b2b social media palette
DESCRIPTION
B2B Social Media is not that difficult. What are the best tools and channels?TRANSCRIPT
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B2B
Social MediaPalette
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Social Media: What are your tools
and channels?
B2B
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Owned
www.
Intra
Extra
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Your serious business face.
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YAWN
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One Way&Static
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You say.You write.You print.You mail.
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YAWN
Owned
One Way&Static
www.
Intra
Extra
IndustrySpecific
Brochure
News-letter
Magazine
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PICS
VIDEO
YAWN
Owned
One Way&Static
Shared Content
www.
Intra
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PRINTBrochure
Magazine
IndustrySpecific
News-letter
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PICS
VIDEO
YAWN
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Shared Content
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PRINTBrochure
You share.People use. People .
Magazine
IndustrySpecific
News-letter
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PICS
VIDEO
YAWN
Owned
One Way&Static
Shared Content
www.
Intra
Extra
PRINTBrochure
Magazine
IndustrySpecific
News-letter
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BLAHBLAH
PICS
VIDEO
YAWN
BLOGS
Owned
One Way&Static
Shared Content
Live!
www.
Intra
Extra
PRINTBrochure
Magazine
IndustrySpecific
News-letter
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BLAHBLAH
PICS
VIDEO
YAWN
BLOGS
Owned
One Way&Static
Shared Content
Live!
www.
Intra
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PRINTBrochure
Magazine
IndustrySpecific
News-letter
You said, she said, he said, and then you all laughed!
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BLAHBLAH
PICS
VIDEO
YAWN
BLOGS
Owned
One Way&Static
Shared Content
Live!
www.
Intra
Extra
IndustrySpecific
Custom
PRINTBrochure
Magazine
IndustrySpecific
News-letter
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How to master your palette?
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Audit.Is your content sending the right message? Is it up to date? Can you find it with Google?
Let People Share.Does your site have these buttons?
And this?
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YAWN
One Way&Static
IndustrySpecific
Brochure
News-letter
Magazine
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One Way&Static
IndustrySpecific
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Basics.See that all the important stuff here is correct and linking to you.
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YAWN
One Way&Static
IndustrySpecific
Brochure
News-letter
Magazine
Basics.See that all the important stuff here is correct and linking to you.
Right info?Are all your employees here?Are all your feeds linked here?
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YAWN
One Way&Static
IndustrySpecific
Brochure
News-letter
Magazine
Basics.See that all the important stuff here is correct and linking to you.
Right info?Are all your employees here?Are all your feeds linked here?
Old is still good.Printed material has a good push effect and the magazine content can easily be transformed into many social media formats.
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PICS
VIDEO
Shared Content
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PICS
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Shared Content
Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.
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PICS
VIDEO
PDFs
Shared Content
Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.
Create and share.Re-package all your content to suit selected services.
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BLAHBLAH
BLOGS
Live!
IndustrySpecific
Custom
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BLAHBLAH
BLOGS
Live!
IndustrySpecific
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This is not a must.But it really helps getting your message through.
Ask first.What mediums are your audience using? Go with those.
All aboard!Train your staff to be social media savvy.
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This could be your palette.
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Now link them all together!
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Magazine
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Celebrate your content.
Now link them all together!
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One Way&Static
Shared Content
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Magazine
News-letter
Celebrate your content.
Ask people to join the discussion.
Now link them all together!
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Owned
One Way&Static
Shared Content
Live!
www.
Intra
Magazine
News-letter
Celebrate your content.
Ask people to join the discussion.
Link, link, link.
Link, link, link.
Now link them all together!
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One Way&Static
Shared Content
Live!
www.
Intra
Magazine
News-letter
Celebrate your content.
Ask people to join the discussion.
Link, link, link.
Link, link, link.
Remember to show it all here aswell.
Now link them all together!
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Case:
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Brochure
Magazine
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Brochure
Magazine
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