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22nd – 30th October, 2015, Rawalpindi
Awareness Raising Campaign on
SUSTAINABLE TRANSPORT In collaboration with Fatima Jinnah Women University, Rawalpindi
EVENT REPORT
2 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University
Contents
Introduction
1. Orientation Session of Awareness Raising Campaign
2. Poster and Slogan Competition
3. Closing Ceremony of Awareness Raising Campaign
3.1 Welcome Address by Country Representative, IUCN Pakistan
3.2 Briefing by National Project Manager PAKSTRAN
3.3 Winners Announcement
3.4 Remarks by Vice Chancellor, FJWU
4. Annex‐ A; Agenda of Orientation Session
5. Annex‐ B; Agenda of Closing Ceremony
Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University 3
Introduction
In order to address the transport related issues in Pakistan, the Government of Pakistan is
implementing a UNDP and GEF funded project with the title of Pakistan Sustainable
Transport Project (PAKSTRAN). The team of “PAKSTRAN” project is working to mitigate the
local environmental and other problems of the increasing traffic such as deteriorated urban
air quality and congestion. The objective of “PAKSTRAN” project is to reduce the growth of
energy consumption and related greenhouse gases emissions from Pakistan’s transport
sector. As per the project document and annual work plans project activities are being
executed by four Component Implementation Units (CIU) and a Project Management Unit
(PMU). CIU‐IUCN is responsible for the implementation of awareness raising and capacity
development outcome and in continuation. Also one key objectives of PAKSTRAN is to
promote understanding about the sustainability concepts related to sustainable urban
transport, which can influence a wider cross section of the society in Pakistan.
As part of the outcome ‘Increased public awareness and institutional capacity on sustainable
transport concepts’ it was important to engage the youth of Rawalpindi, so that they may
have a better understanding of what basically PAKSTRAN is and how it is beneficial for all.
For this purpose Fatima Jinnah Women University was approached and a poster
competition and a slogan competition were organized under the Pakistan Sustainable
Transport (PAKSTRAN) Project in FJWU, Rawalpindi. The event aimed at effectively engaging
the students and youth of Pakistan to raise the awareness related to sustainable transport.
4 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University
Proceedings 1. Orientation Session of Awareness Raising Campaign
Welcome Remarks & Introduction to PAKSTRAN and awareness raising priorities –
Ms. Fauzia Bilqis Malik.
Ms. Fauzia Malik, Manager, PAKSTRAN, IUCN Islamabad Programme Office Pakistan, in her
welcome remarks gave brief overview of the PAKSTRAN Project along with other projects of
IUCN, and welcomed and thanked the faculty and students of FJWU in showing keen
interest and participation in the competition.
Ms. Fauzia also gave presentations that began with an introduction to the PAKSTRAN and
also described the Project’s activities under the approved work plan and explained what
awareness raising and capacity building activities were being planned under Outcome 4 i.e.
‘Increased public awareness and institutional capacity on sustainable transport concepts’.
The presentation was followed by screening of the documentary “The Road to
Sustainability”. There was a huge round of applause from the students at the end of
documentary showing that message has been conveyed in an appropriate manner.
The students from various disciplinarians like English, Business, Economics, B.Ed., and
Environmental Sciences participated in the event.
Ms. Ayela Ashfaq‐ Research Officer (Communication) gave briefing on the campaign
activities and schedule of the programme. During the orientation session students were
informed regarding two activities including poster and slogan/message competitions that
will be organized under the campaign. Two winners will be selected from each competition
and the winning students will be awarded with cash prizes on closing ceremony.
On the occasion Ms. Samina Bukhari‐ Registrar at Fatima Jinnah Women University
encouraged the students to participate in competition that will be a good addition to their
portfolio. She appreciated PAKSTRAN project as good civil consciousness and gave her
thought that Bus Rapid Transit BRT system must be promoted in Pakistan. She further
explained the audience why better transportation was critical in these times when
Pakistan’s urban centers are clogged with surging traffic.
2. Poster and Short Video Clip Competition
A total 13 entries for poster competition on the topic of ‘Socio‐Economic and Environmental
Aspects of Sustainable Transport in Pakistan’ were received by the participating students
from Fatima Jinnah University. After the evaluation of poster submissions the panel of Jury
members selected two posters for first and second prize.
Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University 5
Students also participated in slogan competition on the topic of ‘Sustainable Urban
Transport’. Fourteen entries were received. Two slogans/messages were selected by jury
members as the first and second positions.
3. Closing Ceremony of Awareness Raising Campaign
The awareness raising campaign at
Fatima Jinnah Women University,
Rawalpindi was officially finished by
the closing ceremony during which
winning students were announced and
given certificates. The posters and
slogans of all participating students
were displayed at the venue of the
closing ceremony. The proceedings
formally started with the recitation of
verses from Holy Quran.
3.1 Welcome Address by Country Representative, IUCN Pakistan
Mr. Mahmood Akhtar Cheema,
Country Representative IUCN Pakistan/
Component Director PAKSTRAN
project was requested to deliver his
welcome remarks. He appreciated the
work of students and their
participation in the awareness raising
campaign competitions. Mr. Cheema
also informed the participants that
worldwide there is an increasing
awareness on the importance of sustainable urban transport, due to its relevance for
climate, air pollution, health and other related areas. This calls for extensive advocacy and
awareness raising efforts with people from different age and professional backgrounds, in
order to achieve a real change in policies, projects and impacts from sustainable urban
transportation. IUCN and PAKSTRAN project have taken many initiatives where we brought
together eminent subject experts, government officials and key stakeholders to highlight
the importance of sustainable transport in Pakistan.
6
3.2 Brie
Dr. Mu
Nationa
PAKSTR
pleasur
engage
activitie
Project
on th
informe
Pakista
Project
Power,
compon
provinc
consum
simulta
compet
and GE
commu
the imp
econom
providin
to invo
Govern
3.3 Win
On the
work w
cash pr
First pri
Ms. Sum
compar
environ
modes
modes
of natu
Ms. Fat
A
efing by Nat
uhammad S
al Project
RAN project
re on th
ment of
es of th
. While givin
e project,
ed the pa
n Sustaina
is an initiat
Governme
nent imple
cial governm
mption and
neously im
titiveness. H
EF is taking
unication an
portance of
mic develop
ng technica
olve the h
ment of Pa
nners Anno
occasion o
was displaye
izes during
ize winner f
miya Arif. In
rison by
nmental im
in Pakista
of transpor
re.
tima Khan
Awareness Raisin
tional Proje
Saleem Jan
Manager
t expressed
e meanin
youth in
he PAKSTR
ng an overv
, Dr. Jan
rticipants t
able Transp
tive of UND
ent of Pakis
ementation
ment depa
related gre
mproving u
He further a
g many init
nd road netw
f mass tran
pment of c
al support to
higher edu
kistan.
uncement
of the closi
ed on the m
the ceremo
for the post
n her poster
showing t
mpacts of
an wherea
rt can help
scored the
ng Campaign on
ect Manage
njua,
of
d his
gful
the
RAN
view
njua
that
port
DP and GEF
stan. The p
units wo
rtments. T
enhouse ga
urban envi
added that
tiatives tow
works deve
sit systems
ountry. Mo
o federal an
ucational in
ng ceremo
multi‐media
ony.
ter competi
r Ms. Sumiy
that the
existing t
as the sus
in the cons
second po
Sustainable Tran
er PAKSTRA
and is bein
roject has
rking with
he project
as emission
ironmental
Governme
wards a pro
elopment. N
s and strea
oreover, Dr
nd provincia
nstitutions
ny the win
a. The stude
ition was
ya gave a
negative
transport
stainable
servation
osition in
nsport in collabo
AN
g implemen
one projec
close coo
aims to r
ns from Pak
condition
nt of Pakist
ogressive P
Need of the
mline the r
r. Janjua sa
al departme
to extend
ners’ name
ents were a
ration with Fatim
nted by Min
ct managem
ordination
educe the
istan’s tran
s and imp
tan with th
Pakistan th
time is to
role of relev
aid that PA
ents and th
d the tech
es were an
awarded w
ma Jinnah Wome
nistry of Wa
ment unit a
with fede
growth of
nsport secto
proving Pa
e support o
rough focu
raise aware
vant institu
AKSTRAN pr
e project a
hnical sup
nounced a
ith certifica
en University
ater and
and four
eral and
f energy
or, while
akistan’s
of UNDP
using on
eness on
utions in
roject is
lso aims
port to
nd their
ates and
Awareness
posters
gave a
part of
possess
the pa
congest
greenho
the clim
Ms. Zai
Slogans
from gr
This sl
explana
Ms. Sun
slogan
technol
environ
technol
impact
improve
3.4 Rem
Prof. D
Vice C
Women
the
particip
PAKSTR
appreci
Pakista
Project
student
the su
through
sector
success
sustaina
to cont
develop
Raising Campaig
s competitio
picture of
earth whic
ses clean ai
art of eart
tion has
ouse gas e
mate.
nab Naeem
s Competit
ray to green
logan was
ation.
ndas Fatima
competitio
logy, trav
nment. In
logy in tran
on reduc
ement of tr
marks by Vi
Dr. Samina
hancellor
n Universit
active a
pation of
RAN’s activ
iated the
n Sustaina
in involv
ts and subj
ustainable
h focusin
and its rela
sful comple
able transp
tinued coll
pment and
gn on Sustainable
on. In her p
the earth
ch has sust
ir and envir
th charact
increased
emissions w
m scored th
ion. The s
n, make env
written
a got the s
on. The s
vel around
this slog
nsport secto
cing enviro
ransport sec
ce Chancell
a Amin Qa
Fatima Jin
ty apprecia
and crea
students
vity. She
e efforts
able Trans
ving academ
ect experts
developm
ng trans
ated enviro
etion of the
port by enga
aboration
progress of
e Transport in co
poster Ms.
showing th
tainable tra
ronment w
erized by
levels o
which is af
he first posi
slogan was
vironment
on the p
second posi
logan was
d and p
gan the u
or and its p
onmental
ctor in the c
lor
adir,
nnah
ated
ative
in
also
of
port
mia,
s for
ment
port
onmental is
e awarenes
aging stude
and conne
f the society
llaboration with
Fatima
hat the
ansport
whereas
traffic
of the
ffecting
ition in
“Shift
clean.”
ictorial
ition in
s “Use
protect
use of
positive
degradation
country.
ssues. She
ss raising ca
ents. Prof. S
ction with
y.
Fatima Jinnah W
n is an i
e also cong
ampaign w
Samina furt
IUCN and
Women University
mportant
gratulated I
which impar
her said tha
PAKSTRAN
y
message
IUCN team
rted knowle
at we look
N for the
7
for the
on the
edge on
forward
national
8 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University
MoU Signing Ceremony Held between PAKSTRAN Project and FJWU
The Letter of Agreement (LOA) Signing Ceremony for the establishment of Center for Environmentally Sustainable Transport and Climate Change was signed by Mr. Hasan Nasir Jamy, NPD PAKSTRAN / Additional Secretary, Ministry of Water and Power, Islamabad Ms. Samina Amin Qadir Vice Chancellor of Fatima Jinnah Women University, Rawalpindi on Friday, October 30, 2015.
During the ceremony Dr. Samina Amin Qadir, Vice Chancellor of Fatima Jinnah Women University appreciated the efforts of PAKSTRAN Project for engaging academia to achieve the sustainable development goals in the country. She expressed the wish to work in collaboration with Ministry of Water and Power the Implementing Partner and Project Management Unit of PAKSTRAN Project.
The purpose of Center of Excellence is to facilitate the dissemination of knowledge to the policy-makers, planners, researchers and engineers by developing Interactive Web Portal and establishment of Database. This will achieve the objectives of environmental awareness raising, advocacy, knowledge management and sharing on climate change and environmentally sustainable transport.
On the occasion Dr. Saleem Janjua, an eminent subject expert and National Project Manager of PAKSTRAN Project informed that the Center of Excellence through collaborative arrangements would assist in linkage building and networking by joint research activities in collaboration with potential national and international partners. Dr. Janjua further said that the Center would carry out advanced national and international applied research, capacity building of relevant organizations. Furthermore, CESTAC would provide repository of information, knowledge management, consultancy and policy advisory / advocacy on environmentally sustainable transport and climate change related services in the country.
The CESTAC will establish linkages amongst potential donors and relevant stakeholders / private investors for the future projects relevant to climate change and environmentally sustainable transport modes and other alternate projects on public private partnership (PPP) basis in the country.
Awareness
Annex
Time 10:00am 10:05am
10:15am
10:25am 11 00am
11:15am
11:30am Time
Raising Campaig
x‐ A
AgeVe
Activity RecitatioWelcome
Brief ove
ScreeninIntroductCampaigClosing R
Refreshm
gn on Sustainable
enda of Oenue: Fa
on from Holy Que Remarks
erview of PAKS
ng of PAKSTRAtion to the Awargn with QuestioRemarks
ments
e Transport in co
Orientatioatima Jin
uran
TRAN project
AN documentarreness Raising ns and Answer
llaboration with
on on Awnah Wom
October 22
y rs
Fatima Jinnah W
wareness men Unive
2nd, 2015
Speaker Ms. Fauzia BilCIU-IUCN PAKOffice IUCN Dr. MuhammPAKSTRAN Documentary “Ms. Ayela AshPAKSTRAN Dr. UzairaRafRawalpindi
Women University
Raising Cersity Raw
qis Malik, ComKSTRAN / Man
mad Saleem
“EikNaya Safarhfaq, Research
fique, Professo
y
Campaigwalpindi
ponent Managenager Islamaba
Janjua, Natio
r” Officer, CIU-IU
or, Fatima Jinn
9
n
er, ad Programme
onal Project
CN
nah University
10
Annex
Time 10:00-10:10:00-10:10:05-10:
10:15-10:
10:30-10:
10:45-11:11:00-11:11:30-12:12:00-12:12:20-12:12:30-12:
01:00
A
x‐ B
AgendaVen
Activity/30 Registrat05 Recitatio15 Welcome
30 Brief ove
45 Briefing oAwarene
00 Tea Brea30 Presenta00 Prize dis10 Remarks30 Remarks45 Remarks
Lunch
Awareness Raisin
a of Closinnue: Fatim
/Presentation tion
on from Holy Que Remarks
erview of PAKS
on the Ceremoess Raising Camak ation by Winninstribution s by Special Gus by UNDP s by Chief Gues
ng Campaign on
ng Ceremoma Jinnah
Oct
uran
TRAN project
ny and mpaign
g Students
uest
st
Sustainable Tran
ony of Awh Women tober 30, 20
C MIDPMC CCVMMo
nsport in collabo
wareness RUniversit015
Speaker/FacilCIU-IUCN team
Mr. Mahmood AUCN Pakistan/
Dr. Saleem JanPAKSTRAN ProMs. Fauzia BilqComponent Ma
CIU-IUCN teamCIU-IUCN teamVice ChancellorMr. Amanullah KMr. Hassan Nasof Water & Pow
ration with Fatim
Raising Caty Rawalp
litator m
Akhtar Cheema/ Component Dinjua, National Poject is Malik, nager, CIU-IUC
m m r Fatima JinnahKhan, Assistansir Jamy, Additi
wer/National Pro
ma Jinnah Wome
ampaign indi
, Country Repreirector, PAKSTroject Manager
CN PAKSTRAN
h Women Univet Country Direcional Secretaryoject Director, P
en University
esentative RAN r,
N
ersity ctor, UNDP , Ministry
PAKSTRAN
Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University 11
Annex‐C
PAKISTAN SUSTAINABLE TRANSPORT PROJECT
Closing Ceremony of
Awareness Raising Campaign at Fatima Jinnah Women University Rawalpindi
On October 30, 2015
Registration Sheet
Sr# Name Department Email Cell number
1. Amna Zafar Mathematics [email protected] 0333 5816263
2. Nuzhat Fatima Gender studies [email protected] 0336 5996009
3. Shazia Rehman Gender studies [email protected] 0341 5305320
4. Fauzia Malik IUCN [email protected] 0303 3335767
5. Sheeza Mahak BHS [email protected] 0343 1518334
6. Asma Raza Mathematics [email protected] 0331 7233908
7. Laiba Azhar Gender studies [email protected] 0333 1567625
8. Tayyaba Habib Gender studies [email protected] 0331 5116750
9. Faiza Shafique Env. Sciences [email protected] 0322 5330024
10. Sajal Khan Env. Sciences [email protected] 0307 5420438
11. Raheela BHS [email protected] 0334 9653796
12. Sania BHS [email protected] 0334 9556705
13. Aiman BHS [email protected] 0302 5143126
14. Abeera Masud Mathematics Abeer.masud952gmail.com 0333 5202834
15. Mahnoor Jahangir Mathematics [email protected] 0336 5508511
16. Aisha Salahuddin Mathematics [email protected] 0334 6306336
17. Fiza Kifayat Mathematics [email protected] 0311 5536245
18. FaiqaTanvir Mathematics [email protected] 0342 4396055
19. Aqsa Latif Mathematics 0335 5944228
20. Mehreen Akhter Gender studies [email protected] 0341 7673100
21. Sumana Nadeem Economics [email protected] 0314 5130919
22. Palnisha Javed Economics [email protected] 0311 4844434
23. Sabahat Javed Economics [email protected] 0321 5767133
24. Rabia Imtiaz Economics [email protected] 0321 9541473
25. Tayyaba Arif Economics [email protected] 0332 0510603
26. Summaiyah Arif Env. Sciences [email protected] 0303 6542844
27. Samar Asad Env. Sciences [email protected] 0336 5443568
28. Nashat Hamid Islamic Studies [email protected] 0310 5455640
29. Fareeha Ali Mathematics [email protected] 0336 9463388
30. Fatima Khan Economics [email protected] 0334 1999968
31. Sumbal Iftikhar Economics Sumbaliftikhar152gmail.com 0335 4112114
32. Aneela Tabussam Islamic Studies [email protected] 0307 5062213
33. Abida Jabeen Islamic Studies [email protected] 0302 5227078
34. Saba Batool Economics [email protected] 0333 5606173
35. Ayesha Liaquat Economics [email protected] 0333 9555123
36. Rabia Javed Islamic Studies [email protected] 0304 0553189
37. Ayesha Ikram Islamic Studies [email protected] 0310 1565632
38. Sana Qandil Islamic Studies [email protected] 0316 5189886
39. Bushra Azam Economics [email protected] 0348 5233778
12 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University
40. Sana Hanif Economics [email protected] 9341 4747666
41. Fiza Imran Urdu [email protected] 0331 5005315
42. Ratiba Manzoor Islamic Studies [email protected] 0334 5511393
43. Sana Mushtaq Islamic Studies [email protected] 0303 5666030
44. Komal Gul BES [email protected] 0331 8853332
45. Tabinda Fatima Env. Sciences [email protected] 0344 1565442
46. Unza Jamil Env. Sciences [email protected] 0333 5879237
47. Misbah Nawaz Economics [email protected] 0308 7369646
48. Hania Khalid BGS [email protected] 0331 5082931
49. Ayesha Shaukat BGS [email protected] 0331 5082931
50. Engla S ameen BGS [email protected] 0331 5082931
51. Hina Fatima BGS 0331 5082931
52. Sidra Ayub Economics [email protected] 0348 8134599
53. Sana Ejaz Economics [email protected] 0341 8953156
54. Bushra Azam Economics [email protected] 0348 5233778
55. Sundas Fatima Env. Sciences [email protected] 0315 5275323
56. Syeda Maria Env. Sciences [email protected] 0311 5222379
57. Ayesha Aslam BHS [email protected] 0334 7800746
58. Khadija Ayesha Economics [email protected] 0335 6133367
59. Ayesha Mahjabeen Economics [email protected] 0301 5614328
60. Rakhshanda Majeed BHS [email protected] 0300 5161666
61. Iqra Zahoor Islamic Studies [email protected] 0334 8691288
62. Qurratulain Islamic Studies [email protected] 0323 9733725
63. Zainab Naeem Env. Sciences [email protected] 0334 5870699
64. Rija Hafeez Env. Sciences [email protected] 0335 0522301
65. Zarmina Khan Env. Sciences [email protected] 0323 8500485
66. Nageen Sohail Env. Sciences [email protected] 0304 8529393
67. Zoobia Nadeem Env. Sciences [email protected] 0336 5111387
68. Mehvish Dilshad Env. Sciences [email protected]
69. Mehar un Nisa Env. Sciences [email protected]
70. Syeda Fouzia Env. Sciences [email protected]
71. Zainab Naseer Env. Sciences [email protected]
72. Sania Latif Env. Sciences [email protected]
73. Shiza Durrani Env. Sciences [email protected]
74. Wajiha Noreen Islamic Studies [email protected] 0335 5382318
75. Amna Jamal Islamic Studies [email protected] 0320 0565320
76. Sadia Shafat Islamic Studies [email protected] 0316 5020803
77. Aiman Asad BBA [email protected] 0333 5424250
78. Maryam Khaya BSE [email protected] 0332 5602267
79. Sadaf Irfan BSE [email protected] 0335 5586526
80. Hafsah Mahmood BSE [email protected] 0323 5138410
81. Bazelah Ghaffar BSE [email protected] 0307 5155076
82. Aysha Karamat BSE [email protected] 0335 5586526
83. Mahnoor Hamid BSE [email protected] 0333 5394650
84. Maham Amjad BSE [email protected] 0333 5677766
85. Aqsa Rafiq BBA [email protected] 0304 5680315
86. Saira Maroof BBA [email protected] 0310 3229000
87. Izza Bashir MFA [email protected] 0300 9799993
88. Shakeela Asad MFA [email protected] 0331 5541881
89. Irum Javaid MFA [email protected] 0332 5228221
90. Mehwish Ghafoor BSE [email protected] 0344 0786725
91. Sana Khan BSE [email protected] 0335 0975782
92. Warda Rasheed BSE [email protected] 0342 1447026
Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University 13
93. Sumaiya Arshad BSE [email protected] 0333 5527295
94. Anum Nisa BSE [email protected] 0314 5158645
95. Mubrra Sajid BSE [email protected] 0312 4888246
96. Nafisa Latif BSE [email protected] 0312 9775249
97. Aliza Sibtain BSE [email protected] 0336 8419851
98. Tania Naseer BSE [email protected] 0333 0518608
99. Mehreen Saeed BSE [email protected] 0347 5022920
100 Syeda Rida MFA [email protected] 0331 5472000
101 Saman Fatima Env. Sciences [email protected] 0303 8228167
102 Maira MFA
103 Rabia MFA 0335 4600480
104 Syedda Maria MFA 0307 0511626
105 Sana Maryum MFA 0333 5477217
106 Amna Naseer MFA 0331 5482861
107 Syeda Kiran Env. Sciences 0333 9860989
108 Adiya Zaheer Env. Sciences 0324 6785065
14
Phot
A
to Galle
Awareness Raisin
ery
ng Campaign on Sustainable Trannsport in collaboration with Fatimma Jinnah Womeen University
Awareness Raising Campaiggn on Sustainable
e Transport in co
llaboration with Fatima Jinnah WWomen Universityy 15
16 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University
Awareness
Raising Campaiggn on Sustainable
e Transport in co
llaboration with Fatima Jinnah WWomen Universityy 17
18 Awareness Raising Campaign on Sustainable Transport in collaboration with Fatima Jinnah Women University