b. sc. (visual communication)

VIT SCHOOL OF DESIGN (V-SIGN)

B. Sc. (Visual Communication)

Curriculum

(2020-2021 admitted students)

B.Sc. (MMA)

VISION STATEMENT OF VELLORE INSTITUTE OF TECHNOLOGY

Transforming life through excellence in education and research.

MISSION STATEMENT OF VELLORE INSTITUTE OF

TECHNOLOGY

World class Education: Excellence in education, grounded in ethics and

critical thinking, for improvement of life.

Cutting edge Research: An innovation ecosystem to extend knowledge and

solve critical problems.

Impactful People: Happy, accountable, caring and effective workforce and

students.

Rewarding Co-creations: Active collaboration with national & international

industries & universities for productivity and economic development.

Service to Society: Service to the region and world through knowledge and

compassion.


PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

1. Graduates will function in their profession with social awareness and

responsibility.

2. Graduates will interact with their peers in other disciplines in their work

place and society and contribute to the economic growth of the country.

3. Graduates will be successful in pursuing higher studies in their chosen

field.


PROGRAMME OUTCOMES (POs)

PO_02: Having a clear understanding of the subject related concepts and of

contemporary issues and apply them to identify, formulate and analyse complex

engineering problems.

B.Sc. (MMA)

PO_06: Having problem solving ability- to assess social issues (societal, health,

safety, legal and cultural) and engineering problems

PO_07: Having adaptive thinking and adaptability in relation to environmental

context and sustainable development

PO_08: Having a clear understanding of professional and ethical responsibility

PO_09: Having cross cultural competency exhibited by working as a member or

in teams

PO_10: Having a good working knowledge of communicating in English –

communication with engineering community and society

PO_12: Having interest and recognise the need for independent and lifelong

learning


ADDITIONAL PROGRAMME OUTCOMES (APOs)

APO_01: Having an ability to be socially intelligent with good SIQ (Social

Intelligence Quotient) and EQ (Emotional Quotient)

APO_05: Having Virtual Collaborating ability

APO_06: Having an ability to use the social media effectively for productive use

APO_07: Having critical thinking and innovative skills

APO_08: Having a good digital footprint


PROGRAMME SPECIFIC OUTCOMES (PSOs)

On completion of B. Sc. (Multimedia and Animation) programme,

graduates will be able to

PSO1 To explore the fundamentals and underlying theories

of Visual Communication in TV & Film production,

Photography & Advertisement, Media Publishing & Creative

Art, Sound & Casting,

B.Sc. (MMA)

PSO2 To inculcate the best practices for visual design and

communication concepts.


CREDIT STRUCTURE

Category-wise Credit distribution

Category Credits

University core (UC) 35

Programme core (PC) 57

Programme elective (PE) 36

University elective (UE) 06

Bridge course (BC) --

Total credits 134

B.Sc. (MMA)


CURRICULUM

UNIVERSITY CORE (UC) – 35 credits

S.NO COURSE

CODE COURSE TITLE L T P J C

Pre-Requisite

1 ENG1911 General English - 1 1 0 2 0 2 NIL



4 HUM1032 Ethics and Values 2 0 0 0 2 NIL

5 MAT1006 Mathematics for media

Studies 3 0 0 0 3

NIL

6 MMA1007 Role of Media in

Environmental Studies 3 0 0 0 3

NIL

7 BVI3098 Comprehensive Exam 0 0 0 0 2

8 BVI3099 Capstone Project 0 0 0 0 12

9 EXC4097 Co-Extra Curricular Basket 0 0 0 0 2

10

Soft Skills

5

PROGRAMME CORE (PC) – 57 credits

S.NO COURSE


Prerequisite

1 BVI1001 Introduction to Visual

Communication 3 0 0 0 3

NIL

2 BVI1002 Visual Arts -1 0 0 8 0 4 NIL

3 BVI1003 Fundamentals of Graphic

Design 0 0 8 0 4

NIL

4 BVI1005 Folk Arts and Performance 0 0 6 0 3 NIL

5 BVI2001 Visual Arts -2 0 0 8 0 4 Visual Arts -1

6 BVI2002 Graphic Design 0 0 8 0 4

Fundamentals

of Graphic

Design

7 BVI1006 Elements of Film Studies 0 0 8 0 4 NIL

8 BVI1004 Photography Basics 0 0 8 0 4 NIL

9 BVI1009 Media Laws and Ethics 2 0 0 0 2 NIL

10 BVI1007 Storytelling and Script

Writing 0 0 8 0 4

NIL

11 BVI1008 Advertising and Public

Relations 3 0 0 0 3

NIL

12 BVI2003 Digital Film Making 0 0 8 0 4

Storytelling

and Script

Writing

B.Sc. (MMA)

13 BVI2004

Communication

Theories – Methods and

Practices

2 0 0 0 2

Introduction to

Visual

Communicatio

n

14 BVI1010 Audio Production &

Broadcasting 0 0 8 0 4

NIL

15 BVI2005 Television Production 0 0 8 0 4 Elements of

Film Studies

16 BVI2006 Video Editing 0 0 8 0

4 Elements of

Film Studies

1

PROGRAMME ELECTIVE (PE) - 36 Credits

COURSE


Prerequisite

1 BVI1011 Digital Journalism 3 0 0 0 3 NIL

2 BVI1012 Media Culture and Society 3 0 0 0 3 NIL

3 BVI1013 Media Psychology 3 0 0 0 3 NIL

4 BVI2007 Writing for Media 2 0 0 4 3 NIL

5 BVI1014 Media Management 3 0 0 0 3 NIL

6 BVI1015 New Media 3 0 0 0 3 NIL

7 BVI2008 2D & 3D Visualization 0 0 8 4 5

Fundamentals

of Graphic

Design

8 BVI2009 Advertisement Production 0 0 8 4 5

Advertising

and Public

Relations

9 BVI2010 Casting Direction 0 0 8 4 5 Folk Arts and

Performance

10 BVI3001 Advanced Film Production 0 0 8 4 5 Digital Film

Making

11 BVI3002 Film Direction 0 0 8 4 5 Digital Film

Making

12 BVI2011 Professional Photography 0 0 8 4 5 Photography

Basics

13 BVI2012 Advertisement Photography 0 0 8 4 5 Photography

Basics

14 BVI3003 Web Production and

Publishing 0 0 8 4 5

Graphic

Design

15 BVI3004 Printing and Publishing 0 0 8 4 5 Graphic

Design

16 BVI3005 Concept Art 0 0 8 4 5 Visual Arts -2

17 BVI3006 Art Direction 0 0 8 4 5 Visual Arts -2

B.Sc. (MMA)

18 BVI2013 Sound Design 0 0 8 4 5

Audio

Production &

Broadcasting

19 BVI2014 Sound Production 0 0 8 4 5

Audio

Production &

Broadcasting

20 BVI3007 Portfolio Production 0 0 8 4 5 NIL

UNIVERSITY ELECTIVE (UE) - 6 Credits

S.NO COURSE


Prerequisite

1 University Elective - 1 NIL

2 University Elective - 2 NIL

*University Elective selected from University Elective basket

B.Sc. (MMA)

Course code L T P J C

ENG1911 General English-I 1 0 2 0 2

Pre-requisite Cleared EPT/English for Beginners Syllabus version

1

Course Objectives:

1. To synthesize information, analyze simple arguments, generate and express their own

opinions on a limited range of technical as well as general-interest topics inside as well as

outside the classroom.

2. To develop competencies in all the areas of LSRW skills

3. To speak and write in grammatically error-free English with the aid of active vocabulary.

Expected Course Outcome:

1. Develop communicative competence to express himself/herself in English in all challenging

situations

2. Apply knowledge, ideas and concepts in the technicalities of proper pronunciation,

Grammatical structure

3. Have better grasp over appropriate use and style of the English Language as well as the

application areas of English communication

4. Write all types of official Letters/Emails used in the corporate world

5. Interpret text, diagram etc. which helps them in their academic as well as professional career.

Student Learning Outcomes (SLO): 16, 18

[16] Having a good working knowledge of communicating in English

[18] Having critical thinking and innovative skills

THEORY

Module:1 Grammar and Vocabulary 4 Hours

Grammatical & structural aspects covering -Types of sentences, Active & Passive Voice, Tenses,

WH- Question Tags, Gerund, Auxiliaries & Modal Verbs, Preposition

Vocabulary: Synonyms, Antonyms, Homonyms, Homophones

Activity: Solving Worksheets of Grammar; Enhancing the knowledge of vocabulary through written

interpretation and reading English newspapers/magazines

Module:2 Text-based Analysis 6 Hours

Two short-stories-i) A Tiger in the House by Ruskin Bond; ii) Real Time by Amit Chaudhury

Activity: Understanding sentence structures and enriching vocabulary by analyzing a text

B.Sc. (MMA)

Module:3 Job-related Communication 3 Hours

Writing resumes, Job-application & Thank-you letters.

Activity: An in-depth discussion on the different types of resumes, Job- application and Thank-

you letters.

Module-4 Reading Skills 2 Hours

Skimming, scanning, guessing unfamiliar words from context, understanding text organization,

recognizing argument and counter-argument; distinguishing between main information and

supporting detail, fact and opinion, hypothesis versus evidence; summarizing and note-taking

Activity: Reading of Newspapers & Articles in the class

PRACTICE SESSIONS

Activity-1 Listening Comprehensions 4 hours

Listening & Note Making: Short speeches/ news clips from Indian TV channels in English with

interpretive questions

Session: Summarizing/ note-making and drawing inferences

Activity-2 Introduction to Phonetics 4 hours

Speech Sounds – Vowels and Consonants – Minimal Pairs- Consonant Clusters- Past Tense Marker

and Plural Marker

Session: Learning varied types of speech sounds

Activity-3 Public Speaking: Two Models 6 hours

i) The interactional model of public speaking which includes encoding, decoding and

feedback.

ii) The transactional model of public speaking takes on a more mutual communication effort

between the sender and receiver wherein both seek to find mutual meaning in the

message.

Session: The learners watch different videos on Public speaking and accordingly engage themselves

in planning and preparing speeches that inform, persuade, or fulfill the needs of a special occasion.

Activity-4 Skit on Social issues / Debate 6 hours

To highlight the use of functional English which helps the students to learn the usage of language

in different occasions

Session: Under the supervision of the Instructor and the audio-visual materials, the students will

enact small skit on social issues and learn different expressions used for various situations like

getting to know someone, introducing someone etc.; they will also hone their oratory power and

argumentative skills by taking part in debates

Activity-5 Reading E-books through Intonation 4 hours

Intonation refers to the way the reader varies the voice in tone, pitch, and volume to reflect the

meaning of the text--sometimes called "expression."

Session: Students learn to read E-books properly with the appropriate use of intonation

B.Sc. (MMA)

Activity-6 Information Transfer 6 hours

Information transfer, or presenting verbal account of facts and processes in pictorial form and,

conversely, changing Web-based graphic representations to writing, involves learning how to restate

a given body of material in different ways.

Session: The learners will be interpreting the information in different forms like tree diagrams, bar

charts, pie charts

1.

Textbook/ Workbook

Wren & Martin, (Re-Printed 2018), High School English Grammar & Composition (Revised

by Dr. N.D.V. Prasada Rao); New Delhi, S. Chand & Company Ltd.,

Reference Books

1. Parul Popat (2015) Communication Skills, Noida, Pearson Education.

2. Aruna Koneru, (2015) Professional Speaking Skills, New Delhi, OUP.

Mode of Evaluation: Quizzes, Presentations, Discussions, Role Play, Assignments and FAT.

List of Challenging Experiments (Indicative)

1 Vocabulary building through reading a newspaper article 5 hours

2 Reading the prescribed text and writing a summary 10 hours

3 Writing a resume 5 hours

4 Listening to speeches/news clips and making inferences 5 hours

5 Public speaking 10 hours

6 Debates on current issues 10 hours

Total Laboratory Hours 45 Hours

Mode of Evaluation: Quizzes, Presentations, Discussions, Role Play, Assignments and FAT.

Recommended by Board of Studies 08.06.2019

Approved by Academic Council No. 55 Date 13-06-2019

B.Sc. (MMA)


ENG1912 General English-II 1 0 2 0 2

Pre-requisite General English-I Syllabus version

1

Course Objectives:

1. To provide resources for the students to learn pronunciation of the English sounds through the

knowledge of syllable-break-up and stress; and to know the advance level English grammar and

vocabulary

2. To learn to appear for personal interview and to participate in Group Discussions

3. To develop the students' reading skills to enable them to skim an adapted text for main

idea, to scan the text for specific information, to interpret and for inferences

Course Outcome:

1. Communicate effectively in medium level interview and group-discussions;

2. Develop the listening skills so as to understand and apply specific information from the source;

3. Use English appropriately in their professional and academic environment

4. Improve the Grammar writing skills to enable the students to respond to input provided through

training so as to stimulate, to select and to summarize information in Technical Reports and apply

acquired information to a specified task like Transcoding, writing letters etc.

5. Develop the overall personality and to hone the leadership qualities of the learners


[16] Having a good working knowledge of communicating in English


THEORY

Module:1 Advanced-level Grammar 5 hours

Simple, Compound and Complex Sentences, Phrases-Adjective Phrases, Adverb Phrases, Noun Phrases,

Direct and Indirect Speech, Conditionals, Concord, Punctuation

Vocabulary building: Idioms

Activity: Grammar Worksheet

Module:2 Professional Dialogues 2 hours

Formal Conversations – at the office with the CEO/ with the Registrar of a University/ Introducing

oneself at an interview panel

Activity: Role play [students practice short formal conversations in pairs/groups of 5-6]

Module:3 Drafting 4 hours

B.Sc. (MMA)

Notice, Circular, Resolution & Minutes, Business letter writing- Offer letter, quotation, status enquiry,

Confirmation, Execution, Refusal and cancellation of order, recommendation, credit collection, claim,

bank loan

Activity: Worksheets

Module:4 Text-based Analysis 4 hours

You Can Win by Shiv Khera

Activity: Skimming, scanning, guessing unfamiliar words from context; summarizing/note making &

drawing inferences from the Text

PRACTICE SESSIONS:

Activity-1 Listening Comprehension for General Details 2 hours

Listening Comprehension Tests; Testing Exercises

Session: Students will reflect back what they hear from the videos, which help them to be understood.

Activity-2 Syllable structure; Word stress 4 hours

Structure of Syllables – Word Stress– Weak Forms and Strong Forms –Tone & Rhythm

Session: Practicing basic rules of word accent - Stress shift - Weak forms and Strong forms- Sentence

Stress

Activity-3 Verbal & Non-Verbal Communication 6 hours

Exposure to videos of structured talks delivered by leaders across all domain - Presentation Skills- Non-

verbal Communication

Session: Students will make short speeches by watching relevant TED-Talk videos –PPT presentations

by students communicating non-verbally in a pair/group

Activity-4 Features of Good Conversation 4 hours

Strategies for effective Communication and the use of polite language through the aid of audio-visual

materials.

Session: Making requests and seeking permissions, Telephone etiquette, Participating in Case-study

based Group Discussions

Activity-5 Report Writing & Transcoding 8 hours

Report writing format; Essential qualities of technical writing; Data interpretation & Transcoding; logical

and analytical reasoning questions

Session: Students write a Report; they interpret graphs of medium level difficulty

Activity-6 Leadership Development 6 hours

The focus will be on individual, group and organization factors associated with leadership.

Session: Students will be acquainted with the development of the conception of leadership and in the

process would hone their vocabulary and conversational power, by watching videos of leaders delivering

Lectures; Seminars conducted by Administrative Heads of various Schools/ Departments within the

University.

B.Sc. (MMA)

Total Practical hours: 45 hours

Text Book/ Work Book

1

Wren & Martin, (Re-Printed 2018) High School English Grammar & Composition (Revised by Dr.

N.D.V. Prasada Rao); New Delhi, S. Chand & Company Ltd.,

Reference Books

1. Maclean Joan and Lynch Tony (2013) Study Speaking, CUP.

2. Thill John and L. Bove Courtland (2016) Excellence in Business Communication, Pearson

Publications

3 Khera Shiv 2013 (Reprint 2019) You Can Win: New Delhi, Bloomsbury India, New Delhi

Mode of Evaluation: Quizzes, Presentation, Discussion, Role play, Assignments and FAT


1 Error detection in paragraph 6 hours

2 Role plays on professional situations 10 hours

3 Discussing a Case on communication skills 7 hours

4 Academic listening and note taking 7 hours

5 Report Writing 10 hours

6 Guessing unfamiliar words from the prescribed text 5 hours

Total Laboratory Hours 45 hours

Mode of Evaluation: Quizzes, Presentation, Discussion, Role Play, Assignments & FAT

Recommended by Board of Studies 08-06-2019


B.Sc. (MMA)


ENG1913 Effective Communication Skills 1 0 2 0 2

Pre-requisite General English-II Syllabus version

v.1

Course Objectives:

1. To be an independent/ a competent speaker in all areas of written and spoken communication for successful business/ professional interactions.

2. To organize, compare and contrast, categorize and describe complex content.

3. To speak and write with fluency and confidence, with minor grammatical errors and with a

fairly wide active vocabulary.

Course Outcome:

1. Acquire an effective command over the language, though with minor inaccuracies

2. Understand complex theories of varied subjects and understand detailed logic & reasoning 3. Perform well in middle to upper-end placement interviews/ competitive exams/ general

social situations

4. Participate actively and independently in seminars/discussions

5. Understand the requisite proficiency for difficult/ varied levels of communications in BBC/UK

& CNN/US accents


16. Having a good working knowledge of communicating in English

18. Having critical thinking and innovative skills

THEORY

Module:1 Verbal-Logic & Reasoning 4 hours

Verbal reasoning tests assess the learner’s understanding and comprehension skills. Activity: Interpreting short texts.

Module:2 The Art of Paraphrasing 2 hours

A restatement of the meaning of a text or passage using other words. Activity: Paraphrasing different articles & Research papers

Module:3 Text-based Analysis 6 hours

The Thousand Faces of Night by Githa Hariharan

Activity: Summarizing/ note making & drawing inferences from the text

Module:4 Research Paper Writing 3 hours

Structure of a Research paper; Plagiarism Activity: Practice on Research Paper writing.

PRACTICE-SESSIONS

Activity-1 Vocalics 4 hours

The learners will undergo training in vocalics which are rate, or speed at which the person speaks, pitch,

inflection and variety in the voice, volume, being loud or soft, and articulation and pronunciation, or how correctly and clearly the person speaks.

Session: Type the learners will undergo training in vocalics

Activity-2 Travel blogs / E-Travel Diary 6 hours

Briefing on the art of writing travel blogs. Session: The learners will engage in writing relevant blogs

Activity-3 Video-conference and Interview 8 hours

Preparing the students for Interviews. Session: Students will participate in mock-Interviews and real-time video-conference

B.Sc. (MMA)

Activity-4 Language Sensitivity & Cross Cultural Communication 4 hours

Meaning & importance of Cross Cultural Communication; Understanding Inter and Cross-Cultural Communication Nuances through relevant videos & case-studies

Session: Students will attempt a case study on cross-cultural communication

Activity-5 Mass-Media Communication 2 hours

Briefing on the constituents of mass media such as newspapers, magazines, films/documentaries, radio,

television, the mechanism of conveying information to a mass-audience and an academic investigation of

the different methods of mass correspondence

Activity: An advanced understanding of news media and their role in the society and relevant media

education through the mode of note-making & interpretive exercises

Activity-6 Writing Abstract/Summary/Articles 6 hours

Equip participants with skills in writing and presenting effective and successful Abstract/ Summary. The participants will also acquire skills in writing quality Articles which can engage the audience. Session: Each individual student will submit an Article under the guidance of the course-Instructor

Total Lecture hours: 45 hours

Text Book/Work Book

1 Krizan, Merrier, Logan, Williams (Eight Edition) 2012 Business Communication, New Delhi, Cengage Learning

Reference Books

1. Githa Hariharan (2013) The Thousand Faces of Night , Royal New Zealand Foundation of the Blind

2. O’ Brien, Terry, (2011) Effective English Skills, Nd: Rupa

3. Kumar, Sanjay & Puspalata, (2015-2nd Ed) Communication Skills,Nd: OUP

Mode of Evaluation: Quizzes, Presentation, Discussion, Role play, Assignments & FAT


1 Interpreting short texts and writing a paragraph 8 hours

2 Writing an abstracts 10 hours

3 Mock Interviews through video conferencing 12 hours

4 Analysing and discussing a case on cross cultural communication 6 hours

5 Listening and paraphrasing 4 hours

6 Reading aloud travel blogs or E-travel diary with focus on vocalics 5 hours

Total Laboratory Hours 45 hours

Mode of Evaluation: Quizzes, Presentation, Discussion, Role play, Assignments & FAT


Approved by Academic Council No.55 Date 13-06-2019

B.Sc. (MMA)


HUM1032 ETHICS AND VALUES 2 0 0 0 2

Pre-requisite Nil Syllabus version

Course Objectives:

To understand and appreciate ethical issues facing an individual, profession, society and

polity.

To understand the negative health impacts of certain unhealthy behaviors.

To appreciate the need and importance of Physical, Emotional Health and Social Health

Exposes to non-traditional violent and nonviolent crimes that have significant physical,

fiscal, and social costs.

Expected Course Outcome: 1. Ability to follow sound morals and ethical values scrupulously to prove as good citizen

2. Understand the various social problems and learned to act ethically.

3. Understand the concept of addiction and how it will affect the physical and mental health.

4. Identify ethical concerns in research and intellectual contexts, including academic integrity, use and

citation of sources, the objective presentation of data, and the treatment of human subjects.

5. Identify the main typologies, characteristics, activities, actors and forms of cybercrime.

Student Learning Outcomes (SLO): 2, 9, 11

[2] Having a clear understanding of the subject related concepts and of contemporary issues

[9] Having interest in lifelong learning

[11] Having problem solving ability- solving social issues and engineering problems

Module:1 Being good and responsible

5 hours

Gandhian values such as truth and non-violence – comparative analysis on leaders of past and

present – society’s interests versus self-interests

Personal Social Responsibility: Helping the needy, charity and serving the society.

Module:2 Social Issues 1

4 hours

Harassment – types - Prevention of harassment, violence and terrorism

Module:3 Social Issues 2

4 hours

Corruption: ethical values, causes, impact, laws, prevention – electoral malpractices

white collar crimes - tax evasions – unfair trade practices

Module:4 Addiction and Health

3 hours

Peer pressure - Alcoholism: ethical values, causes, impact, laws, prevention – Ill effects of smoking

- Prevention of Suicides

Sexual Health: Prevention and impact of pre-marital pregnancy and Sexually Transmitted

Diseases

B.Sc. (MMA)

Module:5 Drug Abuse

4 hours

Abuse of different types of legal and illegal drugs: ethical values, causes, impact, laws and prevention

Module:6 Personal and Professional Ethics

3 hours

Dishonesty - Stealing - Malpractices in Examinations – Plagiarism

Module:7 Abuse of technologies

4 hours

Hacking and other cyber crimes, addiction to mobile phone usage, video games and social

networking websites

Module:8 Invited Talk: Contemporary Issues 3 hours

Total Lecture hours: 30hours

Reference Books

1. Dhaliwal, K.K (2016), “Gandhian Philosophy of Ethics: A Study of Relationship between his

Presupposition and Precepts, Writers Choice, New Delhi, India

2. Vittal, N (2012), “Ending Corruption? - How to Clean up India?”, Penguin Publishers, UK

3. Birch, S (2011), “Electoral Malpractice”, Oxford University Press, UK

4. Pagliaro, L.A. and Pagliaro, A.M (2012), “Handbook of Child and Adolescent Drug and

Substance Abuse: Pharmacological , Developmental and Clinical Considerations”, Wiley

Publishers, U.S.A

5. Pandey, P. K (2012), “Sexual Harassment and Law in India”, Lambert Publishers, Germany

Mode of Evaluation: Quizzes, CAT, Digital assignments, poster/collage making and projects



B.Sc. (MMA)

Course code Course Title L T P J C

MAT1006 Mathematics for Media Studies 3 0 0 0 3

Pre-requisite None Syllabus version

1.0

Course Objectives(CoB):1,2,3

The course is aimed at

1. Enhancing the basic understanding of application of mathematics for media studies.

2. Imparting design thinking capability to build multimedia systems

3. Developing design skills of mathematical modelling for media applications.

Course Outcome(CO): 1,2,3,4,5

At the end of the course the student should be able to

1. Apply Matrix Factorizations in Multimedia encoding

2. Apply Matrix Theory in Multimedia data

3. Understand codecs and their uses

4. Utilise dimensionality reduction techniques for compression

5. Introduce Multimedia software packages and libraries

Student Learning Outcomes (SLO): 1,7,9,17,18

[1] Having an ability to apply mathematics and science in multimedia applications

[7] Having computational thinking (Ability to develop multimedia applications and use

external libraries and packages for programming multimedia)

[9] Having problem solving ability- solving social issues and engineering problems


Module:1 Number System 5 hours

Binary Number System, Signed and Unsigned Binary Numbers, Binary Arithmetic, Octal

and Hexadecimal numbers, Conversion among bases, Modulo Arithmetic, quasi inverse of

integers, prime numbers, prime factorization, Euclid’s algorithm, other algorithms for GCD

and LCM

Module:2 Matrix Theory 6 hours

Introduction to Matrices, Types of Matrices, Determinants , Properties, Rank of a Matrix,

Inverse Matrix, Gauss Elimination, Solutions of System of linear equations, Eigen Values and

Eigen Vectors

Module:3 Vector Spaces 6 hours

Vector Space Definition, Subspace, Rank and Dimension of the Vector Space, Linear

Transformations, Matrix Representations of Linear Transformation, Applications of Linear

Transformation in Multimedia.

B.Sc. (MMA)

Module:4 Analytical Geometry 2D/3D 8 hours

Two dimensional geometric transformations, Three dimensional geometric and modeling

transformations, Translation, Rotation, Scaling, composite transformations in 2D and 3D,

Orthogonal Matrix representations and homogeneous coordinates, Rectangular, spherical-

polar and cylindrical co-ordinates, Directional cosines, Lines, Spheres Module:5 Descriptive Statistics 7 hours

Types of Data, Central tendency measures: mean, median and mode, Measures of Dispersion,

Range, Quartile deviation, Mean Deviation, Variance and standard deviation. Correlation and

Regression, Sampling Techniques

Module:6 Redundancy and Information

in Multimedia

6 hours

Coding in multimedia, Encoding and Decoding Multimedia data, Data formats, Code words, Hamming codes, Checksums, mod-2 polynomials, irreducibility, advanced redundancy checks

Module:7 Multimedia software 5 hours

Multimedia codecs, open-source libraries, Python packages for multimedia, incorporating Multimedia data in web sites, state-of-art packages from various vendors for PC, smartphone.

Module:8 Expert Lecture 2 hours

Multimedia packages and libraries


Text Book(s)

1.

2.

3.

Mathematics for Computer Graphics, John Vince, Springer Verlag, 5th Edition

(2017)

Introduction to Applied Linear Algebra – Vectors, Matrices, and Least

Squares, Stephen Boyd and Lieven Vandenberghe, Cambridge U Press (2018). Mathematics for Multimedia, M. Victor Wickerhauser, Birkhaeuser Verlag,

(2009)

Reference Books

1 Elementary Linear Algebra, Enton Howard, Wiley India 2016

2 Introduction to Linear Algebra, Gilbert Strang,5th ed., Cengage Learning

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar

Recommended by Board of Studies 24th June 2020

Approved by Academic Council No. 59 Date 24th Sep 2020

B.Sc. (MMA)


MMA1007 ROLE OF MEDIA IN ENVIRONMENTAL STUDIES 3 0 0 0 3

Pre-requisite NIL Syllabus version

Course Objectives: The course is aimed :

1. To motivate the students about the media role in environmental studies.

2. At students gaining experience in personally and collectively engaging the creative process.

3. To understand and rectify the problems faced by the environment.

Expected Course Outcome: At the end of the course the student should be able to :

2. Implement the media knowledge on society, environment, culture, broadcasting and media.

3. Understand the knowledge of natural resources, social issues and bio-diversity.

4. Expand the knowledge about the concepts related to media

5. Be aware of social implications, media exposure and its uses in globalization among media

audiences.

6. Gain knowledge on global culture and media operations

Student Learning Outcomes (SLO): 2,3,18


[3] Having an ability to be socially intelligent with good SIQ (Social Intelligence Quotient) and

EQ (Emotional Quotient)


Module:1 Media and environmental studies 6 hours The multi- disciplinary nature of environmental studies - Definition, scope, importance, need for public

awareness – Role of media in sensitizing the people – The need for proper investigation – significance of

World Environment Day – Earth Day etc.

Module:2 Natural Resources 6 hours Natural Resources – forest resources – use, exploitation, deforestation, construction of multipurpose dams –

effect on forests, Water resources – use of surface and subsurface water; effect of floods, drought, water

conflicts, food resources – food problems, advantage and disadvantage of fertilizers & pesticides, effect on

environment

Module:3 Energy Resources 6 hours Need to develop renewable energy, land resources – Land degradation, landslides, soil erosion,

desertification & case studies

Module:4 Social Issues and the environment 6 hours Urban problems related to energy & sustainable development, water conservation, rain water harvesting,

watershed management, problems related to rehabilitation – case studies, Wasteland reclamation,

Consumerism and waste products - Environment Protection Act, Air, Water, Wildlife, Forest Conservation

Act, Environmental legislation and public awareness.

Module:5 Media in Ecology conservation: Concept of ecosystem, structure & function of an ecosystem, ecological succession, food chains, food

webs and ecological pyramids. Problems related to energy – Water conservation – Climate change and

global warming – Environment protection Act – Air (Prevention and control of pollution) Act.

B.Sc. (MMA)

Module:6 Bio diversity 6 hours Definition, genetic, species and ecosystem diversity, bio-geographical classification of India, hotspots,

threats related to habitat loss, poaching of wildlife, man-wildlife conflicts, Conservation of bio- diversity

– Wildlife Protection Act.

Module:7 Media in Human population 7 hours Population growth, variation among nations, Population explosion – Family Welfare Programme,

Environment and human health, Human Rights, Value Education, HIV/ AIDS, Women and Child Welfare,

Role of Information Technology – Visit to local polluted site / Case Studies. Customer Orientation –

retention - QFD – CSM

– TQM Models – Case Studies.

Module:8 Guest Lecture 2 hours

Expert talk on the recent trends of media role in environmental studies.


Text Book(s)

1. V. K. Ahluwalia " Environmental Studies: Basic Concepts", The Energy and Resources Institute

(TERI), 2012.

Reference Books

1. ErachBarucha " Text Book for Environmental Studies: Undergraduate Courses", UGC, 2005.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar



B.Sc. (MMA)

Course code COMPREHENSIVE EXAM L T P J C

BVI3098 0 0 0 0 2

Pre-requisite Syllabus version

V.xx.xx

Course Objectives:

1. To re-iterate and explore the basic concepts emphasized in core Visual communication

courses

2. To provide a holistic view about the core and advanced Visual communication principles

3. To explore the application avenues for Visual communication concepts.

Expected Course Outcomes:

1. Demonstrate knowledge of the fundamental requirement of visual Art and design.

2. Demonstrate basic graphics and web design techniques.

3. Explore the advertising and photography concepts

4. Mastering the concepts of Video Production – Television and Film.

5. Understand the concept of audio production and broadcasting.




[12] Having adaptive thinking and adaptability

Module:1 VISUAL ART AND DESIGN SLO: 2

Perspective, Human figure proportions, Colour theory, Logo design, Book cover design, Brochure

design, Page layout, Sketching techniques, Value chart, Character design.

Module:2 GRAPHIC & WEB DESIGNING SLO: 2 Vector Design, Raster Design, Primary colors, Secondary colors, Selection tools, Slice tool, Image formats, Non destructive editing, Typography, Image resolution, Filters, Layout design, Webpage design.

Module:3 ADVERTISING SLO: 11

Types of Advertising - Advertising Media - Advertising Agency and its Structure - Advertising

Campaign - Social Media and Advertising - Advertising Tools - Advertising Research -

Agency/Client Relations - Copywriting

Module:4 PHOTOGRAPHY SLO: 11

Aperture , ISO, Shutter Speed, White Balance, Color Temperature, Scene Modes, Camera Body,

Sensor, Camera Lenses, Camera Settings, Flash Light, Composition, Framing, Lighting, Light

Meter Setting.

Module:5 VIDEO PRODUCTION SLO: 12

Cameras & Accessories - Rule of Thirds - Shot Types - Camera Movement - Three-Point Lighting

- Types of Narratives - Modes of Storytelling - Crew - Budgeting - Post-Production

Module:6 AUDIO PRODUCTION SLO: 12

Ideation for Radio Story - Script Writing - Voice Recording - Environment creation – Adding Music

- Premix - Mixing - Boncing

Mode of Examination: MCQ



B.Sc. (MMA)

Course Code Capstone Project L T P J C

BVI3099 0 0 0 0 12

Pre-requisite Syllabus version v. xx.xx

Course Objectives: To provide sufficient hands-on learning experience related to the visual communication and develop suitable design / show reel so as to enhance the innovative / technical skill sets in the chosen field.

Expected Course Outcome: At the end of the course the student will be able to

1. Formulate specific problem statements for ill-defined real life problems with reasonable assumptions and constraints

2. Perform background study / literature search and / or patent search in the area of interest

3. Develop a suitable design solution for the considered problem 4. Conduct experiments / Design & Analysis / solution iterations and document the results 5. Publish the results in the form of technical report / presentation / portfolio

Student Learning Outcomes (SLO): 2,11,12,15,16,18

[2] Having a clear understanding of the subject related concepts and of contemporary issues.

[11] Having interest in lifelong learning.

[12] Having adaptive thinking and adaptability.

[15] Having an ability to use the social media effectively for productive use.

[16] Having a good working knowledge of communicating in English.

[18] Having critical thinking and innovative skills.

Contents

1. Capstone Project includes Contemporary art design, Graphics design, Show reel production for media (Television/ Ads / Film / Radio).

2. Project can be for 5 months duration based on the completion of required number of credits as per the academic regulations.

3. Should be carried out individually except for film making where a team of 3 members are permitted.

4. Project can be carried out inside or outside the university, in any relevant industry. 5. Publishing their work / portfolio will be an added advantage.

Mode of Evaluation: Periodic reviews, Presentation, Final oral viva, Portfolio submission



B.Sc. (MMA)

SYLLABUS FOR

PROGRAM CORE

COURSES

B.Sc. (MMA)


BVI1001 INTRODUCTION TO VISUAL COMMUNICATION 3 0 0 0 3


Course Objectives:

This course is aimed at:

1. Using theory when considering different mediums in visual communication.

2. Applying appropriate communication skills across settings, purposes, and audiences.

3. Demonstrating knowledge of communication theories and applications.


At the end of this course, the students will be able to,

1. Understand the importance of Communication in all aspects of social life.

2. Acquire the significant knowledge about developing skills in perceiving and interpretation.

3. Attain in-depth knowledge about the verbal and non-verbal communication.

4. Gain basic understandings about the listening process and adapting communication.

5. Identify the importance of Communication & Personal Identities.



[10] Having a clear understanding of professional and ethical responsibility


Module:1 COMMUNICATION 4 hours

Need for and the Importance of Human and Visual Communication - Communication as an

expression - skill and process - Understanding Communication: SMRC Model - History of

Communication- Early History – Ancient – Medieval - Modern and Present.

Module:2 COMMUNICATION AS A PROCESS 5 hours

Message – Meaning – Connotation - Denotation Culture/Codes etc. Levels of communication:

Technical – Semantic - and Pragmatic. The semiotic landscape: language and visual communication

- narrative representation.

Module:3 THEORIES OF COMMUNICATION 7 hours

Theories of communication: Magic bullet theory - Spiral of silence theory - Cultivation theory -

Uses and gratifications theory - Agenda setting theory, Hypodermic Needle theory, Introduction,

Communication and Entertainment / Education (ICE) and the resultant implications - Gate keepers.

Module:4 PERCEIVING AND UNDERSTANDING 7 hours

B.Sc. (MMA)

The Perception Process: Selection – Organization – Interpretation - Influences on Perception -

Cognitive abilities - Social roles and cultural factors. Guidelines for developing skill in perceiving

- Monitor the self-serving bias.

Module:5 VISUAL THINKING 6 hours

Observation and Practical: Ideation, Creativity, Characteristics & Process of creativity - Creativity

Tools - Approaches to Creativity – Innovation. Lateral Thinking & Vertical Thinking - Creativity

& Visual Communication - Process of developing ideas to different medium.

Module:6 VISUAL PERCEPTION 7 hours

Principles of Visual and other Sensory Perceptions - Color psychology and theory - Definition,

Optical / Visual Illusions. Various stages of design process problem identification, search for

solution refinement, analysis, decision making, and implementation.

Module:7 INDIAN MEDIA SCENARIO 7 hours

Growth of Print Media - History of print - Role and responsibility, Evolution of cinema - Pioneers

of Indian Cinema – Indian Cinema, Radio Broadcasting – History - All India Radio - FM

Broadcasting, Television - History of Indian television - Educational television.

Module:8 CONTEMPORARY ISSUES 2 hours

Emerging Fields in Visual Communication – Industry Expert Talk


Text Book(s)

1. Wood, Julia T. (2014), 7th Edition. Communication Mosaics: An Introduction to the Field of

Communication. Thomson-Wadsworth.

Reference Books

1. Paul Martin Lester (2013), Visual Communication: Images with Messages, 6th Edition

Wadsworth Publishing.

Mode of Evaluation: CAT/Assignment/Quiz/FAT


Approved by Academic Council No.58 Date 26.2.2020

B.Sc. (MMA)


BVI1002 VISUAL ARTS- 1 0 0 8 0 4


Course Objectives:

The course is aimed at:

1. Acquiring the knowledge of drawings and design for communication.

2. Strengthening freehand sketching skill development through a series of in-studio

exercises.

3. Developing sketching confidence with hand-eye acuity.


At the end of the course the student should be able to:

1. Understand design principles, design process, theory, history and contemporary

design practice.

2. Gain proficiency in identified technical skills, understand the process of creating,

analyzing, and evaluating creative drawing and design solutions.

3. Justify the choice of appropriate tools according to the type of drawing art work.

4. Visualize and demonstrate an idea and express it through visual design.

5. Demonstrate the knowledge of design & colors and apply them effectively to various

assignments.





Module:1 ELEMENTS OF DRAWINGS 10 hours

● Drawing with different types of lines

● Drawing with basic geometric and organic shapes

● Drawing with different patterns and textures

Module:2 PROPORTIONS AND SPACE 10 hours

● Accurately seeing and sketching the proportions of objects and scenes (sighting, visual

measurement, advancing/ receding, etc.)

● The use and exploration of positive and negative space in sketching.

● Developing sketches using proportions and space to accurately capture the visual quality

of objects and environments.

B.Sc. (MMA)

Module:3 PERSPECTIVE 10 hours

● Principles of perspective sketching, perspective terminology, sketching using 1, 2, and 3-

point perspective, linear and atmospheric environmental perspective.

● Create 3 sketches (on each of 1, 2 and 3-point perspective), using proportions, shape and

line style to create visually compelling perspective sketches.

● 5 pages of perspective explorations for larger versions.

Module:4 SHAPE AND FORM 10 hours

● Sketching basic shapes and forms in perspective (cube, cone, cylinder, sphere, etc.),

accurate shading of forms (surface “reads”, light across a surface, lighting direction,

highlight, core and reflected light).

● Create one drawing which contains all basic shapes accurately sketched and shaded on a

plane in two-point perspective.

Module:5 HUMAN PORTRAIT DRAWING 10 hours

● Drawing of the basic skeleton of human portrait

● Block drawing of human portrait

● Detail study of human portrait (male and female portrait) from photograph

Module:6 CARTOON FACE DRAWING 10 hours

● Developing the human portrait to cartoon face

● Drawing cartoon faces of different famous characters and classmates’ characters

● Drawing cartoon faces for some specific purpose like magazine illustration/election campaign etc.

Module:7 HUMAN FIGURE DRAWING 15 hours

● Stick figure drawings of human figures

● Block drawing of human figures

● Simple gestures and postures drawing of human figures

Module:8 LIFE DRAWING ILLUSTRATIONS

FROM MODELS

15 hours

● Research images and have hard copies for images used.

● Thumbnail sketches (5 thumbnails constrained to final size)

● Apply the figure and perspective in some form into your final illustration. Use one

image as the focal point making that the central image in size or position

Module:9 CHARACTER DRAWING 15 hours

● Developing a human character based on an idea

● Developing an object character based on an idea

● Drawing a mascot character for a particular purpose

Module:10 INTRODUCTION TO ILLUSTRATION 15 hours

● Understanding the difference between design and illustration

B.Sc. (MMA)

● Preparing 10 topics for poster illustrations with characters

● Preparing 10 topics for poster illustrations without characters

● Designing illustration for different causes and target audiences.

Total Laboratory hours: 120 hours

Text Book(s)

1. Ching, F.D.K. (2017-4th Edition). Design Drawing. John Wiley and Sons, Inc. New York,

NY. USA.

Reference Books

1.

2.

Laseau, P. (2012-2nd Edition). Visual Notes for Architects and Designers. John Wiley and

Sons, Inc. New York, NY. USA.

Curtis, B. (2002). Drawing from Observation: An Introduction to perceptual drawing. McGraw

– HillHigher education: A division of the McGraw – Hill Companies. New York, NY. USA

Mode of evaluation: Assignment / FAT



B.Sc. (MMA)


BVI1003 FUNDAMENTALS OF GRAPHIC DESIGN 0 0 8 0 4


1

Course Objectives:


1. Acquiring competency in technical skills applicable to graphic design.

2. Understanding the ability to use design thinking strategies in an iterative design

process.

3. Enriching the skill level of graphic design through the topics.



1. Seek design principles, design process, theory, history and contemporary design practice.


analyzing, and evaluating graphic design solutions.

3. Justify the choice of appropriate tools according to the type of digital art work

4. Visualize and demonstrate an idea and express it through visual design


assignments.



[8] Having Virtual Collaborating ability

[20] Having a good digital footprint

Module:1 FUNDAMENTALS OF DESIGN 10 hours

● Drawing geometric shapes

● Drawing organic shapes

● Creating design patters using both geometric and organic shapes

Module:2 COLORS IN DESIGN 10 hours

● Understanding Color theory

● Working with color wheel

● Analyzing the color psychology

Module:3 TYPOGRAPHY 10 hours

● Understanding the kinds of typography and its implementations

● Analyzing the crafts of typography

● Font faces, families and styles in design.

● Working with calligraphy

Module:4 UNDERSTANDING THE PROCESS OF

DESIGN

10 hours

● Problem identifying.

B.Sc. (MMA)

● Refinement of prelims

● Analyzing the decisions on design.

● Implementation of design

Module:5 PRINCIPLES OF DESIGN 10 hours

● Understanding the importance of various principles related to design

● Experimenting the principles on paper sketches

Module:6 ELEMENTS OF DESIGN 15 hours

● Understanding the importance of line, shape, color, texture, etc. on design

● Working with the sketches in implementing the various apt elements for design

Module:7 BRANDING – DESIGN 15 hours

● Drawing logo designs of different genres of industries(educational, commercial,

entertaining, government etc)

● Design and create layouts with images(clipart, drawing, photograph etc)

● Creating layout for banners and hoardings with measurement of images and typography

Module:8 BROCHURE DESIGN 15 hours

● Designing brochure in simple folds process and basic layout

● Designing colored and texted brochure in different folds

● Designing achromatic, monochromatic and polychromatic brochures

Module:9 BOOK COVER DESIGN 15 hours

● Designing the draft and sketches of book cover of different genres

● Designing book cover in proper measurements with color and text.

● Designing achromatic, monochromatic and polychromatic book covers

Module:10 PORTFOLIO FOR DESIGN WORKS 10 hours

● Creating the portfolio and designing each page of the portfolio to make it more attractive and

effective


Text Book(s)

1. Ellen Lupton, 2015, "Graphic Design: The New Basics: Second Edition, Revised and

Expanded", Princeton Architectural Press.

Reference Books

1. David Dabner "Graphic Design School: A Foundation Course for Graphic Designers

Working in Print, Moving Image and Digital Media", Thames & Hudson Ltd; 5th Revised

edition (28 July 2014)



B.Sc. (MMA)

Approved by Academic Council No. 58 Date 26.2.2020

Course Code L T P J C

BVI1004 PHOTOGRAPHY BASICS 0 0 8 0 4

Pre-requisite Syllabus version NIL v.1

Course Objectives: The Course is aimed at:

1. Understanding the functional working of a still camera 2. Acquiring the Art of Composition, Framing and Lighting. 3. Creating mood with lights and capturing various emotions through camera.

Expected Course Outcome: At the end of the course the student should be able to

1. Operate a Digital SLR Camera, Flash Lights and its related accessories. 2. Analyse and infer various conditions and environments for a photo-shoot and capture it. 3. Plan the requirements and complete a successful Product or a Model Shoot. 4. Visualize concepts and shoot photos based on a theme or a one-liner. 5. Appraise photographs based on Composition, Lighting, Subject and Mood.


[2] Having a clear understanding of the subject related concepts and of contemporary issues [12] Having adaptive thinking and adaptability


Module:1 BASICS OF CAMERA 15 Hours Fundamentals of Composition, Framing and Lighting. Various types, functions and handling of Camera. Digital SLR Camera and various sensor Sizes. Setting Aperture, Shutter Speed and ISO for different Shots

White Balance and Shooting Modes in D-SLR Camera

Module:2 FLASH & LIGHTS 15 Hours

How to use 3 Point Lighting using Cool Lights Flash settings and Operations

Use of Reflector, Cutter and Diffuser Handling Use of Light Meter

Module:3 OUTDOOR (LANDSCAPE & PEOPLE) 15 Hours Outdoor – Landscape

Photo-shoot of Outdoor (Landscape)

Color correction to the taken photos according to his creativity.

Outdoor – People

Photo-shoot of Outdoor (People)


Module:4 Outdoor ( Birds & Animals 15 Hours

B.Sc. (MMA)

Outdoor – Birds/Animals

Photo-shoot of Outdoor (Birds/Animals)


Module:5 Outdoor – Monuments 15 Hours

Photo-shoot of Outdoor (monuments).


Module:6 Photo Language And Portrait 15 Hours

Photo-shoot of photo language concept and portrait photography


Module:7 Freezing Moment and Panorama Special 15 Hours Freezing Moment and Panorama Special

Photo-shoot of freezing moment and panorama. Student will take pictures of their own using panorama concepts.


Module:8 Special Effects & Indoor Photography 15 Hours

Product photography

Macro photography Event photography Night photography Festival photography

Total Laboratory Hours: 120 Hours

Text Book(s) 1. Kathy Burns-Millyard,” Digital Photography Basics: A Beginner's Guide to Getting Great

Digital Photos”, 2014, second edition, published by electronic perceptions. Reference Books

1. DK,”The Beginner's Photography Guide”, 2015, 2ndEdition, published by Penguin UK.

Mode of Evaluation: Assignment / FAT

Mode of evaluation: Reviews Recommended by Board of Studies 4.2.2020


B.Sc. (MMA)


BVI1005 FOLK ARTS AND PERFORMANCE 0 0 6 0 3


v.1

Course Objectives:


1. Learning the concept and basics of folk art and performance.

2. Analyzing folk music, folk dance, folk culture and experimental forms of art.

3. Applying the concepts of folk arts and performance into contemporary practices.



1. Define folk arts and performances and how it works.

2. Understand the impact of folk arts on our culture.

3. Analyze and interpret folk arts and performance communication.

4. Discuss about different types of inclusion in contemporary folk play.

5. Justify the right way of teaching critical viewing skills to various audiences.



[13] Having cross cultural competency exhibited by working in teams


Module:1 CULTURE, TRADITION-FOLK ART 5 hours

Definition, Nature and Scope, Relation of culture, Tradition to folk art and society, Mono Culture,

Tribal Culture, Tradition folk.

Module:2 FOLK AN INTRODUCTION 10 hours

Definitions, functions, Characteristics of folk.

Module:3 BASIC CONCEPTS 10 hours

Migrant and immigrant folk, identity and fake folk, type index and Motif index, Archetype and

Oikotype, Worldwide view of folk.

Module:4 FOLK LITERATURE 10 hours

Definition, Folk Song, Narrative Poems, Legend and Tale, Proverbs, Riddles, Folk Speech and

Other Genres.

Module:5 CLASSIFICATIONS OF FOLK ART 10 hours

Micro and Macro Classifications.

Module:6 STRUCTURE OF FOLK ART 10 hours

Mythological, Historical, Functional, Psychoanalytical, Structural, Oral Forulaic, Genre,

Contextual, Performance, Nativism

B.Sc. (MMA)

Module:7 IMPACTS OF SOUND AND MUSIC IN

FOLK ART

10hours

Definition, Characteristics, Origin, Classification.

Module:8 FOLK THEATRE 10 hours

Definition and Characteristic, Origin and Classification of folk Theatre, Folk Artists and Art Forms,

Folk Theatre in Modern Era,

Module:9 CULTURAL ANTHROPOLOGY

AESTHETICS OF FOLK ART

10 hours

Society, Culture, Group, Community, Social Stratification, Village, Moral, ethical and aesthetics of

folk and there issues (A case study).

Module:10 CONTEMPORARY ISSUES: 5 hours

Contemporary changes in Folk art, Current trends.


Text Book(s)

1. 1. Brahma Prakash, (2019), Cultural Labour: Conceptualizing teh ‘Folk Performance’ in India, Oxford University Press.

Reference Books

1. Felicia Katz-Harris, (2010), Inside the Puppet Box: A Performance Collection of Wayang

Kulit, University of Washington Press.



B.Sc. (MMA)


BVI1006 ELEMENTS OF FILM STUDIES 0 0 8 0 4


v.1

Course Objectives:


4. Understanding the vocabulary of film

5. Examining and appreciating cinema / film as an art

6. Exploring the specificity, history and functions of film



6. Understand film and its various genres and forms.

7. Apply a variety of critical frameworks to analyzing and assessing film.

8. Analyze and apply the aesthetics, technique, and storytelling of film narratives.

9. Evaluate various cinematic works from a range of perspectives.





Module:1 FILM ANALYSIS 16 hours

Characteristics–Film and other forms of art - Film Perception: Levels of Understanding–Film and

Psycho-analysis - Reception–Film Appreciation - Aesthetics - Abstraction: Subtlety–Signs:

Denotation and Connotation - Paradigmatic and Syntagmatic – Film Semiotics: Signifier, Signified,

and Signification.

Module:2 FILM FORMS & SYNTAX 16 hours

Narrative and Non-narrative – Film Genre – Film and Realism: Neo Realism, Symbolic Simulation,

Expressionism, Impressionism and Surrealism – Film and Post Modernism – Structuralism–

Deconstruction.- Mise en scene.

Module:3 WORLD CINEMA AND INDIAN CINEMA 16 hours

The Lumiere Brothers, George Melies - Early Film Pioneer, Introduction to Indian Cinema - Early

Filmmakers with reference to Dadasahib Phalke, Shantaram, BimolRoy, NatarajMudaliar,

K.Subramaniam. - The Parallel Cinema - Modern Era -Bharathiaraja, Maniranthnam, Shyam

Benegal.

Module:4 FILMING BASED ON FILM THEORY 16 hours

Dichotomies of film theory – Transposition – Interdependence of questions – Formative film theory

– Form and function – the purpose of film – Cinematic means – Montage – Typage: Battleship

Potemkin and its five chapters – Realistic film theory – Compositional forms – the purpose of

cinema – the plastic image – Deep focus.

Module:5 FILM PRODUCTION PROCESS 12 hours

Understanding the functioning of this industry - Brief comparison of industry functioning in

various parts of the country - Preproduction, production and post-production process &various

departments involved in it – Role play.

http://www.indiastudychannel.com/resources/35366-EC-DIGITAL-IMAGE-PROCESSING-Syllabus-Anna.aspx#_blank

http://www.indiastudychannel.com/resources/35366-EC-DIGITAL-IMAGE-PROCESSING-Syllabus-Anna.aspx#_blank

B.Sc. (MMA)

Module:6 TECHNICAL STUDIES 12 hours

Camera & its functioning- The Shot: characteristics, types, meanings; scene and sequence - Camera

angles and movements, performance, settings, props, costume, lighting, Editing, Different types of

editing - Importance of editing grammar - Sound Mixing & Sound Design – SFX.

Module:7 DOCUMENTARY PRODUCTION

PROCESS

8 hours

Comparison between Fiction films & Documentary - Importance of documentary making in

contemporary society - Different Narrative Techniques of documentary.

Module:8 DOCUMENTARY PRODUCTION

TECHNIQUES

8 hours

Technical aspects of producing a Documentary – screening of one / two minute documentary –

appreciation.

Module:9 FILM MARKETING AND

DISTRIBUTION

8 hours

Basics of film marketing -.Different modes of marketing - Film advertisement -.How does film

distribution of a film work - What is distribution right -.Idea about film market, festivals - Film

organizations in India - Audience reception - How to pitch a film idea (NFDC Screen Lab,

Docedge etc.

Module:10 EMERGING TRENDS IN FILM

MAKING

8 hours

Emerging Trends in Film – Case Studies: Cinema, Documentaries – Awards & Award categories -

Hands-on training by Industry Expert or Industrial Visit.

Lab Experiment (Sample)

1. Short film analysis & appreciation

2. Stereotyping a character with Props

3. Recreating a scene from any movie released before 1980

4. Photo storytelling using formative film theory

5. Strategic management of film crew in local context

6. Realistic shot composition and output

7. Documentation for documentary

8. Producing two minute documentary

9. Marketing plan proposal

10. Case study analysis

Total hours: 120 hours

Text Book(s)

1. Bordwell D and Thomson K [2010] Film Art–An Introduction. McGraw-Hill, New York

Reference Books

1. Steven Ascher and Edward Pincus [2013], The Film maker’s Handbook: A Comprehensive

Guide for the Digital Age.

Mode of Evaluation: Assignments / Case Studies



B.Sc. (MMA)


BVI1007 STORYTELLING AND SCRIPT WRITING 0 0 8 0 4


v.1

Course Objectives:


4. Providing a comprehensive introduction on storytelling techniques.

5. Understanding the basic techniques of writing script out of a story.

6. Acquiring the skills of making storyboard out of a script.


At the end of the course students should be able to:

1. Understand the various techniques of writing a story out of a given concept

2. Acquire knowledge and idea about various types of script wring techniques.

3. Apply the gathered knowledge to write script and story in the industry for advertisements,

documentary and films.

4. Develop a concept, idea and write a detailed story based on it.

5. Create multi layered script based on the story and create the basic storyboard.



[12] Having adaptive thinking and adaptability


Module:1 STORY WRITING CONCEPTS 5 hours

● What is a story? What are the elements of a good story? How does it keep you hooked to

the narrative? Story is Universal.

● Origin of an Idea- How does a writer develop his ideas?

● How to break down your own idea to understand its scope and nature?

Module:2 DIFFERENT STORY GENRES 5 hours

● How to Tell a Folktale story? ● How to Tell Fact-Based Stories? ● How to Tell a Personal Story?

● How to tell a fantastical/fictional story? ● How to tell a historical story?

Module:3 STORY READING 5 hours

● How to read a story? Reading exercises in class- role play

● Develop dialogue within two characters in the story

● Theatrical reading vs natural reading styles

● Imposing emotion in the reading techniques- understanding and expressing the basic

theme of the story through reading

Module:4 STORY WRITING BASICS 5 hours

● How to write a story? ● Development of plot- beginning, middle and end of the story- Three act structure of a

story- climax of a story

B.Sc. (MMA)

● Development of a character in the story- main protagonist- main antagonist- supporting

characters- comic relief characters ● Conflict in the story ● Write a brief description of your protagonist’s (main character’s) goal. Describe his/her

inner motivation? What is the theme of your story? Why? Write dialogue between two

characters that carries them through a scene.

Module:5 SCREENPLAY 10 hours

● Understanding screenplay, the anatomy and structure of a screenplay.

● Developing a screenplay from a story.

● Developing a screenplay with proper details out of a selected story

Module:6 CAMERA SHOTS 10 hours

● Understanding camera angles: case study

● Understanding camera shots: case study

● Understanding camera transition: case study

● Understanding scene transition: case study

Module:7 ANIMATION FILM SCREENPLAY 10 hours

● Develop a short animation film story with proper anatomy (beginning, middle, end)

● Develop the screenplay for the animation film marking each scene description, time,

shots, dialogue etc.

Module:8 ADVERTISEMENT FILM SCREENPLAY 10 hours

● Develop a basic concept and story for a 30sec commercial advertisement of

any selected product

● Develop the screenplay for the commercial advertisement marking each scene

description, time, shots, dialogues etc.

Module:9 DOCUMENTARY FILM SCREENPLAY 10 hours

● Develop the idea and concept about the subject of the documentary film

● Develop the basic screenplay for the documentary marking the scenes, camera angles, bgm

etc.

Module:10 FICTIONAL FILM SCREENPLAY 10 hours

● Develop the idea and concept about the subject of the fictional film based on a specific

genre.

● Develop the basic screenplay for the film marking the scenes, camera angles, bgm etc.

Module:11 STORYBOARDING 10 hours

● Understanding different storyboading techniques

● Develop storyboard in given module with details of camera angles and transitions

● Develop 20 panel storyboard out of any existing story or screenplay in pencil drawing

Module:12 STORYBOARDING FROM SCREENPLAY 10 hours

● Develop the required storyboard in proper panels and in details from the screenplay made

for animation

B.Sc. (MMA)


for commercial advertisement


for documentary film

Module:13 THREE TYPES OF

STORYBOARDING(MINIMUM 30

PANELS)

10 hours

● Develop a basic storyboard with stick figures and rough drawings showing camera

movements and transition

● Develop a detailed storyboard in color with background and character details showing

camera movements and transition

● Develop a collage storyboard mainly used for commercial advertisement purpose.

Module:14 COMPLETE PIPE LINE OF PRE-

PRODUCTION

10 hours

● Develop and get approved an idea for a short animation film/advertisement/documentary

● Develop and get approved the story out of the idea for a short animation

film/advertisement/documentary

● Develop the detail storyboard from the story out of the idea for a short animation

film/advertisement/documentary


Text Book(s)

1. Ching, F.D.K. (2010-2nd Edition). Design Drawing. John Wiley and Sons, Inc. New York,

NY. USA.

Reference Books

1.

2.

Curtis, B. (2002). Drawing from Observation: an Introduction to perceptual drawing. McGraw



Sons, Inc. New York, NY. USA


Mode of evaluation: Review



B.Sc. (MMA)


BVI1008 ADVERTISING AND PUBLIC RELATIONS 3 0 0 0 3


v.1

Course Objectives:


7. Learning the basics and Fundamentals of Advertising and Public Relations.

8. Introducing principles and strategies Advertising and Public Relations.

9. Understanding how Advertising and Public Relations can be incorporated in extensive

field of visual media.



10. Define what Advertising and Public Relations is and how that works.

11. Understand Advertising and Public Relations concepts using various strategies and

techniques.

12. Analyze and interpret Advertisement and Public Relations industry.

13. Discuss about different types of Advertising and Public Relations methods and their

properties.

14. Justify the right way of Advertisement and Public Relations in visual media.




[15] Having an ability to use the social media effectively for productive use

Module:1 INTRODUCTION TO ADVERTISING 6 hours

Introduction to Advertising – Definition and Type of Advertising-Historical Overview-Principle

and Objective of Advertising- Structure and Functions of Advertising Agencies-Advertiser and

Agency relationship - Creative Aspects of Advertising.

Module:2 ADVERTISING ETHICS: 6 hours

Ethics in Advertising –Testing Advertising Effectiveness- Audience Analysis –Segmentation-

Targeting and Positioning- Audience research (Demographics - Psychographics). Ad agencies and

Campaigning.

Module:3 ADVERTISING PRINCIPLES AND

STRATEGIES:

7 hours

Visual Consistency -Campaign Duration – Repeated Taglines – Consistent Positioning – Simplicity

– Identify a Selling Point – Create an Effective Flow. Advertising strategy: - consumer profile –

Brand Profile – Selling Strategy-Creative Idea – Brand Positioning –Creative blue print.

Module:4 LAWS AND ACTS OF ADVERTISING: 6 hours

Advertisement Acts - Copyright Acts - Indian Contract Act- The emblems and names Prevention of

Improper use Act-Young Person Harmful Publication Act-Indian advertising standards council-

Prize Competition Act.

Module:5 ADVERTISING MEDIA: 5 hours

B.Sc. (MMA)

Television Broadcasting – Radio Advertising – Print Media – Newspaper Advertising – Magazine

Advertising and Interactive Media.

Module:6 PRINCIPLES OF PUBLIC RELATIONS: 7 hours

Public Relations – Definitions - Basic elements of PR - Nature, role and scope - PR as a tool of

modern management – PR role in the Indian Setting - Developing economy - PR as distinct from

other forms of Communication - PR and Publicity – Lobbying – Propaganda - Sales Promotion and

Advertising - PR and Corporate Marketing Services.

Module:7 PUBLIC RELATIONS IN MEDIA: 6 hours

Strategy for good media relations - Inter-Media Publicity - Press Conference - Traditional Media as

a PR tool – Types – Advantages - Role of traditional Media in rural India. Outdoor media as a PR

tool – Hoardings – Posters – Transit media – Bus panels – Neon sings – Direct Mail – advantages.

Module:8 CURRENT TRENDS: 2 hours

Current Trends in Advertisement and Public Relations –Industry Expert Talk


Text Book(s)

1.

2. George Belch, Michael Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) 11th Edition. McGraw-Hill Education; 11 edition (March 10, 2017).

Reference Books

1.

2.

3.

S.A. Chunawalla and K.C.Sethia, Foundation of Advertising Theory and Practice, Himalaya

Publication House, Mumbai,2000.

3. Doug Newsom, Judy Turk, Dean Kruckeberg. This is PR: The Realities of Public Relations 11th Edition. Cengage Learning. 2013.

4. Iqbal Sachdeva, Public Relations: Principles and Practices (Oxford Higher Education) – June 2009.

Mode of Evaluation: CAT/Assignment/Quiz/FAT



B.Sc. (MMA)


BVI2001 VISUAL ARTS - 2 0 0 8 0 4

Pre-requisite BVI1002 Syllabus version

v.1

Course Objectives:


1. Developing skills in 2 and 3 dimensional drawing for communication of information.

2. Acquiring the skills and understanding to execute drawings standard to the profession.

3. Gaining knowledge in visual perception and presentation composition.



1. Seek design principles, design process, theory, history and contemporary

design practice.

2. Gain proficiency in identified technical skills, understand the process of

creating, analyzing, and evaluating design solutions.

3. Justify the choice of appropriate tools according to the type of digital and manual art

work



assignments.





Module:1 ADVANCE ILLUSTRATION 10 hours

● Illustration of a cause based poster for public communication

● Illustration based on a concept or idea

Module:2 INTERFACE DESIGN 10 hours

● Sketching for interfaces: overview and discussion of various tools that may be used in

sketching interface solutions, approaches and techniques of interface design prototyping,

examples of different approaches to sketching for interface design.

● Create a prototype of a product that requires a digital display interface. Use all

appropriate topics covered to date in your final solution.

● Create 5 pages of various conceptual explorations in your sketchbooks

Module:3 “EXPLAIN” PROJECT 10 hours

● Concept of “visual leverage” discussion. Simplification of sketches to aid in clarity and

communication. How to communicate ideas in visual form? Working through thinking in

visual form, recording what you see hear.

B.Sc. (MMA)

● Explain an idea, process, sequence, or experience through sketches. Use all appropriate

sketching techniques learned to date. Solution must include sketched images and type

elements. Designing approved brochures of varied sizes.

Module:4 CRITICAL THINKING AND VISUAL

COMMUNICATION

10 hours

● Newspaper Infographic

● Website infographic

● Infographic poster for a public event or social cause

Module:5 BOOK ILLUSTRATION 10 hours

● Cover page illustration of story books

● In story illustrations

● Illustrations of books of different genre

Module:6 CONCEPT ART BASICS 10 hours

● Developing concept art ideas: illustrating based on a definite concept

● Concept art paper work for comics

● Concept art paper work for games

● Concept art paper work for films

Module:7 SIGNS AND SYMBOLS 10 hours

● Drawing different types of signs based on an instruction

● Pictorial depiction of a notice

● Redesigning existing signs

Module:8 PRODUCT DESIGN ILLUSTRATIONS 10 hours

● Drawing of different prototype of products

● Finalizing the drawing with colors ready for 3d rendition of the product.

Module:9 POSTER DESIGN 10 hours

● Designing poster for specific event

● Designing pictorial poster without any words

● Designing posters depicting research ideas and developments.

Module:10 PROBLEM SOLVING THROUGH

DRAWING AND DESIGN

10 hours

● Developing designs and/or drawings based on real time case studies (minimum 3 case

studies) and providing them solutions of the problem.

Module:11 DESIGN OF BRANDING AND

ILLUSTRATION

10 hours

● Developing branding designs and logo and poster illustrations for companies based on case

studies

B.Sc. (MMA)

Module:12 FINAL PORTFOLIO DEVELOPMENT 10 hours

● Portfolio discussion -content, development, submission for final grade.

● Create and prepare to submit your final portfolio

● Final Portfolios submitted electronically in PDF format.


Text Book(s)

1. Ching, F.D.K. (2010-2nd Edition). Design Drawing. John Wiley and Sons, Inc. New York,

NY. USA.

Reference Books

1.

2.

Curtis, B. (2002). Drawing from Observation: an Introduction to perceptual drawing. McGraw



Sons, Inc. New York, NY. USA

Mode of evaluation: Assignment / FAT/ Case studies

Mode of evaluation: Review



B.Sc. (MMA)


BVI2002 GRAPHIC DESIGN 0 0 8 0 4

Pre-requisite BVI1003 Syllabus version

v.1

Course Objectives:


1. Acquiring the advanced technical skills applicable for graphic designer.

2. Understanding the ability to use design thinking strategies in an iterative design

process.

3. Enriching the skill level of graphic design through the different assignments



1. Seek design principles, design process, theory, history and contemporary

design practice.


analyzing, and evaluating graphic design solutions.

3. Justify the choice of appropriate tools according to the type of digital art work



assignments.



[8] Having Virtual Collaborating ability


Module:1 Logo Design 10 hours

● Creating a paper work of different logos on the genre.

● Tracing the layout of the approved designs in digital format.

● Applying suitable color for the digital designs.

● Designing approved different logos on the genre.

Module:2 Visiting Cards 10 hours

● Creating a paper work of different Visiting cards on the genre.

● Tracing and designing the approved layout of designs in digital format.

Module:3 Brochures (A4 Size, A4 2 Fold, A4 3 Fold) 10 hours

● Creating a paper work of brochures on the genre.


● Applying suitable color for the digital designs.

● Designing approved brochures of varied sizes.

Module:4 Print Advertisement - Black & White, Color 10 hours

B.Sc. (MMA)

● Creating a paper work of advertisement flyers on the genre.

● Tracing the layout designs in digital format and applying suitable colors.

● Creating a paper work of poster advertisement on the genre.

● Tracing the layout designs in digital format and applying suitable colors

Module:5 Letter Head 10 hours

● Creating paper work of letter head designs.

● Tracing the layout designs in digital format, designing and applying suitable colors.

Module:6 Package Design 10 hours

● Creating a paper work of package designs on the genre.


● Designing approved package designs with suitable colors and text.

Module:7 Matte Painting 10 hours

● Create a different scenic view of a green pasture or a haunted village.

● Designing approved scenic view in digital format using the designing software.

Module:8 Montage 10 hours

● Create different montages on the topic Indian culture or eradication of poverty

in the world.

● Compiling the approved pictures or materials using the designing software.

Module:9 Black & White to Color 10 hours

● Converting a black & white picture into colored using the image editing software.

Module:10 Newsletter 10 hours

● Creating a paper work of newsletter on the genre.

● Tracing and designing the approved layout of designs in digital format.

Module:11 Webpage Design 10 hours

● Creating a paper work of webpage designs on the genre.

● Designing the layout of the approved designs in digital format.

Module:12 Color Correction 10 hours

● Creating a paper work of art designs on the genre.

● Applying different colors to them by using suitable color modes.


Text Book(s)

1. Ellen Lupton "Graphic Design: The New Basics: Second Edition, Revised and Expanded",

Princeton Architectural Press; Revised and updated edition (14 July 2015)

B.Sc. (MMA)

Reference Books

1. David Dabner "Graphic Design School: A Foundation Course for Graphic Designers

Working in Print, Moving Image and Digital Media", Thames & Hudson Ltd; 5th Revised

edition (28 July 2014)




B.Sc. (MMA)

Course code MEDIA LAWS AND ETHICS L T P J C

BVI1009 MEDIA LAWS AND ETHICS 2 0 0 0 2


v. xx.xx

Course Objectives:

The Course is aimed at:

1. Understanding the fundamental framework and laws that govern various media.

2. Acquiring insight on various issues and legal issues related to the functioning of a media

organization.

3. A clear overview about the roles and responsibilities of a media organization.



1. Understand the functioning and working of a Media Organization.

2. Identify various laws and rules that govern the working of a media origination.

3. Comprehend various issues and legalities involved in media management.

4. Distinguish between media law and media ethics while working in media.

5. Evaluate various media organizations functioning based on the gained insight.



[10] Having a clear understanding of professional and ethical responsibility.

[15] Having an ability to use social media effectively for productive use.

Module:1 History of Media Law & Indian Constitution 4 hours

Introduction to Indian Media Law; Fundamental Rights; Directive Principles of State Policy

Module:2 Freedom of Media & Defamation 4 hours

Freedom of Media; Freedom of Media Case Studies; Libel and Slander; Case Study related to Defamation

B.Sc. (MMA)

Module:3 Print Media Acts 5 hours

Press & Registration of Books Act 1867; Registration of Newspaper; Press Council Act 1978;

Working Journalist and other Newspaper Employee Provision Act 1955

Module:4 Broadcasting & Film Media - Acts 5 hours

Prasar Bharati Act 1990; Cable Television Networks Rule 1994, Broadcast Service Regulation Bill

2006, Cinematography Act 1952

Module:5 Intellectual Property Rights 5 hours

The Design Act 1911; Trade and Merchandise Marks Act 1958; Patents Act 1970; Copyright Act

1957; RTI

Module:6 Media Ethics & Cyber Crimes 5 hours

Code of Ethics; Code for Commercial Advertising; Broadcasting Ethics; Principles of Self-

Regulation; Information Technology Act 2000

Module:7 Contemporary issues: 2 hours

Media issues and legal issues in Current Scenario

Total Lecture Hours: 30 Hours

Text Book(s)

1.

2.

Roy L. Moore, Media Law and Ethics : A Casebook, 2020, Routledge, United Kingdom.

5. George E Padgett, Cases, Concepts & Theories: Media Law & Ethics Study, 2019,

Independent Publisher, USA.

Reference Books

1.

2.

Roy Moore, Michael Murray, Media Law and Ethics, 2017, Routledge, United Kingdom.

Neelamalar.M, Media Law and Ethics, 2018, Prentice Hall, India.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar / Case Studies



B.Sc. (MMA)

Course code DIGITAL FILM MAKING L T P J C

BVI2003 0 0 8 0 4

Pre-requisite BVI1007 - Storytelling and Script Writing Syllabus version

v. xx.xx

Course Objectives:


1.Providing an understanding of the art of cinematography.

2.Implementing the nuances of filmmaking .

3.Gaining a comprehensive knowledge of the digital filmmaking process.


At the end of the course, students should be able to :

1. Use technical & creative techniques to operate different video cameras.

2. Produce, direct and edit narrative, documentary, and advertisement videos.

3. Handle different camera accessories.

4. Participate in a team-oriented environment.

5. Provide/receive constructive criticism and engage in creative production.




[20] Having a good digital footprint.

Module:1 Handling Video Cameras 10 hours

● Types of video cameras

● Focus

● Shutter

● White Balance

● Viewfinder

● Iris & Exposure

● Zoom

● Filters

Module:2 Handling Accessories 15 hours ● Tripods ● Microphones ● Lights ● Charging modes ● Storage ● Headphones ● Light reflectors ● Boom Pole ● Cables ● Portable digital audio recorder ● Rigs

Module:3 Composition 15 hours

● Framing

● Headroom

● Field of view

● Rule of thirds

● Shot types

B.Sc. (MMA)

● Cutaways

● Continuity shots

Module:4 Lighting 15 hours

● Day effect

● Night effect

● Three-point lighting

● Bounce

● Source

● Hard & creative lighting

● Different types of lights

● Light meters

Module:5 Camera Movement 15 hours

● Types of moves

● Moving shots

● Tracking

● Countermove

● Reveal with movement

● Circle track moves

● Crane moves

● Rolling shot

● Vehicle to vehicle shooting

● Aerial shots

Module:6 Storytelling 10 hours

● Introduction

● Four common types of narrative

● Five modes of storytelling

● Video-enabled storytelling

● Mini-story creation

Module:7 Shortfilm Making 20 hours

● Scripting & budgeting

● Cast & Crew

● Rehearsal

● Production

● Post-production

Module:8 Advertisement Production 15 hours

● Ideation

● Transforming idea to script

● Production

● Wrap

● Post-production

Module:9 Shooting for Visual Effects 5 hours

B.Sc. (MMA)

● Camera setting

● Shooting with green screens

● Background plates

● Tracking techniques

● 360-degree video capturing

● Video formats for different purposes

Total Laboratory Hours: 120 hours

Text Book(s)

1.

2.

Michael K. Hughes, Digital Filmmaking for Beginners A Practical Guide to Video

Production, 2012, McGrawHill, USA.

Bettman & Gil, Directing the camera: how professional directors use a moving camera to

energize their films, 2014, Michael Wiese Productions, USA.

Reference Books

1.

2.

3.

4.

Rosenthal, A., & Eckhardt, N, Writing, Directing, and Producing Documentary Films and Digital Videos, 2016, 5th Edition, Carbondale: Southern Illinois University Press, USA.

6. Herbert Zettl, Television Production Handbook, 2014, 12th Edition, Cengage Learning, USA.

7. Edmond Levy, Making a winning short: how to write, direct, edit, and produce a short film, 2014, Henry Holt and Co, USA.

8. Mike Figgis, Digital Film-Making, 2012, Faber & Faber, United Kingdom.

List of Challenging Experiments

1. Setting-up camera and accessories

2. Shot composition for the given situation

3. Lighting the given scene

4. Advertisement production

5. Creating Video PSA

6. Shooting video sequences for visual effects

Mode of Assessment : Assignment, Project reviews and FAT



B.Sc. (MMA)

Course code COMMUNICATION THEORIES - METHODS AND

PRACTICES

L T P J C

BVI2004 2 0 0 0 2

Pre-requisite BVI1001 - Introduction to Visual Communication Syllabus version

v. xx.xx

Course Objectives:

This course is aimed to:

1. Understand the historical development of media theories and linking with contemporary

issues in the field of mass communication.

2. Develop an understanding of the strengths and limitations of basic theories of mass

communication.

3. Critically evaluate theories as applied to practical communication problems.



1. Present theories of media and communication in its social and cultural setting.

2. Analyze how the communication practices and theories linked together in global, national

and local settings.

3. Explore how the relation between media, culture and identity is theorized in different areas

of communication studies.

4. Critically discuss the theories of media, communication and culture.

5. Evaluate issues about morality and responsibility of media and strategic communication





Module:1 HISTORICAL DEVELOPMENT OF

THEORIES

4 hours

What is theory? What is Communication? - Origin of mass communication theories – Paradigm

shifts in Mass communication theories - Models of communication

Module:2 NORMATIVE THEORIES 4 hours

Authoritarian media theory-Soviet communist media theory-Libertarian or free press media theory- Social responsibility media theory-Democratic participant media theory-Development media theory

Module:3 MESSAGE THEORIES 4 hours

Diffusion of Innovations-Propaganda Theory-Framing Analysis-Priming-Discourse Analysis-

Social Construction-Two step flow of information

Module:4 MASS COMMUNICATION THEORY 4 hours

The Concept of Mass Communication-The New Media Environment-The Role of Theory-The Goals

of Mass Communication Theory-The Effects of Mass Communication-Changes in Mass

Communication Theory

Module:5 COMMUNICATION IN

CYBERCULTURES

4 hours

The overstatement of linguistic perspectives on media-The first and second media age – the

B.Sc. (MMA)

historical distinction-Broadcast mediums and network mediums – problems with the historical

typology-Interaction versus integration

Module:6 INTERPERSONAL COMMUNICATION

THEORIES

4 hours

Interpersonal Communication defined, message design logics – attribution theory - uncertainty

reduction theory - expectancy violation theory

Module:7 MEDIATED COMMUNICATION

THEORIES

4 hours

Mass communication definition – agenda setting theory – cultivation theory – social learning theory

– uses and gratifications theory


Importance of communication theories in establishing a communicative medium – Expert Talk


Text Book(s)

1. Marianne Dainton and Elaine D. Zelley, Applying Communication Theory for Professional Life: A Practical Introduction, 2018, 4th Edition, SAGE Publications Ltd, US.

Reference Books

1. James W. Neuliep, Intercultural Communication:A Contextual Approach, 2020, 8th EDITION, SAGE Publications Ltd, US.

2. Warren, Fassett & Nainby, Communication, A Critical/Cultural Introduction, 2014, 2nd Edition, SAGE Publications, US.

3. Denis McQuail, Mark Deuze, McQuail’s Media and Mass Communication Theory, 2020, 7th EDITION, SAGE Publications Ltd, US.

4. Ralph E. Hanson, Mass Communication Living in a Media World, 2021, 8th Edition, SAGE Publications, US.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar / Case study



Course code AUDIO PRODUCTION AND BROADCASTING L T P J C

BVI1010 0 0 8 0 4

B.Sc. (MMA)


v. xx.xx

Course Objectives:


1. Understanding the technical aspects of audio production.

2. Recording and reproduction of sound.

3. Gaining knowledge on audio standards in broadcasting.


At the end of this course, the students will be able to:

1. Gain knowledge on Radio and Television Broadcasting Structure and the role of sound in

broadcasting.

2. Perform recording out-door location sound recording by handling appropriate equipment.

3. Handle digital recording of sound in an audio studio using an audio mixer.

4. Create and record sound effects for reproducing the needed environment through

ambience sound and sound effects.

5. Work for a visual program by reproducing the required audio contents for the video.

Student Learning Outcomes

(SLO):

8, 10, 12

[08] Having virtual collaborating ability.



Module:1 AUDIO IN BROADCASTING 12 hours

● Radio: Types of Radio Station, The Radio Studio Layout – Radio Studio Equipment:

Microphone, Audio Workstation, Computers, Broadcasting Interface and Antenna –

● Television: TV Station Layout - TV Studio Equipment: Camera and Accessories, Audio

Equipment, News Room, Green-matt Studio, Computers – Production and Post-Production

setups.

Module:2 SOUND TO AUDIO 8 hours

● Nature of Sound: Wavelength, Amplitude, Frequency

● Microphone: Working Principle of Microphone - Types of Microphone: Directional

response, Frequency Response, Boundary Microphone, Underwater Microphone - Proximity

Effect, Windshields, Mountings, Cable and Connectors.

Module:3 AUDIO WORKSTATION 8 hours

● Console Layout: I/O Section, Equalizer, Auxiliary Returns, Faders and Routers

● Sound Processing: Dynamic Processor, Expander, Delay Unit, Limiters, Pitch and Timing

– Working with Pre-amp, Gain and Faders.

Module:4 LIVE SOUND RECORDING 16 hours

● Microphone Placement Techniques: Omni Directional Mic, Uni- Directional Mic, Lapel

Mic and Gun Mic

● Recording Level: Sound at Origin, Impedance of Microphone, Gain Control in

Microphone, Recording Level

● Audio Settings: I/O Setting, Track Setting, Level Setting.

B.Sc. (MMA)

Module:

5

WORKING WITH LIVE SOUND 8 hours

● Audio Media File Management – Removal of Un-wanted Sounds

● Working with Equalizer – Level Adjustments - Tonal Matching – Fine Tuning the

Sounds

Module:6 RECORDING DIALOGUE 16 hours

● Recording Audio: Sound Recording in Computer, Voiceover Recording, Dialogue

Replacement using over-dub and dubbing

● Audio Editing: Dialogue Editing, Track Splitting Techniques, Restoring Lip-sync

● Audio Processing: Timbre matching, Adjusting Timing, Noise Removal and Audio Peak

Adjustments.

Module:7 RECORDING FOLEY IN STUDIO 16 hours

● Creating Foley and Sound Effects: Mic Placement, Generating Sound Effects,

● Recording Foley: Recording Sound Effects, Setting Track Mic-in, Audio Import Options,

Synchronizing Sound and Manipulating Sound.

● Posting Foley: Identifying Existing Foley Tracks, Posting the Recorded Sound Effects,

Track Editing and Clip Editing.

Module:8 RECORDING MUSIC 20 hours

● Creating Digital Music Track: Using Music Samples, Working with Rhythm, Looping

Sounds, Adding Tracks, Balancing the Tracks

● Instrument Recording: Using MIDI, Recording Electric Guitar, Recording Acoustic

Instruments

● Vocal Recording: Voice Recording, Over Dubbing the Voice, Handling Virtual Tracks,

Vocal Editing Techniques

● Pre-Mixing: Track Grouping, Pre-Mix,Track Balancing.

Module:9 MASTERING TECHNIQUES 16 hours

● Mixing: Balancing Level, Ducking, Sound Mixing

● Bouncing: Assigning Pan, Mono and Stereo Output, Audio Formats.



1. Radio/TV Studio Observation

2. Identifying Characteristics of Microphone

3. Working with Audio Mixer

4. Outdoor Recording using a Microphone and a Recorder

5. Dialogue Dub Recording Practice

6. Reproducing Foley Sound in Studio

7. Music Production using Sound Loops and Acoustic Recording

8. Mastering Audio for Final Output

Text Book(s)

1. Jim Owens, Television Production, 2020, 17th Edition. Focal Press, New York.

B.Sc. (MMA)

2. Floyd E. Toole, Sound Reproduction: The Acoustics and Psychoacoustics of

Loudspeakers and Rooms, 2018, 3rd Edition, Routledge, Newyork.

Reference Books

1.

2.

3.

Amy DeLouise, Nonfiction Sound and Story for Film and Video – A Practical Guide for

Filmmakers and Digital Content Creators, 2020, Routledge, New York.

Leo Murray, Sound Design Theory and Practice, 2019, Routledge, New York.

Alasdair Pinkerton, Radio – Making Waves in Sound, 2019, Reaktion Books, The Science

Museum, London

Mode of Assessment: Assignment, Project reviews and FAT



Course code TELEVISION PRODUCTION L T P J C

B.Sc. (MMA)

BVI2005 0 0 8 0 4

Pre-requisite BVI1006 - Elements of Film Studies Syllabus version

v. xx.xx

Course Objectives:


1. Practice Producing Talk Show Television Program Using Single and Multi-Cam Setups.

2. Creating Magazine Program Covering University Events Using Single Camera.

3. Producing Non-Fiction Feature Stories from Script to Screen Using Mobile Phone Camera.



1. Understand the kinds of TV programs.

2. Execute Production plan for a TV Program.

3. Produce Talk Show.

4. Shoot, Edit and Compile Events.

5. Execute the whole production process from script to screen.





Module:1 AN OVERVIEW OF TELEVISION PRODUCTION 8 hours

● Television: The illusion of Reality, Modern Equipment, The hidden factors of Television

Production

● Program Genre: Non-Fiction, Interview, Reality Shows, Game Shows, Sports, Wild life,

Social Issues, Serials and News.

Module:2 THE PRODUCTION PROCESS 8 hours

● Members of Production Crew

● Production Methods: Television Studio, Remote Production Facilities, Vision-Mixer

● Planning and Preparation: Goals and Objectives, Target Audience, Broadcasting timing and

Budgeting

● Production Plan: Director and Producer, Production Aspects, Selective Techniques and

Production Execution, Broadcasting.

Module:3 TV PROGRAM DESIGN 8 hours

● Identifying Programs – Preparing Program Chart

● Reece – Identifying Executable Programs and Required Equipment

● Preparatory Work for Production Execution.

Module:4 INTERVIEW PROGRAM PRODUCTION 12 hours

● Selection of Interviewee – Pre-Planning the Questionnaires related to the topic

● Setting up Lighting – Setting up Camera – Microphone Placement

● Shooting Process

● Post-Production Work: Editing, Audio fine tuning, Using inserts

● Finalizing for output.

B.Sc. (MMA)

Module:5 PRODUCTION OF TALK SHOW 12 hours

● Pitching Idea for Talk Show – Identifying Resource Persons

● Setting up the Shooting Floor – Lighting for Multi-Cam Setup – Setting up Camera Positions

– Checking I/O in Vision Mixer

● Microphone Signal Routing - Rehearsal and Technical Check

● Handling Multi-Cam Switching and Recording.

Module:6 LIVE VIDEO COVERAGE 20 hours

● Preparing for Live Shoot: Identifying the need at Location, Gathering Location

Infrastructure, Taking Location Permission

● On-Location Team Organization – Planning Commutation, Assigning Responsibilities,

Arranging Work Space for lighting and camera positioning

● Shooting: Checking settings in camera, Checking sound levels, Rolling Camera

Module:7 PRODUCTION OF MAGAZINE PROGRAM 12 hours

● Identifying Events for Video Coverage

● Executing Shooting Process

● Editing Events

● Writing Voice-Over

● Working with Audio

● Creating Event Logo and Bumpers

● Event Compilation.

Module:8 NON-FICTION FEATURE SHOOTING 16 hours

● Arriving at Concept – Writing Pre-Film Script

● Preparation for Shooting – Arranging Required Equipment

● Preparing Production Plan

● Shooting Process: A-Line Rushes, B-Line Rushes

● Recording Voice, Ambience and Foley.

Module:9 NON-FICTION FEATURE EDITING 16 hours

● Media File Management – Preparing the Skeleton Structure

● Re-Writing the Script – Voice Over Laying

● Arriving at Rough Cut – Finalizing the Script – Finalizing the Edit

● Working with Audio – Preparing Program Title and Credit Roll – Taking Final-Out

Module:10 PROGRAM COMPILATION 8 hours

● Screening of Programs – Selection of Programs

● Re-Working in Editing – Arriving at Compilation Structure

● Creating Logo – Compiling Programs.



1. Exploring Various Popular Television Program and Write Down the Program Format.

2. Identifying roles and responsibilities of crew members from the credit role of a program.

B.Sc. (MMA)

3. ClassRoom Group Discussion to Identify Possible Programs. Discussing Execution Planning,

Troubleshooting and Alternative plans.

4. Identifying a Subject Expert. Executing Shooting process using Single Camera by repeating

the interviewee talk for minimum two camera angles. Editing the Interview.

5. Executing Multi-Cam shoot with three to four resource persons by preparing background and

lighting on the studio floor.

6. Preparing Magazine program from live video coverage of various events.

7. Producing a non-fiction feature using A-Line and B-Line Rushes. Working with script from

pre-film script to post edit script.

8. Compilation work by creating a program theme. Creating Logo, Bumpers and Credit roll.

Text Book(s)

1. Jim Owens, Television Production, 2020, 17th Edition. Focal Press, New York.

Reference Books

1.

2.

3.

Fred Shook, John Larson, and John Detarsio, Television Field Production and Reporting, 2018,

7th Edition. Routledge-Taylor and Francis, New York.

Andrew Hicks Utterback, Studio Television Production and Directing: Concepts, Equipment,

and Procedures,2016, Focal Press, New York.

Theo Plothe and Amber M. Buck, NETFLIX at the Nexus: Content, Practice, and Production

in the Age of Streaming Television, 2019, Peter Lang, New York.

Mode of Assessment: Assignment / FAT/ Reviews


Approved by Academic Council 61 Date 18-02-2021

Course code VIDEO EDITING L T P J C

BVI2006 0 0 8 0 4

Pre-requisite Elements of film studies Syllabus version

B.Sc. (MMA)

v. xx.xx

Course Objectives:


1. Understanding the development process of making video production.

2. Acquire the knowledge of basic storyboarding to prepare for video production using editing

Software.

3. Understand the categories in the editing process.


At the end of the course student should be able to:

1. Understand the latest techniques in editing.

2. Analyze the stages of Pre-production, Production and Post-Production of editing techniques.

3. Develop the method to visualize and create their own video logs and short-films.

4. Understand the fundamental terminologies and concepts of Non-Linear editing.

5. Develop an understanding of the basics of camera technology, sound, microphones, shooting

techniques necessary to understand the editing process.



[8] Having Virtual Collaborating ability.


Module:1 Editing Interface 15 hours

● Understanding the interface video editing software.

● Creating a new project and importing video footage into the bin and labelling them.

● Rendering techniques

Module:2 Different types of cut 15 hours ● Role of an Editor ● Psychological Justification ● Creation of Illusion of Reality ● Managing Time and Space ● Real and Screen Time ● Handling Camera Angle and Image Size ● Moving Story Forward ● The Dynamics of Relativity.

Module:3 Audio Console in Editing software 15 hours

● Editing recorded audio using audio editing tools.

● Audio sync with the video files and applying effects.

● Using audio transitions method.

Module:4 Text animation, Effects & Presets 15 hours

● Applying special effects to the video clips placed on the timeline.

● Creating special transitions to the video clips placed on the timeline.

● Adding title to the desired video clip.

● Creating a complete video song with lyrics.

● Creating a start & end titles /credits title for a short-film

Module:5 Editing Techniques – Multi-Cam 15 hours

B.Sc. (MMA)

● Shooting scene using multi-cam

● Editing with background effects and Music

Module:6 Editing Techniques – Advertisement 15 hours

● Shooting a product for advertising.

● Editing the same for advertisement.

● Getting Creative Feedback.

● Modifying the Cut.

● Notching Up the Emotion.

● Reinforcing the Bottom Line.

● Creating a Stronger Brand Identity.

Module:7 Editing Techniques – TV Promo 15 hours

● Music First, Edit Second

● Adding Effects

● Refining the Edit: Learning to Let Go

● Color Correction and Color Grading.

Module:8 Editing Techniques – Trailer 15 hours

● Selection and Structuring

● Use Multiple Music Cues

● Rhythm of editing

● Aesthetics Sense of Editing

● Point of Focus

● Psychological Influence of Beyond Frame


Text Book(s)

1.

2.

Maxim Jago, Adobe Premiere Pro CC Classroom in a Book , 2020, Macromedia Press, Australia. Ken Dancyger , The Technique of Film and Video Editing: History, Theory, and Practice , 2018, 6th edition, Taylor & Francis, USA

Reference Books

1.

2.

3.

Mark Myers, Adobe Premiere Pro CC for Graphics Designing and Motion Graphics, 2019, Amazon Digital Services LLC - KDP Print US. Nigel Meager , Observational Filmmaking for Education Digital Video Practices for Researchers, Teachers and Children, 2019, Springer. Aaron Goold, The Video Editing Handbook, 2017, 2nd Edition,Independently Published,USA.

Mode of Assessment: Assignment / FAT / Project Reviews


1. Editing a remix

2. Editing a Suspense or horror scene

3. Creating Advertisement

4. Multi-cam edit

5. Editing TV Promo

https://www.google.co.in/search?hl=en&tbm=bks&sxsrf=ALeKk03hOl9w_uwg-ZtRz1EMgRPMj3fAaQ:1613023669898&tbm=bks&q=inauthor:%22Ken+Dancyger%22&sa=X&ved=2ahUKEwic3O62leHuAhU2y4sBHToMBkAQ9AgwAHoECAQQBQ

https://www.google.co.in/search?hl=en&kptab=editions&sa=X&ved=2ahUKEwjRjPK6leHuAhWxyYsBHcyTAdUQmBYwAHoECAYQCA&q=inpublisher:%22Taylor+%26+Francis%22&tbm=bks&sxsrf=ALeKk00HIrLikwomu7QyfvbQRRc4HpAaCw:1613023682024

B.Sc. (MMA)

6. Editing Trailer- Documentary/ Movies



B.Sc. (MMA)

SYLLABUS FOR

PROGRAM ELECTIVE

COURSES

Course code DIGITAL JOURNALISM L T P J C

BVI1011 3 0 0 0 3


v. xx.xx

B.Sc. (MMA)

Course Objectives:


1. Defining the basic skills and knowledge presented in News Reporting and Digital Journalism.

2. Locating the role digital media technologies play in society.

3. Outlining the impact of new media on communication today.


At the end of this course, the students will be able to

1. Analyze online news stories in order to gain insight into reporting and storytelling techniques.

2. Articulate enterprising story ideas through original reporting.

3. Identify innovative ways to adapt traditional news story formats for online and mobile audiences.

4. Understand the unique characteristics of multimedia elements and when to use them.

5. Interpret value of the public sphere digital era.





Module:1 THE DIGITAL JOURNALIST 6 hours

Law defining journalists – Studying role conceptions in the digital age – Perceptions of digital

journalists – The rise of the robo-journalist – Authorship – Bylines – Full disclosure in automated

journalism – The entrepreneurial journalist

Module:2 FACT CHECKING 6 hours

Content analysis of Social Media platforms – Big data, big studies – Innovation in content analysis:

freezing the flow of liquid news – The digital news ecosystem – Digital news users – Theoretical

and methodological innovations in news use studies

Module:3 THE POLITICAL ECONOMY OF

DIGITAL JOURNALISM

6 hours

Multiplatform Readership – Digital distribution – Causes, consequences and remedies – Precarious

e-lancers – Freelance journalists’ – Rights, contracts, labor organizing, and digital resistance –

Independent Journalists – Digital journalism and regulation: ownership and control

Module:4 DEVELOPING DIGITAL JOURNALISM

PRACTICE

6 hours

Data journalism and computational journalism – News automation and augmented journalism –

Disclose, decode, and demystify: algorithmic transparency – Visual network – Data journalists –

Data journalism as a platform: architecture, agents, protocols – Social media livestreaming

Module:5 ETHICS OF DIGITAL REPORTING 6 hours

Ethical approaches to computational journalism – The ‘right to be forgotten’ and journalists’

conflicting principles – Defamation in unbounded spaces – Journalism and social media – Hacks,

hackers – The expansive boundaries of journalism –Journalistic freedom – The surveillance of

journalists

Module:6 VOICES FOR VOICELESS : NARRATIVES

OF FREEDOM AND RESISTANCE

7 hours

B.Sc. (MMA)

Pop-up news ecologies – The movement and its mobile journalism – Nature as knowledge – The

politics of science – Open data, and environmental media platforms – Opting in and opting out of

media – Silencing the female voice – The cyber abuse of women on the internet

Module:7 DIGITAL LIMITS: NEW DEBATES AND

CHALLENGES FOR THE FUTURE

6 hours

Social media and journalistic branding – Explication, enactment, and impact – Digital journalism

and games: sketching a critical perspective – Native advertising – User comments in digital

journalism – Current research and future directions – Theorizing digital journalism: the limits of

linearity and the rise of relationships


Epilogue: situating journalism in the digital – Expert Talk


Text Book

1. Scott A. Eldridge II and Bob Franklin, The Routledge Handbook of developments in

Digital Journalism Studies, 2019, 1st edition, Routledge, New York.

Reference Books

1.

2.

3.

4.

Steen Steensen and Oscar Westlund, What is Digital Journalism Studies?, 2021, 1st edition,

Routledge, New York.

Mike Friedrichsen, Yahya Kamalipour, Digital Transformation in Journalism and News Media,

2017, 1st edition, Springer International Publishing, Switzerland.

9. Bob Franklin, Lily Canter, Digital Journalism Studies: The Key Concepts, 2019, 1st edition, Routledge, London.

10. Alfred Hermida, Tamara Witschge, David Domingo, C. W. Anderson, The SAGE Handbook of Digital Journalism, 2016, 1st edition, SAGE Publications Ltd., United Kingdom.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Seminar/ Case Study



Course code MEDIA CULTURE AND SOCIETY L T P J C

BVI1012 3 0 0 0 3


https://www.google.com/search?sa=X&sxsrf=ALeKk03VURcfyjruwPNDeVY6IXx-bWHq7w:1612941569540&q=Alfred+Hermida&stick=H4sIAAAAAAAAAOPgE-LVT9c3NEwqLygyLTRKUuLSz9U3yIo3yTBK1lLOKLfST87PyUlNLsnMz9MvL8osKUnNiy_PL8outkpNySzJL1rEyueYk1aUmqLgkVqUm5mSuIOVEQAJ3EdPVgAAAA&ved=2ahUKEwioq67K497uAhWI8HMBHVHjC1sQmxMoATARegQIFhAD

https://www.google.com/search?sa=X&sxsrf=ALeKk03VURcfyjruwPNDeVY6IXx-bWHq7w:1612941569540&q=Tamara+Witschge&stick=H4sIAAAAAAAAAOPgE-LVT9c3NEwqLygyLTRKUoJwk42yK0wtk8q1lDPKrfST83NyUpNLMvPz9MuLMktKUvPiy_OLsoutUlMyS_KLFrHyhyTmJhYlKoRnlhQnZ6Sn7mBlBACd69bYWgAAAA&ved=2ahUKEwioq67K497uAhWI8HMBHVHjC1sQmxMoAjARegQIFhAE

https://www.google.com/search?sa=X&sxsrf=ALeKk03VURcfyjruwPNDeVY6IXx-bWHq7w:1612941569540&q=David+Domingo&stick=H4sIAAAAAAAAAOPgE-LVT9c3NEwqLygyLTRKUoJw08zMs9OKMsy1lDPKrfST83NyUpNLMvPz9MuLMktKUvPiy_OLsoutUlMyS_KLFrHyuiSWZaYouOTnZual5-9gZQQAzIq1plgAAAA&ved=2ahUKEwioq67K497uAhWI8HMBHVHjC1sQmxMoAzARegQIFhAF

https://www.google.com/search?sa=X&sxsrf=ALeKk03VURcfyjruwPNDeVY6IXx-bWHq7w:1612941569540&q=C.+W.+Anderson&stick=H4sIAAAAAAAAAOPgE-LVT9c3NEwqLygyLTRKUoJwk83Kyizj8wy1lDPKrfST83NyUpNLMvPz9MuLMktKUvPiy_OLsoutUlMyS_KLFrHyOesphOspOOalpBYV5-ftYGUEABZn49lZAAAA&ved=2ahUKEwioq67K497uAhWI8HMBHVHjC1sQmxMoBDARegQIFhAG

B.Sc. (MMA)

v. xx.xx

Course Objectives:


1. Interrogate common sense assumptions of media influence against sociological explanations

of the way the media works.

2. To introduce students to the critical analysis of media through the study of organizations and

power, texts and meaning, as well as audiences and social change.

3. Key concepts in media sociology.



1. Understand the political and democratic potential of mass media.

2. Recognize the cultural and moral responsibility of media.

3. Critically appreciate and discuss the cultural and social role of the media.

4. Understand types of media as differentiated in terms of their organizing bodies, products and modes

of consumption and interaction.

5. Develop an appreciation of the significance of media in contemporary culture and social life.




EQ (Emotional Quotient).


Module:1 Introduction to Media Studies 7 hours

Understanding mass media. Characteristics of mass media. Effects of mass media on individual,

society and culture-basic issues. Media and Communication; Media Origin and Growth and

Audience; Media, Society and Communication; Models.

Module:2 Media Audience analysis 6 hours Media Audience analysis (mass, segmentation, product etc, social uses). Audience making. Active Vs Passive audience:

Module:3 Visual Analysis Tools 6 hours

Media as text. Approaches to media analysis Marxist, Semiotics, Sociology, Psycho-analysis. Media

and realism (class, gender, race, age, minorities, children etc.)

Module:4 Cultural Studies: Application and

Approaches

6 hours

Media as consciousness Industry. Social construction of reality by media. Rhetoric of the image,

narrative - Media myths - Cultural Studies approach to media, audience as textual determinant,

audience as readers, audience positioning, establishing critical autonomy.

Module:5 Media and Popular Culture-commodities 6 hours

culture and sub-culture, popular texts, popular discrimination, politics popular culture, popular

culture Vs people's culture, celebrity industry-personality as brand name, hero-worship - Acquisition

and transformation of popular culture

Module:6 Media Literacy 6 hours

B.Sc. (MMA)

Why should one study Media? - Media Determinants – Framework for Media Education Programme

– Deconstruction of a media text.

Module:7 Indian Media 6 hours

Introduction of Indian Media such as Print, Film, TV, New Media – Ownership Patterns in India –

Cross Ownership – Challenges and Concerns.


Developing managerial qualities among the students and learn about team work to work in any

organization.–Industry Expert Talk


Text Book(s)

1.

2.

Hodkinson, P., Media, culture and society: An Introduction, 2016, 2, Sage, London Masterman, L. Teaching the Media, 1989, Routledge, London.

Reference Books

1.

2.

3.

Straubhaar, J., LaRose, R., Davenport, L.. Media Now: Understanding Media, Culture, and

Technology., 2016, Cengage Learning, United States.

Vanita Kohli-Khandekar , The Indian Media Business, 2013, SAGE, London.

Alton Grizzle, Penny Moore, Michael Dezuanni, Sanjay Asthana, Carolyn Wilson, Fackson

Banda, Chido Onumah, Media and information literacy: policy and strategy guidelines, 2013,

UNESCO, France.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar/Case Study



Course code MEDIA PSYCHOLOGY L T P J C

BVI1013 3 0 0 0 3

B.Sc. (MMA)


vv. xx.xx

Course Objectives:


1. Outlining the students with the essential knowledge and understanding the psychology of media’s

impact and its repercussions.

2. Identifying the importance of research and the various rubrics plausible in media psychology.

3. Analyzing the behavior of media users.



1. Define core concepts and theories of media psychology.

2. Execute media research in the area of media psychology.

3. Demonstrate pilot studies on media audiences based on the knowledge imbibed.

4. Recognize the target audience and thereby prepare themselves to step in the media industry.

5. Explain the psychological processes underlying media effects.





Module:1 MEDIA PSYCHOLOGY IN CONTEXT 6 hours

Media Psychology – Need for Media Psychology – History of Media Psychology – Theoretical

Issues in Media Research – Developments in Media Research – Research Methods in Media

Psychology – Ethnography and Observation

Module:2 MEDIA PROGRAM GENRES 7 hours

News and Current Affairs – Sources of News – Content-Based Approaches to News Media – Bad

News and Serious News – Sport – Problematic Aspects of Sport in the Media – Audience

Participation and Reality TV – The Appeal of Audience-Participation Media – Soaps – Soap Fans,

Stigma, and Feminism – Fantasy and Realism

Module:3 DEVELOPMENTAL ISSUES

IN MEDIA PSYCHOLOGY

6 hours

Young Children and Television – Children’s Socialisation Through Media – Imagination, Pretence,

and Theory of Mind – Media and Adolescence – The Role of Media Figures During Adolescence –

Media Influences on Adolescent Body Image

Module:4 THE SOCIAL PSYCHOLOGY OF THE

MEDIA

6 hours

Representations of Social Groups – Gender Representation in the Media – Representations of

Minority Groups in the Media – Media Representations of Disability – Media Representations of

Mental Health – The Psychology of the Media Audience – Fans and Fandom

Module:5 PSYCHOLOGICAL EFFECTS

AND INFLUENCES OF MEDIA

6 hours

B.Sc. (MMA)

The Effects of Media Violence – What Are the Immediate Effects of Watching Violent Media? –

Prosocial Effects of Media – Parental Mediation – Advertising – The Role of Psychology in

Advertising – Advertising and Children

Module:6 THE INTERNET AND SOCIAL MEDIA 6 hours

The Internet and Social Media – The Internet and Social Media in Research – Attitudes and Theories

Toward the Net – Individual Aspects of Social Media Use – Social Aspects of Internet and Social

Media Use

Module:7 PSYCHOLOGY IN THE MEDIA 6 hours

Psychologists in the Media – The Academia/Media Relationship – Science in the Media – Social

Science in the Media – Guidelines and Training for Media Performance


The future of Media Psychology – Expert Talk


Text Book

1.

2.

Arthur A. Raney, Sophie H. Janicke-Bowles, Mary Beth Oliver, Katherine R. Dale,

Introduction to Positive Media Psychology, 2021, 1st edition, Routledge, New York.

David Giles, Psychology of the Media, 2010, 1st edition, Red Globe Press, London.

Reference Books

1.

2.

3.

4.

Karen E. Dill, The Oxford Handbook of Media Psychology, 2012, 1st edition, Oxford

University Press, New York.

11. Navin Kumar, Media Psychology: Exploration and Application, 2020, 1st edition,

Routledge India, New Delhi.

L J Shrum, The Psychology of Entertainment Media, 2004, 1st edition, Lawrence Erlbaum

Associates Publishers, New Jersey.

David Giles, Media Psychology, 2003, 1st edition, Lawrence Erlbaum Associates Publishers,

New Jersey.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Seminar/Case Study



Course code WRITING FOR MEDIA L T P J C

B.Sc. (MMA)

BVI2007 2 0 0 4 3

Pre-requisite BVI1007 - Story telling and Script Writing Syllabus version

v. xx.xx

Course Objectives:


1. Understanding the basics of writing for media.

2. Assimilating different forms of media writing.

3. Demonstrating the ability to reframe the gathered information into an appropriate content.



1. Discuss the emerging trends in media writing.

2. Analyze and learn communication writing.

3. Explore the new potentialities and possibilities in mobile journalism.

4. Understand the aesthetics and ethical values of writing techniques.

5. Develop exceptional textual and verbal writing.

Student Learning Outcomes (SLO): 2,3,18 (eg)





Module:1 History of Media writing 4 hours

Media writing, Innovation of media writing, Recent trends

Module:2 Idea creation for Media writing 4 hours Source of idea creation, Different kind of script writing, The three-act structure, Script to shots, writing for film, television script formats, web, radio, anchoring, social media.

Module:3 Definition of writing and features 4 hours

Character and classification of characteristics, Lead features, Review writings, Systematic and non-

systematic, 5M’s of Advertising, Mission, Money, Message, Media, Measurement, SATCOM,

Book reviews , Movie reviews

Module:4 Writing guides 4 hours

Headlines, Rules guiding headlines, News stories, Inverted pyramid style, Lead, Snippets,

Editorials, Advertorials, Writing news stories, Converting news stories into snippet,

Blowing a snippet into a full length news story

Module:5 Writing for Radio & TV News 4 hours

Characteristic of Radio, Planning and scripting for educational radio programme & radio

programme, Writing for radio, news reading and presentation, TV news gathering, basic news script

in TV, scripts and visual ethics for a TV News

Module:6 Writing for Web, Magazine Publication 4 hours

Using the internet, search engine, a brief history, online journalism, independent online blog, ethical

consideration, difference in print and electronic journalism, content development using links, texts

B.Sc. (MMA)

Module:7 Editorship 4 hours

Identifying errors, Content priorities, Content classification, Editing manuscripts, Proof reading,

print ready versions.


Discussion on Media Writing: Guest Lecture


Text Book(s)

1.

2.

Mencher, Melvin. Basic Media Writing, 2014 William C.Brown. (Co.), USA. Field, Syd. The Foundations of Screen Writing. 2005, Delta Trade Paperbacks, USA.

Reference Books

1.

Naveed Saleh, The Complete Guide to Article Writing: How to Write Successful Articles for Online and Print Markets, 2014, Illustrated edition, Writer's Digest Books, India.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar/Case study

List of J component projects

1. Radio content writing

2. TV Interview questionaries’

3. Blog writing

4. Magazine content writing

5. Creative writing for social media

Mode of Assessment: Reviews



Course code MEDIA MANAGEMENT L T P J C

B.Sc. (MMA)

BVI1014 3 0 0 0 3


v. xx.xx

Course Objectives:


1. Develop an integrated marketing plan using a wide variety of media that will take a

comprehensive approach to a marketing challenge.

2. Analyze media businesses and understand the economic drivers of the media economy.

3. Gaining experience as content marketers using journalistic and digital techniques.



1. Define, Identify and Understand the major components of a media marketing plan.

2. Develop a comprehensive integrated marketing media plan.

3. Explore various media platforms to reach increasingly fragmented audiences.

4. Explore the process involved in the planning, implementation and control of marketing

activities.

5. Apply appropriate management techniques for managing contemporary

Organizations.



[3] Having an ability to be socially intelligent with good SIQ (Social Intelligence Quotient) andEQ

(Emotional Quotient).


Module:1 Introduction to Media Management 6 hours

Introduction to Business Management - Problem Solving and Decision Making- Planning-

Delegation-Internal Communications- arranging Management meetings- Principle of Scientific

management.

Module:2 Strategic Media Management 6 hours Organization structure - Strategic media management– Media Marketing- Strategic Thinking and Process - Building a Strategic Marketing Plan - Entrepreneurship and Business Planning - Teamwork

Module:3 Print Media 6 hours

Print Media in Modern Commercial Practice - Competitive management strategy for print media –

Circulation - Advertising space pricing.

Module:4 Electronic Media (Television and RADIO) 7 hours

Electronic Media Management - Operational and management - studio and network - business

structures – resource personnel – budgets –regulation of the media industries.

Module:5 Film Media 6 hours

Film production and distribution - film publishing - digital film

Module:6 Social Media 6 hours

B.Sc. (MMA)

SOCIAL MEDIA MANAGEMENT’S ROLE - Establish a Unified Brand - Search Engine

Optimization (SEO) – Measuring Campaigns’ Success - OTT management

Module:7 Brand Management 6 hours

The Importance of Branding and Building a Brand - Relationship of Brands with Customers - Brand

Evolution - Value of Brand - Brand Planning and Brand Potential


Media Management policy for private media in the age of digital platforms – Expert talk


Text Book(s)

1. Wirtz, Bernd W, Media Management Strategy, Business Models and Case Studies, 2020, 2nd edition, Springer, Switzerland.

Reference Books

1.

2.

3.

Bygdås AL, Clegg S, Hagen AL, editors. Media management and Digital transformation, 2019, Routledge, Taylor & Francis, Norway. Gerry T. Warner , Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Marketing Strategies to Boost Your Business, 2018,E.C. Publishing, USA. Johny K. Johansson, Kurt A. Carlson, Contemporary Brand Management,2014, SAGE Publications, USA.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar/ Case study



Course code NEW MEDIA L T P J C

B.Sc. (MMA)

BVI1015 3 0 0 0 3


v. xx.xx

Course Objectives:


1. Acquiring an understanding of the historical context, current trends and future projections

of digital communication methods.

2. Developing an awareness of unintended consequences of new technology.

3. Encouraging the students to become a critical consumer of information.



1. Summarize the history of media and communication leading up to the era of new media.

2. Identify the social and cultural dynamics that create and are created by new media

platforms.

3. Explain the key technologies underpinning the hardware, software, and networks that

comprise essential new media forms.

4. Analyze current events, companies, and trends in new media from various perspectives.

5. Acquire knowledge on digital media technologies – current and future – may affect

society: politically, culturally and economically.





Module:1 MEDIA AND DIGITAL TECHNOLOGIES 6 hours

The Digital Environment-New and Old Media-Digital Media-Infrastructures and Platforms-

Technology and Society

Module:2 COMPUTER MEDIATED

COMMUNICATION

6 hours

Defining new media, terminologies and their meanings – Digital media, new media, online media et al.; Information society and new media, Computer- mediated-Communication (CMC), Networked Society

Module:3 INTERNET AND BEYOND 6 hours

Internet and its Beginnings, Remediation and New Media technologies, Online Communities,

User Generated Content and Web 2.0, Networked Journalism, Alternative Journalism; Social

Media in Context, Activism and New Media

Module:4 NEW MEDIA LEGALITIES 6 hours

Digitization of Journalism ---Authorship and what it means in a digital age, Piracy,

Copyright, Open Source, Digital archives, New Media and Ethics

Module:5 NEW ERA OF TEXTS 6 hours

Linear and Non-linear writing, Contextualized Journalism, Writing Techniques, Linking,

Multimedia, Storytelling structures

B.Sc. (MMA)

Module:6 VISUAL MEDIA 6 hours

Visual and Content Design Website planning and visual

design, Content strategy and Audience Analysis, Brief history of Blogging, Creating and

Promoting a Blog

Module:7 PARTICIPATION AND ACTIVE

PRESENCE

7 hours

Participatory culture, Convergence Culture - social media and participatory media culture,

digital fandom and online communities, Identity, Gender and new media- digital media and

identities, new media campaigns


Who controls the New Media? – Expert Talk


Text Book(s)

1. Eugenia Siapera, Understanding New Media, 2018, 2nd EDITION, SAGE Publications Ltd, US.

Reference Books

1. Leah A Lievrouw, Sonia Livingstone, Handbook of New Media: Social Shaping and Consequences of ICTs, 2012, 1st Edition, SAGE Publications Ltd, US.

2. Cathy Burnett, Guy Merchant, New Media in the Classroom, 2018, 1st Edition, SAGE Publications Ltd, US.

3. Usha M. Rodrigues, Maya Ranganathan, Indian News Media, 2014, 1st Edition, SAGE Publications Ltd, US.

4. Samir Husni, Debora Halpern Wenger, Hank Price, Managing Today’s News Media, 2015, 1st Edition, SAGE Publications Ltd, US.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar / Case Study



Course code 2D & 3D VISUALIZATION L T P J C

B.Sc. (MMA)

BVI2008 0 0 8 4 5

Pre-requisite BVI1003 - Fundamentals of Graphics Design Syllabus version

v. xx.xx

Course Objectives:


1. Increasing the knowledge of traditional and digital tools needed to create visual development .

2. Reading a script, planning a sequence, experimenting with cameras, and adding temporary effects.

3. Enriching and enhancing the skill level of animation and camera work from script to screen.



1.Gain intellectual understanding of visualization.

2.Understand the difference between the real world and virtual world parameters for

previsualization.

3.Execute the idea and its outcomes in 2D and 3D form.

4.Experiment and explore various techniques of visualization.

5.Exhibit proficiency in techniques of 2D and 3D visualization.




Module:1 Overview of Visualization 8 hours

● Introduction to visualization

● 2D and 3D visualization

● Storyboard

● Animatic

● Recent trends in visualization

Module:2 Understanding 2D Applications 4 hours ● Interface ● Tools and techniques ● Planning, Building, and Breaking Down for 2D Pre-visualization ● 2D Pipeline

Module:3 Creating Graphics for Pre-Visualization 16 hours

● Environmental Design ● Character Design

Module:4 2D Rigging 8 hours

● Basic anatomy study

● Rigging Workflow

● Character Rigging

Module:5 2D Animation 24 hours

● Animation Styles

● Principles of Animation

● Tweening Animation

● Frame by Frame Animation

● Rotoscopy Animation

B.Sc. (MMA)

● Publishing

Module:6 Understanding 3D Applications 4 hours

● Interface ● Tools and techniques ● Planning, Building, and Breaking Down for 3D Pre-visualization

● 3D Pipeline

Module:7 3D Modeling (Organic and Inorganic ) and

Texturing

16 hours

● Polygon Modelling

● Materials and Shaders

● UV Mapping

Module:8 3D Animation 24 hours

● Basic Understanding of 3D Rigging

● Layout Animation

● Fine Tuning

Module:9 Lighting and Rendering 16 hours

● Types of Light

● Environmental Lighting and Rendering

● Final Output


Text Book(s)

1. 12. Steve D. Katz,Film Directing: Shot by Shot - 25th Anniversary Edition: Visualizing from Concept to Screen,2019, 25th Edition, Michael Wiese Productions, USA.

Reference Books

1. 13. Jason E Squire, The Movie Business Book, 2016, 4th Edition, Routledge, USA.

2. 14. Kurt Lancaster, Basic Cinematography A Creative Guide to Visual Storytelling, 2019,

1st Edition, Taylor & Francis, USA.

3. 15. Kelly Gordon Brine, The Art of Cinematic Storytelling: A Visual Guide to Planning Shots, Cuts, and Transitions,2020,1st Edition, Oxford University Press, USA.

4. 16. Yong Liu, 3D Cinematic Aesthetics and Storytelling, 2018, 1st Edition, Palgrave Macmillan, UK.


Course code ADVERTISEMENT PRODUCTION L T P J C

BVI2009 0 0 8 4 5

https://www.google.co.in/search?hl=en&gbpv=1&dq=cinematography+books&printsec=frontcover&q=inpublisher:%22Taylor+%26+Francis%22&tbm=bks&sa=X&ved=2ahUKEwjgm_O7odruAhUv5nMBHUpnCMkQmxMoADAIegQIExAC&sxsrf=ALeKk03nKjAeNaMioL69hKWeA6F9OlAPmA:1612786383775

B.Sc. (MMA)

Pre-requisite BVI1008 - Advertising and Public Relations Syllabus version

v. xx.xx

Course Objectives:


1. Defining the practical and creative process of advertising production by the implementation of

effective visual languages and messages in various formats of advertisements.

2. Outlining strategies of communication in a wide range of advertising media such as broadcasting

and online advertising.

3. Exemplifying an understanding and knowledge to manage the pre-production, production and

post-production process to meet the advertising campaign schedule for advertising project

management and future career in advertising.



1. Apply effective visual language in advertising production.

2. Evaluate potential problems encountered in advertising campaigns.

3. Execute the production process for advertising.

4. Articulate the steps of advertising production and cooperate with different advertising

production units.

5. Operate advertising projects from concept to completion using the tools of the industry.





Module:1 COPYWRITING FOR PRINT ADS 12 hours

● Writing the headline.

● Shaping the subheads.

● Building the body copy.

Module:2 BREAKING INTO TV COMMERCIALS 12 hours

● Types of TV commercials

● Case Study of TV commercials

Module:3 WRITE A CREATIVE BRIEF 12 hours

● Brand guidelines

● Format

● Budget

● Timing

Module:4 1. WRITING THE AD SCRIPT

12 hours

● Speech

● Voice overs

● Acting notes

● Superimposition

B.Sc. (MMA)

Module:5 STORYBOARDING FOR AD 12 hours

● Camera angle

● Focus point

● Camera movement

● Dialogue/Voice-over

Module:6 2. CHOICE OF LOCATIONS, CASTING CREW AND EQUIPMENTS

12 hours

● Indoor/Outdoor

● Director

● Cinematographer

● Art director

● Choice of models

● Camera and accessories

● Lights, Cutters and Reflectors

● Transportation

● Microphones

Module:7 SHOOTING DAYS 12 hours

● Interior/Exterior

● Make Up

● Stylist

● Lighting

● Assistants

Module:8 EDITING AND POST PRODUCTION 12 hours

● Editing the ad

● Adding animation

● Adding special effects

● Adding titles

● Carrying out color correction

Module:9 SOUND MIXING FOR ADVERTISING 12 hours

● Sound processing in the studio.

● Recording narration/voice-over for the ad.

● Composing music/BGM for the ad.

Module:10 ADVERTISING IN THE DIGITAL AGE 12 hours

● Types of social media advertising

● Creating social media ads


Text Book(s)

1.

Tom Von Logue Newth, The Ad- Makers, How the Best TV Commercials are Produced, 2013,

1st edition, Ilex Press Ltd., United Kingdom.

B.Sc. (MMA)

2. Lake Sullivan, Hey Whipple, Squeeze This: The Classic Guide To Creating Great Ads, 2016,

5th edition, John Wiley & Sons Inc., New Jersey.

Reference Books

1.

2.

3.

4.

Ivan Cury, TV Commercials: How to Make Them, 2013, Routledge, 5th edition, United

Kingdom.

Eliza Williams, How 30 Great Ads Were Made: From Idea to Campaign, 2012, 1st edition,

Laurence King Publishing Ltd., London.

Joseph Sugarman, The Adweek Copywriting Handbook, 2007, 1st edition, John Wiley &

Sons, New Jersey.

Thomas Richter, The 30-Second Storyteller: The Art and Business of Directing Commercials,

2007, 1st edition, Thomson Course Technology, USA.



1 Copywriting for 10 different types of products (print ad)

2 To write script and draw storyboard for a 30 second commercial

3 To produce a public service advertisement

4 To produce an infomercial advertisement

5 To produce a commercial for a brand




Course code CASTING DIRECTION L T P J C

B.Sc. (MMA)

BVI2010 0 0 8 4 5

Pre-requisite BVI1005 - Folk Arts and Performance Syllabus version

v. xx.xx

Course Objectives:


1. Gaining wide knowledge of cinema and actors.

2. Analyzing the industry needs in terms of Stardom and Box-office.

3. Understanding the process of audition and recruiting.



1. Understand the roles and responsibilities of casting directors.

2. Understand the art of acting and be aware of a wide range of new and existing talent.

3. Spot actors with star quality and who will fit well into individual projects and roles.

4. Have the patience to conduct a long and thorough search for the right actor for each role.

5.Communicate well with the producer and director to understand their requirements.


[02]Having a clear understanding of the subject related concepts and of contemporary issues.



[18]Having critical thinking and innovative skills.

Module:1 Casting Fundamentals 15 hours

● Background of the casting industry

● Examples of casting in films and TV shows

● Casting office

● Entry of casting director in a project

● Basics of casting for a project

● Reading scripts

● Presenting actors

● Communication Skills

Module:2 Role of a Casting director 15 hours ● Finding the stars ● Bringing the characters in a film / theater / TV to life ● Meeting with producers and directors ● Finding someone who looks right for the role as well as acting it well ● Actor’s availability, fees and box office value ● Professional network

Module:3 Talent Analysis 15 hours

● Identifying and segregating actors of different platforms

● Involvement

● Dialogue delivery

● Accent

● Action

● Body language

B.Sc. (MMA)

● Emotions

● Timing

● Scale of acting (Overacting and Underplay)

● Improvisations

● Supporting skills like Dance and Stunts

Module:4 Actors and Acting 15 hours

● Art of acting

● knowledge of actors and their bodies of work

● Presenting actor’s ideas to Directors and Producers

● Knowledge across the lead actors - day players – supporting artists

● Aware of bankable actors

● Spotting upcoming talent

● Eye for talent

Module:5 Script and Direction 15 hours

● Character’s psychology

● Artistic taste

● Style of the director

● Culture

● Period

● Styles of national and international actors and acting.

Module:6 Production 15 hours

● Audition

● Pre-audition

● Self-tape

● Screen test

● Chemistry read

● Finalizing the actors and their roles

● Pre-production Rehearsal

Module:7 Unions and Contracts 10 hours

● Unions, guilds and agreements

● Negotiating actors’ deal points or conditions

● Contract with the actor’s agent

● Special contracts

● Negotiation by agents and lawyers

● Junior artist / Animal unions

Module:8 Specializing Fields 10 hours

● Street casting and open calls

● Commercials

● Casting children

● Casting animals

● Differing demands of casting for theater/TV/feature film/Web

Module:9 Association with Film crew 10 hours

● Collaborating with assistant/associate directors in shortlisting the talents

● Production accountants - Casting budget

● Production Associates

● Costume Suggestions

● Makeup Suggestions

B.Sc. (MMA)

● Guiding the new talents over On and Off camera behaviour

● Identifying additional/extra artists on the spot/location


Text Book(s)

1. Suzy Catliff and Jennifer Granville, The Casting Handbook for Film and Theater Makers, 2013, 1st Edition, Routledge, USA.

Reference Books

1. Nancy Bishop, Auditioning for Film and Television: Secrets from a casting director, 2015, 2nd Edition, Bloomsbury, UK.

2. Hester Schell, Casting Revealed: A Guide for Film Directors, 2016, 2nd Edition, Focal Press, UK.

3. Jen Rudin, Confessions of a Casting Director: Help Actors Land Any Role with Secrets from Inside the Audition Room, 2013, 1st Edition, HarperCollins, UK.

4. Sharon Bialy, Bryan Cranston, How To Audition On Camera: A Hollywood Insider’s Guide for Actors, 2016, 2nd Edition, Tilbury House Publishers, USA.



1. Report preparation on suggested artist to the direction and the production house.

2. Talent analysis report preparation.

3. Case study on evolution of a given actor’s acting.

4. Casting actors by analyzing showreel videos of actors for the given script.

5. Casting actors by conducting a live audition for the given script.




B.Sc. (MMA)

Course code ADVANCED FILM PRODUCTION L T P J C

BVI3001 0 0 8 4 5

Pre-requisite Digital Film Making Syllabus version

v. xx.xx

Course Objectives:


1. Providing a deeper understanding of the advanced filmmaking concepts.

2. Enriching the film-making knowledge.

3. Enabling the students to produce a music video, vlog & documentary.


At the end of the course, students should be able to :

1. Operate and switch multi-cameras.

2. Organize and perform online editing.

3. Produce music video, vlog, and documentary production.

4. Understand the recent trends in film-making.

5. Collaborate and execute projects as a team.


[8] Having Virtual Collaborating ability.



Module:1 Production Control Room 10 hours

● Asset management

● Crew Management

● Schedule Management

● Storage & Archive

Module:2 Multi-cam Concepts 15 hours

● Single Vs. Multicamera setup

● Advantage of Multicam setup

● Case studies – Video screening

Module:3 Video Switcher – Online Editing 15 hours

● Engineering setups

● Suite Preferences

● Panel Preferences

● Signal Routing

● Mix/Effects

● Transitions

● Keying

Module:4 Shooting a Music Video 15 hours

● Knowing the music

● Visual Ideas

● Location Scouting

B.Sc. (MMA)

● Master Shots

● Post-production

Module:5 Remaking a Film Sequence 15 hours

● Scene selection from a movie

● Requirement analysis

● Identifying location, props, casting, and crew

● Production

● Post-production

Module:6 Vlogging 10 hours

● Documenting Vs. Creating

● Content selection

● Requirement analysis

● Production

● Post-production

Module:7 Documentary Production - I 20 hours

● The exciting topic

● Research

● Planning

● Budgeting

● Proposal

Module:8 Documentary Production - II 10 hours

● Shot list

● Shooting

● Scripting

● Post-production

Module:9 Recent Trends in Film-making 10 hours

● Hands-on Workshop


Text Book(s)

1.

2.

17. Safari et al., Cinematography: Theory and Practice: Image Making for Cinematographers and Directors, 2016, 3rd Edition, Focal Press, USA.

18. Wright & Steve, “Digital compositing for film and video: production workflows and techniques” 2018, Taylor & Francis Ltd, United Kingdom.

Reference Books

B.Sc. (MMA)

1.

2.

3.

4.

Dara Waldron, New Nonfiction Film: Art, Poetics, and Documentary Theory, 2018,

Bloomsbury USA Academic, USA.

19. Eric Ames, Ferocious Reality: Documentary according to Werner Herzog, 2012, University of Minnesota Press, USA.

20. Herbert Zettl, Television Production Handbook, 2014, 12th Edition, Cengage Learning, USA.

21. Martingell Paul, Better Location Shooting: Techniques for Video Production, 2011, Focal Press, USA.



1. Multicam program production

2. Shooting & Uploading a music video to YouTube

3. Remaking a film sequence

4. Shooting & uploading a vlog to YouTube

5. Documentary production




B.Sc. (MMA)

Course code FILM DIRECTION L T P J C

BVI3002 0 0 8 4 5

Pre-requisite Digital Film Making Syllabus version

v. xx.xx

Course Objectives:


1.Providing an understanding of the direction process and the need for direction in film.

2.Encouraging the students to learn and appreciate film direction methods & techniques.

3.Training on how to manage a team and direct in various settings.


At the end of the course, student should be able to:

1. Understand the nuances of film direction.

2. Analyze the stages in film direction.

3. Understand the director’s grammar.

4. Develop stories and dramatize them.

5. Understand the stages of film production from a director’s point of view.





Module:1 Concepts of Direction 15 hours

● Visual language

● Contribution of D.W. Griffith and Eisenstein

● Filmography of renowned Directors

● Director’s roles and responsibilities

● Direction team

● Film direction organogram

● Director as a leader

● Visual reproduction process

● Narrative Vs. non-narrative visual communication

● Recruitment for a project

Module:2 Story Development 15 hours

● Elements of film/drama ● Curating a story into a drama ● Plot ● Time ● Structure ● Screenplay rules ● Script analysis and development ● Authorship and aesthetics ● Cinematic storytelling

Module:3 Director’s Grammar 15 hours

● Film language

● Framing

● Shots

● Composition

● Continuity

B.Sc. (MMA)

● Figurative narration

● The film pipeline

Module:4 Elements of Drama 15 hours

● Duality and Conflict

● Elements of conflict and action

● The objectives & throughlines

● The stakes

● The obstacles

● From story to dramatic narrative

● Dramatic arc

● Three act structure

● Essentials of dramatization

Module:5 Cinematic Point of View 15 hours

● Point of view in literature

● Point of View in Film

● One point of view

● Multiple points of view

● Directors point of view

● The audience point of view

● Planning a point of view

Module:6 Form and Style 10 hours

● The storytellers' vision

● Visual design

● Sound Design

● Performance style

● Editorial style

● Rhythmic design

● Directorial style

Module:7 Direction and Logistics 10 hours

● Location scouting

● Shot order

● The call sheet

● Budgeting

● Equipment list

● Contingency plans

● Warnings

Module:8 Production Stages 15 hours

● Pre-Production: Script (Casting – Acting – Rehearsals – Planning & visual design)

● Production: Organizing the crew (Choosing the right technology – working on the set –

maintaining continuity and flow)

● Post-Production: (Assembling the footage – performing rough cuts & fine cuts – adding

music – re-recording & sound mixing – final output)

Module:9 Direction as a Career 10 hours

● Indian cinema – Opportunities

● World Cinema - Opportunities

● Career pathway & Hands-on workshop

B.Sc. (MMA)


Text Book(s)

1.

2.

Michael Rabiger, Mick Hurbis-Cherrier, Directing: Film Techniques and Aesthetics, 2017, Focal press, USA.

Nicholas T. Proferes, Film Directing Fundamentals: See Your Film Before Shooting, 2017,

Routledge, United Kingdom.

Reference Books

1.

2.

3.

4.

Rosenthal, A., & Eckhardt, N, Writing, Directing, and Producing Documentary Films and

Digital Videos, 2016, 5th Edition, Carbondale: Southern Illinois University Press, USA.

22. Myrl A. Schreibman, The film director, prepares: a complete guide to directing for film and tv, 2013, Ten Speed Press, USA.

23. Ray Morton, A Quick Guide to Film Directing, 2014, Limelight Editions, USA.

24. Regge Life, Becoming an Actor’s Director: Directing Actors for Film and Television, 2019, Routledge, United Kingdom.

Mode of Assessment: Assignment, FAT


1. Writing fiction: Different points of view

2. Curating a story into a drama

3. Shooting a fiction film

4. Short film based on three-act structure

5. Research on a chosen Director




B.Sc. (MMA)

Course code PROFESSIONAL PHOTOGRAPHY L T P J C

BVI2011 0 0 8 4 5

Pre-requisite BVI1004 - Photography Basics Syllabus version

v. xx.xx

Course Objectives:


1. Understand advanced techniques and concepts related to Photography.

2. Enhance technical skills in lighting a subject under real-world scenarios.

3. Evaluate and recreate mood for complex lighting requirements.



1. Operate advanced Photographic Equipment and their related accessories.

2. Analyze and infer various conditions and different environments for a photo-shoot and

capture it.

3. Visualize concepts and shoot photos based on a theme or a one-liner.

4. Planning and executing the requirements for Model shoot and events.

5. Appraise photographs based on Composition, Lighting, Subject and Mood.

Student Learning Outcomes

(SLO):

02,18, 20




Module:1 Portrait Photography - Indoor 15 hours

● Preparing the model for photoshoot. (Costume, Makeup and Assets)

● Lighting the model.

Module:2 Model Photography - Indoor 15 hours


B.Sc. (MMA)


Module:3 Event Photography 15 hours

● Prepare the shooting requirements for the event.

● Setting up the equipment for an event photography.

● Synchronized coverage of the event.

Module:4 Outdoor Photography using Flash 15 hours

● Selecting the location for outdoor shoot



Module:5 Long Exposure Photography 15 hours

● Idea finalization and selecting the location for shoot.

● Prepare the requirements for the shoot.

● Setting up the equipment for Long Exposure Photography.

Module:6 High Speed Photography 15 hours



● Setting up the equipment for High Speed Photography.

Module:7 Macro & HDR Photography 15 hours



● Setting up the equipment for Macro & HDR Photography.

Module:8 Digital Color Correction and Photo

Enrichment

10 hours

● Digital color correction and enhancement.

B.Sc. (MMA)

Module:

9

Digital Photo Publishing 5 hours

● Creating a digital presence in a professional online portal.


Text Book(s)

1.

2.

David Taylor , The Advanced Photography Guide: The Ultimate Step-by-Step Manual for

Getting the Most from Your Digital Camera, 2018, DK Publications, United Kingdom.

25. Tilo Gockel, One Flash!: Great Photography with Just One Light, 2015, Rocky Nook, USA.

Reference Books

1.

2.

26. Tom Ang, Digital Photography Masterclass: Advanced Techniques for Creating Perfect Pictures, 2017, DK Publications, United Kingdom.

27. Bryan Peterson, Understanding Exposure, Fourth Edition: How to Shoot Great

Photographs with Any Camera, 2016, Amphoto Books, Denver, USA.



1. Portrait Photography – 5 Types of Lighting

2. Model Photography – 5 Types of Lighting

3. Event Photography – Outdoor and Indoor Shoot

4. Outdoor Flash Photography - 5 Types of Lighting

5. Long Exposure Photography – 5 Different Types

6. High Speed Photography - 5 Different Types

7. Macro & HRD Photography – 5 Different Types

Mode of Assessment : Reviews



B.Sc. (MMA)

Course code ADVERTISEMENT PHOTOGRAPHY L T P J C

BVI2012 0 0 8 4 5

Pre-requisite BVI 1004 - Photography Basics Syllabus version

v. xx.xx

Course Objectives:


1. Creating visuals for promoting a product, brand or an idea.

2. Analyze various requirements in bringing the conceptual idea to convincing visual.

3. Evaluate the visuals for enhancing the brand identity of product, brand and organization.



1. Collaborate and understand the requirements of Visualizers for creating an Advertisement.

2. Analyze the requirements for creating convincing visuals for branding.

3. Visualize concepts and shoot photos based on a theme or a one-liner.

4. Plan the requirements and complete an Ad- Photography shoot.

5. Appraise photographs based on Composition, Lighting, Subject and Mood.

Student Learning Outcomes (SLO): 02,18, 20




Module:1 Product Photography - Basics 5 hours

● Product Photography Shoot Setup

● Lighting for Product Photography

Module:2 Advanced Lighting for Product Photography 15 hours

● Creative Lighting for Product photography

B.Sc. (MMA)

● Using Gels / Filters for Product Shoot

Module:3 Ad Photography - Consumer Product 15 hours

● Setting up the product for Product Shoot

● Lighting for Product Shoot

Module:4 Ad Photography – Food & Beverages 15 hours

● Setting up the Food & Beverage for Shoot

● Lighting for Food and Beverage

Module:5 Ad Photography – Cosmetics & Beauty 15 hours

● Setting up the Cosmetic & Beauty product for Shoot

● Lighting for Cosmetic & Beauty product

Module:6 Ad Photography – Posing for Models 15 hours

● Understanding various posing techniques for a Model

Shoot

● Bringing out personality, mood using posing techniques

in Model.

Module:7 Ad Photography – Model 15 hours

● Planning a Model Shoot based upon an idea or concept with props and costume.

● Light the model according to the requirement.

Module:8 Automobile / Miniature Shoot 15 hours

● Plan for an Automobile or a Miniature product shoot.

● Light the product accordingly to enhance the output.

Module:9 Image Editing & Color Correction 10 hours

● Digital Image Editing, Color Correction and Enhancement for Print and New Media.

B.Sc. (MMA)


Text Book(s)

1. 28. Bryan Peterson, Learning to See Creatively: Design, Color, and Composition in

Photography, 2015, 3rd edition, Amphoto Books, Denver, USA.

2. 29. Tilo Gockel, Creative Flash Photography: Great Lighting with Small Flashes: 40 Flash Workshops, 2014, Rocky Nook, USA.

Reference Books

1. Fil Hunter; Steven Biver; Paul Fuqua, Light Science & Magic: An Introduction to Photographic

Lighting, 2015, Routledge, United Kingdom.

2. 30. Valenzuela Roberto, Picture Perfect Posing: Practicing the Art of Posing for

Photographers and Models (Voices That Matter), 2018, New Riders, USA.



1. Product Photography – 5 Products

2. Consumer Product – 5 Products

3. Food & Beverages – 5 Products

4. Cosmetic and Beauty - 5 Products

5. Model photography – 5 Poses

6. Automobile Shoot – 5 Ideas




B.Sc. (MMA)

Course code WEB PRODUCTION AND PUBLISHING L T P J C

BVI3003 0 0 8 4 5

Pre-requisite BVI2002 Graphic Design Syllabus version

v. xx.xx

Course Objectives:


1. Exploring the different methodologies for designing a website.

2. Learning the principles behind the website production.

3. Hosting a website in the World Wide Web.



1. Understand the latest trends used in the web design industry.

2. Apply the aesthetics and creativity in web designing.

3. Demonstrate the knowledge and apply the design principles to create a website.

4. Construct the webpage using HTML and also with Web building tools.

5. Develop a blog using an online web design tool.




EQ (Emotional Quotient)


Module:1 Introduction to Web 10 hours

● Introduction to World Wide Web

● Types and principles of web design

● Layout design

Module:2 Content Creation 10 hours ● Content preparation ● Creative writing ● Image editing for web

Module:3 Planning and designing a website 10 hours

● Five Golden rules of web designing

● Sitemap creation

● Static and Dynamic Website

Module:4 HTML 10 hours

● Structure of HTML

● HTML tags

● Meta tags

Module:5 Elements of HTML 10 hours

● Images, Tables and Form creation

● Hyperlinks

B.Sc. (MMA)

● List and Multimedia elements

Module:6 Cascading style sheet 10 hours

● Concept of CSS

● CSS Properties

● CSS styling

Module:7 HTML Webpage 10 hours

● Single web page layout

● Multiple page layout

Module:8 WYSIWYG editor 10 hours

● Introduction to Interface

● Browser compatibility

● Tools and Panels

Module:9 Using IDE (Integrated Development

Environment)

10 hours

● Creating website structure using IDE

● Working with multiple layouts

Module:10 Online Web developing tool 10 hours

● Blog creation

● Working with templates

Module:11 Web Publishing and hosting 10 hours

● Understanding server

● Testing the website

● Registering Domains

● Hosting process

Module:12 Website Creation 10 hours

● Creating a website with all multimedia elements for your portfolio


Text Book(s)

1. Thomas A. Powell, “HTML & CSS: The Complete Reference” 2017, Fifth Edition, McGraw Hill, India

Reference Books

1. Paul and Harvey Deitel, Internet and World Wide Web How to Program, 2012, Pearson publication. New Jersey.

2. Jim Maivald, Adobe Dreamweaver CC Classroom in a Book, 2019, Adobe press. USA

3. Nate Cooper, Build Your Own Website: A Comic Guide to HTML, CSS and Wordpress, 2014, No Starch Press. USA

4. Jason Nadon, Website Hosting and Migration with Amazon Web Services: A Practical Guide to Moving Your Website to AWS, 2017, Apress publisher. New york

Mode of Assessment: Assignment / FAT / Project

B.Sc. (MMA)

List of J component project titles

1. Single page commercial website design using the WYSIWYG editor

2. Non- commercial Website design using the WYSIWYG editor

3. Commercial Website design using the Online web developing tool

4. Non- commercial Website design using the Online web developing tool




B.Sc. (MMA)

Course code PRINTING AND PUBLISHING L T P J C

BVI3004 0 0 8 4 5

Pre-requisite BVI2002 - Graphic Design v. xx.xx

Course Objectives:


1. Understanding the Importance of printing processes in design decisions.

2. Identifying the various printing processes and stages in printing workflow.

3. Understanding the publishing methods in the digital world.



1. Comprehend the relationship between designer, customer and printer.

2. Learn the key identifying characteristics of each printing process.

3. Create layouts and designs for various print products.

4. Print and analyze the packaging designs.

5. Publish the required results in digital form.

Student Learning Outcomes (SLO): 2,20



Module:1 Introduction to Printing 10 hours

● History and Principles of printing

● (Relief, Planography, Intaglio, Silk Screen) Type-setting methods

Module:2 Printing process 10 hours ● Types of printing processes - Letter Press, Offset, Gravure, Flexography and Silk Screen. ● Different printing mediums, DPI

Module:3 Colour Printing process 10 hours

● Colour separation, colour correction and colour reproduction

● Current trends in printing processes (Laser Printers, Scanners, Ink-jet printers: Image setters,

Direct-to-plate printing)

Module:4 Elements of publication design 10 hours

● Page-makeup & Layout. Types of Layout-Books, Magazines, Brochures, Catalogue

● Typography-typeface design

Module:5 Special Designs 10 hours

● Special designs (information graphics, charts, tables, boxes

Module:6 Digital Image 10 hours

● Digital Image, Types, File Formats, Digital Inputs,

Digital Workflow -Digital Press, Digital color Process.

Module:7 Measurements and Spacing 10 hours

B.Sc. (MMA)

● Page Layout-Fonts, Body, Measurements, Spacing, Point systems, and families.

Module:8 Designing for Media 10 hours

● Designing for Newspapers, Booklets, Magazines, Business publications

Module:9 Advertisement Designs 10 hours

● Banners & Posters, Advertising, Transit, Interactive, Web and Maps.

Module:10 Compiling process 10 hours

● Binding, finishing and ancillary processes on design

Module: 11 Materials 10 hours

● Selection and specification of ink, paper and other materials

● Package printing

Module: 12 Process of Publishing 10 hours

● Technical requirements for e-publishing

● Online tools for Publishing


Text Book(s)

1. Aaris Sherin, Irina Lee, Poppy Evans, The Graphic Design Reference & Specification Book, 2013, Rockport Publishers. Beverly, USA

Reference Books

1. Cath Caldwell & Yolanda Zappaterra, Editorial design: digital and print, 2014, Laurence King Publishing Limited, London

2. A&C Black, Dictionary of Publishing and Printing, 2010, A&C, London

3. Ouyang, Yun, Advanced Printing and Packaging Materials and Technologies, 2015, Trans Tech Publishers, Switzerland.

4. Norman Underwood, The Chemistry and Technology of Printing Inks,2015, Yokai Publishing, Japan.

Mode of Assessment: Assignment / FAT / Project


1. Publishing of a newsletter for institute

2. Editing of books, journals and newsletters

Mode of Assessment : Reviews



B.Sc. (MMA)

Course code CONCEPT ART L T P J C

BVI3005 0 0 8 4 5

Pre-requisite BVI2001 - Visual Arts-2 Syllabus version

v. xx.xx

Course Objectives:


1. Developing advanced drawing and illustration skills to execute concept art-works in professional

standards.

2. Acquiring in-depth knowledge of the contemporary concept art practices globally.

3. Practicing concept art and design in creative media productions.



1. Visualize and demonstrate an idea and express through illustrations.

2. Illustrate concept artworks for specific genres like films, animation and gaming industries.

3. Justify the choice of appropriate tools according to the type of digital and manual artwork.

4. Build professional model sheets, mood boards and portfolios for graphic novels and comic

designs.

5. Demonstrate the knowledge of design, colors and composition and apply them effectively in

various creative content creation.





Module:1 Understanding concept based illustration 8 hours

● Understanding doing illustrations based on a specific concept and purpose

● Looking into the illustrations and concept art and making a study report

● Understanding the difference between different genres of concept art

Module:2 Understanding Color relationships 8 hours

● Understanding the color psychology of visual arts

● Studying the different color applications in concept art based on story or an idea

● Creating a color chart based on a given story

Module:3 Adding Realism To The Concept Art 10 hours

● Focus on anatomical structure and form

● Drawing objects from life and developing them into concept designs

● Developing concise and direct ways of simplifying complex human anatomy expressing

essential character qualities.

Module:4 Human Character 14 hours

● Villain and Hero characters

● Contemporary characters

● Mythological characters

● Expressing characters in cartoon style

● Expressing characters in realistic style

B.Sc. (MMA)

Module:5 Creatures Character 10 hours

● Studying the drawings of different animals

● Creating a creature character based on an idea in black and white

● Adding colors and details to the character

Module:6 Alien Character 10 hours

● Studying different organic forms to create alien characters

● Expressing alien characters based on an idea or story

● Detailing an alien character with costume and props

Module:7 Vehicles and Props 10 hours

● Organic objects and props

● Inorganic objects and props

● Expressing a vehicle design based on an idea or story

Module:8 Natural Environment 10 hours

● Planning and drafting environment layouts based on ideas and stories

● Creating black and white environments: emphasis on light and shadow

● Creating colored environments with details

Module:9 Architecture and Cityscape 10 hours

● Creating architecture studies and drawings

● Drawing mythological architecture and cityscape

● Drawing sci-fi architecture based on specific ideas

● Creating cityscapes with architectural details

Module:10 Creating Mood boards 10 hours

● Understanding mood boards

● Creating mood boards based on a short story

● Emphasizing on character expressions while making the mood board [part-1]

● Emphasizing on character actions while making the mood board [part-2]

Module:11 Storyboarding 10 hours

● Making storyboarding for different genres

● Making short storyboard panels based on a story

● Coloring and adding details in the storyboard

Module:12 Final works presentation 10 hours

● Recording step by step design process in making the complete showcase of working

process

● Importance of references from artworks and real life objects

● Creating a complete portfolio with concept ideas, mood boards, visual narratives, final

artworks and artist statements.


Text Book(s)

B.Sc. (MMA)

1.

2.

Chris Oatley, The Ultimate Concept Art Career Guide, 2018, 1st edition, 3DTotal Publishing. Andrew Loomis, Creative Illustration, 2012, Reprint illustrated edition, Titan Books.

Reference Books

1.

2.

3.

4.

Marc Taro Holmes, Designing Creatures and Characters: How to Build an Artist's Portfolio for Video Games, Film, 2016, 3rd edition, IMPACT Books. James Gurney, Imaginative Realism: How to Paint What Doesn't Exist, 2018, [2nd edition] Andrews McMeel Publishing. Amid Amidi, The Art of Pixar: 25th Anniversary.: The Complete Color Scripts and Select Art from 25 Years of Animation, 2011, Illustrated edition, Chronicle Books. Scott Robertson, How to Draw: Drawing and Sketching Objects and Environments from Your Imagination, 2013, 2nd edition, Design Studio Press.



1. Create a complete concept art portfolio based on alien invasion on earth [character designs,

environment designs, 5 panel storyboard].

2. Making a graphic novel based on an original story.

3. Creating concept art-works based on any films depicting the storyline.

4. Re-imagining existing characters and drawing panels with story relating to the characters.

5. Follow a concept artist and create drawings with direct and indirect reference to the artist.




Course code ART DIRECTION L T P J C

B.Sc. (MMA)

BVI3006 0 0 8 4 5

Pre-requisite BVI2001 Visual Arts -2 Syllabus version

v. xx.xx

Course Objectives:


1. Examines the collaborative relationship between direction, production design and

cinematography.

2. Multi-disciplinary approach to art direction, giving you the opportunity to develop your

understanding and application of set design.

3. Creating the projects in art direction for television and film production.



1. Discover resources and design references as inspiration.

2. Investigate available papers and surface textures.

3. Explore the new potentialities and possibilities in art direction.

4. Creating and establishing an environment for cinematic storytelling and visualization.

5. Demonstrate team skills including taking and giving constructive criticism, leading and/or

following directions.






Module:1 Pre-production process: Teams Involved 10 hours

● Visual history

● Hierarchy of responsibilities

● Art department

● Art department Setup

Module:2 Pre- production process: Narrative Design

Process

10 hours

● Inception ● Prototyping ● Manufacturing ● Finishing

Module:3 Design process 10 hours

● The conceptual design

● Beginning the designing process

● Digital Asset and Nomenclature

● Budget

● Research: Set Design and Schedules

Module:4 Real Time Scenario 10 hours

B.Sc. (MMA)

● Plan: Spotting, Director, Instrumental, Location

● Concept Illustrating

● Physical Build

● Designing for the Lens

● Camera Angle Test

Module:5 Set Construction: Idea become reality 20 hours

● Interior set

● Exterior set

● Vendors

● Rental Backing

● Mechanical Effect

Module:6 Material Collection 20 hours

● Carpentry

● Fabrication

● Molding

● Light source

Module:7 Miniature 30 hours

● Property

● Foreground

● Background

● Mobile

Module:8 Merge Media 10 hours

● Lighting

● Digital Filming

● Composting

● Fine tuning

● Final Look


Text Book(s)

1.

2.

Rizzo, Michael, The Art Direction Handbook for Film Television, 2015, First edition, Focal press, USA. Steven Brower, Inside Art Direction Interviews and Case studies, 2016, First edition Bloomsbury Publishing, UK.

Reference Books.

1. Lucy Fischer, Art Direction and Production Design, 2015, First edition, Rutgers University Press, Germany.

2. Rizzo, Michael, The Art Direction Handbook for Film, 2013, Second edition, Focal press, USA.



1. Idea (outline)

2. Concept illustration

B.Sc. (MMA)

3. Material collection

4. Miniature set

5. Final out(digital)




Course code SOUND DESIGN L T P J C

B.Sc. (MMA)

BVI2013 0 0 8 4 5

Pre-requisite Audio Production and Broadcasting Syllabus version

v.xx.xx

Course Objectives:


1. Gaining Knowledge on Sound Design Concepts.

2. Planning of Sound Design for audio only skit and for a visual output.

3. Executing Sound Design for audio only skit and for a visual output.



1. Understand concepts of sound design by reviewing a movie sound design.

2. Get knowledge on how sound interacts with the environment and to know the role of

studio acoustics.

3. Know the sound designing tools to alter the tonal quality of sound and to bring the desired

sounding.

4. Prepare sound design que-sheet by listing the aesthetic requirements of sound elements.

5. Execute sound design for radio skit using only audio to tell the story and to design sound

for video.



[13] Having cross cultural competency exhibited by working in teams


Module:1 THE DAWN OF SOUND DESIGN 8 hours

● Origins and Influences: Sounds of Early Cinema, Applications of Sound Design, Hi-Fi

Youth Culture, The legacy of Dolby Stereo

● Speculation in 2001: A Space Odyssey, Classical Hollywood Music Model, A new sound

consciousness, The art of effective communication with sound.

Module:2 SOUND STUDIO DESIGN 8 hours

● Sound Perception: Ear Sensitivity, Area of Audibility, Spatial Perception

● Acoustic Concept: Sound Propagation, Decibel Scale, Frequency, Vibration insulation,

Dissipation of Sound Energy, Sound Absorbents, Placement of Materials

● Physics of Sound: Reflection, Diffraction, Refraction, Diffusion and Absorption.

Module:3 SOUND CAPTURE TO CONSTRUCTION - ANALYSIS 8 hours

● Building Lexicon of Sound Design: Star Wars, Science Fiction Sound Effects, Thematic

Consideration

● Effective Sound Design: Points to Consider, Guidelines for Sound Design, Audio Visual

Contract.

Module:4 SOUND DESIGN TOOLS 12 hours

● Microphones: Dynamic Range, Frequency Response, Granular Synthesis

● Digital Sound: Distortion, Saturation, Overdrive, Bit Crushing, Compression

● Filtering – Harmonics – Resonators – Reverberation – Convolution - Modulation.

B.Sc. (MMA)

Module:5 AESTHETICS OF SOUND DESIGN 12 hours

● Sound Cues – Semiotics – Emotional Anticipation – Silence

● Visual Coordination: On-Screen vs Off-Screen Sounds, Creating environment

● Analyzing Sound Design of a movie

Module:6 SOUND DESIGN METHODOLOGY 12 hours

● Gulping the Script – Attention to Details

● Challenges in Ambience – Establishing Location Characteristics

● Review the Script – Choice of Equipment

● Preparing Cue Sheet

Module:7 SOUND DESIGN PLANNING 12 hours

● Sound Creation: Primary Sounds, Secondary Sounds, Working with vocals, Working with

Samples, Handling Diegetic and Non-Diegetic Sounds

● Sound Modulation: Digital Signal Processing, Layering Sounds, and Mixing Sounds.

Module:8 SOUND DESIGN FOR RADIO 12 hours

● Designing Sound for Radio Program: Audio Script, Collecting required sounds

● Sound Creation: Recording skeleton sound, Creating environment using sounds, Adding

sound effects

● Balancing audio tracks: Timbre adjustment, experimenting with sound modulation and

Sound Mixing.

Module:9 SOUND DESIGN FOR VIDEO 16 hours

● Designing Sound for Short Story: Creating the background story sounds, Working with

Aural Cues, Synchronizing sounds with Visual elements

● Designing Sound for Video Game: Creating Sounds from Samples, Digital Looping,

Embedding Sound.

Module:10 SURROUND SOUND MIXING 20 hours

● Setting up Surround Mixing Channels

● Assigning PAN Controls

● Isolating Sound Elements from Centre Channel

● PAN Automation

● Dolby, SMPTE and ITU Standard



1. Exploring the root of Sound Design by watching a movie that has spectacular sound design

2. Understanding the nature of sound and how it interacts with objects by observing the

sounding in class room and acoustically treated sound studio room.

3. Watching a movie for identifying Sound Design Elements from the movie.

4. Understanding working principle of Microphone and the proximity effect of microphone by

placing the microphone at various distance.

5. Preparing Sound Design Cue Sheet for a written script by identifying needed sound elements.

Text Book(s)

1. Amber Case and Aaron Day, Designing with Sound, 2019, O’Reilly Media Inc., Sebastopol,

B.Sc. (MMA)

2.

USA.

Jay Beck, Designing Sound: Audio Visual Aesthetics in 1970s American Cinema, 2016,

Rutgers University Press, London.

Reference Books

1.

2.

3.

Jean-Luc Sinclair, Principles of Game Audio and Sound Design: Sound Design and Audio

Implementation for Interactive and Immersive Media, 2020, Routledge, London.

Amy DeLouise and Cheryl Ottenritter, Nonfiction Sound and Story for film and video: A

practical Guide for filmmakers, 2020, Routledge, New York.

Leo Murray, Sound Design Theory and Practice, 2019, Routledge, New York.




B.Sc. (MMA)

Course code SOUND PRODUCTION L T P J C

BVI2014 0 0 8 4 5

Pre-requisite Audio Production and Broadcasting Syllabus version

V.xxxx

Course Objectives:


1. Gaining Knowledge on Sound Recording

2. Operating Sound Recorder

3. Producing Sound for Short-film



1. Know the physical Characteristics of Sound generated at various environment.

2. Understand conversion principle of analogue audio signal to digital audio.

3. Operate I/O unit, Track and Bus Routing in an Digital Audio Workstation

4. Work in an audio production software from recording sound signals to reproducing the

sound in speaker.

5. Perform the audio mixing by setting up the output standard for various audio formats





Module:1 SOUND, SIGNALS AND STUDIO ACOUSTICS 8 hours

● Sound wave creation: Characteristics of sound waves, Behavior of sound in rooms, Acoustic

Treatments

● Sound Studio: Equipment, Cable and Connectors, Radio Frequency Interface (RFI),

Monitoring, Cue System, Microphones

Module:2 DIGITAL RECORDING 12 hours

● An overview of analogue recording

● Digital Recording: Bit Depth, Sampling Rate, Digital Recording Level, Digital Audio Signal

Formats, Dither, Jitter, Digital Transfers and Copies, Flash Memory Recorder.

Module:3 DIGITAL AUDIO WORKSTATION (DAW) 16 hours

● I/O Setup: Configuring Hardware in I/O Setup, Signal Routing, Creating Sub Paths

● Tracks: Track Types, Track Level Meter, Creating Tracks, Assigning Audio Inputs and

Outputs to Tracks, Grouping Tracks.

Module:4 RECORD SETUP 16 hours

● Connecting a Sound Source – Record Modes – Selecting Record input monitoring – Punch

Recording Modes

● Recording from Digital Source: MIDI Recording, Loop recording MIDI – Setting up file

names.

Module:5 AUDIO EDITING 16 hours

● Edit Mode: Shuffle Mode, Slip Mode, Spot Mode, Grid Mode

B.Sc. (MMA)

● Edit Tools: Zoomer Tool, Zoomer Toggle, Trimmer Tool, Selector Tool, Grabber Tool,

Pencil Tool

● Editing Regions: Selecting Track Material, Nudging Regions, Quantizing Grids,

Consolidating Regions, Rating Regions – Fades: Crossfades and curves, Using Auto-fades, Nudging

Fades – Beat Detection – MIDI Editing.

Module:6 ENHANCING AUDIO 12 hours

● Audio Equalization: Working with Low Frequency, Altering Q Factor in Equalization –

● Altering Dynamics of Sound: Applying Compressor, Creating tonal variations, practicing

proximity relations – Working with Pitch and Timing.

Module:7 PREPARING FOR MIX 12 hours

● Time and Tempo: Main Time Scale, Tick Based Timing, Graphic Tempo Editor, Editing

Tempo Events, Meter Events, Insert/Cut Time

● Working with memory Locations – Working with Regions – Region Loops and Grouping –

Audio Suite Processing – Event Operations.

Module:8 MIXING 16 hours

● Mixing Concepts: Metering and Calibration, Audio Tracks and Signal Flow, Configuring

Inserts, Setting I/O Paths, Signal Routing and Monitoring, Plugins – Automation: Automation

modes, Auto matching Controls, Editing Automation, Capturing Automation – Creating Sub-mix

● Working with Bus routing – Bouncing Options – Final Mixdown.

Module:9 WORKING WITH VIDEO 12 hours

● Importing Video: Configuring Import Options, Working with video synchronization,

Generating Timecode, Speed Correction for video

● Playing video in external monitor – Bouncing Video Track – Web Audio and On-line

collaboration – Delivery Formats: Mono, Stereo and Surround Sound.


Lab Experiment (Indicative)

1. Absorbing sound properties in class room and outdoor and Studio Acoustic Room

2. Practice recording audio using a portable audio recorder and a camera from a live location.

3. Ingesting sound in Digital Audio Workstation using microphone, cable and connectors.

Importing recorded sound to the workstation.

4. Setting up microphone for voice recording. Signal routing through the audio mixer and

recording the voice using various monitoring methods.

5. Recording sound from electronic musical instruments. Setting up MIDI track and routing to

samplers.

6. Using audio editing tools to adjust track based sounds and clip based sounds

7. Working with automation and Digital Signal Processing tools to enhance sounding.

8. Bouncing audio and practice taking mono, stereo and surround mix outputs.

Text Book(s)

1.

2.

Julian Ashbourn, Audio Technology, Music, and Media: From Sound Wave to Reproduction,

2021, Springer, Switzerland.

Floyd E. Toole, Sound Reproduction: The Acoustics and Psychoacoustics of Loudspeakers

and Rooms, 2018, 3rd Edition, Routledge, Newyork.

B.Sc. (MMA)

Reference Books

1.

2.

3.

Amy DeLouise, Nonfiction Sound and Story for Film and Video – A Practical Guide for

Filmmakers and Digital Content Creators, 2020, Routledge, New York.

Karen Collins, Studying Sound – A theory and Practice of Sound Design, 2020, MIT Press,

Massachusetts, London.

Jay Kadis, The Science of Sound Recording, 2013, Focal Press, New York.

Mode of Assessment: Assignments,FAT, and Project reviews


Approved by Academic Council 61 Date 18-02-2021

B.Sc. (MMA)

Course code PORTFOLIO PRODUCTION L T P J C

BVI3007 0 0 8 4 5


v. xx.xx

Course Objectives:


1. Understanding the recent trends in media industries.

2. Developing pre-production, production and post-production phases.

3. Creating a portfolio and publishing on a platform.


The students will be able to

1. Analyze about the project works.

2. Explore creative ideas for the project work.

3. Understanding assets and material needed for production work.

4. Developing creative work to showcase in portfolio.

5. Publish the designed project in a suitable platform.





Module:1 Reviewing industry trends 10 hours

● Analyzing current industry trends

● Evaluating right choice of platform

● Identifying software and hardware needs

Module:2 Idea creation 10 hours ● Justifying the choice of theme and goals ● Lay outing the basic framework ● Charting the schedule of works

Module:3 Pre-Production 20 hours

● Starting off with the project work

● Ground works and asset creations

● Sorting the raw materials and foundational designs

● Developing the skeleton of the creative work

Module:4 Production - Phase 1 20 hours

● Conversion of basic assets into a developed version

● Following the initial blue prints and pre-produced materials

● Reviewing the progress

Module:5 Production - Phase 2 20 hours

● Incorporating changes from the review

● Further development of the project work

● Achieving the unpolished final product/design

B.Sc. (MMA)

Module:6 Post-production 30 hours

● Fine tuning the developed product/design

● Polishing the presentational elements

● Readying the creative work for showcasing

Module:7 Exhibit/Publish 10 hours

● Reviewing and deciding a suitable publishing platform.

● Arranging and preparing the assets for chosen publishing platform

● Optimize the publishing medium for presentation and sharing

Sample J Component Topics:

● Photography Portfolio Creation

● Developing and publishing a Documentary Video.

● Storyboard Development and Publishing

● Case Study publication on Effective Communication.

● Forming and executing a Radio Skit.


Text Book(s)

1. Karen Freberg, Portfolio Building Activities in Social Media: Exercises in Strategic Communication, 2018, 1ST Edition, SAGE Publication, US.

Reference Books

1. Paula Beesley, Making the Most of Your Social Work Placement, 2019, 1st Edition, SAGE Publications, US.

Mode of Evaluation: Reviews / Project Presentation / Debates



B.Sc. (MMA)

b. sc. (visual communication)

Documents