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Elecmantra Business plan proposal

Name: Elecmantra

Proposed office location: Thanjavur

Type of organisation: Services and products

Target customers: Professionals andStudents of Engineering, Polytechnic and school.

Initial Target market: Thanjavur, Trichy and nearby region.

Executive Summary:

Electronics workshops will be the initial stage of the business operation. The

workshops will focus on hands on training in various electronic development kits like 8051,

Arm7, Arduino, Beagle board, etc.

Objective of Workshops is to impart practical experience in electronic development

kits. The knowledge about electronic development kits will lead to project development for

students. The main and mini projects can be of robotics, automation, etc. The workshops will

increase the opportunities for participants to create projects like tank water level controller,

remote control for home appliances, etc.

Open source workshops like Arduino will be the first focus for our marketing. The

increasing scope for Arduino is because of its open source hardware nature . The awareness

about open source software is getting a boom in India among educated people. Our business

will focus on bringing the awareness about open source hardware throughout the nation on a

long term perspective.

The need for knowledge about electronics is required in greater level in the older

version development kits. Development kits like Arduino is breaking this tradition. A mere

fundamental about the electronics is sufficient to proceed with Arduino. In U.S. most people

prefer Arduino because it is easy to understand and develop projects in Arduino.

Electronics and related specialisation Students will be our initial target customers.

Students who are not from electronics background can also participate in Arduino workshops

which is an unique feature about Arduino workshops when compared to other traditional

workshops like 8051.

Arduino Workshops are marketed along with other workshops which are advanced

as well as preceded technology workshops. Arduino workshops will be of 2 days in general.

If there is requirement from potential customer there can be alteration in the modules

conducted and duration.

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Metro places like Bangalore, Chennai, etc. are having higher exposure and awareness

regarding the advancement in the technology. Arduino workshops are conducted in metros

these days. Our business idea is to bring down from urban to semi urban and rural regions of

India. Our initial marketing will take place in universities and colleges in Thanjavur, Trichy

and nearby regions.

Proceeding from workshops, the electronic components and related support on

product development will be provided. The target on students from electronics to computer

and other specialisations will be made based on the coding skill required for development of

projects in Arduino.

Revenue will be generated based on the workshops, sale of development kits and

related components sales. Workshops are conducted in office location for individuals and

small groups. The workshops are conducted in customer locations in case of reasonable

number of participants. The margin is brought down for increasing number of participants as

we can avail discounts in bulk purchase from our suppliers.

The outcome of workshop can lead to a condition where by students who participate

in our workshops will do their academic projects by themselves. Thus our mission will be

Making electronics easier for students and professionals.

From marketing workshops we will try to create separate teams for after workshop

support, sale of products like electronic development kits, components, etc. We will also start

taking clients custom order for products like Huge size LED displays, LCD controls,

Automation, etc.

On a long term perspective, we will develop the organisation branches to others

districts of Tamilnadu and then to other states of India. We will create student communities

based on the workshops and the projects taken with lesser importance will be 100%

outsourced to such communities to provide live experience and also to utilise the student

resources for cost cutting. Projects with moderate importance are 50% outsourced to students

and 50% build in home. Projects of higher importance will be kept confidential and 100%

development will be made inside the organisation itself.

Our Visionis To create electronic practical subject right from lower standards in

education system along with languages and other subjects in India. Also to create a society

with higher level of electronics and coding knowledge which will result in Small Scale

Entrepreneurships.

Team Members: Balaji R & Dhilip V

Class: II MBA

Institution: SASTRA University

Contact Number: 8438363200, 9865426965