av map projectsfor automotive b2 b

59
AvMap Automotive B2B business unit Special Projects for Car Manufacturers

Upload: cbeccari

Post on 01-Jul-2015

438 views

Category:

Documents


1 download

TRANSCRIPT

AvMap Automotive B2B business unitSpecial Projects

for Car Manufacturers

AvMap Special Projects for Car Manufacturers

Who is AvMap and why to choose it

Customization

Case study: Geosat 6 for Peugeot

AvMap Special Projects for Car Manufacturers

Who is AvMap and why to choose it

Customization

Case study: Geosat 6 for Peugeot

Who is AvMapGPS as core business since 1994

AvMap is the Italian company leader in developing and manufacturing GPS navigation solutions and fleet tracking systems

Established in Italy in 1994 within the C-Map Group. Over 15 years of Know-How and expertise in satellite navigation systems. AvMap applies its know-how in three areas:

Aeronautical GPS Navigation

Fleet Tracking Systems

Personal Navigation

.

AvMap, an Italian MultinationalFrom the Italian Headquarter, AvMap controls offices in Europe in Brazil and United States.

AvMap products are sold in Italy, Germany, Switzerland, France, Spain, Portugal, UK, Netherlands, Czech Republic, Slovakia, Slovenia, Poland, Russia, USA, Canada, Norway, Sweden, Finland, Turkey, Greece, and Brazil.

AvMap in the world:

BrasilAvMap do Brasil Ltda.Av. Iraí, 79 Cj. 54BCEP: 04082-000São Paulo - SP

RussiaAvMap L.l.c.8, 21 Line 199106St. PetersburgRussia

USAAvMap USA 133 Falmouth RoadMashpee MA 02649

SpainAvMap Ibérica S.L.Edificio Rozas - Golf C/ Perú, 8 1ª Planta, Oficina 3328230 Las Rozas Madrid

International Headquarters:

Italia AvMap S.r.l.Via Caboto, 9 54033 Marina di Carrara (MS)

Distinctive features

Proprietary technology

A 360° panorama on Navigation

15 years of expertise

Flexibility

Made in Italy

A complete Offer

Distinctive features

Proprietary technology

AvMap is part of a vertical group which manufactures its products with little if no use of outsourcing.TWS Holding includes a group of companies specialised in different stages of the production process: from engineering to manufacturing, marketing and distribution. With such a solid background, AvMap choice is to maintain the production in Italy, keeping high quality standards and positioning its products in the high-end segment.

Distinctive features

A 360° Panorama on Navigation

AvMap has a 360° panorama of satellite navigation technology and its applications in several sectors ranging from aeronautical navigation, to terrestrial navigation and fleet management.

The technological advancement in one sector are immediately transferred in the other ones.

This 360° point of view on Navigation multiplies the company’s capability of offering efficient and innovative solutions.

Distinctive features

15 years of expertise

In a market that is overcrowded with new players, AvMap distinguishes itself as one of the pioneers of GPS navigation.

Desert cruiser

Distinctive features

Flexibility

A flat and dynamic organization allows fast special project management for tailored business solutions

Distinctive features

Made in Italy

AvMap’s products are entirely designed and manufactured in Europe.

AvMap products are entirely designed, engineered and made in Italy. AvMap controls the whole production process in its plants in Marina di Carrara, Tuscany, Italy.

Distinctive features

A complete offerBecause GPS technology is our core business, we have a complete offer and we are capable of providing solutions for different needs : from the Geosat 5 for professional use, to the stylish Geosat 6, to the integrations for the automotive sector.

AvMap - B2BAdded ValueAvMap offers to its Partners a value added collaboration: high quality, great flexibility in customization and a fast decision making and project management.

The competitive advantage of AvMap is not only the quality of the products but in the innovative ideas it can provide to solve specific needs and meet specific needs.

The efficient centralized structure allows customizing hardware, software and special contents.

The B2B sector includes three areas of activity: AutomotiveMobileFleet Management

AvMap – B2B - AutomotiveTowards Integration

The Automotive B2B unit develops all-in-one portable navigation systems and semi-integrated solutions which satisfy the high quality standards of the automotive industry.

AvMap’s solutions offer all the advantages of a portable navigator and the stability of a integrated device.

For its automotive partners, AvMap can develop tailor-made GPS systems with special mounts which are harmoniously hidden in the DIN, and capable of communicating with the car hi-fi and other external devices.

AvMap Special Projects for Car Manufacturers

Who is AvMap and why to choose it

Customization

Case study: Geosat 6 for Peugeot

Special projects - CustomizationTowards Integration

Special Projects ObjectiveCompetition may sell standard products fighting for the lowest priceWe aim at selling customized projects and value added products

Our competitive advantagePossibility of customization of both Hardware and SoftwareShort term project management Possibility to differentiate from competition with unique solutions

Special projects - CustomizationTowards Integration

Why to launch a special versionAvMap can help launching a special version of a car model with a semi

integrated GPS solution

To launch a brand new model with brand new technologyTo differentiate the offer from competition To re-position an existing model (e.g. to a younger target)To re-launch a new version of an existing successful modelTo promote an existing model in the mature stage of its life cycle

Special projects - CustomizationTowards Integration

The Right Positioning

AvMap can offer a full range of products from entry levels to very complete and sophisticated products integrating several converging technologies.

The custom-tailored solution can match the positioning of the Car, for instance:

Standard: portable solution / semi -integrated solutionLux: semi - integrated solution with specific features High Lux: semi- integrated solution with innovative technologies (e.g. with dvb-t )

special projects customization template - productHardware customization Yes / No Min. QTy

Customized Hardware Design Yes 10,000

Change colour of the device chassis Yes 5000

Add logo on the device Yes 5000

Special cradle to be incorporated on top of the dashboard Yes 5000

Modify electronics to connect to the car stereo loudspeakers Yes 5000

Software customization

Change boot up screen to show logo Yes 1000

iPOD control through car bracket Yes 5000

DVB-T Yes 5000

GSM module integration Yes 5000

DVB-H Yes 5000

Alcohol test sensor Yes 5000

Preload MP3/JPEG/AVI files Yes 1000

Bluetooth compatibility Yes 5000

Map customization

Add/remove POIs Yes 1000

Add speed traps Yes 1000

Add POI icons (example OE garage logos) Yes 1000

special projectscustomization template - servicesLogistics Yes / no

Plan and commit on deliveries 6 months in advance Yes

Service and Support

Service broken units from consumers Yes

Service broken units from dealers Yes

Support consumers with hotline Yes

Support consumers with updates of the software on the web Ye

Support OE on engineering questions Yes

Support OE with training Yes

Marketing

Support dealer with demo devices for POS Yes

Co-Marketing activities (Car + PNAV manufacturer + TA) such as Web Portal (download, news, community, forums); Leaflet, special promotion, mail campaign). Yes

Commercial

Delivering TA Map updates/upgrades to automotive sector in connection with TA new map releases Yes

AvMap Special Projects

Who is AvMap and why to choose it

Customization

Case study: Geosat 6 for Peugeot

Peugeot Automobili Italia lists AvMap navigators in its accessoriescatalogue: Geosat 2 and Geosat 2C) are sold as aftermarket. October 2005: Peugeot launches “Peugeot 206 Geosat” in the Italian market, with the new AvMap Geosat 4 Travel car navigatoron board.January 2006: Peugeot 1007 Freddy with Geosat.April 2006: Geosat in promotion with Peugeot commercial Vehicles.May 2006: Peugeot 307 Australian Edition with Geosat 4.January 2007: Peugeot 107 Sweet Years with Geosat 5.December 2007: Peugeot 207 Energie with Geosat 6 May 2008: Peugeot 107 Sweet Years with Geosat 6 Drive Safe

Case study: Geosat 6 for Peugeot

The Story of a Liason

PEUGEOT car model AvMap Navigator

107 Sweet Years Geosat 6 Drive Safe II

207 EnergieGeosat 6

In-car system

207 Energie Sport Geosat 6 Phone TV

207 Energie

Geosat 6 In-car System

• Bluetooth® hands free calls• iPod® Control• Utilizes the car sound

system

107 Sweet Years

Geosat 6 Drive Safe II

• Alcohol tester• Bluetooth® hands free calls• iPod® Control• Utilizes the car sound

system

207 Energie sport

Geosat 6 Phone TV

• Alcohol tester• iPod® Control• GSM Phone• Digitale TV• Utilizes the car sound

system

Integration in the car 207 Energie 107 Sweet Years 207 Energie Sport

Communication with the carsound system • • •

Geosat 6 Geosat 6 Drive Safe II Geosat 6 Phone TV

Integrazione in Auto

Holder integration In the upper DIN In the dashboard In the upper DIN

iPod input •• •

207 Energie 107 Sweet Years 207 Energie Sport

Function/ Model Geosat 6 In-car system

Geosat 6 Drive Safe Geosat 6 Phone TV

Navigation

Double Visualizationhorizontal - vertical • •

Import POI (such asspeed traps) and set the

alarm• • •

Trip computer and stop planner • • •

Text to Speech • • •

Connectivity

Bluetooth® • •

GSM Triband Phone •

207 Energie 107 Sweet Years 207 Energie SportGeosat 6

In-car systemGeosat 6 Drive Safe Geosat 6 Phone TV

Multimedia

DVB-T TV •

Alcohol Tester • •

iPod® Control • •

Multimediale player: Mp3, video and images • • •

Integrated & portable

AvMap has designed and produced a special edition of Geosat 6 for Peugeot Automobili Italia. For this special project, AvMap has designed a special holder which is built-in the free Din of the dashboard, introducing a revolutionary concept: the integrated solution which is also truly portable.

Peugeot 207 Energie with Geosat 6

Geosat 6 Value Points:● The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap

● Automatically switches from Landscape to Portrait view

● New elegant, slim and stylish design, with metal case that enhances GPS reception

● A touchscreen of 4.8” and 16: 9 widescreen

● New software functions such as Stop Planner to plan your via points

● The only Trip Computer to include speed graphics, stops, altitudes.

● Voice instructions via Text-to-Speech technology

● A complete FAQ’s menu directly inside the software.

Special Features developed for Peugeot 207 Energie

• Special integrated bracket,easy to plug and play

• Bluetooth connectivity for hands free calls

• iPOD connectivity

• Integration with the car sound system:Geosat 6 Uses the car stereo speakersfor voice commands, Mp3 files and Hands free calls.

A totally Integrated solution:

•The Special bracket is placed inside the upper din.

•The bracket can be easily mounted by the car dealer by simply extracting the din, placing the bracket and connecting it to the car stereo.

•The final solution offers the driver the possibility to extract the bracket or hide it when necessary.•The bracket offers the driver a safe solution.

Special Project for a tailor made integrated holder

Magnetic integrated bracket : specially studied by AvMap for Peugeot•One of the innovative features of the Geosat 6 is its magnetic coupling, that allows to easily connect the navigator to the powered bracket.

•The bracket has been designed to allow the user to easily rotate it and change visualization mode.

•It allows iPOD and Bluetooth connectivity, guaranteeing more safety while driving.

Smart Magnetic Coupling

The rotation system is simple and safe to use for the driver. By rotating the device over the coupling, the software will automatically switch from Portrait to Landscape view and viceversa.

This is possible thanks to a special sensor on the coupling. Thecoupling will also prevent the user from rotating the navigator counter sense.

The blue AvMap logo, will turn on according to the sense of direction.

Geosat 6 Drive Safe

for Peugeot 107 Sweet Years

Geosat 6 DRIVE SAFE Value Points:The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap for the dashboard of Peugeot 107 Sweet Years

New: built-in Alcohol test. blow to measure your Blood Alcohol concentration

Hands free Calls with Bluetooth

A touchscreen of 4.8” and 16: 9 widescreen

New software functions such as Stop Planner to plan your via points

The only Trip Computer to include speed graphics, stops, altitudes.

Voice instructions via Text-to-Speech technology

A complete FAQ’s menu directly inside the software.

Special Features developed for Peugeot 107 Sweet Years• Special Magnetic Holder integrated in the dashboard.

• Bluetooth connectivity for hands-free calls

• NEW Integrated Alcohol Test!Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow).

Peugeot 107 Sweet Years

A different model, a completely new solution for integration in the dashboard.

Geosat 6 Drive Safefocus on Safety

The Alcohol test shows the blood alcohol concentration, and when the level is too high, the Navigator suggests you not to drive!

Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow).

The alcohol level at which a person is considered to be legally impaired varies by country. In Germany and

Italy it is 0.50 g/l. Sanctions vary from country to country. .

Alcohol Level 0,0 You can Drive Safely!

Alcohol Level 0,5 Drive Carefully

Alcohol Level 1,0 You better do notdrive

Alcohol Level 1,5 Do not even thinkabout driving!

Alcohol Level 2,0 How could youpossibly drive!

Alcohol Level > 2,0 I give up !

*Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.

Geosat 6 Phone TV : The world’s first PND withGPS navigation, Digital TV, GSM Phone, Alcoho test.

Geosat 6 Phone TV is do-it -ll PND including:

• Digital TV• GPS Navigation• A tri-band GSM phone • Alcohol Test• A Multimedia player

GPS navigator Digital Tv GSM Phone

Geosat 6 Phone TV includes an unmatched integration of technologies and functions in a single all-in-one GPS device.

Geosat 6 Phone TV - Strong Points• The largest 16: 9 Widescreen: 4.8”

• Double visualization mode: Horizontal (Landscape) and Vertical (Portrait) view

• Smart Magnetic Holder

• Digital TV

• Built- in Triband GSM and GPRS

• Built-in alcohol test!

• Ipod Control

• New Multimedia Player

• Trip Computer

• Maps Italia Plus now Ever Green! Free map updates for ever!

*Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.

Geosat 6 Phone TV functions

Plan your journey in detail, receive turn-by-turnvocal instructions and look at an extremelydetailed map on the panoramic 4.8” TouchScreen.

Entertain your passengers with the DVB-T TV and multimedia player.

Stay connected with the GSM phone, no hands-free kit is needed as Geosat 6 TV it’s a cellphone itself !

Digital TV

Telephone

GPS Navigator

Stay connected!

Hands free calls have never been so easyNo need for hands-free kits, Bluetooth connections, cables etc, Geosat 6 TV is a cell phone itself with a built-in tri-band GSM / GPRS module. When in navigation, incoming calls are notified on the screen in a window asking to accept or refusethe call.

Call your contacts, call the points of interests You can call the numbers saved in youraddress book as well as the Point of interest’s phone numbers to book that hotel or restaurant along your route, right away. In facts, AvMap utilizes the mostupdated Tele Atlas Maps with more than 2 millions points of interest in Europe including phone numbers.

Geosat 6 TV can read the SMS for youYou can send SMS typing in the practical virtual keyboard which appears on the large 4.8” touch screen. When in navigation Geosat 6 TV notifies an incoming SMS and you can decide to read it later, or to have itread by the Geosat 6 TV (thanks to the text-to-speech technology).

MULTIMEDIA PLAYERConnect to Geosat 6 through the USB and enjoy the 4.8” widescreen!

Geosat 6 Phone TV features a multimedia player which can read audio and video files stored in a SD card or in any memory support (usb memory sticks, external hard discs) which can be easily connected to Geosat 6 thanks to the usb cabel provided.

Geosat 6 Phone Tv reads a wide variety of formats such as Mp4, Mpeg4, DivX, Mp3, Avi, Wave, Windows Media, Matroska, Audio Vorbis, and FLV from You Tube !

iPOD connectivity (with special iPOD cable included) and iPOD control directly from Geosat 6 Phone TV

ALCOHOL TEST

Focus on Safety:

With built-in breathalayzer!

The Alcohol test shows the blood alcohol concentration, and when the level is too high, the Navigator suggests you not to drive!

Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow).

AvMap utilizes the most updated Tele Atlas maps.

The EVER GREEN navigator

Geosat 6 Phone TV is the one and onlynavigator which allows you to get free mapupdates for ever! (up to 4 official Tele Atlasupdates a year)

Only AvMap gives you Map Updates forGeosat 6 Phone TV for free, you can save up to € 300 a year (€75 x 4 updates).

EVER GREENGet FreeMap UpdatesFor ever!

Project of semi-integration of a portable GPS system

AvMap Geosat 6 Deejay for

CITROËN C1 Deejay

for

for

Integrated holder

Customised for CITROËN C1

for

Integrated holderCustomised for CITROËN C1

for

Integrated holderCustomised for CITROËN C1

Customised product

AvMap Geosat 6 Deejay for CITROËN C1 Deejay

for

The largest 16: 9 Widescreen: 4.8”

Smart Magnetic Holder

Ipod Control

Bluetooth

New Multimedia Player

Trip Computer

Customisation

AvMap Geosat 6 Deejay for CITROËN C1

for

• Customised splashscreen

• Customised POI