b2b marketing of perma construction aids pvt. ltd
TRANSCRIPT
![Page 1: B2B Marketing of Perma Construction Aids Pvt. Ltd](https://reader036.vdocuments.us/reader036/viewer/2022082906/58ef5a7a1a28ab5e668b46cb/html5/thumbnails/1.jpg)
Mr. Ravindra Ghonge Business Development Manager
Perma Construction Aids Pvt. Ltd.Presented By
Saurabh Sandbhor Simi James Harsha Salunke Prashant Chalke Prashant Hyalij
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Certifications: ISO 9001:2008 CRISIL SE-1A
Products: Construction Chemicals like
Waterproofing Chemicals Tile Adhesive Concrete Admixtures etc.
Competitors: Pidilite Industries (Dr. Fixit) , FOSROCK Chemicals, BASF,
Sunanda Chemicals, ROFF Chemicals
Company Profile
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Value Chain
Local Raw Material
Imported Raw
Material
Automated Machines
Raw Material
Processed
Product Samples
Fully Equipped Lab
Samples Testing
Batch ProductionPackagingLabelingDispatch
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Exclusive Distribution Outlets Authorized Contractors Hardware and building material supply shops Direct Selling to clients
Distribution Channels
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T.V. Advertisement Sales Representatives Industry Exhibition Seminars & Meetings for Clients Demonstration in Sites
Promotion Channels
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Product differentiation Quality presale & post sales services High quality products Proper logistic management
Marketing Strategy
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Follow the leader – majority of products Cost based pricing strategy – specialized
products
Pricing Strategy
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Explore the Market and Target the clients Recommendation of Right products to the
clients Price negotiation Handling a sales team Provide technical assistance to sales team Conducting seminars and meetings Preparation of sales budget
Role and Responsibilities as BDM
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Thank You !!