Sam’s Super SamwichesPhilip Miller, Chris Kelly, Sarah Castle

Sam and His Small Business

● 2812 18th Street South Homewood, Alabama 35209

● Located between Doree and Hillcrest Furniture. ● Has been around for 41 years ● Their mission is to create the best Samwich anyone can find while be down to

earth and personable to everyone that walks through the door. ● Sam’s is that local “hole in the wall” that does not look like much on the outside

yet serves some of the best local breakfast and lunch

Current Customers● A very wide customer base ● Regulars, students, people who

work in the area ● Usually an older crowd ● Typically giving very positive

reviews and are overall having a great experience

● Customers interacting with sam’s through social media tend to be the adult crowd

● Means sam’s is missing the young adult/student crowd

● Have low prices which is typically what students and young adults are wanting

Competitors

● Sandwich shops: Momma Goldberg's, Subway, Which Wich, Arby’s, etc.

● Burger Joints: Burger King, McDonalds, Wendy’s, etc.

● Restaurants in the area

Current Marketing Activities

● Only current digital marketing project is their simple website

● Does not do any traditional marketing strategies

Current Marketing Analysis

● Customer’s enjoyment through social media o Facebook, Twitter, Yelp, Instagram

● Sam is missing opportunity through not using social media

● Transition into use of social media will increase numbers of customers

● Allows customers to market for Sam’s business through their personal social media accounts

Website

● Bland● Has Full Menu● Call In Order● Different color schemes● Photos of happy clients

Instagram

Instagram is one of the BEST social media tools a local restaurant can use not only for advertising one’s business but also for allowing customers to share their love for your products. When it comes to food, consumers want 2 main things: 1. They want visuals of the food 2. They want reviews

Facebook

● Currently an unofficial page● Use: seems to be used as both a

professional and personal page● Profile Picture:● Photos: ● Location Map:● allows for people to “check in” so

all of their friends see they went to Sam’s, gets the word out to potential customers who they might be missing

Facebook Suggestions● Link to website● Post only relevant photos● Add photos of menu and more photos of customers and food● Use to keep customers updated on current events/specials/contests● Tweet customers’ posts/postive reviews

Marketing Suggestions

● Updated website ● Update Google+ and Yelp accounts ● Provide pictures of food

Google+ example

What kind of Samwiches?