awareness smh overview july 2010
DESCRIPTION
Awareness SMH slidesTRANSCRIPT
July 2010
© 2010 Awareness CONFIDENTIAL
Agenda
1AwarenessOverview
2Social Media Challenges
3Solution & Demo
4Pricing
5Questions
Who is Awareness ?
• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest
brands• Partnered with leading digital and interactive agencies
CUSTOMERS PARTNERS
1
Corporate Adoption of Consumer SM has Exploded
Facebook Page
Twitter Corp Blog You Tube Community Measure Mine Act
Social Marketing Maturity Pop
ulat
ion
Ado
ptio
n
© 2010 Awareness CONFIDENTIAL
2
ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across
multiple channels Understand who published what, where and
when? Even the best laid plans change – personnel,
content, messaging
Enterprise Social Media Concerns
Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do
~David Meerman Scott Metrics are project specific at best – not
strategic The Multiplier Effect
Centralized & strategicSocial media tends to be tactical & organizations are struggling to centralize and develop strategic programs Volume of conversations is overwhelming Multiple departments & people with different
agendas Manual updates leave room for error
Net, Net…
1. Companies overwhelmed with social media marketing
2. Losing control of brand, brand message and corporate voice
3. Efforts are an ROI “black hole” with no empirical data to make informed business decisions
© 2010 Awareness CONFIDENTIAL
Social Marketing Today
Product
Marketing
Manager
Product
Marketing
Manager
Corporate
Marketing? ?
Consumer
Communities
? ?
Corporate Owned
CommunitiesIndividuals
© 2010 Awareness CONFIDENTIAL
Introducing… 3
Social Marketing with Awareness
© 2010 Awareness CONFIDENTIAL
Publish : Centralized social network distribution
Manage : Bidirectional information and content exchange
Measure : Quantitative data for reporting and metrics
Gain Control of your Social Media Programs
Centralize your programs Evolve from tactical
programs to strategic social media
Measure Success for multiple channels and assets
© 2010 Awareness CONFIDENTIAL
Awareness in Action
DEMO
© 2010 Awareness CONFIDENTIAL
Fast Track Implementation Program
• You are assigned a Client Success Manager
• 5 step program to go from zero to live:1. Account and strategy review session2. Account set up session3. Social Marketing Hub Branding4. User training session5. Reporting/metrics review
• Quarterly assessment/reviews
© 2010 Awareness CONFIDENTIAL
Awareness Pricing Effective July 1, 2010
Standard Edition Professional Edition
Channels 5 5
Users 5 unlimited
Publishing- Multiple Channel Publishing- Content & Asset Management
XX
XX
Social Engagement - Comment Aggregation - Comment Sentiment - Comment Reaction - Comment Moderation
XX
XXXX
Social Listening - Social Monitoring (available in Q3 ‘10) X
Social Analytics - Standard Reporting X X
Annual Subscription Price $12,000 $40,000
Additional Channel Packs sold Separately 5 Pack = $15k10 Pack = $25k
5 Pack = $15k10 Pack = $25k25 Pack = $50k50 Pack = $80k
75 Pack = $100k Unlimited = $200k
Services - Install & Training - BPC Config & Branding
$3,000$4,500
$4,500$4,500
Questions… Next Steps
Phil BarryRegional Sales ManagerAwareness, Inc.www.awarenessnetworks.com
Email: [email protected]: @philbskilPhone: 781.270.2421Mobile: 603.670.4135
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