visual communication and visual stereotypes
DESCRIPTION
Visual stereotypesTRANSCRIPT
Instead of being presented with stereotypes by age, sex, color, class, or religion, children must have the opportunity to learn that within each range, some people are loathsome and some are delightful.
Margaret Mead, 1901–1978 Anthropologist, Author, Educator
Prepared by Danielle Oser, APR
Promotes a stereotypical perception that all individuals with muscular dystrophy use wheelchairs
Insensitivity to the disease sufferers? Pity approach to fund-raising?
Pictorial stereotypes often become misinformed perceptions that have the weight of established facts
Culture tells us what we should do to get along within a particular society as well as what our actions mean to others
• Men
• People who Need Wheelchairs
Movies like “Big Momma’s House”, “Norbit” and “Madea’s Family Reunion” reinforce stereotypes of African American women
From A New York Governor Candidate’s E-mail
From An Orange County Political Figure’s E-mail
• African Americans
Fraternity Party At Oklahoma State University, 2002
Nooses At A Tolerance Rally At CSUF, 2007
To make it as an African American they must be entertainment or sports heroes
Early Arab stereotypes were reinforced by cartoons
Positive Arab folktales become fodder for stereotypes in the hands of the Entertainment sector
After 9/11 Arab Americans were the targets of hate-based violence
As early as 1910 the Asian character fu Manchu reinforced the evil stereotype
Asian’s on television are hard to find and often fill the “bad guy” role
• Asians
• Asians
Spanish Olympics basketball team “honors” Chinese host
“Frito Bandito”
Sold corn chips in the 60s
Cartoon penguins are sorted into ethnic communities in Happy Feet
Speedy GonzalesPerpetuate
stereotypes
• Women
Women received the right to vote in 1920
Father Knows BestWomen should serve
their husbands, raise children
The inequality between men and women is apparent in advertisements
• Women
“The longer you wait … the better it gets”
• Women
• Women
Lesbian, gay, bisexual and transgender (LBGT) is one of the few groups that can be discriminated against legally
Introduces mainstream audiences to storylines that that transcend stereotypes
The “Don’t ask, Don’t tell” military policy allowing lesbians and gays to serve in the military as long as no one know of their orientation was lifted in 2011
Kevin Keller, A New Character In The “Archie” Comic Book, 2010
Native Americans introduced tobacco to European explorers – thus the “cigar store Indian” became the symbol
Today they are seen as demeaning
Native American Stereotypes
“The Last Drop of Water” 1911
Scenes of ambushing Indians
An argument against using Native American names for sports teams is collateral use
Fans from opposing teams often use racial slurs and obscene depictions based on the image
It is becoming possible to find images in the media that are positive examples of previously stereotyped groups
muslim superhero: silver scorpion
Praised for showing an everyday lifestyle activity in which race does not matter
-ons
l r f I y- y
FIGHT : I[ rlIii
Opt ons
"
.FIGHT•
ca
tions
.'\.\ ....
A high school cheerleading teen breaks the stereotype
A Separation, 2011
Academy Award Winner, Best Foreign Language Film
Amreeka, 2009
Counters stereotypes
Makes a point against the stereotypes
Dove created the “Self Esteem Fund” is a movement to attempt to address female appearance issues
https://www.youtube.com/watch?v=Ei6JvK0W60I
v magazine promo
stereotypes: native
When the media regularly celebrates diversity with words and images instead of concentrating on conflict and stereotypes the goal to end prejudice, racism and discrimination is that much closer to being reached