AVOID AWFUL DESIGNS WITH

THESE TIPS PART 2

Printing Specialistshttp://printingspecialists.com/

No matter where your design is placed, a well-designed signage will send a clear and distinct message to

consumers and give them information that they need.

Remember that the design of a sign is equally important as the message

it contains. To make sure that message is properly delivered, here

are a few additional tips.

Your main goal is to catch the attention of your customer. If the reader is driving by a banner or

billboard, or viewing a graphic on a passing vehicle, you have only seconds to communicate a message.

That is accomplished by using larger or bolder fonts to magnify the basic information which is usually the business’ name, phone number, and/or web address.

Most customers want way too much text on a sign and you should encourage them into simplifying.

Mixing up font styles, sizes, and weights is part of the process of getting the reader’s

attention, communicating the essential message quickly, and then guiding them

through the rest of the information. But too many fonts or styles make the sign look

bad, a mishmash with no clear hierarchy.

Good design manages the balance between positive and negative space. Positive space is defined by letters and images. Negative space is what is around and between those images. Think of the ancient Yin and Yang symbol. The negative space gives meaning

and context to the positive. Good sign design does the same thing. Managing the negative space between and around the graphic elements makes it easier for readers to interpret the message.

The most common design errors regarding spacing are failure to manage the negative space between letters and cramming so

much information into the layout that there is not enough negative space to organize the content.

Beyond managing the negative space between characters, good sign design requires a balance of

negative space in the overall placement of elements. Try to group related pieces of

information more closely together with enough negative space around them to make them easy to find. Doing so makes the design more inviting and

easier to digest.http://printingspecialists.com/