AWARD WINNING MERCURY AWARDS

Presented by: Alice Grey Harrison, APR

REFRESH YOUR UNDERSTANDING OF AN EFFECTIVE PR PROGRAM/TACTIC

FOLLOW THE SCORE CARD

 1. Research

 2. Planning

 3. Execution

 4. Results

OVERVIEW

 Provide an overview –

 Set the stage so the reader understands the context.

 Be brief and concise

 Don’t assume the reader understands your organization

RESEARCH

 This is a critical component

 Show primary and secondary research (know the difference)

 Be specific about what research was conducted

 Include examples in files submitted (name samples accurately)

 It’s ok to state the results are proprietary

 You don’t need to include all of your research- just a sampling

PLANNING

 Budget

 Scope

 Challenge

 Objectives

EXECUTION

 Explain all components of the program/tactic

 Include time-frame with each aspect

 This is NOT where you state the results

 Be specific

 Be frank

RESULTS

 RESULTS  ARE  MEASURABLE (period)

BE ORGANIZED

EXECUTION = DELIVERABLES

THIS IS OBVIOUS

Ask several people to proofread your work.

Do not write and submit your entry in one day

If you can’t provide info for all evaluation criteria, don’t submit

Flashy graphics are not what wins an award

2015 SCPRSA MERCURY AWARDS  Award submittals will be uploaded to drop box

 Call for entries coming in late January

 Take a look at last year’s call for entries to begin thinking about submittals

 Help us by submitting nominations for our individual awards

GOOD LUCK!