b2bcamp session: why personality is an underused asset in b2b sales

17
Humor Personality and Selling AKA - How not to be boring

Upload: b2bcamp

Post on 13-Apr-2017

133 views

Category:

Sales


1 download

TRANSCRIPT

Page 1: B2BCamp Session: Why Personality is an underused asset in B2B sales

Humor Personality and Selling

AKA - How not to be boring

Page 2: B2BCamp Session: Why Personality is an underused asset in B2B sales

Chris Conrey - the person@conreySales, Marketing and Product at @ExpandedIO http://expanded.IO

Former startup founder

Dad to 3 daughters

Geek and funny guy

Page 3: B2BCamp Session: Why Personality is an underused asset in B2B sales

The differentiator of YOU

Page 4: B2BCamp Session: Why Personality is an underused asset in B2B sales

You Do You

Page 5: B2BCamp Session: Why Personality is an underused asset in B2B sales

Authenticity Matters

Page 6: B2BCamp Session: Why Personality is an underused asset in B2B sales

Know your Audience

Page 7: B2BCamp Session: Why Personality is an underused asset in B2B sales

Does it work? Measure it

Page 8: B2BCamp Session: Why Personality is an underused asset in B2B sales

People Respond to Humor

Page 9: B2BCamp Session: Why Personality is an underused asset in B2B sales

People follow Motion

Page 10: B2BCamp Session: Why Personality is an underused asset in B2B sales

Keep it Classy

Page 11: B2BCamp Session: Why Personality is an underused asset in B2B sales

Examples - Make these yours

Page 12: B2BCamp Session: Why Personality is an underused asset in B2B sales

Hey Hey Hey

For when they aren’t responding.

Subject line: “Don’t want to be that guy”

Page 13: B2BCamp Session: Why Personality is an underused asset in B2B sales

Off to a bad startFor when you get one response then they go dark:

“Did we jump the gun?”

Page 14: B2BCamp Session: Why Personality is an underused asset in B2B sales

RejectedMiddle of the cadence lack of response:Subject line: “Rejected”

Page 15: B2BCamp Session: Why Personality is an underused asset in B2B sales

The Breakup EmailThe final touch. I give up.Subject line: “It wasn’t meant to be”

Page 16: B2BCamp Session: Why Personality is an underused asset in B2B sales

Stand out, Be you, but DO THE WORK

Page 17: B2BCamp Session: Why Personality is an underused asset in B2B sales

Thanks!