Calling all B2B businesses…

Are you invisible to your buyers?

How to gain visibility and quality leads.

9 out of 10 B2B companies are investing in content

60% plan on increasing their budget for content creation

Why??

Source

9 out of 10 buyers say they will find you when they are ready to buy

81% of B2B buyers start their research with a web search

Search engines helpful content!

Your buyers helpful content!

Source

You are invisible to them…

If you aren’t creating valuable content for your buyers…

How do you

gain online visibility?

3 Options: Paid, Owned & Earned

Paid media: Paid search, banner ads etc.

Owned media: Your website, your profiles, your SlideShares, your communities etc.

Earned media: Word of mouth, Twitter, LinkedIn YouTube, blogs.

But which is better for you?

Paid media only lasts for as long as you pay for it, Owned and earned media lasts forever.

Paid media is still helpful… but it is not an investment.

(think of it like renting a house)

So… do you successfully earn visibility with content?

HOW

Using keywords your buyers search +

Creating Exceptionally useful content

=

+Distributing

this content in the right

communities

Visibility! (and other great stuff like web traffic, leads and sales)

For example:Look at the search query, then look at the results Google returns

If one of these articles was written by your company – Only good things would happen to the volume AND quality of your leads!

Providing helpful content to your buyers ALSO means they will…

• Like your content, • Recommend/share your content,• Trust you…• And…(if you nurture your buyers well),

they will BUY FROM YOU!

And…(perhaps best of all), you will create precious digital “word of mouth!”

But hold your horses….

There is one thing you MUST remember…

Without USEFUL content you will FAIL With a capital F.

So make sure you do less of this‘We are so great’

‘Look at our product features’‘We are the only company that…’

‘Let us announce our new…’‘Buy me now…’

Blah, blah, yawn, yawn, snooze time.

And more of this…

• “How to….” (solve a major problem your buyers have)

• “Top tips on…” (solving another problem your buyers have)

• And other generally useful and cool stuff your buyers WANT to consume!

Gosh these guys are helpful, they know all about my problems! I trust them! And Like them! I want to BUY

stuff from them!

B2B Businesses… Don’t get left behind.

Don’t get buried by your competitors.

Get found by your buyers!

If you are a B2B business who wants to learn more about content marketing,

please feel free to download our eBook here!