BERNARD CAMPBELL1180 Kennesaw Springs Drive NW, Kennesaw, GA 30144Home: 678-332-6258 - bernardcampbell525@gmail.com

PROFESSIONAL SUMMARYDedicated District Manager with more than 16 years in retail management. Well-versed indirecting personnel, creating effective merchandising projects and using sales strategiesand product knowledge training to boost store sales.

SKILLSExcellent customer service skills Strategic thinkerPOS systems Store displaysPersonnel development Staff training and developmentCustomer relations Customer-orientedGoal-oriented Merchandising

WORK HISTORY01/2012 to 07/2016District Manager

Sports Authority – Atlanta, GADuring tenure, oversaw 9-13 stores ranging from $2million-$9 million in sales, withdistrict's overall volume ranging from $47 million - $60 million, which included over300 associates. Cultivated and grew a strong team through district succession planning for eachassociate level to help develop each associate. This was to ensure we were creatingan exceptional sales and service culture district wide.Led the district to be top two in company's metrics for two years in a row, includingbut not limited to customer loyalty, customer service and experience, in storeordering, and extended coverage plans.By creating a sales culture around key add-on products (SofSole), increased districtrevenue by a quarter of a million dollars in one year, which then became a regionalgo-forward program.Identified key market items for product categories and communicated directly withallocators and buyers to ensure that products not previously allocated were shippedto stores. This not only built customer following by having needed items, butincreased store profits.Identified key items specific within the market and worked hand in hand with buyersand allocators to get correct quantities to stores during peak of the season.Worked with the corporate, regional and community marketing groups to establish anelite sponsorship that included brand recognition through additional in-store salesand an offsite sales event for the Peachtree Road Race Expo, the world's largest 10krunning event. Successfully oversaw execution of store opening and full scale store remodel withnewly implemented company layout.

07/2010 to 01/2012Store ManagerSports Authority – Sunrise, FL

Increased store revenue from $18 million to $23 million, which became the numberone volume store in the company, in less than 18 months.Executed one of biggest remodel's in company at this location.Ensured availability of merchandise throughout the store by well kept line ofcommunication with corporate buyers.Worked with District Manager and interacted with buyers on bi-weekly basis tohave correct product assortment and sku quantities in store to help grow corecategories, i.e. footwear and apparel.Managed staff of over 100 sales associates, 8 team leaders and 2 assistant managers.

Maximized sales and profitability through consistent coaching, training, and thecertification of associates in key departments, which was inclusive to productknowledge and selling techniques.

01/2004 to 07/2010Store ManagerSports Authority – Atlanta, GA

Maintained store staff by recruiting, selecting, and training employees as well assetting daily goals and coaching to give in the moment feedback.Opened Conyers, GA location in 2006, which was the first new store opening inAtlanta market in over 4 years. Worked directly with buyers and planners to ensureall products received and merchandised throughout store to new store standards. Led the district and company in key metrics throughout store manager role in district,in multiple locations.At time of Buckhead location remodel, 2005, was store manager at this location andwas able to give feedback on what to implement directly to CEO of company and howto make remodels more effective from all aspects of the associate as well as thecustomer.At all locations, built the store staff and management to a higher level of training todrive selling culture.Consistently promoted over the years to various locations, such as Fayetteville,Buckhead, Perimeter, Conyers, and Alpharetta, to not only correct store brandstandards, but also to build team morale and get staff to achieve their own personallevel of success within the company.As a store manager, has hired and promoted multiple associates and managers tobecome leaders in the business.Received numerous awards for sales and service achievements over the years.

01/2002 to 01/2004 Co-ManagerSports Authority – Atlanta, GA

During position, worked in multiple locations. Was in charge of Town Centerlocation remodel, Perimeter store opening, and was also utilized to help repair lowerperforming stores in sales and standards.Interviewed job candidates and made staffing decisions.Assigned employees to specific duties to best meet the needs of the store.Examined merchandise to verify that it was correctly priced and displayed.

01/2002 to 01/2004Department ManagerSports Authority – Atlanta, GA

Learned and mastered all areas of the store, including hardlines, sofltines, andreceiving.Improved overall department standards in sales by working one on one with teammembers.Trained associates on add-on and sales techniques and product knowledge.

01/1999 to 01/2000Footwear AssociateSports Authority – Atlanta, GA

Introduced add-on selling techniques to drive sales with high margin items in thefootwear department.Promoted from associate to manager in less than 12 months.

EDUCATION