ba graphic design yearbook
DESCRIPTION
The final inner pages of the BA Graphic Design course at Leeds College of Art & Design.TRANSCRIPT
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Being on the course is like jumping into a swimming pool fully clothed. We will show you how to swim but more importantly you will learn how to enjoy drowning.
FredBates
Programme Leader
ContentsTutor Comments 8Studio Image 10
Steph Baxter 12Annabel Welbury 14Aric Arthur 16Daisy Argyle 18Nicky Armstrong 20Nathan Appleyard 22Laura McCartney 24Ollie Philips 28Oliver Dunn 30Kyle Bibby 32Joel Archer 34Gemma Kinnear 36Jimmy Smith 38Ken Wong 42Jonathan Lister 44Emma Widnall 46Mitash Patel 48Dave Martin 50Lisa Brown 52Alex Ponting 56Claire McGregor 68Ben Jeffery 60Toni Rawson 62Andy Cody 64Vicky Smith 66Matt Roundell 78Natalia Pasquino 70
Contact Information 74
EditorsFred Bates / Lorenzo Madge
Design and Art DirectionKen Wong / Jimmy Smith
Profile Photography Matt Roundell / Kyle Bibby
Showcase PhotographyKen Wong / Jimmy Smith
PrintingDuffield Printers LTD, Leeds
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I can’t work out whether three years is a long time or not. What I can say is that the journey that these 27 designers have made over the past three years is astonishing.
This is our first graduating year and as these third years embark on their individual and collaborative careers, they leave behind a degree course with a reputation beyond its years – a reputation that belongs to them. Their creativity, hard work and commitment has set a benchmark that will take some beating.
It has been a privilege to be a part of their growth as individuals and designers, and I look forward to seeing them shape their creative futures. My hope is that the creative industries recognise how lucky they are to have such a source of new creative talent.
I wish them all good luck in the future. But there again they all know that trusting to luck is a waste of time – and time is something a designer never has enough of. Remember that graphic design is only a job, but it’s a bloody good one.
Programme [email protected] 202 8281
There are times in one’s life when you wonder whether the focused attention to one area is creating a beauty spot or a blemish. The uncertainty of whether your contribution to someone’s education is helping to create a balanced individual or an obsessive nutcase.
Both have merits particularly in the design arena. What I sincerely believe is that this graduating group of students have matured with the confidence to believe in themselves and produce work of exceptional quality and integrity. More than images but considered resolutions to real questions.
I am proud and privileged to have played a part in the formative years of such a fantastic bunch of people.
Acta est fabula, plaudite!
‘I am proud and privileged to have played a part in the formative years of such a fantastic bunch of people’
‘I wish them all good luck in the future. But there again they all know that trusting to luck is a waste of time’
Fred Bates Lorenzo Madge
Course [email protected] 202 8127
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136Studio
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I enjoy communicating ideas through image and text. I like to think that design should be interactive, it should be able to be picked up and enjoyed or looked at in a way that allows people to interact with it in their own way, maybe people can then be inspired to create their own stories, thoughts and pictures. I think it’s important for illustration to be accessible to everyone, I hope this is evident through my work!
Steph Baxter1. P
oster design from
a children’s cam
paign p
romoting im
agination
2. An im
age for the graphic d
esigner Tom W
ild’s “Lucid
ity” project
3. Maths B
iology Physics M
edia - S
ome d
evelopm
ent work for a b
rief to design revision guid
e covers
1.
1.
2. 3.
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My interests within graphic design lie within ideas, typography and layout. I love concepts and communicating a message in an engaging, exciting way, which targets the intended audience. Ideas and concepts come from in-depth research, which is an important role in my design practice, as well as having an understanding of the audience I am designing for. I also focus on the aesthetic qualities that can bring a design to life; paper stocks, finishes, colour and print processes.
Annabel Welbury
1-4. Judge a b
ook by its cover. C
oncept is ‘d
iscreet’1.
2.
3.
4.
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The most important thing for me is to have fun with the project. Whether it’s 4.00am missions to paste life-size stickers on the side of HSBC, blasting Drum & Bass from a ghetto blaster inside public libraries or skateboarding while dressed up as a grandma...
Enjoying the process and getting excited is what drives me in Graphic Design.
Aric Arthur
1. Guard
ian Illustration2. S
kateboard
ing Pub
lication
2.
1.
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Over the three years on this course I have jumped around from image, to motion graphics, to type and layout. This is why I have focused on developing my skills and approaches to become a rounded designer, capable of providing a full service for clients of all business types and budgets. My interests within this are; process, stocks, finishes, adding interaction and a tactile quality to design. I feel it is important to experiment and push design. Mistakes I have made doing this, I have definitely learnt from.
1-2: A set of screen p
rints based
on the title of “more”
1.
2.Daisy Argyle
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My main area of interest lies in print based work. Experimenting with shapes and colours has become my main focus. I like to make prints that are simplistic, using the process of screenprint to produce one off pieces that have visual impact with a considered feeling.
I have developed towards looking at type and considering how it can be made into image, taking sentence structures and looking at how they can be changed so the way the text is read is also changed.
I don’t necessarily have a specific context for my work, on the basis that I would like to work as a freelancer and be commissioned to make images/prints.
1. 2.
3.
1. Music in the m
ountains: Logo and p
romotional flyer for the m
usic festival "music in the m
ountains"2-3 .S
hape p
rints: A set of p
rints, using geometrical shap
es to prod
uce continuous pattern
[email protected] 07817944452Nickyarmstrong.co.uk
Nicky Armstrong
As a designer on this course my intentions have constantly changed and developed with the pace of the course and the workloads which have been presented to us. I have found that I am now interested strongly in design and illustration which is dealing with environment and point of distribution. I am looking at how, as designers and illustrators, we can take spaces and through the points of distribution can organise, arrange and document projects giving the opportunity for improvement.
Nathan Appleyard
1. Direct resp
onse illustration to encourage peop
le to recycle
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1.
My recent work has centred around the message ‘Don’t take life too seriously’.
British culture is becoming increasingly money orientated and our streets are overrun with advertising. The influx in corporate messages has made the general public apathetic and often suspicious of forms of communication that do not conform to the trivial agendas of advertising.
I have released messages that have no other agenda than to make people think, smile or laugh. This has provided the opportunity to showcase design’s ability to improve the human condition.
Laura McCartney
1-2. Pastyb
aby: A
range of bab
y clothes for “Scum
my M
umm
ys”
1.
2.
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T his has been my first year teaching on the course, which has coincided with the first graduating year.
The students set to graduate have had the unique experience of setting the standards rather than following those of previous years and have in turn shaped the course that I know it to be. They have this year worked with a focus and energy that has inspired the whole course and, importantly for me, made me realise that I always want to work somewhere where I am continually wowed by the work the students are producing.
AmberSmith
Course Tutor
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- Albert Einstein
The past three years at Leeds College of Art and Design has taught me a lot, not only about graphic design but also about myself.
Once graduated, I intend to undertake a few months travelling and see where my creativity takes me.
Ollie Phillips
‘Imagination is more important than knowledge’
1-4. Illustrations based
on looking up at the Lond
on Eye
1. 3.
2.
4.
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-Anthony Burill
Work as hard as you can and be nice to people along the way. A simple reminder that you’re going to spend a lot of your life at the place you choose to work so make sure it’s a great place, full of brilliant and creative people with the same work hard ethic.
This is only the beginning and the hard work begins here.
Oliver Dunn
1-4. Root C
lothing Com
pany
1. 2.
3.
4.
‘Work hard and be nice to people’
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Graphic design should be client-lead and idea-driven, it should be beautiful, and it should make the world a better place.
A good piece of design is one that simply communicates complex information, really engages with the audience, and makes people think. A good graphic designer is adaptable, inquisitive, professional and compassionate. I don’t want to claim that my work processes all of these qualities, or that I have all these wonderful attributes; but I can at least say that I’m trying my best.
Kyle Bibby1. P
rint-ad encouraging the p
ublic to d
onate £10 to a cause of their choice 2. P
rint-ad to encourage the use of allotm
ents3. P
oster to encourage peop
le to buy fairtrad
e prod
ucts
1.
2. 3.
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I’m interested in experimental typography and illustration, and in order to get by on a daily basis, need plenty of Yorkshire tea. I do believe a graphic designer should be somebody who can easily, and frequently change personality in any situation that occurs.
Become the story you’re involved with. Change, morph, blend, question, adapt, evolve, substitute, modify etc, but remember always to keep your integrity, your voice, and your ideas.
Joel Archer
1.
2. 3.1-2. Typ
ographic exp
loration based
around the them
e ‘Percep
tion’3. S
et of draw
ings based
on the theme ‘S
moke’
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My design practice for the last three years has been predominately digitally design based, such as creating design for the web, TV idents, teaser ads, and kinetic typography. My interests are in typography and motion graphics, the experimentation into both will provide an overall focus for my final major project.
My personal hobbies are in film, cinema, graphic novels and cinematography.
Gemma Kinnear
[email protected] 447122
1. Character d
evelopm
ent for educational child
ren’s book and
web
site2-3. A
n educational child
ren’s book for p
re-school children
1.
2.
3.
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Jimmy Smith
Type and the alphabet is a simple means of communication an audience can understand. The interesting part for me is how I manipulate the form and style to communicate an idea or message.
There is an experimental side to the typo-graphic work which is balanced with an understanding of context. This allows me to explore the possiblities within typography, more specifically, editorial design.
I have always been interested in print whilst exploring the possibilites of online.
1. 2. 3.
4.
1-2. A fresh typ
o-graphic alp
habet to sup
port 5 - A
- Day
3-4. Pub
lication based
on football violence, using style and
form to com
municate aggression.
- 41 -Process is more important than outcome. When the outcome drives the process we will only ever go where we’ve already been. If process drives outcome we may not know where we’re
going, but we will know we want to be there.
BruceMau
‘S BOOK 2’
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Ken Wong
Graphic design should always solve a problem, it should be conceptually led with the sole intention of producing a solution to a dilemma.
Whilst serving the requirements of the client and audience, where boundaries and restrictions act as platforms, graphic design is then able to produce clear, and thoughtful resolutions.
1-2. 180 seconds, a layout exercise using m
y comp
lete vocabulary.
3-4. Prom
otional fold out p
osters for Assem
bled
.com
1.
2.
3.
4.
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1. The Tales - dem
o CD
and live p
oster2-4. A
pp
le Macintosh 25th A
nniversary - limited
edition p
oster and zine
Design can be anything, it can even be art. Designers should be multi-disciplinary and multi-media, forever learning and evolving. Style is nothing, ideas are everything. “THINK MORE, DESIGN LESS.”
Jonathan Lister
[email protected] / Madebymake.org
1.
2. 4.
3.
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Emma Widnall
My main area of interest is within print based design, focusing on branding, information design, brochure design and promotional design in particular. During the Final Major Project I have focused my practice on sustainability within design.
1. Timeline : A
hairdryer from
cradle to grave
1.
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My creative area within graphic design is towards illustration. I tend to have a more hands on approach when it comes to design, trying to create most of my work off the computer.
My ambitions are to become a designer who is adept in creating work that is engaging. Producing work that people can relate to, using my Illustration to create products and deliverables.
My future is to work hard, be happy and see where it takes me.
Mitash Patel
[email protected] 07886264379Mitashpatel.com
1. Pattern and
Character b
ased illustration onto ceram
ic set1.
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I consider myself to be an illustrator and paper engineer. My design practice usually involves 3-D work such as model making and pop-up, I also like to work with various colourful and unique paper stocks to produce my illustrations. I use character and narrative techniques using mostly animals in my work as I have an interest in the natural world and I have found that animal forms can be used to communicate more objectively than human or abstract imagery does.
Dave Martin
1-3. Illustrations based
on Hom
e, Pow
er, Feminism
1.
2.
3.
Lisa Brown
I think the most important part of graphic design is the message and I like ideas and concepts to be key in what I do.
I like to make my work fun and witty, and usually choose to use illustration to communicate my ideas. I love print based design because I like to hold things and prefer a tactile or hand made quality to design. Recently I have been concentrating on design which can be viewed as socially responsible.
1-2. Posters for ind
epend
ent shops to encourage p
eople to shop
locally3. Im
age based
postcard
s comm
unicating news stories from
the last month
1.
2.
3.
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Wait for inspiration and all you’ll get is an overdraft.
NickRobertson
‘S Book 2’
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Sometimes people confront me with statements such as: ‘your work isn’t going to change the world’ or ‘if you want to change the world, go and be an activist’.
These people seem to think that, because I want my work to actually reflect my opinions, I should just give up design now and go out burning bankers or something... wankers.
Alex Ponting
1. Wood
en letter block p
rints, mad
e using the college letterpress
2. Cap
italist Ideals for K
ids: get ‘em
whilst their head
s are soft
1. 2.
Claire McGreggor
As an enthusiastic creative, I enjoy so many aspects of the design industry, from concept and idea development, right through to final product.
My strengths lie in conceptual processes, art direction and working as part of a team. I am especially interested in face-to-face client contact and the execution of ambient and outdoor media, as I feel these areas maximise the potential in creativity. I cannot wait to experience the pressure of a professional environment.
1. Ideas and
develop
ment sheets show
ing thought processes.
1.
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- Paul Elliman
“I love systems and despise happenstance”- Massimo Vignelli
“The choice of the proper material, it’s thickness, it’s weight, it’s sound, it’s temperature - every detail assails our senses and provokes a response”- Massimo Vignelli
“We have the responsibility to add something aesthetic and beautiful once we have solved the immediate problem, and then, when the problem is forgotten, the beauty remains”- Eric Spiekermann
Ben Jeffery
1.
2.
3.
4.
5.
6.
1. Type/environm
ent: mod
ular typeface b
ased on the typ
ographic and
socio economic environm
ent of the newsp
aper
2. Faber and
faber: contem
porary classic typ
ographic cover d
esign system for fab
er and fab
er film range
3-6. 3 Minutes: testing sp
eeds of 3 m
odes of com
munication : typ
ing (email), w
riting (letter) and sp
eaking (telephone)
“Obsession with experimentation that is grown from structures within the content”
My interest in Graphic Design lies within Retail Graphics. I can work with all areas of the Retail sector but I have a particular focus on Fashion Retail.
I use colour and typography as the main way of communicating my ideas through Print based media. I believe a simple, clear idea is all that is needed most of the time to answer a brief although I like to have a quirk to my designs to add another dimension to it.
Tony Rawson
1. RM
UK
Hair and
Beauty S
alon rebrand
1.
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I feel that I am quite adaptable in terms of design application, exploring both print and screen based functions. However there is a strong emphasis on ‘explanation’ that is evident in my work - I want to present information effectively, without undermining the intelligence of a person. Be it the communication of a concept, or guiding someone through a complex process; I feel that it requires a considerate, yet intricate and detailed approach - this is what I hope to achieve with every single piece of design.
Andy Cody
1.
2.1. N
ational Science M
useum, Tokyo – C
asio Calculator A
rchives Exhib
ition Prom
otion2. N
ES
MA
X – Full D
econstruction (A2 P
oster)
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My favourite work always betrays the fact that it has been hand drawn or produced in some way that shows the personality of its maker. This is something I always try to put across in my own work to demonstrate how much I care about what I do.
Vicky Smith
1. Lazy Oaf W
indow
Disp
lay2. Lazy O
af T-shirt Com
petition entries
3. Russian D
olls: The Snots
1.
2.
3.
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My main aim has always been straight forward... ‘happiness’, which is a lot easier said than done so it seems. Over the past 5 years, graphic design has become my source of happiness.
Currently I aim to create pieces of work that are not seen as revolutionary or mind-blowing but simple, clear and understandable to my audience. My justification and motivation to continue in design is my ability to help people with it, as what’s success without someone to share it with?
Matthew Roundell
1-2. RA
INN
’s ‘what w
ould you d
o?’ camp
aign poster and
leaflet 3. D
rink-Aw
are Cam
paign P
oster
1.
2.
3.
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Natalia Pasquino
The main focus of my design practice is hand drawn typography. Craft is of utmost importance to me at every stage of my work. I find that by combining my hand drawn typography with other production processes like screen-printing, laser cutting, paper folding, I am able to add a tactile quality to my work. I find by using my hands I can extend more intricacy and detail into my work to give my work a more one-off, collectable edge.
1. Bright C
hristmas R
esolution: Prod
uct range1.
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133Studio
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Contact Information
Nathan [email protected]
Joel [email protected]
Daisy [email protected]
Nicky [email protected] www.nickyarmstrong.co.uk
Aric [email protected]
Steph BaxterStephsayshello@gmail.com07973383554www.stephsayshello.co.uk
Kyle [email protected]
Lisa [email protected]
Andy [email protected]
Oliver [email protected]
Gemma [email protected]
Jonathan [email protected] www.madebymake.org Dave [email protected]
Laura McCartneySayhellotolaura@yahoo.co.uk07961998225www.lauramccartney.co.uk
Claire McGregorHello@clairemcgregor.com07714950442www.clairemcgregor.com
Natalia PasquinoNatalia.pasquino@hotmail.com07791364648www.nataliapasquino.com
Mitash [email protected] 07886264379www.mitashpatel.com
Ollie [email protected]
Alex [email protected]
Matt [email protected]
Toni [email protected]
Jimmy [email protected]
Vicky [email protected]
Annabel [email protected]
Emma [email protected]
Leeds College of ArtBlenheim WalkLeedsLS2 9AQUnited Kingdom
Tel: 0113 202 8000
International: +44 113 202 8000 Fax: 0113 202 8001 Email: [email protected] Fred BatesProgramme [email protected]
Lorenzo MadgeCourse [email protected] 202 8127
Amber SmithCourse [email protected] 202 8082
Joanna RucklidgeCourse [email protected] 202 8082
2009
We would all like to thank...
The I.T support guys Mike, James, Simon and Mike
External TutorsJoe GilmoreJohn WattersJustin Burns
Industry visitorsSi ScottDanny SangraLee BennettRachel Oliver
Business & EnterpriseBridget March
Workshop SpecialistsDuncan and his laser cutter
Roger Grech and the screen print guys at Vernon Street
Graham Tinsley for nurturing our interest in typography, which was a really invaluable experience.
James McBeath for accurate prints.
