b2b buyer media kit
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Integrate'sB2B Marketing Solutions
I. Strategy Development
02 Fulfillment&QualityAssurance
UnifiedDistribution
VettedMarketplace
VendorProfiles&Statistics
MediaLibrary
Messaging Center
MandatorySellerAgreement
DedicatedAccountSupport
08 FlexibleCampaignOfferings
PricingModels
PreciseTargeting
MarketingMethods
II. Strategy Implementation
07 CustomizationFeatures
FieldOrdering&DeliverySettings
DataAppending
DataVerification
LeadExchangeValidation
III. Strategy Optimization
10 AnalyticalTools&Reporting
DashboardFeatures
CPLCampaignReview
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01 Integrate, B2B Solutions
Integrate'sCentralizedMedia-ManagementPlatform(CMMP)andservicesprovide
benefitsthatsurpassthoseofferedbyanyadnetwork,exchangeorplatform.A
regulatedecosystemunifiesdigital,performanceandtraditionalmediavianumerous
campaignmodels,providingtheanalyticaltoolsandreal-timedatanecessarytomake
informedcampaigndecisionsandensureanunmatchedlevelofquality.
Integrate'sadvantagesextendtomeettheneedsofadvertisersinmorethan75B2B
verticals.Combined,Integrate'sCMMPandservicesfacilitateeffectivecross-channel
strategydevelopment,implementation,analysisandoptimization,affordingadvertisers
additionalflexibilityvianinecampaignpricingmodels,numerouspublicationchannels
andexpansivefulfillmentopportunities.
Integrate'sB2B Marketing Solutions
InternalOperations
Integrate
Campaign Development &
Deployment
CMMP
PublishersDataProvidersWarehousesDatabasesResearch Incoming Data
Outgoing Data
MarketersIntegrationsLeadNurturingLeadScoring CRMs
External
RelationshipsReal-Time Tracking & Reporting
Risk Mgmt.
Publisher Consolidation
& Vetting
Data Acquisition
Transparency& Compliance
Fraud Prevention Technology
Market Research Third-Party Data Gathering
Competitor Analysis Audience Discovery
Effective Analysis & Data-Driven Optimization
Creative AssetsTargeting Selections Marketing Methods
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02 Integrate, B2B Solutions
StrategyDevelopment:Fulfillment&QualityAssurance
ExternalrelationshipsandCMMPinternaloperationscombinewithinIntegrate’s
ecosystem,automatingmulti-channelmarketingtobenefitadvertisersinmultiple
capacities.
Unified Distribution—Integrate'sCMMPandservicesallowadvertisersto
comprehensivelyplan,track,analyzeandoptimizetheirmarketingstrategiesin
acentrallocation.
• Find fulfillment across a regulated
ecosystem unifying digital,
performance and traditional media
• Manage all of your online, mobile
and offline campaigns through
one platform
Browse Sellers — Dashboard feature allows advertisers to filter Sellers by geo, vertical, campaign type, marketing methods and campaign-specific restrictions.
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03 Integrate, B2B Solutions
Vetted Marketplace—Planmediabuysamongtrustedpublishers.
• All media vendors must pass a rigorous screening process to obtain admission
into the Integrate marketplace; thousands have failed to gain entry
• Integrate continues the vetting process post-approval, reviewing live accounts
to ensure continued compliance and removing immediately any publishers found
violating best practices
Vendor Profiles & Statistics—Makeinformeddecisionsregardingcollaboration,
removingtheriskofblindteststhatgamblevaluablebudgetonbuyswithpotentially
unqualifiedvendors.Reviewprofilesthatcontain:
• Company descriptions
• Third-party trade references
• Integrate Buyer recommendations
• Performance statistics and return rates
• Marketing methods used and verticals
of expertise
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04 Integrate, B2B Solutions
Media Library—Easilyshare
ownedmediaacrossmyriadcampaigns.
Integrate'sMediaLibrarymitigates
creativetransmissionproblems,enabling
creativeteammemberstologinto
instantlyuploadandshareownedmedia.
Tofurtheraidorganization,theMedia
Libraryincludesafeaturethatdelineates
eachcampaign'srequiredcreativewitha
checklistdisplayingprogresstofacilitate
propercampaignmanagement.
Messaging Center—CommunicatedirectlywithSellerstoensurecompliance
andfacilitatecampaignsuccess.
• Negotiate pricing and allocation on a per-vendor basis
• Discuss campaign goals and parameters to ensure proper execution
• Review Seller performance to optimize campaigns and increase return on ad spend
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05 Integrate, B2B Solutions
Mandatory Seller Agreement—Inordertorunacampaign,eachpublisher
mustviewandagreetothetermsoftheadvertiser'smandatoryagreementbefore
continuingwiththeoffer.
• Easily upload agreement through interface during the campaign creation process
• Address additional campaign restrictions
• Bind Sellers to marketing processes and campaign implementation conditions
• Eliminate the risk of Sellers violating terms and conditions
Fraud Prevention Technology —
Launchcampaignswithconfidence,
knowingIntegratewillprotectyour
marketingeffortsandbrandimage.
• Click and pixel fraud protection for
CPA and CPC marketing
• Intense data verification process for
CPL campaigns
• IVR filters for inbound call generation
• Voice file monitoring for Call Verified
Dedicated Account Support —
Simplifyyourmedia-buyingprocess.
Integrate’saccountsupport
representativesareavailabletoassist
advertiserswith:
• Profile optimization
• Campaign setup and troubleshooting
• Tracking, pixel placement and testing
• Campaign matching
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06 Integrate, B2B Solutions
StrategyDevelopment:FlexibleCampaignOfferings
Fromcontentsyndicationandinboundcallgenerationtosocialengagementand
whole-funnelbranding,Integratestreamlinesthemedia-buyingprocesstoachieve
anyB2Badvertiser'sshort-andlong-termbrandgoals.
Pricing Models—Generateandnurtureleads,expandyourcompany’sbrand
awareness,buildindustrycredibilityanddrivesocialengagement.Integrateoffers
multiplepricingmodelstofacilitatecross-channelmarketingsuccess.
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Cost per Mille (CPM)
• Cost per Click (CPC)
• Cost per Fan (CPF)
• Cost per Inbound Call (CPIC)
• Cost per Download (CPD)
Precise Targeting—Influencethepurchasefunnelfrombeginningtoend,ina
targetedmanner.Developcustomizedquestionsorchoosefromoften-usedfilters:
• Anticipated Purchase Timeframe
• Geographic Location
• Need for Product / Budget
• Current Product Supplier
• Decision-Making Authority
• Company Size / Revenue
• Job Title
• Industry
Marketing Methods—Efficientlypromoteyourproductsandservices.Tailora
complementarymixofonline,mobileandofflinemarketingmethodstocreatea
seamlesscustomerexperienceacrosschannels:
• Dedicated Email
• Email Newsletter
• Contextual & SEM
• Call Center
• Online / Mobile Display
• Rich Media / In-Banner Video
• Radio, Print, Billboard & Television
• Social Media
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07 Integrate, B2B Solutions
Demand-Side Platform (DSP)—Integrate’sDSPenablesmarketerstolocateand
buyadplacementsaccordingtonumeroussegmentcategoriesanddirectinventory.
TheDSPoperatesonadynamicCostperMille(dCPM)pricingmodel,usingreal-time
bidding(RTB)technologytobidoneachimpression’sactualreal-timemarketvalue.
Thisintelligenttechnologyprovidesgreatertrafficatareducedcost.
• Set desired CPA goal and designate targeted audience
• Allow technology to evaluate and bid on each impression’s real-time value
• Win the most valuable impressions for campaigns while conserving budget on
less-coveted inventory
Facebook —ViatargetedFacebookdisplayads,B2Bmarketerscannurturecurrent
leadsonaCPCorCPMbasis.Marketerssimplyuploadaprospectlist—Integrate'spubs
willtargetonlythosecontacts,ensuringbudgetisn'twastedonunqualifiedFacebook
users.
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08 Integrate, B2B Solutions
StrategyImplementation:CustomizationFeatures
Integrate'splatformenablesB2Badvertiserstofurthercustomizetargetingfiltersanda
payable-leadprofile,aswellasleadformsandpostingoptions.Numerouscustomizable
featuresimprovetheefficiencywithwhichorganizationspromotetheiruniquevalue
propositionandofferings,attractingtheprospectsbestsuitedfortheirrespective
productsandservices.
Lead Forms —Enablingadvertiserstocreatecustomleadforms,Integrateensures
thateachbillableleadreceivedconformstoadvertiser-designatedspecifications
regardingrequireddatafieldsandacceptedpayable-leadvalues.Further,Integrate
willworkwithanythird-partyAPItodesignandimplementanautomateddata-posting
applicationthatsendsleadsdirectlytotheadvertisingorganization'sthird-partylead-
nurturingorCRMaccounts.
FieldOrdering&Delivery
Settings — Integrate’s
technologyenablescustomized
datadeliveryandco-location.
Whetherviapost,emailormanual
export,advertiserscandictate
thefield/datapointordering
duringthesecondstepofthe
campaigncreationprocess.The
customizabledeliveryoptions
allowfortheorderingofboth
dynamicandstaticdatapoints
onposted,emailedor
downloadedfiles.Edit Fields Tab — Second step of campaign creation process in which advertisers can enter and order fields/data points for posted leads.
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09 Integrate, B2B Solutions
Host & Post — Completeleadsystemprovides
hassle-freedelivery,consolidatingallgeneratedlead
informationinauniform,intuitiveformat:
• Multi-format lead delivery capabilities
• Archived database of all leads received
• Uniform posting instructions for lead vendors
• Seamless integration with any third-party CRM,
marketing automation, ERP or ESP platform
(including Salesforce, Eloqua, Marketo and more)
Asset Development — Benefitfromin-house
graphicdesigners,programmers,researchersand
writers,requestingassistanceinanyaspectof
campaigndevelopment.Integrate’sexpertscan
developallnecessarycampaignassets
andtechnologicalintegrations.Delivery Settings Tab — Displays the specified order of dynamic fields to be posted.
Delivery Settings Tab — Third step of campaign creation process in which advertisers can choose whether leads are manually exported, emailed in real time or posted.
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10 Integrate, B2B Solutions
Lead Exchange Validation —
DedicatedtoperfectingB2Blead
generation,Integrateperformsthe
followingmeasurestoprotectadvertisers
frominvalidleads:
• Verifies leads through a multi-step
verification process
• Checks every email for valid server
response
• Filters invalid data
• Screens illegitimate sources
• Tracks originating IP addresses
and lead counts
• Prevents duplicate lead posting
• Minimizes posting errors, ensuring
submission
• Offers phone validation to spot
check for quality
Data Appending — Accessadditional
prospectinformation,whenavailable,to
improveleadqualitybeyondcampaign
requirements.Additionaldatamayinclude
behavioral,demographicorpersonal
information.
Data Verification — Ensuresthat
advertisersonlypayforqualityleads.
Integrate’stechnology:
• Checks phone numbers for proper
formatting
• Confirms existence of residence and
business addresses
• Pings email servers to confirm
valid response
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11 Integrate, B2B Solutions
StrategyOptimization:AnalyticalTools&Reporting
Integrate’sreportingcapabilitiesdrawuponthird-partydataproviders,enabling
advertiserstomanageoverallmediaspendandtrackeachoftheircampaignsinreal
time.NumerousreportsaccountforeveryadvertisingdollarspentandprovideB2B
marketerswithactionableperformancedata,ensuringefficiencyandmarketing
relevancyateverystageofthepurchaselifecycle.
Dashboard & Reporting —
Detailedperformancetracking
ensurestransparencyforevery
campaignrunwithIntegrate.
Accurate,real-timereportingenables
continuouscampaignoptimization,
allowingB2Badvertiserstocreate
customfilterstosortandaccess
up-to-datestatsbycampaign,
Seller,subID,creativeandlocation.
Generate and view campaign reports through your Integrate dashboard, customizing settings to break down designated date range results by campaign type, interval and chosen lead metrics.
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12 Integrate, B2B Solutions
CPL Campaign Review — Savehundredsofmanhoursindataaccumulationand
analysis.Integrate'stechnologyenablesadvertiserstogenerate,viewanddownload
dynamicCPLreportsthroughtheirdashboarddisplay,deconstructingleadinformation
bycustomquestionfilters,geographiclocation,jobtitle,industryandmore.The
toolfurtherallows
advertiserstoview
leadinformationby
Sellerand/orcompare
performanceregarding
generated-lead
characteristics
andvolume.
Download campaign reports, requesting to receive all available lead metrics in a PDF document or PowerPoint presentation. The downloaded report will include a CPL Review chart for each campaign-specified lead filter.
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13 Integrate, B2B Solutions
Specify a category for which to view reports, breakingdowncorrespondingleadcharacteristics.CPLCampaignReviewpresentsagraphicalviewofcampaignresults,delving beneathsurfacelevelcampaignrequirementsandintoeach attributeofthedesignatedpayable-leadprofile.
Assess Seller performance, viewingleadcharacteristicsgenerated
byasingleSelleroracrossSellersinacomparativereviewformat.This
enablesadvertiserstooptimizeCPLcampaignsinrealtime,basedon
actionableperformancedata
Designate a date range, toviewthecharacteristicsof
leadsgeneratedoverthe selectedcampaign'slifetime,inthelastweek,thismonth,last
month,year-to-date,lastyearorwithinacustomizeddaterange.
Review campaigns in an interactive, graphical format thatdisplayvaluableinformationinthemostlogical,usableway.Thetoolprocessesleadinformationinrealtimeasleadsarepostedtothecampaign,whichreduceserrorsinanalysisandensuresthatmarketersareactinguponthebestpossibleandmostaccurateinformationavailable.