awla nov 2 presentation final
TRANSCRIPT
Maximize Your Social Media to Build Your Practice
Presentation for AWLANovember 2, 2012by Dee A. Schiavelli
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Marketing Goals
Be Found Promote Skills & ExperienceCommunicate
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Traditional Marketing Tools - Pre-Internet
Advertisements Articles Branding/Image Brochures CRM/Database Directories Events
Memberships/ Organizations
Networking Newsletter Public Relations Speeches
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Today’s Toolbox
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How Are You Found?
On-Line Directories
FindLaw martindale.com
Rankings
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Top Lawyers [State]
Branding
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Communicating
Website .com .edu .gov
BlogeZinesArticles
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Social Media Tools
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Used mostly by professionals for business networking
Primarily a comprehensive Profile Company Page which functions as a brochure Able to communicate individually, with Groups,
or full network Many other features
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Used more as a Personal Communication Tool
Privacy Issues Create a (Company) Page Share Content
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Terrific vehicle for keeping up-to-date on new legal issues or developments
The message can only be 140 characters or less
Not so good at direct client marketing
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Google +
Google+ is closer to a blogging tool than its social networking counterparts.
Circles are the Google+ crown jewelsCircles let you fine-tune what you see, and
who sees what from you
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Online digital bulletin board Allows users to post and
share images Copyright concerns
Participate
Select the Social Media that Suits YouCreate an effective profileBuild your networkCreate a Company profileParticipateContribute meaningful content
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Dee Schiavelli
Results Marketing Services:
Personal coaching to help you build your practice
Personal & Group workshops on how to use your LinkedIn profile to expand your reputation, visibility, and build your relationships to develop new business
Call to schedule a free introductory consultation: (520) 229-3241 or [email protected]
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Thank You!
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For questions or more information,please contact:
Dee A. [email protected] www.resultsmarket.com