b2bvsb2c mktg_e3 marketing group
TRANSCRIPT
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
B2C Marketing B2B Marketing
The Difference Between B2B and B2C Marketing
B2B Marketing
Objective
To generate well-qualified
leads by building a trust-
based relationship over
the sales cycle through
providing relevant and
useful information.
B2C Marketing
Objective
To maximize sales by
increasing awareness of
brand, products and
services through targeted
promotional activities.