avt natural product

8/13/2019 AVT Natural product

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AVT NATURAL PRODUCTS

LTD.


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INTRODUCTION

AVT Natural Products Ltd (AVT NPL) is apublic limited company promoted by A. V.Thomas group .

AVT Natural formed in 1994. AVT Group of Companies business units

include Plantations ,Consumer Products,

Leather Goods, Medical Appliances,Biotechnology , Commodity Exports,Logistics, Trading and Food & Feed.


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COMPANY PROFILE

NAME OF THE COMPANY : AVT Natural Products Ltd.

YEAR OF COMMENCEMENT : 1994

CHAIRMAN :Mr. AJIT.THOMAS

MANAGING DIRECTOR :Mr. M.A.Alagappan

PLACE : Aluva

DISTRICT : Ernakulam

COUNTRY : India

TYPE OF ORGANIZATION : Public Ltd. Company


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BUSINESS SEGMENT : Edible Oil &

Solvent Extraction Industry.

Subsidiary Companies :AVT Tea Services Ltd, London

AVT Natural Pte. Ltd,

Singapore

Heilongjiang AVT Bio-Products Limited,

China

MAJOR COMPETITORS : Synthite,

Lipid Plants,

Akay,

Enjayes,

Kankore.


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It is the world leader in Marigold Oleoresin

2ndlargest exporter of spice oils in the world

One of the Leader in the Value added tea inIndia


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Products

Marigold Oleoresins

Spice oils & oleoresins

Value added Tea


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DEPARTMENTS

Operations Department

Finance Department

Research & Development Department

HR & Administration Department

Quality Assurance & Quality ControlDepartment

Purchase Department

Sales & Marketing Department


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Organization Structure

Managingdirector

VPOperations

Sr Mgroperations

Sr EXE

Jr Exe

Supervisors

Technicians

VPfinance

Asst.Mgr

Sr exe

Jr exe

VP R&D

Asst mgr

Sr Exe

Jr exe

GM HR &Admin

Asst mgr

Sr exe

Jr exe

VPQA/QC

Mgr

Asst mgr

Sr exe

VPPurchase

Asst Mgr

Sr exe

Jr exe

VP sales &marketing

Mgr

Sr exe


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Puchase & Procurement Department

Functions:

Purchase department takes care of the capital

purchase that involves machinery, spare parts,

coils & lubricant, chemicals & stationary

materials.

The raw materials are made available through

the contract farmers.


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HR & Administration Department

Functions:

Recruitment & Selection

Induction

Training & Development

Performance appraisal

Promotion & Demotion of employees

Grievance handling

Welfare activities


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Production Process


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Finance Departments

The general functions of this department are of raisingfunds, investing them in assets and distributing returnsearned from assets to shareholders.

Functions:

Responsible for the process of accounting, financingand costing.

Maintaining Working Capital Pricing of the product or raw material

Disbursement of salary/ wages.


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Quality Control & Assurance

Department

Department is responsible for quality control

of production from purchase to finished goods.

The quality is assured for the product &

production process by,

- Active Ingredient Analysis

- Pesticide Residue Analysis


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Sales & Marketing Department

AVT NPL is 100% Export oriented company

and the competitive world market are USA,

Europe and other Asian Countries.

Functions:

Selection of appropriate channel of distribution

Maintaining the level of satisfaction of thecustomers


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R&D Department

Presently company focuses on 2 areas of R&D,

A) Marigold seed development

B) Developing new product line


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SWOT ANALYSIS


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STRENGTHS

Largest producer of marigold extracts

established in the world

Well established market abroad

Draws synergies from AVT McCormick in the

areas of food safety

ISO Certification Contract Farming


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WEAKNESSES

No direct connection with end customer

Common people have less awareness about

oleoresin

There is no domestic market for oleoresins


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OPPORTUNITIES

Growing demand for natural products

Possibilities of diversification in to more

products from more commodities

Upcoming new markets all over the world.

AVT Natural looks forward in joining hands

with organizations which believes in quality atsource, traceability, food safety etc.


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THREATS Mass production by China and Peru

Domestic competition

Unable to meet demand due to irregular rainfall in the production places.

Presence of well established competitors in the

market. Foreign Exchange risk.


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FINDINGS

Best employee welfare activities

The quality of the products and the production

process are continuously analysed.

Food safety Measures are undertaken

consistently.

Audits are done frequently by the company

quality assurance organizations.

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SUGGESTIONS

Reduce new product development time

Make more future oriented plans and decisions. Though themarket situation is stable for the next decade, research should

be done to find out new viable products for the company.

Innovative marketing strategies

Develop domestic base for the product.


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avt natural product

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