exotica…fast food

corner

SYNOPSIS

• Introduction• Vision, mission, objective• Licensing policy• Hierarchy• Marketing Mix• SWOT analysis• Study of Market• Chain process• Budget• Preference to consumer

feedback• Risk management• Future plans

LOGO

Objectives:To be one of the most successful fast food outlets. In-n-out will strive to be a premier local fast food brand in the local marketplace. Our main focus will be serving high-quality food at a great value.

Mission :To establish a presence as a successful local fast food outlets. To make In-n-out a destination spot.

Vision: To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities.

• Unique, innovative, tempting menu.• Prime location for setup (Dadar).• Target market.• Control cost (low pricing).• Well defined interior.• Ice-cream counter.• Customer satisfaction.• Brand and image enhancement.

Main objectives

SWOT ANALYSIS

STRENGTHS

OPPORTUNITIES THREATS

WEAKNESS• Quality & Hygienic Food• Working Class• Affordable Price• Favorable Location• Reduced Sodium Usage In

Food

• Population• Hang Out• Potential To Expand

• Inflation• Competitors Price War• Market Conditions• Seasonal Changes

• Accommodation• Lack Of Awareness• Limited Funds

Hierarchy

Store manager

Manager

Team leader

Crew member

trainees

MENU CARD

Layout

DEVELOPMENT

Project plan & development

team

Development plan

Location determinati

on

Market Analysis

• India's $13 billion fast-food market is already growing 25-30 percent a year.

• People have 52 weekends and ten public holidays a year.

• Money with kids and students to buy lunch.• White-collar workers stopped carrying lunch.• Eating out- Mumbaikars common habit of life.

MARKETING

Company Clean value Hangout

Simple Fresh Cool Pop culture

Exotica Yes Yes Yes Yes Yes Yes Yes

McDonald's

Yes Yes Yes Yes No Yes Yes

KFC Yes Yes Yes Yes No Yes No

Pizza hut Yes Yes Yes No No Yes Yes

• Unique "fusion" concept of dipping sauce.• Friendly staff, reflecting the company's youthful and energetic culture.• Fried potato-100% fresh, compared to most fast food outlets that use

frozen fries.• Dipping sauce-fresh without preservatives.• Innovative packaging.

Competitive study

Pricing Policy

• Generic policy

Marketing goals and strategies

• Product consistency• Re-engineering the menu (veg/non-veg)• Segmentation, targeting and positioning• Quick service• Take away facility• Home delivery facility

Advertising and promotionAdvertising and promotion

Print media

Free coupons

Transit media

Sponsor-ships

Internet

Analyzing current Product Mix

• Analyzing Consumer Behavior

below 2323-28above 28

PERCENTAGECHART

Parameters of judging

• Taste of food• Speed of service• Cleanliness• Ambiance• Value for money

Hot and fresh serve

Fresh food purchase

Proper food

storage

Preparation

CH

AIN

PR

OC

ES

S

Man

agem

ent

and

per

son

nel

Cooks (5)

Cashiers (1)

Delivery boy (3)

Segregation of personnel salaries

Personnel

No. of Staff

Payment Basis

Individual Salary P.M

Total salary P.M

Annual Salary

Team Leader

1 Monthly 10,000 10000 1,20,000

Team Members

5 Hourly basis

8000 40000 4,80,000

Trainees 2 Hourly basis

5000 10000 1,20,000

Total 8 - 18400 60000 7,20,000

Hygiene Fire ,noise, burnt and scalds

Cutting Edges Maintenance

Ris

k m

anag

emen

t

Kitchen

Future Plans

Long term plans• Global expansion• Brand name• Stock marketShort term plans-• Variety of sauces• Healthy food• Expansion within Mumbai

Budgeting

Start-up asset Amount(Rs)

Cash 60,00,000

Loan 40,00,000

Total asset 100,00,000

• We have assumed the total expenditure to be 100,00,000 and applied for loan accordingly

• The interest rate for loan is 7%(recurring)

• We have mortgaged our land on safety

Startup expenses Amount (Rs.)

Kitchen and fixtures 20,00,000

Furniture and interior 15,00,000

Rent 24,00,000

Packaging and stationary 5,00,000

Marketing expenditure 1,50,000

Personnel salaries 7,20,000(1 year)

2 Motor bikes 1,00,000

Total expenses 73,70,000

Funds required (fixed cost)

Startup expenses Amount (Rs.)

Insurance 2,00,000

Raw material 5,00,000

Electricity, transportation, storage 2,00,000

Other expenses 1,00,000

Total expenses 10,00,000

Funds required (Variable cost)

1ST YEAR EXPECTED SALESSales/day(on an average) Sales/month(on an average) Sales/year(on an average)

4000-5000 125000-150000 1500000-1800000

2ND YEAR EXPECTED SALES

5000-7000 150000-210000 1800000-2520000

3RD YEAR EXPECTED SALES

7000-10000 210000-300000 2520000-3600000

APROXIMATE TOTAL EXPECTED SALES 6000000-8000000

jan

feb

mar

chap

rilm

ayju

ne july

augu

st

sept

e...

octo

ber

nove

...

dece

...0

10

20

30

40

50

60

70

80

90

100

12.5 12.7 12.8 13 12.4 13.5 13.6 14 14.7 15.3 15.9 16.617.1 19.9 20.1 21 22.7 22 23.1 23.9 23 24.3 24.6 2525.7 26.8 28 28.9 30.1 30.9 32 34.1 35.6

56.9

38.6 41.1

Sal

es fo

reca

st

Year 0 Year 1 Year 2 Year 30

20

40

60

80

100

0

16.7

43.37

84.24

Break even

Break even

Bre

ak-E

ven

anal

ysis

Total sales by the end of three years was observed to be 84,24,000

1. BREAK EVEN= FIXED COST/CONTRIBUTION2. CONTRIBUTION= SALES-VARIABLE COST

Contribution= 84,24,000-10,00,000Break-even= 73,70,000/74,24,000

Thus the break even is achieved

Any question or queries?