Masters of MarketingBang for your Buck: Underused Features of Your Insurance Website

Matt FarrellWebsite Coordinator

Welcome to Masters of Marketing!We will begin the webinar promptly at 12:00pm, CST.

• Today we'll be talking about how you can make use of ALL features included with your Insurance Website and maximize your investment.

• We’ll be live-tweeting this webinar. Follow along with the hashtag #MastersMktg

• If you have questions during the webinar, please use the chat window and I will answer all questions at the end.

• Join us next time on September 21st at 12pm, CDT for Are You Missing the Mark: Email Marketing Opportunities You

May Be Missing Out On hosted by AgencyBuzz Coordinator Malika James.

Thanks for joining us today.

Matt Farrell

800-383-3482 x 135

mfarrell@getitc.com

Websites can be costly

• Make sure you’re using EVERYTHING you’re paying for• Several areas of your website that you may have missed can be money-making

features• For example:

• Blogging can help maximize SEO and help you be found

• Referral Forms can turn into leads…which can become new customers.

• Other missed features may provide additional customer service benefits to your site visitors

• For example:

• Event calendars can alert customers to Open Enrollment or community events

• FAQs can answer questions that customers may not even know they had.

Today, we’ll be going over the following features

• Blogging

• Mailing Lists

• FAQs

• Event Calendars

• News Feeds

Blogging

• VERY Underused• Can have SEO Benefits

• Possible return on investment

• Made very easy in Insurance Website Builder

• Unique Content and Consistent Activity

• No science to creating a blog• Your thoughts on paper

• Connect to your Client-Base

Example

Timely Content

Unique Content

Connects with

audience

Mailing List

1. Organize your contacts1. Surefire way to lose somebody’s interest

2. Easy Importing into Agency Marketing Systems1. Like AgencyBuzz

3. Easy Importing into Agency Management Systems1. Like InsurancePro

Simple Form

Long forms can be daunting. A

Newsletter signup form can be as

short as 3 fields. Very easy for a

client to fill out.

Benefits of Insurance Website Builder

• Once people sign up for your newsletter, you can then export it from Insurance Website Builder as a CSV file which can be opened with Microsoft Excel.

• Thus you have a nice spreadsheet with all of your contents.

We take the guesswork out of it.

FAQs

• FAQ stands for “Frequently Asked Questions• The name is fairly self-explanatory

• These can actually answer questions people didn’t know they had

• Allows the customer to answer some questions before their initial consultation with you.

• Efficient use of time.

Example

Questions organized at the top

as hyperlinks.

Clicking on a question will take

a reader straight to the answer

for that question.

Benefits of Insurance Website Builder

Our Administration Console uses an

easy-to-use Fill-In-The-Blank system

to allow you to input your Frequently

Asked Questions. The platform then

does all the work for you, organizing

the FAQ page itself.

Event Calendars

• Very useful for customers• Can let them know about events coming up

• Office outings

• Seminars

• Deadlines & Enrollment periods

• Customer Service can lead to retention

Example

• Handy Calendar Display

• Any links can be clicked for

more information

Insurance Website Builder Makes It Easy as 1,2,3!

1

2

3

Give the event a name

Pick a start/end time

Enter a brief description

News Feeds

• Few know the benefits of this ‘hidden’ feature• RSS Feeds

• Really Simple Syndication

• Syndication:

• the sale or licensing of material for publication or broadcasting by a number of television stations, periodicals, etc

• How does this apply to websites?

• Someone else writes the articles and they automatically populate on your website.

• How do you take advantage of this?

Step 1 – Find an RSS Feed

Step 2 – Pick a feed

• In this case, I’ve clicked on the 3rd Google Result “RSS Feeds –

Business Insurance”

• Number of feeds to choose from

• Let’s choose the “Workers Comp channel”

Step 3 – Uh oh…It’s just a bunch

of XML

code…how is

any of this

useful? Did we

do something

wrong?

The answers to

the 2 questions

are “It’s not” and

“no”

Step 4 - Exhale

• Blissfully, we don’t need ANY of that code.

• All we need is the URL.

• Copy the URL from the RSS Feed and then open up your

Insurance Website Builder Administration Console or any other

website platform that you may be using.

Insurance Website Builder makes it easy.

• Just paste the URL you copied into the “News Feed URL”

box and click “Add News Feed”

• That’s it. You’re done.

Meanwhile, back on the website…

• Now that you’re subscribed to an

RSS Feed, your website has MUCH

more content than it did before…and

you didn’t have to write a single word

of it.

• This will NOT help with SEO, as it is

not original content, BUT there may

be useful information for your

customers, and we ALL know the

benefit of a happy customer

In conclusion…

• Make sure you’re using all of your tools

• Can make the cost of a website seem less obtrusive

• Benefits for your customers AND your bottom line

Questions?

Thank You for Joining Us!

• We will be posting the link to today’s recording on our blog:http://www.getitc.com/blog/marketing/

• Join us next time (9/21 at 12pm, CDT). AgencyBuzzCoordinator Malika James be presenting: Are You Missing the Mark?: Email Marketing Oppurtunities You May Be Missing Out On.

Matt Farrell

800-383-3482 x 135

mfarrell@getitc.com