B2B Go-to-Market Resources

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B2B Go-to-Market Resources

Best Blogging Tools to Get Your Content Viral 1

Social Listening Tools for eCommerce Marketing 2

Must Reads for technology, Start-ups and VCS 3

Best Practices in Telemarketing 4

The Best Online Resources for Digital Marketing 5

B2B Market Research – B2B Buyer Behavior 6

The Best Blogging Tools to Send Content Viral 7

Jeff Bullas

Jeff Bullas classifies the top blogging tools into these categories: §  Research §  Blog management §  Social media §  Graphic design §  Content §  Traffic and marketing §  Landing pages and pre-launch

tools. Read the full post 17 Top Blogging Tools That You Ignore At Your Peril

Jeff Bullas – 17 Top Blogging Tools

1

Social Listening Tools

Approximately 70% of a buyer’s journey is complete before they even reach out to your business. So, it’s critical to make sure that you have the right content, at the right stage in the buying process and in the right format.

The three main challenges: §  Being creative on demand. §  Coming up with topics for your

marketing campaigns often. §  Do so at a volume that makes a

difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.

Social Listening Tools for eCommerce Marketing

2

B2B Telemarketing

Why telemarketing should be your preference? Improving preparation before the campaign? The positive effects of B2B telemarketing? Key Findings: §  B2B and B2C buyers view

telemarketing differently §  Improving preparation (rich,

accurate, relevant data) will yields better result

§  Relevant conversations that are insight-led can increase response and conversion rates

Best Practices in B2B Telemarketing

3

B2B Go-to-Market Resources

B2B Go-to-Market ResourcesFourquadrant.com/Marketing-Resource-Blog