awards -...

UNITED STATES / WINNERS & FINALISTS

AWARDSUNITED STATES® Effie is a registered trademark / service mark of Effie Worldwide, Inc.

2 2019 EFFIE AWARDS / UNITED STATES / WINNERS

AGRICULTURAL, INDUSTRIAL & BUILDING

IBM

“Model Factory” Turns IBM from Outsider to Influencer

IBM

Ogilvy* GroupM (EightBar)

Land Rover

Range Rover Sport Dragon Challenge

Jaguar Land Rover

Spark44* Carnage Big Buoy

Subaru

Subaru Crosstrek - Amazon Infiltration

Subaru of America

Carmichael Lynch* Amazon

AUTOMOTIVE - VEHICLES

WINNERSEffie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – will be announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City.

Congratulations to this year’s winners. * Indicates lead agency

COVERGIRL

I Am What I Make Up

Coty

Droga5* MMC Zenith

European Wax Center

It’s Time to #AxThePinkTax

European Wax Center

Pereira O’Dell* SwellShark*DKC Laundry Service

Bud Light

Dilly Dilly

AB InBev

Wieden+Kennedy New York* 3PM Agency

Modelo

A Renewed Fighting Spirit

Constellation Brands

Ogilvy* Horizon Media

BEAUTY

BRAND EXPERIENCE: LIVE

National Down Syndrome Society

National Down Syndrome Society, C21 Dinner


Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios

National Safety Council

Prescribed to Death


Energy BBDO* PHD Ketchum

BEVERAGES - ALCOHOL


CARPE DIEM - PRODUCTS

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

FM Global

FM Global Earthquake Simulator

FM Global

Ogilvy* SYZYGY XR/Ars Thanea Hogarth

Johnnie Walker

Jane Walker: Walking Towards Gender Equality in America

Diageo North America

Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure

Tide

It’s A Tide Ad

Procter & Gamble

Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC

Pearle Vision

Putting The Care Back In Eye Care

Luxottica

Energy BBDO* OMD*

Tourism Australia

Dundee: A Tourism Campaign In Disguise

Tourism Australia

Droga5* Universal McCann Kovert Creative

Verizon

Answering the Call

Verizon

McCann New York* R/GA Weber Shandwick VM1

Mitsubishi Electric

Tallest Building on the Internet

Mitsubishi Electric

MRM//McCann West* Loica We Like Small

BRANDED CONTENT BUSINESS-TO-BUSINESS

CORPORATE REPUTATION

McDonald’s

The Flip

McDonald’s

We Are Unlimited*

McDonald’s

Hacer

McDonald’s

Alma DDB* Eventus Boden PR OMD

Christie’s

$450 Million: Selling Da Vinci’s Salvator Mundi

Christie’s New York

Droga5*

Christie’s



Droga5*

IHOP

IHO

IHOP

Droga5* Initiative DeVries Global


Prescribed to Death



CARPE DIEM - SERVICES

CULTURE & THE ARTS

bb


ENGAGED COMMUNITY

Samsung

Samsung Note9 x Fortnite

Samsung Electronics America, Inc.

R/GA New York* Starcom Publicis Media, Sports & Entertainment Wasserman

Supercell Clash of Clans

Celebrating An Unlikely Hero

Supercell

Barton F. Graf* Psyop

Xbox

How to Survive the Zombie Apocalypse

Microsoft

215 McCann* Carat

Freshpet

Letters in Motion

Freshpet

Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media

Tobacco Free Florida

Tobacco Is No Joke


Alma DDB* Golin OMD

DAVID VS. GOLIATH

FINANCE

adidas Originals

Original Is Never Finished

adidas

Johannes Leonardo*

Bank of America

Friends Again

Bank of America

GroupeConnect* Starcom* Burson Cohn & Wolfe

Bank of the West

Unfund/Fund

Bank of the West

the community san francisco*

E*TRADE

“DON’T GET MAD, GET E*TRADE” Campaign

E*Trade Financial Corporation

MullenLowe U.S.* ASSEMBLY

Intel

2018 Winter Olympics: Experience the Moment Campaign

Intel

Agency Inside* mcgarrybowen

Madden NFL 19

Madden NFL 19 Launch - Make Your Play

EA Sports

Johannes Leonardo*

Minecraft

Coral Crafters

Microsoft

215 McCann*

WNBA

Take A Seat, Take A Stand

WNBA

Edelman*

ENTERTAINMENT & SPORTS

FASHION

Wavemaker


HOUSEHOLD SUPPLIES & SERVICES

Lysol

What It Takes To Protect

Reckitt Benckiser

McCann New York*

Tide

It’s A Tide Ad

Procter & Gamble

Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC

Sprint

Fútbol Mode

Sprint

Alma DDB* M8, an iProspect Company* Horizon Media Prize Logic FRUKT APC Collective Inc.

Peloton

Bringing It Home at the Winter Olympics

Peloton

Mekanism*

JennAir

Bound By Nothing

JennAir

Digitas* Darkhorse* MSL Group

The Home Depot

Built-In Pins

The Home Depot

22squared* 22Pictures

FITNESS & WELLNESS

PACKAGED FOOD

McDonald’s

Hacer

McDonald’s


Gerber

Anything for Baby

Gerber

Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth

Vital Farms

BullSh*t Free Eggs

Vital Farms

Preacher* Haberman krupa The Door Women’s Marketing

OkCupid

OkCupid: DTF

OkCupid

Wieden+Kennedy New York* SwellShark* Small Girls PR Giant Noise PR Allison + Partners PR KWT Global

Pantene

Pantene Gold Series Tour

Procter & Gamble

Leo Burnett/Arc*

Procter & Gamble

Talking the Talk: P&G Black-ish Integration

Procter & Gamble

BBDO New York* Hearts & Science Egami

Sol

Shine Your Way

MillerCoors

Alma DDB* Complex Media Leo Burnett/Arc Soulsight ICF Next

MEDIA & ENTERTAINMENT COMPANIES

MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES

HOME FURNISHINGS & APPLIANCES

INTERNET & TELECOM

MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS


RESTAURANTS

IHOP

IHOP

Droga5* Initiative DeVries Global

Taco Bell

Web of Fries

Taco Bell

Deutsch LA* Spark Edelman

The Honey Baked Ham Company

Attracting Modern Hosts To A Classic Holiday Brand

The Honey Baked Ham Company

BBDO Atlanta*

Fresh Step

Fresh Step Clean Paws

The Clorox Company

mcgarrybowen* AKQA OMD TPN Retail Purple Door Communications

Freshpet

Letters in Motion

Freshpet

Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media

Chevrolet

Shattering Perceptions

Chevrolet

Commonwealth // McCann*

COVERGIRL

I Am What I Make Up

Coty

Droga5* MMC Zenith

PET CARE RENAISSANCE

SMALL BUDGETS - PRODUCTS

Burger King

Prom King

Burger King

MullenLowe U.S.*

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

Minecraft

Coral Crafters

Microsoft

215 McCann*

Lysol

What It Takes To Protect

Reckitt Benckiser

McCann New York*

Mucinex

#SuperSickMonday

Reckitt Benckiser

McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8

Jackson Hole Travel and Tourism

Stay Wild

Jackson Hole Travel & Tourism Board

Colle McVoy*

SEASONAL MARKETING - PRODUCTS

RETAIL

SEASONAL MARKETING - SERVICES

IHObb


SMALL BUDGETS - SERVICES - NON-PROFIT

Cook County Health

The Tiniest Listing

Ogilvy* Cutters Studios Eyepatch Production Company


Prescribed to Death



Team Gleason

Robocalls from Humans

Team Gleason

Ogilvy*

BurgerFi

Burgers For Every 1

BurgerFi

Partners + Napier* Dean Alexander Photography

Christie’s



Droga5*

SMALL BUDGETS - SERVICES - BRANDS

SOFTWARE & APPS

Google Cloud

Ask the Cloud

Google Cloud

MullenLowe U.S.* MullenLowe Open

Google Cloud

Know What Your Data Knows

Google Cloud

Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless

IBM

Owning “Smart” Applied for Business

IBM


MailChimp

The Brain

MailChimp

Droga5*

Doritos

Doritos Blaze vs. MTN DEW ICE

Frito-Lay North America, Inc.

Goodby Silverstein & Partners* OMD Ketchum Reset Content The Mill

Kellogg’s Rice Krispies Treats

Write-on Wrappers

The Kellogg Company

Leo Burnett/Arc* Starcom* Google Krispr

Tostitos

Lucky Bags

Frito-Lay North America, Inc.

Goodby Silverstein & Partners* OMD Ketchum Genesco Sports Enterprises

SNACKS & DESSERTS

Cook County Health & Hospitals System


TRAVEL & TOURISM

JetBlue

Pie In The Sky

JetBlue Airways

MullenLowe U.S.* MullenLowe Mediahub U.S.

Tennessee Department of Tourist Development

The Colorblind Viewer

Tennessee Department of Tourist Development

VMLY&R* Plan A Films

Tourism Australia

Dundee: A Tourism Campaign in Disguise

Tourism Australia


Diet Dr Pepper

One Lil’ Man, Four Big Years

Keurig Dr Pepper

Deutsch LA* Initiative

KFC

The Return of Colonel Sanders

KFC

Wieden+Kennedy* Edelman Emanate MEC New York Spark Foundry

truth

Be the Generation that Ends Smoking and #FinishIt

Truth Initiative

72andSunny* Ketchum ASSEMBLY

U.S. Centers for Disease Control and Prevention

Tips From Former Smokers

U.S. Centers for Disease Control and Prevention

Arnold Worldwide* Plowshare Golin

SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES

Ad Council

Seize the Awkward

Ad Council

Droga5*

FDA’s The Real Cost

Don’t Search It

FDA Center for Tobacco Products

FCB New York* Initiative

YOUTH MARKETING

TRANSPORTATION


HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: NON-PROFIT

Make-A-Wish Illinois

Make-A-Wish “Hope is Medicine”

Make-A-Wish

gyro*


Prescribed to Death



Excedrin

Excedrin Works

GSK Consumer Healthcare

Weber Shandwick* PHD Epsilon Hogarth

SpeakENDO

SpeakENDO Campaign

AbbVie

FCB Health New York* Spark Foundry Intouch Solutions Chicago Publicis Health Media

Cook County Health

The Tiniest Listing


MedExpress

Fail Fearlessly

MedExpress

Fitzco* Jukin Media

HEALTHCARE - RX - CONSUMER/DTC

HEALTHCARE - OTC

HEALTHCARE SERVICES



MEDIA EFFIES

MEDIA IDEA

Burger King

Turning Their Tweets Against Them

Burger King

MullenLowe U.S.*

Mucinex

#SuperSickMonday

Reckitt Benckiser


Tourism Australia

Dundee: The Son of a Legend Returns Home

Tourism Australia

UM Australia* Droga5 Universal McCann

Wingstop

4/20 High-Atus

Wingstop

Starcom* Barkley*

IHOP

Liberating A Legacy Pancake Brand Beyond Breakfast

IHOP

Initiative* Droga5 DeVries Global

Cheerios

One Million Acts of Good

General Mills

Mindshare* The Ellen DeGeneres Show 72andSunny

MEDIA CONTENT PARTNERSHIPSDATA-DRIVEN

MEDIA INNOVATION - EXISTING CHANNEL

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

Living Wine Labels

Living Wine Labels

Treasury Wine Estates

J. Walter Thompson San Francisco*J. Walter Thompson Melbourne*Tactic

Wendy’s

webeefin?

The Wendy’s Company

VMLY&R* Six Course, Incorporated* Spark Foundry Ketchum

MEDIA INNOVATION - NEW CHANNEL CREATION

The Media Effies are Proudly Sponsored by


POSITIVE CHANGE: ENVIRONMENTAL - BRANDS

National Geographic

Planet or Plastic?

National Geographic

McCann New York*

AT&T It Can Wait

It Can Wait: The Faces of Distracted Driving

AT&T

BBDO New York* Hearts & Science

Johnnie Walker

Jane Walker: Walking Towards Gender Equality in America

Diageo North America

Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure

Ad Council

Seize the Awkward

Ad Council

Droga5*

Grads of Life

7-Second Resumes

Grads of LifeAd Council

22squared*


National Down Syndrome Society, C21 Dinner


Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

Street Grace

Suburban Horror Story

Street Grace

BBDO Atlanta* Spitfire Studios Ketchum

WeCounterHate

WeCounterHate

Life After Hate

POSSIBLE - Seattle* Spredfast Hearby Sound


POSITIVE CHANGE: SOCIAL GOOD - BRANDS

POSITIVE CHANGE EFFIESIn collaboration with the World Economic Forum

12 2019 EFFIE AWARDS / UNITED STATES / FINALISTS

FINALISTSEffie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.

Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. The 2019 finalists will be included in the 2020 Effie Index, announced in early 2020. This year’s United States rankings will be announced in May.

Congratulations to the 2019 finalists. * Indicates lead agency

AGRICULTURAL, INDUSTRIAL & BUILDING

American Egg Board

Breaking Out of the Shell: Redefining the Incredible

American Egg Board

Energy BBDO* Starcom Ketchum

Land O’Lakes

The Food Effect: A Brand Activation

Land O’Lakes

Colle McVoy* Civic Entertainment Group

Mitsubishi Electric

Tallest Building on the Internet

Mitsubishi Electric

MRM//McCann West* Loica We Like Small

Chevrolet

Shattering Perceptions

Chevrolet

Commonwealth // McCann*

Lincoln

Wish List

Ford Motor Company

Hudson Rouge*

Toyota

Start Your Impossible

Toyota Motors North America

Saatchi & Saatchi LA* Dentsu Aegis Network*

AUTOMOTIVE - VEHICLES

Dos Equis

Keeping It Interesante

Heineken USA

Droga5*

Country Time

Country Time Legal-Ade

The Kraft Heinz Company

Leo Burnett/Arc Alison Broad PR HelloWorld

FM Global

FM Global Earthquake Simulator

FM Global

Ogilvy* SYZYGY XR/Ars Thanea Hogarth

JetBlue

Pie In The Sky

JetBlue Airways

MullenLowe U.S.*MullenLowe Mediahub U.S.

BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)

*


Chick-fil-A

Rivalry Restaurant

Chick-fil-A

McCann New York*

Pantene

Pantene Gold Series Tour

Procter & Gamble

Leo Burnett/Arc*

ZIPLOC

ZIPLOC - Real Superheroes

SC Johnson

Energy BBDO* United Entertainment Group PHD

BRAND EXPERIENCE: LIVE

IBM

How An ‘Outage’ Turned IBM from Humdrum to Hero

IBM


Living Wine Labels

Living Wine Labels

Treasury Wine Estates

J. Walter Thompson San Francisco*J. Walter Thompson Melbourne*Tactic

National Geographic

One Strange Rock - Astronaut Reality Helmet

National Geographic

McCann New York*

BRAND EXPERIENCE: VIRTUAL/360

Bank of America

Echoes of Vietnam

Bank of America

GroupeConnect* Starcom* Spotify Hill Holliday Burson Cohn & Wolfe Octagon

CarMax

Getting Greenie

CarMax

McKinney* Horizon Media

BRANDED CONTENT

American Express

American Express Coachella 2018

American Express

Momentum Worldwide* PMK DigitasLBi Vowel Wasserman

Google Cloud

Ask the Cloud

Google Cloud


JetBlue

Pie In The Sky

JetBlue Airways


BRANDED UTILITY


General Motors Fleet

The Anti-Branding Campaign

General Motors

McCann Detroit* MRM//McCann Detroit*

Google Cloud

Ask the Cloud

Google Cloud


Google Cloud

Know What Your Data Knows

Google Cloud

Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless

BUSINESS-TO-BUSINESS

IBM

Not the Cloud You Know

IBM

Ogilvy* GroupM

Napoleon Fireplaces

Hot Spots

Napoleon Fireplaces

Hoffman York*

SAP

The Best Run SAP

SAP

BBDO New York* PHD Critical Mass RAPP eg+ Worldwide

L.L.Bean

Be An Outsider At Work

L.L.Bean

Jack Morton Worldwide* Weber Shandwick MullenLowe Mediahub U.S. Hats + Rabbits

BUSINESS-TO-BUSINESS

CARPE DIEM - SERVICES

CarMax

Getting Greenie

CarMax


McDonald’s

The Flip

McDonald’s

We Are Unlimited*

Tourism Australia

Dundee: A Tourism Campaign In Disguise

Tourism Australia


Verizon

Answering the Call

Verizon


CULTURE & THE ARTS

CARPE DIEM - PRODUCTS

Milwaukee Public Library

How One Library Wrestled for Relevance and Won


Cramer-Krasselt*

Highmark Blue Cross Blue Shield Delaware

Choose Blue Hen

Highmark Health

Partners + Napier* dPost PushMP ASSEMBLY

LG Electronics

What’s It Gonna Take?

LG Electronics

72andSunny*

DAVID VS. GOLIATH


LG Electronics

What’s It Gonna Take?

LG Electronics

72andSunny*

Sony PlayStation

PlayStation VR: Pioneering a New Reality

Sony Interactive Entertainment America

BBH New York* MediaCom

McDonald’s

Hacer

McDonald’s


ELECTRONICS

American Express

American Express Coachella 2018

American Express

Momentum Worldwide* PMK DigitasLBi Vowel Wasserman

Citi

The Citi Mobile App Campaign

Citi

Publicis North America* Spark Foundry

Schwab

Provoking Questions to Kill Complacency

Charles Schwab

Mekanism* Universal McCann The Richards Group

Keurig Brewer

Keurig ‘Brew The Love’

Keurig

Havas Worldwide* Spark Foundry

FINANCE

INFLUENCERS

CarMax

Getting Greenie

CarMax


JetBlue

Pie In The Sky

JetBlue Airways


Vans

Not Just One Creator

VF Corporation

Starcom* MRY*

Xbox

How to Survive the Zombie Apocalypse

Microsoft

215 McCann* Carat

INTERNET & TELECOM

HOME FURNISHINGS & APPLIANCES

IBM

How an ‘Outage’ Turned IBM from Humdrum to Hero

IBM


Verizon

Answering the Call

Verizon


PBS

The Vietnam War Campaign

PBS

PBS* MullenLowe Mediahub U.S.

The Wall Street Journal

Selling WSJ to a Generation Raised on Free

The Wall Street Journal

The&Partnership New York*

MEDIA & ENTERTAINMENT COMPANIES

ENGAGED COMMUNITY


Toyota Tundra

Tundra Power


Conill*

Ad Council

No One Gets a Diploma Alone

Ad CouncilDollar General Literacy Foundation

McKinney*

McDonald’s

World Cup

McDonald’s


Xfinity

Unexpected Experts

Comcast Xfinity

Gallegos United* Spark Foundry

MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES

Heinz

Launch Heinz Mayonnaise by Igniting Mayochup Mayhem


VMLY&R* ICF Next* Starcom

High & Mighty

High & Mighty Launch

The Hillman Group

Young & Laramore*

United States Postal Service

The Biggest Gift


McCann New York* Universal McCann MRM//McCann Weber Shandwick

NEW PRODUCT OR SERVICE INTRODUCTION

Arla Foods

Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese.

Arla

Carmichael Lynch*

Purina

Success Starts Before

Purina Mills

The Martin Agency*

RENAISSANCE

OFFICE & DELIVERY

Corian Design

Make Your Space

Corian Design

McKinney* Live Oak Brand Partners GBR Design Style Mixer

Dr. Scholl’s

Moving Forward With Dr. Scholl’s

Bayer Healthcare

Energy BBDO* MediaCom iCrossing Match MG

Gerber

Anything for Baby

Gerber

Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth

Verizon Fios

Awakening A Dormant Market

Verizon Fios

McCann New York*

MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS

PACKAGED FOOD PET CARE


Burger King

Turning Their Tweets Against Them

Burger King

MullenLowe U.S.*

McDonald’s

Grandma Has A Life

McDonald’s

We Are Unlimited*

McDonald’s

Speechless

McDonald’s

We Are Unlimited*

McDonald’s

World Cup

McDonald’s


RESTAURANTS

Phillips 66

From Commodity to Positive Brand Choice

Phillips 66

Carmichael Lynch*

Whole Foods Market

Whatever Makes You Whole Campaign

Whole Foods Market

MullenLowe U.S.* Epoch Cabin Editing Company

Hallmark

2017 Retail Holiday Keepsakes Campaign

Hallmark Cards, Inc

mcgarrybowen* Criterion Global

Kellogg’s Rice Krispies Treats

Rice Krispies Treats ‘Love Notes’

The Kellogg Company

Edelman Chicago* Leo Burnett/Arc Starcom

RETAIL

SEASONAL MARKETING - SERVICES

JetBlue

Get Packing!

JetBlue Airways


Peloton

Bringing it Home at the Winter Olympics

Peloton

Mekanism*

SMALL BUDGETS - PRODUCTS

SEASONAL MARKETING - PRODUCTS

Cascadian Farm

Cascadian Farm: Good from the Ground Up

General Mills

Shopperworks* Geometry Barrows

Chilly Cow

Save Yourself From Yourself

Chilly Cow

FCB/RED* Lord + Thomas FCBX

Corian Design

Make Your Space

Corian Design

McKinney* Live Oak Brand Partners GBR Design Style Mixer

Vans

Not Just One Creator

VF Corporation

Starcom* MRY*


Highmark Blue Cross Blue Shield Delaware

Choose Blue Hen

Highmark Health

Partners + Napier* dPost PushMP ASSEMBLY

JetBlue

Get Packing!

JetBlue Airways


TaskRabbit

Do Away With To-Do

TaskRabbit

Ogilvy* Neo@Ogilvy Kinetic Worldwide Hogarth

SMALL BUDGETS - SERVICES - BRANDS

Seattle’s Union Gospel Mission

Lost Angels


Seattle’s Union Gospel Mission* The Thomas Collective Red Ball Brands Dan Mackaman

Seneca Park Zoo

Visit The Zoo, It’s Good For You

Seneca Park Zoo

Partners + Napier*

Trolli

Tiny Hands By Trolli

Ferrara Candy Company

Periscope* Kepler Group Legend PR

SMALL BUDGETS - SERVICES - NON-PROFIT

SOFTWARE & APPS

IBM

Meet Watson, the Collaborative Talent Scout

IBM


Corona Extra

Eight Years of Record Breaking Corona Sales

Constellation Brands

Cramer-Krasselt* Horizon Media

Sony PlayStation

Five Years of Greatness on PlayStation 4

Sony Interactive Entertainment America

BBH New York* MediaCom

Whirlpool

Care Counts

Whirlpool

Digitas* Ketchum

SUSTAINED SUCCESS - SERVICES

SNACKS & DESSERTS

Donate Life Pennsylvania

“Which Side Are You On?”

Donate Life Pennsylvania

Pavone* Gift of Life Donor Program CORE Ceisler Media Cwenar Photography

Mastercard

Payments Service

Mastecard

McCann New York* Carat Octagon

Pure Michigan

A State Claims Its Identity

Michigan Economic Development Corporation

McCann Detroit* Weber Shandwick Detroit Universal McCann Detroit

SUSTAINED SUCCESS - PRODUCTS


Alaska Airlines

Tiny Alaska Airlines Takes On Two Giants

Alaska Airlines

Mekanism*

KAYAK

Hacking the World Cup

Kayak

Carmichael Lynch*

MGM National Harbor

Every Day Is Monumental

MGM Resorts International

McCann New York*

TRANSPORTATION

5 Gum

5 Gum: Regrets to Fight Regrets

Mars, Inc.

Energy BBDO* MediaCom Starcom ICF Next Fanscape

Burger King

Prom King

Burger King

MullenLowe U.S.*

YOUTH MARKETING

TRAVEL & TOURISM



The Tiniest Listing

CCH


California Department of Public Health – Tobacco Control Program

Flavors Hook Kids

California Department of Public Health - Tobacco Control Program

Duncan Channon* Acento Advertising APartnership

Pediatric Brain Tumor Foundation

Imaginary Friend Society

Pediatric Brain Tumor Foundation

RPA*

DISEASE AWARENESS & EDUCATION: CHARITABLE/RESEARCH FUNDING


Team Gleason


Team Gleason

Ogilvy*


Tobacco Is No Joke


Alma DDB* Golin OMD

truth

Know the Truth About Prescription Opioids

Truth Initiative

HAYMAKER* ASSEMBLY Ketchum The Ad Council The Office of National Drug Control Policy

HEALTHCARE - OTC

Mucinex

#SuperSickMonday

Reckitt Benckiser


Slow-Mag

Feats of Middle Age

Avrio Health

Walrus* Mass Appeal

Contrave

Hate Your Cravings

Nalpropion Pharmaceuticals

VMLY&R*

Vraylar

Precarious-Providing Balance to Bipolar I Patients

Allergan

Healthwork (powered by BBDO & CDMi)*

HEALTHCARE - RX - CONSUMER/DTC


HEALTH EFFIES

HEALTHCARE SERVICES

Allegheny Health Network

All of her. All of her life.

Highmark Health

Doner* ASSEMBLY Results Digital Butler/Till LionHeart Event Group

Highmark Blue Cross Blue Shield

Dr. Match

Highmark Health

Doner* ASSEMBLY Results Digital Luft

Pearle Vision

Putting The Care Back In Eye Care

Luxottica

Energy BBDO* OMD*


MEDIA EFFIES

MEDIA IDEA

Gerber

Every Baby Is A Gerber Baby: Sparking a Global Dialogue on Inclusion

Gerber

Edible*

Heinz

Launch Heinz Mayonnaise By Igniting Mayochup Mayhem


Starcom* VMLY&R* ICF Next

Toyota

Start Your Impossible


Saatchi & Saatchi LA* Dentsu Aegis Network*

AT&T It Can Wait

It Can Wait: The Faces of Distracted Driving

AT&T

BBDO New York* Hearts & Science

Kings Island

Using Data to Make the Park Personal

Cedar Fair

Cramer Krasselt*

BMW

The Zero Filter Awards

BMW of North America

Universal McCann* Grindr Octagon

MEDIA CONTENT PARTNERSHIPSDATA-DRIVEN

MEDIA INNOVATION - EXISTING CHANNEL

Spotify

David Bowie Is Here

Spotify

Universal McCann* Rapport

Team Gleason


Team Gleason

Ogilvy*

The Home Depot

Built-In Pins

The Home Depot

22squared* 22Pictures

The Media Effies are Proudly Sponsored by


Colgate

Colgate Save Water at Walmart

Colgate-Palmolive

Geometry* Red Fuse Westrock Cohn & Wolfe


Operation Santa


MRM//McCann New York*

WNBA

Take A Seat, Take A Stand

WNBA

Edelman*

POSITIVE CHANGE: ENVIRONMENTAL - BRANDS


Get America Covered

Coverage Coalition: A Call to Action

Get America Covered

Barton F. Graf* Park Pictures Heard City The Mill Butter Music + Sound Design


How One Library Wrestled for Relevance and Won


Cramer-Krasselt*


Lost Angels


Seattle’s Union Gospel Mission* The Thomas Collective Red Ball Brands Dan Mackaman

truth

Not Happy or Healthy

Truth Initiative

Truth Initiative* Fortland Productions

POSITIVE CHANGE: SOCIAL GOOD - BRANDS

POSITIVE CHANGE EFFIESIn collaboration with the World Economic Forum

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