AVT 280Interventionism

• Edward Chang

• The actual project will be a montage of money and items that indicate wealth put together to form a human shape.

Response

• The response that I’m hoping to get is a feeling of overabundance.• I’m trying to convey the message

that the material possessions don’t make up a person.

Environment

• The ideal environment my ad would be placed in would be in a busy street or a shopping mall. • I’m assuming that most of the people

that pass by it will be on foot.

Target Audience

• The type of people that I am hoping to “appeal” to are the upper middle class.• The target audience would be of

anyone above the age of 16 but more towards adults.

Target Audience

• My ad doesn’t have a specific target race.• Although most of the upper middle class

consists of Caucasians, a rising number of African-Americans are becoming wealthier.

• I plan to use cool dull colors.• The center of attraction for the piece

will consist of a montage style assortment of images.

Text

• As for the text, I’m hoping to use Kaiti.• The text that goes with the images of

money, cars, jewelry, other symbols of wealth will be a statistic.