their campaigns.
“If you have Down’s Syndrome and are Black — or from another ethnic minority background — there is no one visible for you and your family to relate to,” says Hannah. “That has to change.”
Will McGregor on set
Hannah Bamgbala and her sister, Mercy.
Jamie Windust
Lucy Noble
World Health Sanitation Box ©George Stoneham
Lucy Noble
BA (Hons) Film Production, 2014Lucy has worked as a script supervisor on films including Marvel Studios’ Black Widow, hit series Devs, Elton John musical Rocketman and Steven Spielberg’s Ready Player One.
“I dabbled with script supervision throughout my degree,” says Lucy. “I reached out to script supervisors working professionally, asking for the chance to shadow them on set. All that time in the UCA film studio was useful, too – definitely get in there and practice in that arena, where you have a huge amount of control; it’s something you won’t always get when working on location.”
George Stoneham
BA (Hons) Architecture (ARB/RIBA part 1), 2020George caught the eye of the RIBA Rethink 2025 judges, securing a place on the prestigious award’s longlist with an idea to turn former telephone and police boxes into “sanitation stations” that allow people to sanitise themselves on the go.
“While designing the Sanitation Box, I realised how much our world will have to change to design clean and healthy architecture,” he says. “We need to break down compact cities like London and design new, expansive cities with more green spaces, fewer cars, and buildings that flow better.”
Jamie Windust
BA (Hons) Fashion Management and Marketing, 2018Since graduating, Jamie Windust has become a champion for LGBTQIA+ issues in the fashion industry and beyond. They are a magazine editor, a writer for Gay Times and Metro UK, a signed model and a consultant helping brands such as UGG and ASOS to better represent and impact queer identities.
“I discovered my sense of self at university, and I don’t think I would’ve been able to do that in such an affirming and positive way if I wasn’t at UCA,” says Jamie.
“In my final year, I got to apply everything I’d learned to starting a business I feel passionate about. It’s a great space for people to launch real, tangible brands.”
Need to knows
Getting hereOur address is:
UCA EpsomAshley RoadEpsomSurreyKT18 5BETel: +44 (0)1372 728 811
Hand Embroidery students will be mainly based at:
The Royal School of NeedleworkApartment 12aHampton Court PalaceKT8 9AUTel: +44 (0)20 3166 6932
How to get hereFor information on parking, directions and how to reach us by car, rail, air, please visit: uca.ac.uk/contact-us
Planning your journey - Useful links
thetrainline.com (rail travel)
tfl.gov.uk (London underground)
nationalexpress.com (coach travel)
COVID security We want you to have the best university experience possible, and part of that is about feeling safe while you’re here. For more information about the safety measures we’ve put in place, visit uca.ac.uk/coronavirus
Key contactsIf you have any queries, you can contact our reception team on: +44(0) 1372 728811
IT, Library & student servicesOur library is home to a wide range of resources to help support you in your studies, and a team of expert advisers. For more information, visit students.uca.ac.uk/library
For IT support, please pop in to see the IT advisers in the Library during opening hours, or contact:
Tel. +44 (0)1372 202 551
Online: students.uca.ac.uk/it-help
Our student services hub, the Gateway, is also based in the library. Its specialist advisers can help you with anything from careers to counselling, accommodation, managing your money or support with disabilities or learning differences.
Info: students.uca.ac.uk/library/academic-support
Contact: [email protected]
Students’ UnionThe UCA Students union, or UCASU, is here to make your time at UCA amazing. They run social events, clubs and societies, and campaign on the issues that UCA students care about most. To learn more, visit ucasu.com or follow:
@ucasu
@ucasu
/ucasu
UCA SocialsTo stay up to date with all things UCA, why not follow us on social media?
@UniCreativeArts
@unicreativearts
/ucreativearts
unicreativearts
We have begun an exciting project and a new chapter in our 160-year history. From 2022, we’ll be establishing world-leading Centres of Excellence to bring like-minded students and academics together around their shared passion for creative subjects.
As we focus on growing as a global creative university, we will be stepping back from Further Education from September 2023. However, all Further Education students joining us in 2021 will finish their courses with us, as usual.
A new chapter for UCA
Course Enrolment & Induction Teaching begins
BA, BSc and MArch 20 - 24 September 27 September
Postgraduate 20 - 24 September 27 September
International Foundation (Autumn start) 20 September – 1 October 4 October
Christmas Break 2021 Easter Break 2022 2021-2022 year ends
20 Dec 2021 - 7 Jan 2022 4 Apr 2022 - 22 Apr 2022
10 Jun 2022 (BA, BSc & MArch)
13 May 2022 (International Foundation)
Enrolment and inductionEnrolment officially makes you a UCA student, and induction covers how to make the most of our facilities, libraries, IT and student services. You’ll receive an email with details of when and how to take part.
Vacation dates
Key dates
International student task list
If you’re an international student and you’re coming to the UK to study with us, then there are a few things you need to do along the way.
Follow the steps below – not all of them will apply to you, but make sure you check them all, just in case.
1) Before you leave home:
□ Arrange your visa to study in the UK (if required)
□ Arrange your accommodation.
□ Book your airport pick up to take you to your accommodation.
□ Complete your online enrolment. You will be notified by Admissions when this is available to complete.
□ Pack all of the original documents that you have used when completing your online enrolment in your carry-on luggage (including academic and English qualifications). These may be requested at Immigration.
□ Read this information on the cost of living in the UK (if you need any further information, please contact your campus Specialist Adviser).
2) When you arrive in the UK:
□ Collect your BRP card (only if you require a visa).
□ Register at the local police station (not all nationalities are required to do this – please click here for additional information).
□ Register with a local Doctor (GP).
□ You will need to provide all of the original documents that you brought to the UK with you at your physical enrolment. You will not be able to fully enrol on your course without them.
3) Once you have completed your physical enrolment:
□ Apply for your council tax letter (available via MyUCA once you are fully enrolled).
□ Apply for your Bank letter to open your local UK bank account (available via MyUCA once you are fully enrolled).
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Join us at #UCAliveWe run live Q&A sessions where you can ask us anything you like about what it’s like to live and study here at UCA. Visit our website and follow us on social media to find out about our next #UCAlive session.
Chat with our studentsIf you’re looking to find out more about student life at UCA, our Unibuddy scheme gives you the chance to chat with people who are studying here right now. To chat with a student in your subject area, visit: uca.ac.uk/ask-our-students
Connect with us
Teaching during COVID-19 Business School for the Creative Industries
Programme Directors: Mark O’Connor, Bhabani Nayak, Charlotte Rutter
Delivery for 2021/22 academic year
We would like to reassure our students that we are committed to delivering a face –to-face experience for 2021/22 and we are hoping that 2021/22 will be a year when our students can return to all of our campuses. However, we are aware that changes to our delivery may continue to be required in response to public health advice and as a result of any on-going Coronavirus measures. We have prepared this information to let you know how your course may be adapted based on changes that were implemented during 2020/21, as a result of Government advice.
We are not planning on making any changes to your course or unit aims, learning outcomes, or assessment methods, under any of our delivery scenarios.
Scenario 1 – Social Distancing rules are continued/re-introduced as a result of public health advice for the 2021/22 academic year:
Changes to learning spaces
• Our priority as a University is to deliver teaching on campus. This may be in socially distanced face-to-face tutorials, group seminars and workshops.
• We will adapt the layouts of our classrooms, workshops and studios so you can have safe access to these and other specialist facilities, taking social distancing measures into account and providing Personal Protective Equipment (PPE) where needed.
• We will aim to allocate a priority day for studio and technician sessions across courses within the business school.
Timetabling • We will adapt the scheduling of classes to limit the number of students on campus
at any one time• We will adopt the ‘bubble’ principle: meaning you will be taught in smaller groups
to enable social distancing, and have as little physical contact with other groups as possible
• We will plan the scheduling of your classes so you can transition between them safely and make the lowest possible number of trips to and from campus each week.
• We will work towards two set days for each course and year.• We will aim to allocate a priority day for studio and technician sessions.
Contact time
• We will not change our approach to contact time and scheduled delivery, this will still take place as published in our Programme Specifications and unit descriptors. However, some of this contact time may take place in a different way in order to enable social distancing to be implemented and to prioritise students’ access to facilities and workshops. This will mean moving some of the larger scale activities such as lectures and seminars on-line along with set tasks and activities that support your learning.
• We will aim for 1 day a week on-line and 1 day a week on campus where possible.
On-line learning
• Where practical, we’ll also put our lectures, classes and seminars on-line so that you can still access them if you are self-isolating, shielding, or unable to travel.
• Large lecture groups and industry talks are likely to be moved on-line along with some 1-2-1 tutorials. We are also looking to include some seminars and other activities that are also effective with on-line delivery.
Wellbeing & support • You’ll have one-to-one Personal Development Tutorials with an academic tutor,
where they’ll talk through your progress and check on your wellbeing. They will also offer on-line sessions when face-to-face meetings are not possible.
• You’ll have access to a full range of specialist advisors who will offer on-line sessions when face-to-face meetings aren’t possible.
• All our plans take vulnerable learners and students with additional learning requirements into account – we’re making sure we can deliver learning safely to all our students, whether that means accessing teaching on campus, or online.
Industry links • We will continue to host visiting lectures, industry projects, and networking events
either face-to-face or through online learning.• We will make plans to deliver work placements safely – even if that means you
working for your placement organisation remotely. Where that’s not possible, we’ll offer alternatives to opportunities and options to support industry interaction.
• We encourage the facilitation of placement. Cases will be reviewed individually and in order to comply with insurance and health and safety requirements.
Assessments • If required cases will be reviewed individually to support student studies and in
order to comply with assessment and quality requirements and standards.
Equipment & resources • We’ve developed new library systems and cleaning processes for loans and
equipment hire to make sure you can borrow what you need safely.• We’ll offer IT equipment loans to our students who need them most.• As soon as Government advice permits, we will provide as much physical access to
our libraries as we can to ensure that you have access to our physical and digital collections, but are able to observe social distancing for you own safety and that of others.
Scenario 2 – a further lockdown is implemented by Government
During the 2019/20 and 2020/21 academic years we introduced a number of emergency measures that included:
• Moving learning and assessment on-line• Looking at prior activity with a view to ensuring that learning outcomes are covered
somewhere within the year of study and adjusting assessment tasks accordingly• Providing alternative assessment where the original assessment is not deliverable• Providing extensions for units where necessary for the learning and for individual
students if their circumstances require it• Where the University is not the awarding body, following the validators’ exacting
requirements for predicted and other grades so that students receive a final outcome commensurate with effort and aptitude
These measures would be re-introduced if necessary, but only for the period covered by the lockdown, with a return to scenario 1 as soon as is safe and practical to do so.
Adapting to your feedback
• We’ll continue to work with you to find out how you’re feeling about the new measures.
• You’ll have the opportunity to work with teaching staff to adapt and improve the way we deliver your course in line with public health guidelines.