B2B Sales for Designers & Developers

Who am I?

Why are sales important

Increase exposure Increase revenue Grow your business Pick and choose your projects

* Pick your why *

What a consistent sales strategy solves

What’s my sales process?

Leads research Initial contact Follow-ups Proposal writing Follow-ups Close

Leads research

Industry/trade magazines/articles Networking Social Media

Making contact

Email Networking Social Media Cold calls

* Keep it short and sweet! *

Follow-up

Phone calls Emails Social Media Enewsletters

The opportunity

Uncover and understand the opportunity. Ensure expectations are in line.

Quotes & proposals

Demonstrate your understanding of their business, their goals and their specific needs.

Demonstrate the value you provide through your approach and your methodology or processes.

Define your deliverables as clearly as possible as they relate to your budget.

Follow-up & close

Phone calls Emails

The sales job is never over

All touchpoints during the production process are opportunies to sell.

Any support and consultation you can provide after project completion is an opportunity to sell.

Final thoughts and tips

Invest in a CRM Set weekly/monthly goals based on

revenue, projections, opportunities vs closes, lead generation vs opportunities

Twitter for sales Social media CRM

Thanks!

www.expressdesign.ca

www.dennispowers.ca