b plan exotica juice
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Exotica
Squeeze the best out of life!
TM
Flow of the PresentationAbout the CompanyObjective and VisionAbout the FoundersMarket ResearchBusiness ModelFinancesOperationsHuman Resources
ExoticaTM
Squeeze the best out of life!
Strategy – PEST and SWOTRisk AssociatedTime line and Future Growth
ExoticaTM
Squeeze the best out of life!
Doctor: Have fresh juice in the morning, your haemoglobin level is low. Please do not have packed/tinned Juices as sugar level in those products is very high.
Me: Is there no one to serve me Fresh Juice at my meal table.
What to do now……..?…...........................................
Eureka………………………………Exotica…!!!!
Lets open up Exotica…………
But Whats that ???
rigin of the Ide
About the C mpany EXOTICA is going to be one of the first companies in
India to offer 100% natural freshly squeezed juices. The business plan is to launch a chain of juice bars in the country like never done anywhere else in India.
The Differentiating Factor is that we want to be in the business of home delivery of Fresh Juices so as to provide a alternative to people who do not want to consume Tinned Juices which has excessive Sugar and additives.
ExoticaTM
Squeeze the best out of life!
B ECT VETo be the most sought after single stop for all the healthy natural Juice .
VISI NTo be biggest & most valued healthy natural food chain in India
Missi nInvolve our stakeholders in our best growth path for Healthy-Societal development along with business proposition.
ExoticaTM
Squeeze the best out of life!
ExoticaTM
Squeeze the best out of life!
About the Fo nders Mohit Malik
Founder, Head - CEQualification - MBA
Vaibhav MisraFounder, CEOQualification - MBA
Samruddhi DadheFounder, Head HRQualification - MBA
Unmesh ChitnisFounder, Head - OperationsQualification - MBA
Disha SethFounder, Head - FinanceQualification - MBA
Lets Squeeze them out
Products/ Services of the CompanyExotica stems from a simple fact that more than 95% of the Juice consumed at home is a packed Juice which is not fresh. Exotica want to make the natural juices available at the Meal table whenever it is required. Exotica would deliver its products to the homes where they can be consumed fresh without worrying about the additives added to the juice as preservatives. We would also break free from the traditional juices and deliver the variety that is not available in packed/tinned juices.
ExoticaTM
Squeeze the best out of life!
ExoticaTM
Squeeze the best out of life!Roadside thelas/carts
Average sales per day Tier – III 230 esTier – II 350 esTier – I 420 es (Pune Lies Here)
Avg price per glass of juice Rs 20 - Rs 40 (depending on size & mix)
Traditional juice-parlors
Average revenue per day Tier – III Rs 15,000 - Rs 20,000Tier – II Rs 20,000 - Rs 25,000Tier – I Rs 30,000 + (Pune Lies Here)
Market Research
ExoticaTM
Squeeze the best out of life!Business Model
Segmentation:
Middle/Upper Middle Class Families – Standard/Exotic
Health Conscious Individuals - Power
Patients (Diabetes, Obesity, High BP etc) Health Club/ GYM Members
Working Couples, High Income Youth - Standard/Exotic
ExoticaTM
Squeeze the best out of life!Business Model
Positioning:Pitted against Tinned Juices / Unhygienic vendorsHome Delivery at the Breakfast time/ Evening Parties.Special Juices for Diabetic/ High BP/ Low BP Customers3 Broad Ranges : Standard, Power, ExoticSubscription Based Model (e.g. Milk) + Available at Shops
ExoticaTM
Squeeze the best out of life!
Finances
Required Startup FundsSalary and WagesFixed Operating ExpensesProjected Sales ForecastIncome Statement up to 3 yearsCash Flow StatementBalance Sheet up to 3 years
Exotica Financials
ExoticaTM
Squeeze the best out of life!
OperationsUnit Operation Result
Procurement On the Regularly basis
Mass transfer Fruit delivered, dry cleaned
Extraction Washed
Separation Sized, graded
Separation Peeled, cored and de-seed
Size reduction Crushed
Pressure application Juice extracted
Juice Presentation/ Packaging Delivery to the Customer
As stated in the “Principles and practices of small- and medium-scale fruit juice processing” by the “Food and Agriculture Organization of the United Nations”
Juice Processing
Procurement
Delivery
ExoticaTM
Squeeze the best out of life!
Human Resource
5 Partners3 Chef3 Permanent Delivery Boys3 Temporary Delivery Boys
ExoticaTM
Squeeze the best out of life!Strength Weakness
Unique Idea Govt. RegulationLow Entry barrier Perishable CommodityHigh Demand-Rising Health
Consciousness Non-perinial consumption patternProfessional Tie-Ups for Selling Points Endorsement dependentGovt. Intiatives Organized & professionally run
Business Strong Backward & forward value
chain Threats Opportunity
Un-organized Juice vendor High Demand-Rising Health ConsciousnessRising Cost of Raw Fruits More avenues for tie-upsFall in Demand due to heck tick time
schedule Rising Youth demandSeasonal Variations High Density of Customers at single place
Strengthening storage Capability/SCM
More availability of fruits from diff.
Location
ExoticaTM
Squeeze the best out of life!
Menu Card
The Body Cleanser - E The Cholesterol Buster - P Super Breath - E
The main benefits of this juice include revitalization of the body, good for cold and glowing skin. Beauticians usually prescribe this juice because of its extremely good effects on the skin.
A juice made from Apple cucumber and celery is known to fight cancer and reduce cholesterol. It also improves any sort of stomach upset and headache. This juice is a must have once you have crossed your 30’s. If you have this juice every other day, then you will not have to worry about your cholesterol level any more.
This juice is specifically for people who want to improve their skin complexion. The ingredients are Apple, Carrot and Tomato. For better effect use Green apples. This juice also had an added advantage of eliminating bad breath. This is due to the Apple, Tomato combination.
ExoticaTM
Squeeze the best out of life!
Menu Card
Super Cooler - E Super Skin - E The Wild Thing - E
A combination of Bitter gourd milk and Apple is used when one generates lots of internal body heat. This juice will instantly cool down your internal body heat and make you more comfortable. It also fights bad breath just like our previous recipe.
It is a very well know fact that orange and cucumber are the most vital things to have if one is concerned about the skin. A combination of these two combined with ginger will act as a supper supplement for your skin. Its combined effect will improve the skin texture and moisture content in the skin. It is also a body heat reducing drink.
Now, this one is one of my favorites. Apple, Pineapple and Watermelon blends together to form a wonderful mouth watering juice which is excellent for you kidney and bladder. It also helps dispelling excess salts from your body. Some people use a tint of salt with this juice but I like to drink it as it is without the salt flavor.
ExoticaTM
Squeeze the best out of life!
PEST Analysis
Lets Squeeze them out
ExoticaTM
Squeeze the best out of life!
Risks Associated with the Plan
Lets Squeeze them out